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This Time, Athletes Can’t Stop Kneeling And Protesting

“What we’ve learned from George Floyd’s death — and history — is that racial activism cannot afford to be intermittent. Sports protests must be relentless, and leagues should allow athletes to kneel as they please”

Jay Mariotti

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Kap Kneeling

This is no time for amnesia. It wasn’t long ago when the almighty power bases of American sports — the NFL and its broadcast partnerships — were burned out on Colin Kaepernick and his racial injustice movement. The sentiment was sweeping that sideline protests had run their course, that network cameras would avoid showing athletes in the act of kneeling. The evil seeds were planted, of course, by You Know Who, in an Alabama speech urging teams how to proceed if a player took a knee.

“Get that son of a bitch off the field right now. He’s fired. He’s fired,’’ said President Donald Trump, adding, “I guarantee things will stop’’ if fans immediately got up and left the stadium.

Before you knew it, by incremental design, the demonstrations were a non-story. Roger Goodell, working for billionaire owners, distanced himself from Kaepernick by embracing another league activist, Malcolm Jenkins, then enlisting rapper Jay-Z as his cultural minister and crisis fixer. The exit strategy was insensitive and awkward, as are many flashpoints of Goodell’s commissionership, but eventually, the spectacle of football and pressures of television money overwhelmed the protests, appeasing white-influenced advertisers who’d watched nervously. As for other top leagues, there were no such tensions; NBA players and commissioner Adam Silver have been in powerful lockstep about race since the 2014 Donald Sterling debacle, and Major League Baseball is disturbingly indifferent amid a grim racial imbalance, with African-American players comprising less than eight percent of Opening Day rosters last season.

Call it corporate suppression. Call it white supremacy. Certainly, call it a case of the football establishment getting what it wanted and quieting the angst of black America yet again.

Photos: Tensions Flare in Chicago for Day 2 of Protests Over ...

But now, in all its grotesque horror, we have the cold-blooded murder of George Floyd, the latest victim of police brutality in our twisted, hatred-gutted republic. Coming as it did after the killings of Ahmaud Arbery and Breonna Taylor, a truth has become self-evident: This time, sports cannot be allowed to strategically tip-toe out of inconvenience because a bunch of rich white men are uncomfortable in boardrooms. Like it or not, the NFL and all other institutions, professional to college to high school, must obey their social responsibilities and let athletes take a knee as they please. If and when live games resume, those who wish to kneel in protest of racial inequality should be permitted to do so without resistance for as long as they damn well please — years, if necessary.

The networks must air it. The commissioners and owners must honor it. The advertisers must deal with it. The fans must respect it. And Trump must put a sock in it — or, better, move aside and let someone else try to lead America through its violence-and-pandemic turbulence without daily provocation and cartoonish responses.

Otherwise, another atrocity awaits, another tragedy as unspeakable as a racist cop pressing his knee against the neck of an unarmed black man for eight minutes and 46 seconds.

What we’ve learned from the Floyd images, and the outbreaks of civil unrest, is that racial activism cannot afford to be intermittent. No one can shut up and dribble. Protests must be relentless, if also peaceful, so the world isn’t allowed to forget Minneapolis and slip into old, sick habits that enable killer cops such as Derek Chauvin. Black athletes have been vocal for generations — Muhammad Ali, John Carlos and Tommie Smith, Jim Brown, LeBron James — but their robust voices ultimately fade amid the inevitable disruption of another racist act. That’s why the composed but persistent visual of Kaepernick, in a period when NBA players routinely wore “I Can’t Breathe’’ shirts in memory of Eric Garner, harbored hope for a long-term sea change.

“Ultimately, it’s to bring awareness and make people realize what’s going on this country,’’ Kaepernick said of his mission. “There’s people being murdered unjustly and people not being held accountable.’’

Colin Kaepernick may make it back on an NFL team - Marketplace

Alas, the kneeling campaign sputtered and stopped. And here we are, right back where we started, outraged about another man who couldn’t breathe. Kaepernick no longer is playing in the NFL, but Trump is still the president, shaken enough by violent protests near the White House to lash out on Twitter and escape to his underground bunker, yet striking the pose of a strongman in threatening to summon the U.S. military. All Kaepernick ever did was peacefully kneel by the San Francisco 49ers bench until the national anthem ended. Trump, by comparison, is a self-caricature in free fall, using the Bible as a prop in a surreal photo-op outside a fire-damaged Washington church … but only after police swept away protesters with gas, rubber bullets and flash bang grenades. When calm and equilibrium are the urgently needed presidential tones, Trump is hapless to summon anything but bluster.

“I am your President of law and order,’’ he declared, vowing to rid the nation of “professional anarchists, violent mobs … arsonists, looters, criminals, rider rioters, Antifa and others.’’

