JR Jackson Is Starting With A Blank Canvas
“I’m not Mother Teresa healing the world and praying for it in totality, but I’m just trying to do my part with something I enjoy. Entertain folks and give them a platform, that’s extremely important to me.”
Creating great content as a sports radio host is challenging enough right now without the support of live sports. Professional sports leagues are suspended indefinitely and broadcast companies are making budget cuts, but amid the chaos, a new nightly show debuted on CBS Sports Radio.
JRSportBrief, with host J.R. Jackson launched Monday, Mar. 23, taking over the 10pm – 2am timeslot previously held by Ferrall On The Bench. There’s a reason not many national radio shows launch during the MLB All-Star break. But having no sports isn’t a concern for J.R. who’s used to creating his own content.
Not a prototypical background for a sports radio host, he built his own brand and succeeded in the digital space at a young age. For J.R., building a sports show without sports to watch isn’t hard. Building a radio show without being able to walk down the street and talk to people during the COVID-19 pandemic is the more challenging part. J.R. is a host that values his listeners and wants to get to know them on a personal level to further the sense of community.
He joins CBS Sports Radio having already been a daily contributor to Entercom with V103 in Atlanta as a morning show host. Even though he’s on nationally until 2am every night, J.R. can still be heard regularly on V103, contributing to The Morning Culture and hosting with The Big Tigger Show in the afternoon
Brandon Contes: You have a unique story, because you built your own brand and did it rather quickly, you didn’t go to a broadcasting school like Syracuse for four years first. What made you want to start creating content?
J.R. Jackson: Entertainment has always been part of my life. My uncle was a radio DJ named Fatman Scoop and I grew up in New York watching him at Hot97. From there, I met my current manager and business partner Charlie Stettler.
I was encouraged to start my own video sports blog by Fred Seibert who ran a company called Next New Networks. It was one of the first internet video production companies and he sold it to Google. He had a lot of different shows – auto, cooking, but he didn’t have sports. He knew I was producing content for other people and said, ‘I know you love sports, if you can start your own sports blog, I would love to distribute it.’ I went home and started JRSportBrief. I kept cranking out content, got a couple million views in the first few years and then I signed a distribution agreement with Fred and continued growing the platform organically. Reaching out to people, building media and athlete relationships. It was literally shaking the hands of sports fans online and on YouTube and going out and doing the same in the community.
BC: Radio has a very hard time figuring out how to track and monetize digital platforms, but you turned it into a full-time job rather quickly, you made it into a business. How do you view the connection between radio and digital?
JR: At the end of the day, content is content, it’s just a matter of how you go about finding it. Every strong brand, every strong personality and radio station, it doesn’t matter if it’s an Instagram page or radio station, it’s built off the content you produce.
We now produce video content at our radio stations that gets distributed digitally. The same content we do on our shows, it goes right out to social media platforms, so it doesn’t matter if you’re in your car, at work, on the subway, you can open up your phone and have it. Digital and radio is very symbiotic.
BC: Is it difficult hosting and launching a sports show when there are no live sports right now?
JR: Not at all, life is difficult. The people who have to go out and do grunt work and deal with the climate we’re in, that’s difficult work. Me talking for four hours isn’t work. People are looking for familiar voices, they’re looking for diversions and they’re looking for a sense of community.
My first night with the new show on CBS Sports Radio I wanted to bring on Daymond John from Shark Tank, because he’s not shooting hoops or hitting baseballs, but he can speak about elements that are relevant to everybody, not just athletes or sports fans. There are a lot of stories that are relatable to fans, and radio stations have an opportunity to keep people on schedule, to be familiar and build a sense of community. At the end of the day, sports is a microcosm of life and there are a lot of stories to tell that deal with humanity. I don’t think sports radio is just reciting stats or arguing a point. There’s a big human element to it, so it’s not difficult at all.
BC: You mentioned the importance of building a community and talking to a lot of people, do you like taking calls? Because especially with national shows, there are differing opinions about whether or not they can enhance a show, some hosts do it, but plenty don’t like caller interaction because they feel it can derail a show.
JR: There’s no such thing. The people who listen to you are not derailing anything. It’s community based and I made it clear on my show that the people who listen, this is their show. I go back to when I started on JRSportBrief, the tagline I use is, “by a fan, for the fan.”
I’m not your prototypical sports fan given my relationships and position, but it’s about community. We’re not supposed to be out here shaking hands, we’re supposed to stay six feet apart from each other. But there is no show if the fans don’t listen and you can’t communicate with your people. I more than like taking calls, this is a show for the people. It’s their show. They will have a voice, they do have a voice and that’s me at my core. I want to go out and meet the people who I’m listening to.
BC: How do you sort through so many different topics and different options? Especially with national radio, there’s already so much you can dive into whereas locally, if you’re in New York on WFAN today, you know you’re talking about Robby Anderson and Noah Syndergaard’s elbow. But without sports, you really have a blank canvas daily, can that be daunting at all?
JR: It’s beautiful to have a blank canvas because you can put something together without barriers. How many of us, every single day can wake up and say I have a blank canvas to go out and do something awesome?
For me, it boils down to having your finger on the pulse of what’s going on. Whether it’s local or national, it doesn’t make a difference because I know what’s going on. I can’t do it in this climate with the coronavirus, but I get outside, I love walking around New York, I love walking around Atlanta, I love talking to the security guard, the receptionist, people at restaurants. I love talking and meeting listeners at remotes. Talking to fans, being at the stadium and getting to know managers, agents and players. When you know what’s going on, it’s not hard to tailor that message to the audience.
