A familiar face is returning to take the reins of Entercom’s New York operation. Chris Oliviero has been named the company’s new Senior VP and Market Manager in the big apple. He takes over for Susan Larkin who was promoted to the position of Chief Operating Officer, succeeding Weezie Kramer who plans to retire later this year. Kramer will stay involved with Entercom as a member of its Board of Directors.
“Chris is an exceptional leader with proven success developing talent, growing many of our leading brands and building a thriving culture,” said Susan Larkin, Chief Operating Officer, Entercom. “We’re thrilled to welcome him back to take the helm of his hometown where his energy, passion and drive will help further raise the bar of excellence in the top media market in the country.”
Oliviero spent 22 years as CBS Radio’s EVP of programming, starting in 1996 as an intern on ‘The Howard Stern Show’ before becoming a producer at WFAN, an executive producer for WNEW, and eventually ascending to the top programming position in the company. After Entercom purchased CBS Radio, Oliviero helped the company thru the merger before leaving on his own accord in July 2018. He continued as an adviser to Entercom thru the end of that year before taking on independent projects as a consultant to an assortment of media clients.
“Radio in New York is an incredibly special place, so to have the chance to return to a collection of the most iconic and influential brands on the dial is humbling,” said Oliviero. “Our stations are in many ways the soundtrack of the city. I am confident that along with all my Entercom New York colleagues we will add to this legacy. I can’t wait to reconnect with so many old friends and of course meet new ones as well.”
Oliviero’s character, experience, intelligence, and understanding of the New York radio scene should help the company make a seamless transition. He has a long list of relationships inside the Entercom New York building and judging from the responses we’ve received to this news, the company couldn’t have sent a better message to its employees with announcing his addition. The stations Oliviero will have direct oversight of include WFAN, 1010 WINS, WCBS News Radio, WCBS FM, Alt 92.3, and 94.7 New York Country.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.