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No Time For Delusion: Sports As We Know It Is Finished

“Sports has been rendered frivolous, yes. That doesn’t mean sports media has to be frivolous.”

Jay Mariotti




Who needs Joe Exotic as a badass when we have Adam Schefter, winning what should be a lifetime award for Best Commentary During a Pandemic by a Media Professional? Not once but twice on ESPN, Schefter lambasted the NFL for continuing its multi-billion-dollar business machine amid the coronavirus “carnage’’ — his word — as if the horror wasn’t real and dead bodies weren’t being placed in parking-lot freezers. Scared, proud and nobody’s corporate puppet, Schefter spoke for many of us appalled by the league’s hubris and audacity during an apocalyptic lockdown.

This might be the end of the world as we know it. But before our collective societal demise, as the death toll soars and cloth masks become life-or-death necessities, Roger Goodell still must conduct his NFL Draft this month.

“The draft is happening only through the sheer force and determination and lack of foresight from the NFL, frankly. They are determined to put this on while there is carnage in the streets!’’ raged Schefter, ESPN’s NFL insider, biting the hand of the league that feeds him information and risking the wrath of the employer that pays him handsomely.

It’s a shame President Trump wasn’t listening. For he, too, has returned to the same delusional rabbit hole, recklessly suggesting sports could resume, with fans in stadiums and arenas, as soon as August. This only creates false and baseless hope for major commissioners — and ailing sports media — that games and events will be played “sooner than later.’’ Just last week, Trump described the coronavirus as “the invisible enemy,’’ referring to the crisis as “the worst thing this country has probably ever seen.’’ Now he’s vacillating again, stating the NFL season should start as scheduled in September when anyone who hazards such guesses is lying.     

America is losing lives, its economy, its soul. America is losing America.     

Trump is ready for some football, baby, ignoring the massacre and misery. “They want to get back. They’ve got to get back. They can’t do this. Their sports weren’t designed for it,’’ he said of the leagues. “I want fans back in the arenas. I think it’s whenever we’re ready. As soon as we can, obviously. And the fans want to be back, too. They want to see basketball and baseball and football and hockey. They want to see their sports.”

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Never mind that coronavirus is the devil, a continuing venture into the lethal unknown, and that it’s absurd to think Americans suddenly will cram into mass gatherings and competitive spaces anytime soon. Has Trump considered the infection dangers for athletes and fans — all unclear on who among them has tested positive, who is a silent asymptomatic carrier and whether another strain might arrive in the fall, as health experts have forecast? Has he thought about their families, the risk of transmissions and outbreaks? Trump has planted a seed for desperate leagues and sports media to embrace when, in any sane context, all parties should be assuming sports will be shut down for the long term. For commissioners such as Goodell and sports media companies adrift without live sports and relevance, Trump’s words are catnip — a fleeting tease. The voice of reason is California Gov. Gavin Newsom, who said bluntly, “I’m not anticipating that happening in this state.’’ If Newsom shuts down the home buildings of 18 major-league franchises in the state, well, the NFL, NBA, MLB, NHL and MLS can’t resume play without them.

Trump wants to kickstart a broken economy, but he cannot do so at the expense of human fear and grim optics. This is what Schefter was pointing out, magnificently, about the NFL Draft. If only he’d continued to comment on ESPN, a co-conspirator with the league, for merrily agreeing to air the stink bomb over two networks. And while WWE isn’t a legitimate sport, Vince McMahon was borderline criminal in allowing half-naked humans to engage, slam, pounce and sweat on each other during a spectator-less WrestleMania 36. Fox and Fite TV were enablers, charging $59.99 with millions of Americans out of work.

It wasn’t his intention, but Schefter also was making a sweeping statement about his own wobbling and crumbling industry: This is the absolute worst time in history to be sticking to sports. As if trying to speak leagues and events back into existence when they might not return for a very long time, outlets ranging from TV networks to content verticals to talk radio carry on with the day’s usual sports ledger when THERE ARE NO SPORTS. Are they really pretending the coronavirus is someone else’s problem? Did I just hear ESPN’s Rex Ryan refer to Amari Cooper as “a turd?’’ The blinders-on approach is inappropriate and oblivious to the agony outside this false bubble, and it begs for urgent perspective: Stop retreating and surrendering, get out of the sports sandbox and use an extraordinary moment to showcase intelligence and expertise as journalists, voicing opinions and experiences that resonate among the frightened, isolated millions.

