Chance The Rapper Interviews Are Viral Hit For NHL
“Six of them have been released so far, and again, Lazlo Holmes is a viral star. Combined the videos have generated 5.7 million views to date.”
In 2017, an Saturday Night Live sketch called “Sports Announcer” featured Chance the Rapper as a New York Knicks reporter for MSG Network named Lazlo Holmes. The conceit of the sketch is that Holmes, who knows nothing about hockey is forced to cover the New York Rangers for a night.
People all over the country started repeating Holmes’s catchphrase, “Let’s do that hockey” as the sketch went viral. It has garnered more than 5 million views on YouTube to date.
NHL Chief Content Officer Steve Mayer was impressed and used the 2019 NHL player media tour as a chance to bring the character directly to hockey fans. The media tour was in Chance the Rapper’s hometown of Chicago. Mayer enlisted the help of SNL writers to bring the tone of the original sketch to interviews with real NHL players.
“‘Let’s Do That Hockey’ entered the hockey lexicon immediately,” Mayer told Front Office Sports. “We knew we had to try to capture some of the excitement that was built by that skit.”
Interviews with multiple players were recorded at the event. Six of them have been released so far, and again, Lazlo Holmes is a viral star. Combined the videos have generated 5.7 million views to date.
Some of the league’s biggest stars like Devils defenseman PK Subban and Rangers goalie Henrik Lundqvist have participated in the videos. Reaction from fans has been mixed, but Mayer says the players enjoyed being a part of them and the league is happy with with the results to date because the videos “showcase how human our players are, and that they like to have fun.”
“These are the kind of things in the sports world that can cut through some of the tonnages in terms of content that is being put out and get people to talk about it and comment on it. Anyone can put out an interview with Auston Matthews, but how many can do it with Lazlo Holmes interviewing him?”
Dan Le Batard: HBO Max ‘Going to Lose a Good Many People’ With Rebrand
“It doesn’t just transfer over when you go to HBO Max, it says this isn’t working anymore. This is closed forever. You’ve got to go somewhere else. Your Internet is not going to connect here.”
If you consume HBO content exclusively through the OTT platform HBO Max, you got a bit of a surprise this week. While the company had been preparing users that HBO Max and Discovery+ were going to be merged into an app simple called Max, users were shocked to find out that the existing apps weren’t simply going to become Max. Instead, users had to go download a new app entirely.
Dan Le Batard wonders if that might spell doom for the rollout of the new service.
“What they’ve changed, Amin, is you have to go to a different place,” he told colleague Amin Elhassan on his Wednesday show. “It doesn’t just transfer over when you go to HBO Max, it says this isn’t working anymore. This is closed forever. You’ve got to go somewhere else. Your Internet is not going to connect here.”
While HBO Max’s sports content was minimal, Warner Bros. Discovery has bigger plans for Max. In addition to US Soccer, it is expected that the new app will be the exclusive home for some NBA matchups if the league’s deal with TNT is renewed.
That is a worry for the future though. This weekend, HBO will air the finale of Succession. Le Batard wonders how many people are going to miss it entirely due to confusion.
“You have to download another app. And I do believe they’re going to lose a good many people who just simply don’t know how to do this of a certain age. They’re not going to be able to get over there, get their password and figure this part out without the help of the kids.”
Certainly how many of those users disappear forever is of interest to the NBA and NHL, but both leagues have good relationships with Warner Bros. Discovery. In the case of the NBA, the relationship with TNT goes back decades. A clumsy rollout of a new app is not ideal, but it isn’t likely to cost WBD Sports in upcoming negotiations.
Cari Champion: Amazon Still ‘Figuring Out the Way of the World’ in TV
“I think they kind of give you the keys to the castle and say go ahead and decorate it the way you want. I love that.”
Cari Champion hosts The Cari Champion Show every Monday-Friday from noon-2 PM ET on Amazon Prime Video. With her new show, the former host of First Take gets the chance to be creative and do what she wants to, which is to have an honest conversation with a guest.
“I love the show,” she said on Adam Schein’s Rise And Schein Podcast this week. “I think they kind of give you the keys to the castle and say go ahead and decorate it the way you want. I love that. I get two hours a day, Monday-Friday to talk to so many different people, to cover so many different topics.
“At Amazon Prime Video, they are still figuring out the way of the world in terms of how they want to do live television, there’s just a great opportunity to explore and with traditional linear television, many times you don’t get that opportunity to see what works and what doesn’t work.”
She told Schein that she doesn’t think the kind of conversations she and her guests have would work for every outlet.
“I think the idea of being able to have an honest conversation is exciting, but it’s also scary for a lot of entities because they don’t know what that all entails. While we are building, I think this is the time to do it so we can see what works…It’s really interesting all of the different outlets and the different shows that we have that cover everything. I bring on our traditional faces, but this is an opportunity for them to explain as opposed to having 45 seconds to respond.”
When Champion isn’t hosting the show, she also has her podcast, Naked with Cari Champion. When she does that show, it gives her the chance to be even more honest.
“I just do it in a way I hope everyone knows on the outside looking in that it’s not gravy. No one is posting on Instagram their worst day. Sometimes, the power of social media and podcasting can be great because you remove the pretense of the camera and feeling like you have to go to commercial break and you’ve got to get in, got to get out.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
Pat McAfee Calls Roger Goodell ‘Bush League’ Over Touchback Proposal
“This is a bullshit commissioner move.”
The NFL has adopted the NCAA rules for touchbacks and fair catches on kickoffs, and former NFL special teams legend Pat McAfee isn’t a fan in the slightest of the changes.
NFL commissioner Roger Goodell lobbied team owners this week to vote again on the rule changes, which would bring the ball on any fair catch or touchback on kicking plays out to the 25 yard line.
On his show Tuesday, McAfee called the efforts by Goodell “bush league.”
“Hey Rog, come on. You’re my commissioner. You’re our commissioner,” he said Tuesday on his YouTube show. “This is a bullshit commissioner move.”
Pat pointed out that for a good majority of the time, the new rule won’t have much of a bearing on games, as most kickoffs nowadays result in a touchback. But McAfee added that there’s a good chance this is going to come back to bite the league a little bit because it eliminates an element of strategy in the game.
“But at some game where it’s gonna be windy and cold, and games are gonna matter, this is gonna happen,” he said. “And everybody watching is gonna go, ‘This is the most bullshit thing I’ve ever seen in a professional football game.'”
Part of the rationale of the decision to make the rule change is to help prevent any future litigation from former players against the NFL for long-term effects of head injuries. McAfee said it was evident that was the main reason.
“It’s all just covering your ass for future problems,” he said. “I would like to see these stats that they keep saying are so prevalent and endearing to saving lives and brains that the kickoff and the punt are the only two that it happens.”
“We can’t just make the game so f–king fake and bullshit that it kind of disrepects the league as a whole,” McAfee added. “It’s always like a protect the shield thing.”
Pat went on to say that his success as a punter and kicker has contributed to the evolution of special teams play in the NFL. He really doesn’t like the fact that the changes ultimately makes special teams less valuable to the game.
“It’s a real f–king play, though,” he said. “And there’s real strategy and there’s real things to be gained from that.”
“You’re just taking away another chess move, and I don’t understand why you would want to dumb the game down,” McAfee added.
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.