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When People Aren’t Safe, Sports Can’t Resume

“Jay Mariotti says the UFC now stands for Unabashedly Flouting Coronavirus, and calls for leagues to shut down sports before someone dies.”

Jay Mariotti

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Do we need sledgehammers to blast away the ignorance? Blowtorches to thaw the collective brainfreeze? Simple medical logic cannot be repeated enough: It’s unconscionable, if not criminal, to resume contact/close-quarter sports amid a pandemic until athletes know they’re safe beyond doubt. And with testing capacity still woefully inadequate, and no vaccine or cure in sight, they will NOT be safe — does everyone grasp this? — regardless of flim-flam assurances from sports leaders who’ve suddenly become infectious disease experts, armed with overnight degrees from the University of Phoenix.

For every realistic soul such as NBA commissioner Adam Silver, who told players that resuming the season is increasingly unlikely amid perhaps “the single greatest challenge of our lives,’’ America remains vexed by an obnoxious wave of empathy-challenged snakes such as Dana White, who said not long ago, “I don’t give a sh-t about the coronavirus.’’

The mixed-martial-arts maniac thinks he’s a conquering hero after staging UFC 249 in Jacksonville, Fla., the first live U.S. sports event of magnitude since the outbreak. I would call him a rogue so obsessed with making money, turning itchy gamblers loose and promoting his violent sport — at $65 a pop, for a card without spectators in a nation where nearly half the adult population is jobless — that he abandoned all cogent concern for human life in what only can be called a debacle. In a sane world, White would be apprehended for putting lives at risk, proceeding with the event after a fighter, Ronaldo “Jacare’’ Souza, and two of his cornermen tested positive for the virus. This after White and UFC owner Endeavor, a Hollywood agency rocked by the crisis, angered the health community by using 1,200 antigen and antibody kits that should have been directed to states and municipalities lacking tests.

The mayor of Washington, D.C., Muriel Bowser, says her virus-gripped city can test only 1,500 people a day. But White can use 1,200 tests, damned the dying. See, he wanted to be “the first’’ to carry out President Trump’s reckless desire to resume live sports, convinced that his hotel-to-studio quarantine plan provides the playbook for other leagues when, in truth, it’s a cautionary tale for why sports shouldn’t resume. Let’s see if White gives “a sh-t’’ should the virus spread through his kingdom, cancel two more fan-free events this week in the same building and, I don’t know, maybe infect him.

“It’s not unexpected one person would test positive. The system works,’’ said White, whose count was off by two, if not more to come. You will hear not even the slightest condemnation of White on any news platform attached to ESPN, which greeted app users hours before UFC 249 with an eyeball blitz: a large ad hawking the ESPN+ exclusive pay-per-view stream. Remember, ESPN is owned by Disney, purveyor of hopes and dreams, and run by Bob Iger, who said during an earnings call reporting the company’s $1.4 billion bloodbath: “People find comfort in our messages of hope and optimism.’’

If Iger thinks hope and optimism ooze from sweaty cage fighters who might be spreading a deadly virus, I invite him to climb into the Octagon. Or listen to Zachary Binney, an Atlanta-based epidemiologist who used his Twitter page to torch White as “negligent’’ for mishandling safety protocols and restarting the event too soon. “If this was your system working as designed,’’ wrote Binney, “your system is bogus.’’

But then, this is what happens when the UFC president worships Trump. He thinks the White House is named for him. “I want to congratulate Dana White and the UFC. We love it,” Trump said on the broadcast. “We think it’s important. Get the sports leagues back. Let’s play. You do the social distancing and whatever else you have to do, but we need sports. We want our sports back.”

It’s enough to make one hurl — and puts into perspective a story that normally would elicit contempt, the possibility that Mike Krzyzewski’s imperial reign at Duke will be sullied if Zion Williamson was paid in the latest chapter of the sneaker scandals. Does paying a college basketball player, even at pious Duke, compare to jeopardizing lives? If it struck you as odd that no fighters criticized UFC for proceeding with the event after Souza was sent home, well, it seems Dana The Megalomaniac threatened their livelihoods. As tweeted by Showtime Sports president Stephen Espinoza, they were required to sign documents agreeing to accept possible losses of purses and bonuses. Responded White: “What (expletive) law school did he go to? I can’t stand that (expletive) creep if you couldn’t tell. He’s just a (expletive) — look at him, that creepy, little dude. What the (expletive) does he know about our contracts?”