Now insignificant in and of itself, the already volatile world of sports media faces an existential crossroads that, much like America and Planet Earth, will leave things eerily unrecognizable when the devil finally lets us come up for air. I see a business that is lost and tanking, in the vernacular, without games and news to disseminate and dissect. The modus operandi is to hang on for dear life in a safe, nothing-but-sports editorial mode as companies plan layoffs, pay cuts, furloughs while hoping Trump is right. When it turns out he’s wrong, the shutdowns will begin. This is the ultimate price when media companies choose to be dependent on the bigger mechanism — the leagues and franchises with which they climb into bed — instead of maintaining a fiercely independent, versatile business model. When a media firm is strictly beholden to that mechanism, it goes down with the entire sports ship as a niche throwaway when coronavirus decides to swallow the planet.

Let’s hope, and maybe pray, that Schefter and other voices of his higher mindset are giving a dying industry some hits of oxygen — and a reminder of our mission. In times of crisis, we are not “sports media people’’ as much as thoughtful human beings, many skilled and resourceful, who should be seizing the pandemic as a tragic but unique opportunity to elevate as reporters, storytellers and robust commentators. All sports media should be covering this epic story en masse, not stepping back from it and lazily letting news networks handle it while filling airtime and sites with trite, useless, avoid-the-elephant fluff. You’d never know the world has stopped amid the uninterrupted coverage of athletes and teams. The movie and music industries no longer receive such attention, but how about those Chicago Bears, creating a competition between Mitch Trubisky and Nick Foles?

And we certainly shouldn’t fantasize that the pandemic isn’t happening, as The Athletic has rationalized with content weakened by too many wishy-washy, denial-shaped offerings: “Greatest Game I Covered’’ … “2020 NBA Draft Big Board 4.0’’ … “What If Johnny Cueto didn’t pull his oblique in the 2012 playoffs?’’ … “Grading Bobby Boucher’s legendary tackling in `The Waterboy.’ ‘’ The site has a terrific enterprise reporter, Joe Vardon, who wrote one definitive piece about sports and the coronavirus. Turn him loose! I wish The Athletic, so impressive in breaking baseball’s sign-stealing scandal, was alone in this real-news bailout that treats readers like Santa Claus-robbed kids while insulting a gifted writing staff that should be encouraged to attack the health catastrophe of our lives. But it pretty much reflects the norm: sports outlets succumbing as mindless toy departments amid a global disaster, thinking they need to distract and divert.

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This is no time for Dr. Feelgood or charlatans. This is no fairy tale, as the networks like to posit about sports. This ain’t no party, this ain’t no disco, this ain’t no fooling around. This is the coronavirus. And if you’re running a sports media company, you might want to maximize audiences with raw, relevant and deeply human bandwidth, rather than planting wishful-thinking seeds about the resumption of sports. With stay-at-home orders tethering people to homes like never before, sports media have an opportunity to attract more eyeballs and ears with compelling content. But if advertising revenue continues to crash, this ultimately could be extinction time for sites, talk stations and what’s left of dinosaur newspapers.

Some sports media people, including executives, never leave the sandbox. Schefter, who has authored a book about personal loss, left the sandbox long ago. As ESPN’s lead NFL reporter, he’s a front-facing point man for a company that desperately needs Goodell and the billionaire owners for future survival and has been dedicated to repairing its once-prickly relationship with the league. With Disney Co. preparing a massive bid for a more prominent ABC/ESPN place in the NFL’s broadcast pecking order, ESPN chief Jimmy Pitaro wants nothing to interfere with high-stakes negotiations that evidently will proceed hell or high water in the not-distant future.     

Did Schefter sabotage his own company’s dealings with Goodell and the owners? By excoriating the league for moving forward with the draft, did he jeopardize ABC/ESPN’s audience potential for that event? And did he also risk losing some league sources valuable to him in his daily reporting?

Adam Schefter - ESPN Press Room U.S.

That’s why he wins the lifetime award. Internal politics didn’t matter to him when a bigger message had to be sent, and he did so at a network where Pitaro — charged with cleaning up the social mess left by his fired predecessor — has warned on-air talent to stick to sports.     

Fallout be damned, Schefter should be applauded as a sophisticated human being who refused to be a house man. Goodell has been guilty of tone-deafness throughout his tenure, but his current business-as-usual stance establishes shameful lows. He lives and works in virus-ravaged New York City. Has he not noticed the dozens of mobile morgues, the emergency rooms desperate for ventilators and masks and beds, a muscular world capital reduced to panic and rampant life-risk? America is gutted — physically, financially, spiritually — and 240,000 could die. Yet the NFL is staging its draft anyway. Assumes Goodell: “The draft can serve a very positive purpose for our clubs, our fans and the country at large.’’ Know what a positive purpose would be? Keep writing checks for coronavirus relief. Many owners have done so, including Bob Kraft, who used the New England Patriots’ plane to transport masks he purchased from China. The NFL, which so far has donated about $40 million to the cause, could add more zeroes and commas — say, $1 billion.     

