The CBS Sports Radio Network hasn’t generated a lot of industry excitement over the past few years. But heading into 2020, that could be changing.
With the network recently losing Taz and Bill Reiter, and Marc Malusis expected to move over to WFAN, it’s created an opportunity to reset the weekday lineup. What network executives came up with is a lineup that should give local stations more of a reason to consider adding CBS Sports Radio programming.
Kicking off the broadcast day in morning drive as of January 2nd will be Damon Amendolara. ‘The DA Show‘ has been well received by program directors over the past few years. It began on the network in early evenings, and moved up to middays before being earning the bump to morning drive. Amendolara and producer/on-air contributor Shaun Morash have built great on-air chemistry, and their lighter approachh should help the show earn clearance consideration from local stations looking for an alternative to the current options available on the national sports radio circuit. With the move to mornings, Morash will focus full time on the show, increasing his on-air role. He’ll no longer produce on WFAN or host a weekend show on the network. They’re expected to host weekdays from 6a-10a ET.
With DA moving into mornings, CBS Sports Radio will add The Pat McAfee Show in middays. McAfee has been rapidly rising in the sports media industry over the past few years. His show is currently distributed by Westwood One, which also handles ad sales for CBS Sports Radio. By adding McAfee, the network gains another high profile talent with strong national presence. The move also sends a message to McAfee that Westwood One and CBS Sports Radio view him as an important part of their future plans. McAfee’s show will air on the network weekdays from 10a-12p ET.
No changes have been announced for Jim Rome’s program, the afternoon show with Brandon Tierney and Tiki Barber, late nights with Scott Ferrall or the overnight program with Amy Lawrence. However, Bill Reiter’s old time slot will feature a new voice. Zach Gelb, who recently worked for SiriusXM’s Mad Dog Sports Radio and SiriusXM NFL Radio, and previously hosted on CBS Sports Radio and WFAN, returns to the network to solidify the M-F lineup. Gelb, who is just 25 years old, has displayed great command on the mic during his stints in New York, Philadelphia, and Trenton, NJ. He’s expected to host weeknights from 6p-10p ET.
The full schedule for CBS Sports Radio as of January 2nd is as follows:
- 6A-10A – The DA Show
- 10A-12P – The Pat McAfee Show
- 12P-3P – The Jim Rome Show
- 3P-6P – Tiki & Tierney
- 6P-10P – The Zach Gelb Show
- 10P-2A – Ferrall On The Bench
- 2P-6A – After Hours with Amy Lawrence
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.