BC: Launching a sports radio show without sports, it might not be the optimal time to build a new show, but as you said, building a successful radio show is so much about creating a community of listeners. Is there anything to the idea that having this freedom to talk about anything you want can help listeners get to know you quicker on a personal level?
JR: Absolutely. My background, as you said, is not traditional. I didn’t go to Syracuse. I didn’t go to a broadcasting school, I learned all elements of this from the ground up. Pure experience. I put myself out there and built the platform.
For me, it’s all about community and I think I have a well-rounded experience from both production and being able to relate to different people. I’m not afraid to be on the lower end of the building hanging out with the security guards, and I’m also not afraid to hack it up with the president or multi-billionaire. People are people. Some people can only talk about sports, can only recite and regurgitate numbers. I’m a person, I’m a human being, I have varying interests.
BC: You have the perfect personality for launching a sports show without sports because you clearly have confidence in your entertainment value and the ability to know you can go off the cuff and talk about whatever topic rolls your way.
JR: This goes beyond sports for me, but it’s a matter of always being ready and always being prepared. I grew up in a military family and there’s not going to be a stone left unturned. There’s not going to be an alternative when you boil things down. You do it, or you don’t, there’s no middle.
There’s nothing I would do that I’m not going to be prepared for. This is not the greatest time in the history of our world. It’s not the greatest time with people passing away and getting sick. But this is also a time to realize our humanity and connect with one another. I’m not Mother Teresa healing the world and praying for it in totality, but I’m just trying to do my part with something I enjoy. Entertain folks and give them a platform, that’s extremely important to me.
BC: It’s too bad you didn’t start your show a week earlier because I kept hearing ‘the only live sporting event right now is the Iditarod’ and I bet not many sports radio hosts have the experience you do of going to Alaska and riding on a dog sled!
Jr: [Laughs] Alaska is beautiful and that’s something I have – that my background is really varied. I’ve been all over the world – India, Alaska, Brazil. It put me in a beautiful spot. I can sit here and say I’ve had conversations with everyone from President Clinton to Young Jeezy.
I have a unique background in entertainment, but mainly in the people business. When I think about my brand of sports and how I want to approach people, it’s no different than me sitting with you at the bar, or in a friend’s basement having a beer and watching the game. That’s how I want it to come across with listeners. I’m an ordinary guy just like everybody else. I like to throw out my trash, I like to figure out what meal I want to cook. It’s a real community and right now, what we’re doing on radio is allowing people to try and be normal.
BC: You’ve had these great experiences through your JRSportBrief platform, is there one that stands out the most?
JR: Nobody ever believes this answer, but I speak to a lot of classrooms and have for years. It’s always cool on career day when there’s an accountant, a guidance counselor, a lawyer – and then I talk about sports. Connecting with people is the standout moment.
It’s not meeting President Clinton, hanging out with Usain Bolt or talking to the late great Kobe. All of those are great moments, but at a point in time they become washed. They’re all people, all human beings to me, but that deep connection is what I value. At the end of the day, the material goods, the money, it doesn’t matter if I’m in a mansion or an apartment. I believe in people and I believe in experience. That’s the best moment, every time I can connect with somebody, because I wouldn’t be here if it wasn’t for that.
BC: Who were your biggest media influences growing up?
JR: I watched and paid close attention to everybody. Oprah, Stern, Wendy Williams – the way her show is produced is awesome. Growing up in New York, being able to listen to Mike and the Mad Dog and see how they format. It’s about taking different pieces of how people communicate, how they deliver their message and figure out how you can put it together yourself.
BC: You’ve talked a lot about building a community and involving the listeners, but what about utilizing people who work on the show? Is your show a collaboration?
JR: Absolutely! Anybody who thinks they know everything and can do everything isn’t that smart. I like collaboration and for someone who talks for a living, I like to listen, I like to learn, I like to absorb. I would be dumb as hell if I didn’t take advice. Surprisingly, I do even more listening than I do speaking. So, to have producers and folks who can give me advice and chime in as well, I want that.
BC: What about from a management standpoint? Who’s helped you the most?
JR: My uncle, Fatman Scoop was my first influence in radio. My current partner and manager Charlie Stettler managed Ed Lover and Dr. Dre and helped get them one of the largest deals early on in hip hop on radio. I’ve had plenty of influences that have helped along the way. Ironically, for someone who started off on YouTube, it’s all a matter of how you push the information out. Whether it’s radio, YouTube, TV, they’re all just different mediums. It’s like going to the buffet and saying what type of pizza do you want? A slice? Sicilian? It’s all pizza at the end of the day, just a matter of how you want to eat it.
BC: You’ve built your own brand, you’ve built a network, you’re a local radio host, a national radio host, what’s the next goal?
JR: It’s connecting with people and wherever that goes is fine by me. That’s always been my goal. Grow and at the same time provide opportunities for other people. It’s pretty cool to see people who have asked me for advice, then come up and do what I’m doing, and I’d be thrilled if they did what I did and went even further.
At the end of the day, I think legacy is what you do for yourself that makes you happy. It’s also what can you do for other people. I’ve seen that over the years and I’m very happy. I will continue to connect with folks and lay out the red carpet for people to say, ‘wow, this is a dude who started on YouTube and look what he’s doing.’
I can’t wait to continue to use my own voice to connect with listeners and give them a diversion, but also to encourage other people to build their brand and their businesses. I’d feel like I’m in a silo if I just sat and spoke. I want to see other people win and that’s what I want to continue to facilitate.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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