After which White declared, somehow, that his life-and-death-farce was an unequivocal success, providing a blueprint — gulp! — for other U.S. businesses to resume. “The whole world is weird right now. Everything is weird. This whole event is weird,’’ he said. “We live in a different world than we did two months ago. The bottom line is, the system worked. What you don’t want to do is two days after the fight say, `Oh (expletive), Jacare tested positive.’ The system worked that we put in place.

“Without sounding like a jackass, we’re really good at what we do. We’re very, very good at what we do. We’ll just get better. The longer this goes, the better the testing technology will get and the faster it will get. We’re going to prove by next Saturday that professional sports can come back safely.”

Or, that he can put several of his employees on ventilators. Never mind that White, while waiting for the test results Friday, not only staged a weigh-in with Souza but wasn’t wearing a mask as he fist-bumped the fighter. And never mind that UFC bagged its original safety-first plan and held post-fight interviews in the Octagon, which placed color commentator Joe Rogan in virus peril when he was to have conducted remote interviews as fighters wore sanitized headsets in isolation. Yep, this is how we do it, Dana.

What frightens me is that too many power players in sports, a $200-billion industry teetering on the brink, share White’s hellbent view about the health catastrophe of our time. Of course, millions worldwide want sports to return — the owners losing billions, the networks dying with Korean baseball, the fans who need entertainment and self-identity joyrides, the gamblers who would rather contract Covid-19 than go another day without real action. But athletes are not automatons or slaves in this fraught, unprecedented equation. They are human beings with loved ones who shouldn’t be subjected to wealth-over-health pressures just because live events are “essential’’ to the American psyche, the crumbling sports and broadcast economies and Trump’s nighttime La-Z-Boy diversions. The smart play for Big Sports is to wait, until 2021, and then move forward after assessing the fallout and reimagining the industry.

Once again, with emphasis: Why resume games and events if the people in uniform — players, coaches, officials — aren’t safe?

“I think 2020 has been practically lost,’’ said tennis icon Rafael Nadal, speaking for many athletes. “I’m hopeful of being able to start next year. Sadly, I’m not going to lie to you, the feeling is that we are losing a year of our lives.’’

“I am worried like the rest of the world,’’ NBA star C.J. McCollum told Yahoo Sports. “You have to think at some point when there are drastic measures that need to be taken, `Is it really worth it?’ It’s either safe or not.’’

Yet the stench of self-interest continues to share the air with zillions of coronavirus particles. Don’t confuse the cautious reopening of businesses — or even attempts to re-establish the PGA Tour, the ultimate solo sport — with the ill-devised concept of team sports returning while defying physical distancing mandates and mass-gatherings bans. Leagues and broadcast networks would like to play ball as soon as this summer while people continue to die in large numbers, maybe right next door. And if you dare to oppose the resumption of games, well, you must be a negative nabob or germophobic dweeb who hates sports, as I’ve been called.

In the rush to resume — Major League Baseball wishful-inching toward a July 4 start, the NFL releasing its schedule and expecting a September start with fans in the stands, the NBA clinging to a pipedream within a quarantined Walt Disney World and Las Vegas casino hotel — it’s inhumane to be planning games, even on television with empty seats, until every commissioner, pushy owner and sneaky operative with a political or financial agenda can state the following without flunking a lie-detector test: Sports Bubbles will not be petri dishes for contagion.

BUZZZZZZZ!!!

They might hope for the best, but hoping is not knowing when it comes to the pandemic. I shouldn’t have to issue updates: the death count hasn’t slowed, with the virus killing nearly 300,000 worldwide and 80,000-plus in the U.S.; at least 1,000 Americans have died and 25,000 have been infected each day since early April; and the U.S. leads the world with almost 1.4 million cases. But Big Sports continues to shrug and wear blinders, dedicated to ignoring the blight in the interest of money. It’s one thing to resume sports after 9/11, or during wartime when the battles are overseas. But this virus is a ghostly, unsolvable evil that has locked us all in a toxic grip, capable of striking anyone at any time despite inane views that it afflicts only the elderly and the poor. Sports, with or without spectators, is just asking for a mass breakout. This is no time to come off as greedy and arrogant in a nation overwhelmed by two horrors: Covid-19 and rampant unemployment. The leagues can curry the favor of politicians and doctors who downplay the health risks, yet isn’t that a blatant disregard for life, especially if they use tests still lacking in some hospitals and laboratories? And if sports leaders do hoard resources like White, do they realize how many tests would have to be regularly administered? How difficult and maddening it would be just to stage one nine-inning ballgame or 60-minute football game?

