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Gambling Company In Negotiations To Buy Barstool

“The potential buyer is reportedly Penn National Gaming, a publicly traded gambling company which operates 41 properties in 19 states.”

Brandon Contes

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The fastest growing social media brand among men 18-34 might soon have a new owner.  The Chernin Group, which owns Barstool Sports, is in advanced talks to sell a majority stake in the platform, according to Vox.

The potential buyer is reportedly Penn National Gaming, a publicly traded gambling company which operates 41 properties in 19 states.

In November, Ryan Glasspiegel of The Big Lead reported Chernin Group was exploring the possible sale of Barstool Sports to a gambling operator, but which company that might be was unclear at the time.

“We continue to speak or have spoken with everybody from DraftKings to FanDuel to Stars to PointsBet to Penn to Willam Hill to MGM to Rush Street, etc.,” a statement attributed to Barstool founder Dave Portnoy said to Vox. 

“I think that if we aligned ourselves with one company with a shared vision, that company would have an extraordinary advantage in the race to becoming the leading gambling company in the United States.”

In 2016, The Chernin Group purchased a majority stake in Barstool Sports from Portnoy. Two years later the group purchased more shares while investing a total of $25 million in Barstool Sports, which was last valued at over $100 million. At the time (2018), Portnoy said he hopes to increase the company’s value from $100 million to $250 million within the next three to five years.

A partnership between the Wyomissing, PA located Penn National Gaming and Barstool could help the casino and racetrack operator enter the realm of online sports betting. Barstool has long been associated with sports wagering, already having its own gambling destination, providing content to its fans via Barstool Bets. 

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here

Sports Online

Over Half of All NFL Viewers Don’t Know Thursday Night Football Is Streaming on Amazon

A study of 1,000 Americans 18 and older indicated 53% of frequent NFL viewers are aware that the games will only be available on Amazon Prime Video.

Jordan Bondurant

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Thursday Night Football

The new NFL season is heading our way fast, and in Week 2, Amazon will be kicking off its historic run as the home for Thursday Night Football.

The only thing is apparently there’s a large group of football fans out there that still have no idea that you’ll only be able to stream those games.

Cumulus Media and Westwood One Audio Active Group commissioned a study of 1,000 Americans 18 and older which indicated 53% of frequent NFL viewers are aware that the games will only be available on Amazon Prime Video.

What’s more concerning, according to Nielsen Scarborough, 54% of of those who watched TNF (36.7 million) in the last year say they are not Amazon Prime members. So they likely won’t have access to a game stream anyway unless they subscribe.

On the flipside, though, those who already have Prime are more likely to tune in to games anyway. Of those surveyed, there’s a good chance the various alternate broadcasts offered in addition to the traditional feed with Al Michaels and Kirk Herbstreit will bring in larger audiences and viewers who may be occasional NFL watchers.

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Sports Online

Apple is Leader to Land Big Ten Streaming Rights

Amazon has also been negotiating, but the decision by USC and UCLA to join the conference reportedly brought Apple to the table.

Jordan Bondurant

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Apple Big Ten

A new media rights deal for the Big Ten Conference is nearing its completion, and it’s being reported Apple is close to joining NBC, CBS and FOX as a media partner.

According to both The Athletic and reporting from MacRumors, the tech giant remains as the leading potential streaming partner in the new deal.

Amazon has also been negotiating, but the decision by USC and UCLA to join the conference reportedly brought Apple to the table.

The deal will reportedly see the conference make $1 billion per year. Apple has already made a splash in the streaming world this year, making deals with both MLB and MLS to stream. The company is also still being linked to talks over securing NFL Sunday Ticket.

A formal announcement of the TV rights deal is anticipated by the end of this week, but no word on whether streaming will be included in that or if a separate agreement needs to be reached.

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Sports Online

Big Cat: Listening to ESPN Wisconsin After Packers Playoff Loss ‘Highlight of My NFL Season’

“For three hours, I sat in my car. I arrived home –it’s a 20-minute drive — I arrived home, and I sat for three hours listening to callers be like ‘blow up Lambeau!’, ‘get 12 (Rodgers) outta here!’, ‘we need to build a dome, this team isn’t built for the outside’, and that was the highlight of my NFL season. And I have no problem saying that.”

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During a recent interview with Barstool Sports, Packers quarterback Aaron Rodgers had a poignant question for noted Chicago Bears fan Dan “Big Cat” Katz that he then used to slam the Packers quarterback while also expressing his enjoyment for Green Bay fans.

“Is it hard, for you as a Bears fan, that some of your greatest moments are cheering against me when the Bears aren’t playing?”, the Packers quarterback half-jokingly asked.

“Very good question,” Katz responded. “No, it’s actually great, because what I’ve told everyone is — I’m very realistic about the Bears — ‘not a great franchise, (the Bears) just don’t do the right things’ for the most part. Every year I look forward to the playoffs and the game that you’re going to lose. I’ve told this story on air, but, when you guys lost to San Francisco this year we were watching the game in New Jersey and I drove back to Brooklyn — brag — and I listened to (Mark) Tauscher. For three hours, I sat in my car. I arrived home –it’s a 20-minute drive — I arrived home, and I sat for three hours listening to callers be like ‘blow up Lambeau!’, ‘get 12 (Rodgers) outta here!’, ‘we need to build a dome, this team isn’t built for the outside’, and that was the highlight of my NFL season. And I have no problem saying that.”

Rodgers laughed at Big Cat as he delivered the message, seemingly getting genuine joy out of the conversation.

“I know I’m a loser,” Katz continued. “That’s the best part. I’ve come to grips with the fact that I’m a loser, so yes, watching you lose in the playoffs is…that’s my Super Bowl. And I’ve won a lot of Super Bowls if you do it that way. More than you.”

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