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Local TV Ratings Down 66% For Golden State Warriors

“The ratings drop happens to coincide with the team’s worst season in recent memory.”

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Is the Bay Area NBA crazy or just championship crazy? That is a question worth asking when you examine the ratings trend for the Golden State Warriors. Broadcasts of Warriors’ games on NBC Sports Bay Area have plummeted this season.

Golden State was reliably one of the highest rated teams in the league on local television. That was win the team was going to the NBA Finals every year and winning the championships with regularity. The numbers are down 66% this season, knocking the Warriors out of the top 5 for local ratings in the NBA. The ratings drop happens to coincide with the team’s worst season in recent memory.

The ratings decline isn’t unique to the Bay Area and probably can’t be blamed entirely on losing. NBA ratings are down everywhere in local markets. No team is averaging a 4.00 rating, and according to the Sports Business Journal, only seven teams in the league are averaging above a 3.00 in local TV ratings.

While the Warriors’ ratings decline is notable, it is not the worst in the league. Ratings for Denver Nuggets broadcasts on Altitude TV are down 72% from last season. Of course, Altitude is dealing with well publicized carriage issues.

NBA ratings have been on a downward trajectory for the last two years. Overall, the league has seen local viewership experience a significant decline. Joe Lucia of Awful Announcing points out that during the 2015-2016 season, the Spurs, Cavaliers, and Warriors all averaged an 8.00 rating or better for their local broadcasts. Now, only the Spurs are above a 3.00.

Sports TV News

FOX Scores Another Big College Football Weekend

Saturday’s broadcast of Michigan-Iowa drew 4,198,000 viewers on FOX.

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Michigan-Iowa

FOX continues to grabs heaps of viewers for its prime viewing window of college football coverage.

Saturday’s broadcast of Michigan-Iowa drew 4,198,000 viewers on FOX. To date, thru five weeks of the college football season, Big Noon Saturday is averaging 5,767,000 viewers, the most-watched window in college football.

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Sports TV News

NFL Ratings on CBS Off to Best Start Since 2010

That number buoys the network to an average of 18.559 million viewers over the first four games of the season.

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Packers-Patriots
The Associated Press

The NFL of CBS is behemoth to start the 2022 season. This past weekend saw the more massive ratings for the network.

Sunday’s national game window, which was led the Patriots-Packers overtime game, averaged 24.647 million viewers which was the most-watched Week 4 window on CBS since 1998, when the NFL returned to CBS. It’s also a ratings increase of 8% from last season.

That number buoys the network to an average of 18.559 million viewers over the first four games of the season, CBS‘ best start to a season since 2010.

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Sports TV News

ESPN Asked NHL For More Games on Linear TV

“It’s something that ESPN pushed for. But to the extent that ESPN was looking to make an adjustment for Year 2, we’re pleased to have the ongoing exposure.”

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The 2021-2022 NHL season was the first of a new media rights deal that saw the league’s games air nationally on ESPN and TNT.

The 2022-2023 season will see more games on linear television, and NHL Commissioner Gary Bettman says that’s from ESPN’s insistence.

When asked by Sports Business Journal‘s Alex Silverman about a noticeably larger linear television schedule for the upcoming season, Bettman said “We’re happy to have it, but it’s something that ESPN pushed for. But to the extent that ESPN was looking to make an adjustment for Year 2, we’re pleased to have the ongoing exposure. Although, last year and the way things were balanced was a terrific year for us. Ratings were up, viewership was up, connectivity on all platforms for our fans was up. And ESPN and Turner have done an incredible job, and we’re grateful to be with them.”

Last season, ESPN and ABC only aired 28 games on linear television, 18 airing on ESPN or ESPN2 and 10 on ABC. 75 regular season games were exclusive to ESPN+ and Hulu.

This year, 52 games will air between the two networks with 37 games on ESPN or ESPN2 and 15 games on ABC. The Walt Disney Company has exclusive rights to 103 NHL broadcasts during the 2022-2023 season, including the opening night double header, the All-Star Skills Competition and All-Star Game, and the NHL Stadium Series.

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