Is anyone out there thinking? Not MLB commissioner Rob Manfred, who is proposing a season of 80 games or so in geographical pods, with expanded playoffs, while asking players to take pay cuts — and assume health risks. This reeks of a typical attempt by owners to paint players as bad guys in a brewing labor dispute, and right now, no one is in the mood for mud-slinging between billionaires and millionaires. Shame on the owners for not pausing their selfish desires and waiting for credible medical answers, assuming any are coming.

“The coronavirus will establish the timetable for sports. … We will have coronavirus in the fall. I am convinced of that,’’ said Dr. Anthony Fauci, in quarantine himself after possible contact with a Trump administration staffer who tested positive.

Actually, Silver is thinking. As NBA legend Shaquille O’Neal calls for the season to be canceled and Los Angeles Clippers coach Doc Rivers admits he’s “worried’’ about reopening practice facilities, Silver is confronting the truths that other commissioners prefer to disregard, telling players gloomily on a conference call, “Until there is a vaccine or some magical cocktail that prevents people from dying from this virus, we are going to be dealing with it, collectively.’’ Meaning, players will assume health risks to resume play and draw ample salaries sure to shrink. That’s because spectators aren’t expected until next season at the earliest, if then, in a league that generates 40 percent of revenues via paying customers. According to The Athletic, Silver told players the NBA “couldn’t start now even if we wanted to,’’ even as franchises are “crushed’’ financially by the pandemic.

And California governor Gavin Newsom is thinking. His state is home to 15 franchises in the four major sports leagues and numerous big-time college facilities, yet he is the anti-White, refusing to consider sports without live audiences, let alone with fans in the stands. Asked about the NFL’s schedule release, Newsom could have played a smooth political hand, knowing that a $6 billion stadium for the L.A. Rams and Chargers is nearing completion. Instead, he posed a hard question for commissioner Roger Goodell and owners.

“Imagine what the league — broadly, leagues — do when one or two of their key personnel or players are tested positive,’’ he said. “Do they quarantine the rest of the team if an offensive lineman is practicing with a defensive lineman, and they (have) tested positive? What happens to the rest of the line? What happens for the game coming up next weekend? It’s inconceivable to me that that’s not a likely scenario, so it’s a very challenging question you’re asking.”

As for fans in stadiums and arenas, it’s impractical until 2021 in a state that has topped 2,700 deaths. “It’s difficult to imagine a stadium that’s filled until we have immunity and until we have a vaccine,” Newsom said. “it’s a very tough question for these leagues to answer, because they must have a safety-first, health-first mindset, and there are conditions that persist in this state and this nation that make reopening very, very challenging.”

It’s also good to see Mark Cuban, who still hasn’t ruled out a presidential run, finally emphasizing health-first after once leading the charge for sports to resume. “Seriously, if you’re a player, who do you trust with your life?’’ Cuban told ESPN Radio. “If you’re a coach or a trainer or, anybody for that matter, that’s essential personnel for getting something back together, do you trust the hotel that we’re going to stay at to keep everything safe — the technology they’re using, the protocols they’re using? … The problem, obviously, is because we can’t test people, then we can’t assure anybody’s safety, whether they’re basketball players or anybody else.’’

How long will it take for sound judgment to cut through the self-centered delusion? Stop to consider the Real Real. We’re actually going to abandon distancing and masks so football players can tackle each other, basketball players can drip sweat beads on each other and baseball players can breathe on each other? We’re really going to proceed with seasons when one positive test — among hundreds of essential personnel who would be tested daily — might shut down the league? The NBA is weighing whether to allow children, wives and girlfriends inside its Quarantine Bubble, which could prompt Vegas to set at least one over-under in its empty casinos: How many people catch the virus on the first day of testing? God forbid if a league copies the UFC strategy of not creating a lockdown perimeter around the hotel and arena, asking 300 workers to be responsible when entering the outside world during an eight-day period of events. MLB wants teams to play in home ballparks within areas less infected by the virus, but wouldn’t players risk bringing strains back to their families each night? And does Manfred, an attorney by trade, realize legions of lawyers are ready to pounce if the virus spreads? MLB has political support from Trump and some governors, but what about other officials in states, cities, counties and one Canadian province? How can baseball start in July when five ballparks in California are shut down? They’re going to make the Dodgers, Angels, Giants, A’s and Padres play only road games for months? Has Manfred called the wives and kids of affected players, telling them Dad won’t be around for a while … and might bring home the virus, too?

