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Funhouse Considers Targeting Francesa Again

“Tired of focusing on Cowherd, Monday evening was the first time Funhouse publicly questioned if a return to posting Francesa videos was the smart play.”

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Mike Francesa never should have given Funhouse the hand wave, and The Sports Pope all but admitted that two weeks ago when he ended the ban on sharing his video and audio clips. Now Funhouse is pondering the idea of once again sharing Francesa content on Twitter.  

Just over a month ago, Francesa threatened legal action on anyone who shared his show without consent. He blamed the content sharing ban on Entercom, but it appeared to be a direct attack at Funhouse (@backaftathis), the Twitter handle known for highlighting Mike Francesa’s on-air miscues.  Three weeks later, Francesa seemingly tried to make peace with Funhouse, when he tweeted, “Starting immediately, Entercom and RADIO.COM have lifted the restrictions on my audio and video.”

But Funhouse still vowed to never share Francesa clips again, at least not without “a significant annual salary,” from Entercom, the account told the Daily News. Since moving on from Francesa, Funhouse has focused on Colin Cowherd’s show, also sharing videos from Christopher ‘Mad Dog’ Russo, The Michael Kay Show, Felger and Mazz, among other content.

Tired of focusing on Cowherd, Monday evening was the first time Funhouse publicly questioned if a return to posting Francesa videos was the smart play.

https://twitter.com/BackAftaThis/status/1257494375107637249

Many of the Cowherd videos generated near 30k views, with the highest breaking 200k, but a lot of them hovering around just 10k. Most of Russo’s videos were viewed around 50k times, Felger and Mazz broke 200k views, but none reached the more than 300k that watched Francesa’s April 2 threat of legal action against sharing his content.

While Funhouse still regularly produces videos with viewership numbers in the six figures, the Entercom-owned Twitter account dedicated to creating Francesa videos (@MikesOn) had just one clip garner 10k views in the last month, with most of them struggling to get more than 2k clicks. The video that caused an angry Francesa to announce the content sharing ban just over a month ago neared a massive 3 million views before Funhouse removed it.

Funhouse still finds content that generates interest, but most of the account’s following was built off sharing Francesa videos. If put up for vote, Funhouse’s followers would likely say go back to sharing Francesa clips. And while he might not say it publicly, going from more than 2 million people watching his content, down to 2,000 means Francesa should welcome the social media help from Funhouse.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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