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Bob Sturm Moves To Afternoons On The Ticket

“Leaving BaD Radio opens a new opportunity for producer Jake Kemp who will now co-host the midday timeslot with McDowell.”

Brandon Contes

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Bob Sturm is headed to The Hardline in afternoon drive on Cumulus Media’s 1310 and 96.7 The Ticket as the Dallas sports radio shuffle continues. 

Sturm is joining Corby Davidson on the show, taking over for Mike Rhyner who announced his retirement earlier this year. Rhyner, an iconic Dallas radio personality helped launch The Ticket more than a quarter-century ago. A longtime host on The Ticket himself, Sturm moves to afternoons from his midday post where he’s been for two decades. 

“I am very excited to have Bob Sturm join us from 3 to 7,” Corby Davidson said in the station’s press release. “I don’t need to rattle off his credentials; he is money, plain and simple. He’s been a great friend over the past two decades and now I can’t wait for him to add to the wildly successful tradition of The Hardline on the Ticket. We are going to have a blast!”

Since 2000, Sturm and Dan McDowell hosted the station’s BaD Radio (Bob and Dan). Leaving BaD Radio opens a new opportunity for producer Jake Kemp who will now co-host the midday timeslot with McDowell. The Ticket’s midday show airs weekdays from noon – 3pm, followed by The Hardline which broadcasts until 7pm. 

“Bob Sturm has earned the trust and following from our listeners for over 20 years and is one of the finest sports talk talents in America,” said Dan Bennett, Regional Vice President, Cumulus Dallas/Houston, and Dallas Market Manager. “This move made perfect sense and we are excited to entertain our listeners with the new afternoon drive team of Bob Sturm and Corby Davidson, and with Jake Kemp and Dan McDowell for BaD Radio in middays.”

After a highly successful run of two decades together, there’s no animosity as Sturm leaves the midday show. He expressed sincere gratitude for his longtime co-host and friend Dan McDowell shortly after the changes were announced, also sharing confidence in his former producer and now midday successor Jake Kemp.

“Our station lost an absolute icon in Mike Rhyner to retirement and we must all pull together to bridge that gap,” Sturm said. “I am honored to join forces with The Hardline’s Corby Davidson and Danny Balis (producer) to see what we can dream up from 3-7pm and we can’t wait to get to our mighty challenge. Dan McDowell and Jake Kemp will make a fantastic duo themselves from Noon to 3. Dan McDowell is the closest friend I might ever find in this business and I owe him an immeasurable debt.”

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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