Mike Trout and Clayton Kershaw, two of baseball’s biggest names, already have said no. How can MLB stage a legitimate season without superstars who don’t want to take risks? And I don’t need to tell athletes that a second wave of the pandemic could be in the on-deck circle, preparing another wicked blast. All of these proposals, these hopeful stories disseminated by ESPN and other sports media ventures whose survival depends on the resumption of sports — has anyone asked the athletes what they think? Sports cannot happen unless the athletes say yes. Don’t presume they will.

“We’re in a situation where you can’t make this mandatory. You can’t tell a guy you have to come play or else your roster spot is not going to be here when you come back. You can’t tell a guy to risk his life and the life of his family and the lives of anyone he chooses to be around to come play this game,’’ Boston Red Sox pitcher Collin McHugh told Mass Live. “I’m a husband, I’m a father. There are many guys in the league with underlying conditions, with preexisting conditions like diabetes and heart arrhythmias. You look at our coaching staffs, there’s tons of guys over 65. Umpires, there’s a lot of guys over 65. When you’re talking about the risk factors, there are going to be guys who sincerely have to weigh the risks of coming back versus staying at home.”

Said St. Louis Cardinals pitcher Andrew Miller, in an ESPN interview: “I don’t think anything can be done until (safety) can be guaranteed and we feel comfortable with it. It’s not hard to get one degree of separation away from players who have kids who may have conditions, or other family members that live with them.’’

Don’t tell that to some sports executives who are pressuring athletes to return … or else. ESPN quoted two NBA general managers — unnamed — who expect athletes to cave in and play when faced with no paychecks. This is not the time, obviously, for meat-on-the-hoof demands.

Yet the NFL marches on, convinced a gladiator sport will proceed with fans and expecting players to be ready for tackling warfare in September. Hopefully, this is more a grandstand play ahead of lucrative broadcasting negotiations than an actual firm plan, because how did the virus spread in Italy? Oh, when tens of thousands of fans, packed together in a soccer stadium, simultaneously released untold amounts of saliva when goals were scored. Let the Miami Dolphins present a vision for physical distancing and 20-point cleansing while reducing Hard Rock Stadium to a 15,000-seat venue; it’s still a petri dish. And if local governments, such as California, don’t allow fans inside stadiums, the NFL insists it will play in states and cities that do — the same strategy proposed by MLB. Is this not absolute lunacy? In a matter of weeks, we’re casually going to assume regular seasons will happen, with no concern for consequences if, say, a star player fails a temperature check and must be removed for immediate testing? Imagine the panic, the preposterousness of it all, just so rich leagues and networks can salvage billions.

That is to assume Americans even want sports without bodies in the seats. What begins as a unique experience inevitably will devolve into a creepy reminder of lost normalcy. Imagine an NBA playoff game with no fans, Tom Brady vs. Drew Brees with no fans, SoFi Stadium debuting with no fans for Rams-Cowboys. People who say they’re ready aren’t giving themselves enough credit for their roles in the total experience. Fox Sports has talked of creating virtual fans and piping in a crowd-noise track that ebbs and flows depending on game developments. Look, the essence of sports is palpable human energy. And it’s gone until people come back to stadiums and arenas. And most aren’t coming back, as several surveys have indicated, without a vaccine.

Sports continues to stay somewhat relevant in the news cycle. LeBron James is among those outraged by the fatal Georgia shooting of Ahmaud Arbery, an unarmed black man gunned down while jogging by two white men. Charles Barkley still bemoans his frayed friendship with Michael Jordan, whose 10-part docu-series hit a creative peak Sunday night with a chronicling of his father’s murder and his subsequent decision to play minor-league baseball — though still failing, in a production controlled by Jordan, to investigate his unavoidable gambling habits during a still-murky 1993. The college basketball cesspool gurgles, with the NCAA referring to Kansas and coach Bill Self as “egregious’’ rules-breakers, while Giannis Antetokounmpo says his social-media accounts were hacked and that he doesn’t ache to sign with the Golden State Warriors. Oh, and the Baltimore Ravens want to dump safety Earl Thomas after his wife, allegedly pointing a gun at his head, found him in bed with other women … and his brother Seth.

Still, I can’t help but fixate on the fool in Jacksonville and his two encore events this week. UFC now stands for Unabashedly Flouting Coronavirus.

The athletes aren’t safe.

So, please, shut down sports before someone dies.

Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ is the host of “Unmuted,’’ a frequent podcast about sports and life (Apple, Podbean, etc.). He is an accomplished columnist, TV panelist and radio host. As a Los Angeles resident, he gravitated by osmosis to movie projects. He appears Wednesday nights on The Dino Costa Show, a segment billed as “The Rawest Hour in Sports Broadcasting.’’

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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