Why am I so fired up about Schefter? Because I’ve devoted much of my life to this profession — as a columnist for 25-plus years, a daily panelist for eight years in the peak period of ESPN’s “Around The Horn,’’ and a radio host and podcaster who has cringed as the business loses some of its edge, gravitas and credibility. On Sept. 10, 2001, I broke a story: Standing outside a gym on Chicago’s west side, Michael Jordan told me and the Associated Press’ Jim Litke that he was returning to basketball with the Washington Wizards. The next morning, TV trucks lined up outside our radio studios, and I answered questions about Jordan. Suddenly, as if I’d passed bad gas, the reporters and camera people vanished. I noticed a TV screen, saw the skyscrapers of lower Manhattan in flames and realized 9/10 and Jordan no longer mattered on 9/11.

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Within minutes, it was time to do our national show. I joined Litke and Mike Mulligan, newspeople at heart, in covering the terror as it unfolded over TV screens. We described the scenes, took calls from petrified listeners, explained how this moment would alter our trust in humankind and provided familiar voices for people in need. The next day, we received praise from a media critic for, ahem, refusing to stick to sports. But not before our program director, Mark Gentzkow, won a fierce hallway argument with an advertising boss who wanted to send us home and flip to network news programming.     

I’m the one who stuck around the Bay Area after the 1989 earthquake, a kid columnist who remained for days with like-minded colleagues. While many sportswriters flew home after the World Series was postponed, I covered a massive tragedy because I wanted to be more than  “a sportswriter.’’ I’m the one who gave a wad of cash to a worker at an all-night Atlanta gas station so three of us had space to write in the wee hours, near Centennial Olympic Park, where a deadly bomb had exploded minutes earlier.     

I’m the one who handed back a million dollars, guaranteed, to a Chicago newspaper that refused to overhaul an abysmal digital site. I’m the one who appeared 10 years ago on the HBO show, “Real Sports,’’ and said newspapers would collapse if they didn’t shift away from newsprint and embrace tech. Was I wrong?

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So I’m the one who wants to run to the beach, violate California social-distancing rules and shout in celebration when Schefter raises hell. Or when Jerry Brewer of the Washington Post marvels at how stadiums have become medical facilities. Or when Kirk Herbstreit, ESPN’s college football analyst, says he’d be “shocked’’ if football was played this fall without a vaccine that, in in the best case, might be 18 months from development, approval, distribution and politicization — drawing the ire of clueless college coaches and athletic directors. Or when the Los Angeles Times’ Bill Plaschke spends a lost Opening Day at desolate Dodger Stadium and details why life suddenly can be rendered empty and joyless. Or when the Wall Street Journal’s Joshua Robinson probes the Milan soccer match that escalated Italy’s virus spread. Or when a San Francisco program director raves about the worldly tone of radio hosts who have ditched fun and games.     

The good, smart stuff is out there. You just have to look hard for it, too hard.     

Sports has been rendered frivolous, yes. That doesn’t mean sports media has to be frivolous. We only live once, and if we’re all dying tomorrow, I’d prefer not to catch up on Johnny Cueto’s oblique pull. Might someone opine on why the pariah-turned-TV-prince, Alex Rodriguez, was caught leaving a closed gym with Jennifer Lopez amid Florida’s stay-at-home order? Once a cheater, always a cheater?     

Have at it, Ken Rosenthal. Dare ya.

Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ is the host of “Unmuted,’’ a frequent podcast about sports and life (Apple, Podbean, etc.). He is an accomplished columnist, TV panelist and radio host. As a Los Angeles resident, he gravitated by osmosis to movie projects. He appears Wednesday nights on The Dino Costa Show, a segment billed as “The Rawest Hour in Sports Broadcasting.’’

BSM Writers

Amanda Brown Has Embraced The Bright Lights of Hollywood

“My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Derek Futterman




The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.

It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Arena, making Bryant the only player in franchise history to have two numbers retired.

During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.

“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”

The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.

“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”

Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.

“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”

Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.

Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.

“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”

When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.

“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”

Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.

“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”

Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.

Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.

“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”

No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.

At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.

“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”

According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.

Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.

Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.

“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”

As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.

“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.

Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.

“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”

The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).

Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at

“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”

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BSM Writers

Pat McAfee Has Thrown Our Business Into a Tailspin

Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.

Avatar photo




When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee. 

The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.

Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.

At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.

McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.

McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.

The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.

There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored. 

It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.

It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.

Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.

And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.

If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.  

Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.

If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable. 

It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.

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BSM Writers

5 Tips For Networking At the BSM Summit

“Have a plan and don’t leave home without it.”

Jeff Caves




Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain. 

Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:

  1. INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.  
  2. GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
  3. LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either. 
  4. SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email. 
  5. WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food. 

You’re welcome. 

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Barrett Media Writers

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