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NBA Extends Twitter Partnership With Turner

“Prominent regular season matchups, the All-Star contest and at least 16 playoff games, including the Western Conference Finals will be featured on the #NBATwitterLive stream.”

Brandon Contes

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The NBA, Twitter and Turner Sports have announced a multiyear partnership extension, bringing more live game and on-demand content to the social media platform. 

Through the extended partnership, a live streaming option for the second half of at least 20 games will be offered on the @NBAonTNT Twitter handle. It’s the second consecutive season the NBA, TNT and Twitter are presenting this digital partnership. Prominent regular season matchups, the All-Star contest and at least 16 playoff games, including the Western Conference Finals will be featured on the #NBATwitterLive stream.

“As early adopters of the social platform, it is exciting to see the #NBATwitter community grow into one of the largest and most active social media fan bases in the world,” Sam Farber, NBA Vice President, Digital Media said in the press release.  “As part of our extended partnership, #NBATwitter will drive interest in live NBA games, inform fans where to watch the action and bring fans closer to the league, teams and players through the NBA on TNT second-screen streaming experience.”

#NBATwitter has played a vital role in assisting the league’s growing popularity. Turning into a community of its own, #NBATwitter serves as a place where thousands of fans gather to watch and analyze games together. Even as television ratings have declined recently, the NBA’s social media presence continues to prove the league’s prominence.

In an attempt to increase #NBATwitter fan participation, the league has offered more on-demand content via the @NBA Twitter handle, including game highlights, behind-the-scenes content, interactive Q&A’s and polls. 

As part of the extended partnership between the league, Turner Sports and Twitter, 13-year NBA veteran Channing Frye has been named the lead analyst for their #NBATwitterLive stream. 

“#NBATwitter is in a league of its own, as one of the most engaged and influential sports communities on Twitter.  We’re excited to deepen our partnership with the NBA by bringing new and improved LIVE game streams, interactive voting polls, as well as the best of the best NBA video content to further ignite #NBATwitter conversation,” said TJ Adeshola, Head of U.S. Sports Partnerships at Twitter.  “This partnership is a perfect match.  Not only does it give fans more of what they want to see, it provides an ideal canvas for marketers to connect with what’s happening in the NBA, on Twitter.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here

Sports Online

Vox Media Layoffs Hit SB Nation Hard

“Not only are many writers and podcasters out, Awful Announcing reports that SB Nation’s coverage of hockey and soccer have taken major hits.”

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More layoffs hit Vox Media on Friday. The company laid off 7% of its workforce. That amounted to nearly 130 employees. A number of SB Nation employees took to social media to announce they were victims of the cuts.

Not only are many writers and podcasters out, but Awful Announcing also reports that SB Nation’s coverage of hockey and soccer has taken major hits. Entire team sites have been gutted and/or shut down.

The Twitter account for Massive Report, an SB Nation blog covering the Columbus Crew, reports that the site is no longer hosting any MLS team blogs.

Jim Bankoff, CEO of Vox Media, told staffers that the publishing industry is facing a “challenging economic environment”. The cuts are being made to adjust to those realities.

Vox Media’s union addressed the layoffs in a tweet. The organization says it is “furious at the way the company has approached these layoffs, and are currently discussing how to best serve those who just lost their jobs.”

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Sports Online

TikTok Testing Podcast Feature

“It also isn’t clear how podcasters would be able to take advantage of TikTok’s reach with their current shows.”

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TikTok wants in on podcasting. According to Business Insider, the app is going about things very differently from competitors in the social media space.

Facebook and Twitter failed to gain traction by adding traditional podcasts to their platforms. TikTok is testing a feature that would allow users to experience content on the app as audio-only.

Video is at the core of TikTok’s appeal. It is hard to see how offering the content in an audio-only mode appeals to the average user. It also isn’t clear how podcasters would be able to take advantage of TikTok’s reach with their current shows.

Every iteration of media struggles with attracting a younger audience. If podcasters can crack the code, TikTok could be what opens up a whole new audience to them. While more than a third of Americans use TikTok, an Edison Research study found that 61% of Americans between the ages of 12 and 34 use the app regularly.

While many sports entities have relationships with TikTok, what they currently put on the app isn’t necessarily designed to be consumed as audio only. If TikTok podcasts catch on, it could open up a whole new world of content creation for sports brands.

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Sports Online

Barstool Says Bussin With The Boys Podcast Banned From Radio Row

“According to rankings from Chartable, Bussin With The Boys is the 4th most-listened-to football podcast in the country.”

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The long-running feud between Barstool Sports founder Dave Portnoy and NFL Commissioner Roger Goodell continues and it sounds like Glendale, Arizona is becoming ground zero for their companies’ latest standoff.

According to a tweet and subsequent blog post from Portnoy, Bussin With The Boys — a podcast hosted by NFL players Taylor Lewan and Will Compton — has been barred from entering Radio Row during Super Bowl week.

In a tweet, Compton — who has previously claimed he was kept out of the league in 2022 because of his association with Barstool Sports — purported to show a message from an NFL official that claimed “We credential current players but if this person has a contract with Barstool then we won’t be able to accommodate”.

Portnoy has been removed — sometimes forcibly — from NFL events over the course of the past few seasons. Barstool Sports led a large protest at Gillette Stadium during the 2017 season opener after the “Deflategate” scandal. The company also manufactured 70,000 towels with an image of Goodell with a bright red ball nose to insinuate that he is a clown.

Goodell has previously claimed – under oath – that he is not aware of a ban of Portnoy, even though Portnoy and members of the Barstool Sports staff have been removed from league events and have even been arrested at league headquarters during a protest.

According to rankings from Chartable, Bussin With The Boys is the 4th most-listened-to football podcast in the country, trailing only Pardon My Take, New Heights with Jason and Travis Kelce, and The Herd with Colin Cowherd. It is the ninth most popular sports podcast according to those same rankings.

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