And as long as he’s in office, Trump will oppose what’s next in sports: Athletes again wanting to kneel, scribble messages on their shoes and uniforms and demonstrate on game days. He will resurrect his “son of a bitch’’ speech. He will contact Goodell and influential NFL friends, such as New England Patriots owner Robert Kraft. Trump will denounce athletes as unworthy of jobs and appeal to Americans to turn against them. This time, the NFL and the networks cannot budge.

Let them kneel. Let them speak.

Take a lead from Europe — hella Europe — where Premier League players can protest Floyd’s death without fear of reprimand. This is in contrast to Germany’s soccer chiefs, who investigated three Bundesliga players for displaying messages supporting Floyd. “A common sense approach,’’ said the Football Association, England’s governing soccer body. “The power of football can break down barriers across communities, and we remain deeply committed to removing all forms of discrimination from across the game we all love.”

We have had enough: Michael Jordan on 'racism and violence ...

It has been inspiring to watch athletes and entertainers speak out in recent days, including Michael Jordan, Tiger Woods and Derek Jeter, all averse to enter past racial frays. Said Jordan, memorably: “I am deeply saddened, truly pained and plain angry. I see and feel everyone’s pain. I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.’’ In particular, young athletes such as Jaylen Brown and Malcolm Brogdon are rising up to lead peaceful protests. Among the words resonating most instructively are those of Gregg Popovich, a 71-year-old white male and military veteran who has evolved into an outspoken crusader against racism. Sometimes, his anti-Trump rants are out of place at, say, a pre-game media briefing, costing San Antonio Spurs fans the joy of a refreshing hoops conversation. But this is the real time and place to vent, as a thoughtful American, and in a conversation with The Nation site, the U.S. Olympic men’s basketball coach struck a chord that must resonate.

“The thing that strikes me is that we all see this police violence and racism, and we’ve seen it all before, but nothing changes,’’ Popovich said. “That’s why these protests have been so explosive. But without leadership and an understanding of what the problem is, there will never be change. And white Americans have avoided reckoning with this problem forever, because it’s been our privilege to be able to avoid it. That also has to change.”

But will it change? Ever? All the education and demonstration in the world can’t stop a rogue racist from becoming the next Derek Chauvin. Kareem Abdul-Jabbar thought he had seen the abyss 28 years ago in Los Angeles, when an unarmed black man named Rodney King was savgely beaten by police officers who would be acquitted, prompting riots that feed the city’s anxieties today. “Think about this: nothing has changed since what was supposed to be a routine traffic stop of Rodney King,’’ said Abdul-Jabbar, the NBA great, author and social observer. “That was 30 years ago. And still nothing has changed. White cops still can act with impunity and kill people that they feel like they want to kill. It’s got to stop someplace.’’

Tell Bob Kroll. He’s the Minneapolis police union president who thinks Floyd’s 2009 conviction, for assault and robbery, begins to justify death-by-asphyxia. “What is not being told is the violent criminal history of George Floyd,’’ Kroll said in a letter to members. “The media will not air this.’’ Has he considered that the media, like most human beings, are consumed by viral visuals of Floyd. We see him telling witnesses, “They’re going to kill me, man,’’ which is exactly what happened as he became unresponsive, though Chauvin kept his knee on his neck for another two minutes and 53 seconds.

The NFL and Trump both reek of hypocrisy over George Floyd's death ...

For reasonable people, it never was a question of whether Kaepernick was right or wrong in sideline protests that started four years ago. It was whether he ultimately would disrupt racism and force a American social metamorphosis. Obviously, he did not, and the recent string of killings give oxygen to theories that Kaepernick has been blackballed by the NFL. After Goodell released a statement, saying “the NFL family is greatly saddened by the tragic events across our country” and that “protesters’ reactions to these incidents reflect the pain, anger and frustration that so many of us feel,’’ the commissioner was mocked on social media by everyone from director Ava DuVernay to Houston Texans receiver Kenny Stills.

“Save the bull(bleep),’’ said Stills, one of the few players still kneeling on sidelines last season.

“Your statement said nothing,’’ Minnesota Vikings linebackers Eric Kendricks and Anthony Barr said in identical tweets. “Your league is built on black athletes. Vague answers do nothing. Let the players know what you’re ACTUALLY doing. And we know what silence means.’’

No doubt the league would benefit substantially, in the optics of social awareness and the interest of calming players, if a franchise swooped in now and signed Kaepernick. This was suggested by former Clinton White House press secretary Joe Lockhart, the NFL’s primary spokesperson when the kneeling protests took hold in 2017. He is urging the Vikings to make an offer — the team that plays in a stadium not far from the Floyd death scene. Lockhart claims Goodell had no agenda, saying, “Kaepernick was not blocked because the league wanted to punish him for setting off the protests.’’ Rather, Lockhart says franchises ignored the league’s “prodding and pushing’’ to sign him, adding that teams “thought he was bad for business’’ and “an executive from a team that considered signing Kaepernick told me the team projected losing 20 percent of season ticket holders if they did.”

NFL and Kaepernick still at odds on failed workout

Is Kaepernick still too hot to handle? Of course, he is, now more than ever. Given the magnitude and breadth of violence nationwide, his arrival in any city would be akin to a tsunami as people try to stay safe from the unrest, ward off COVID-19 and deal with rampant unemployment. Consider two key points: (1) The NFL season is in limbo because of the pandemic; and (2) Kaepernick has not been a difference-making quarterback since 2013 and at times has been a bad quarterback, such as when I covered him in San Francisco. He hasn’t played an NFL down in almost four years, and when the league arranged for a mass tryout last fall, he complained, moved the workout site and pissed everyone off. So, stop the politicking, Joe, and let Kaepernick get back to work on America’s social conscience.

Besides, his cultural influence remains dynamic. In West Hollywood, an LAPD officer made an offer to protesters: If they were peaceful, he would take a knee. They complied. So he dropped into the Kaepernick stance.

And the protesters took a knee with him.

Don’t stop kneeling. Don’t stop believing.

BSM Writers

Chris Broussard Is No Longer Just A ‘Basketball Guy’

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great.”

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After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Cleveland Plain Dealer, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.

That was the perception then, but today, the reality is different.

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio. 

“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot.  There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.” 

Broussard has certainly made a seamless transition from print to electronic media.

After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.

With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.

“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”

After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.

In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In.  In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.

And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.

“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”

Broussard now co-hosts the show with Wright and Kevin Wildes.

“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard. 

Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland.  He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.

Believe it or not, his first love was not basketball.

“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.” 

So much for being just a basketball guy, right?

After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.

“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”

Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. Then came covering the Cavaliers for the Cleveland Plain Dealer and then it was off to New York and a bit of culture shock for Broussard.

During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.

So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.

“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games.  Ultimately that led to television.”

And the rest is history.

This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.

And this week, Broussard will be center stage in front of a lot of ears and eyeballs.

“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”

Chris Broussard has certainly come a long way in his career in sports. 

From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.

“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”

He’s no longer just a “basketball guy”. He’s a “sports guy”.

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BSM Writers

Radio Row Is One of Sports Radio’s Worst Weeks

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners.

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From strictly a listener’s perspective, sports radio the week of Super Bowl’s Radio Row is one of the worst weeks.

Before I was a sports radio programmer, I was a sports radio listener. And while I didn’t realize it at the time, I was listening to sports radio with a programmer’s mindset. And every year, I would spend the entire week listening to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each year, I would wonder “What the hell is the point of this?”

And now, as a former sports radio programmer, I will sit this week and listen to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each day, I will wonder “What the hell is the point of this?”

Who does it serve? Let’s take an in-depth look at that question.

It serves the NFL. Hundreds of media professionals are stationed at its largest event, talking about it, ensuring it stays at the forefront of the public consciousness and providing millions in value for its sponsors.

It serves NFL players. Both past and present. Dozens of current and former stars will flock to Radio Row to record dozens of interviews. They’ll be paid thousands of dollars to pitch their wares as often as possible while expanding their brands outside the cities in which they currently or formerly played.

It serves the sponsors of NFL players. Radio Row provides a one-stop-shop for sponsors to send their endorsers down a line of interviews to continually get in front of new audiences. Scale, baby!

It serves the hosts, PDs, and executives. You get a working vacation! It’s awesome! I live in the Midwest, and yesterday was one of a handful of days I’ve seen the sun since November. Being in Arizona in early February is phenomenal! Plus, you get to hob knob with celebrities, get your photos taken, go to awesome parties with extravagant hor dourves and open bars, and it’s fantastic. You deserve the little break Radio Row provides; better yet, it’s all on the company dime. You get some bonding with your co-workers, you get to network, and it really is an awesome opportunity.

But you know who isn’t served? Your listeners. At least, the vast majority of them. Because here’s the reality: While it’s really cool that you’re hanging out with other radio folks, and you’ll have a plethora of former and current players swinging by for interviews, your listeners really don’t care. It’s a harsh reality, but it’s the truth. While there’s a subset of listeners who are living vicariously through you — and that can’t be completely shortchanged, it’s a big deal — the overwhelming majority couldn’t be less invested in your Radio Row interviews.

Think of it from a listener’s viewpoint: Outside of the Bay Area, do you think anyone has thought “Man, I wonder who Kyle Juszczyk thinks is gonna win the Super Bowl?” I’ll tell you that, no, they haven’t thought that, and they don’t particularly care what he thinks. Furthermore, they definitely don’t care that he’s sponsored by Old Spice, which gives him the P-P-P-Power!™

And it would be fine if there was one interview here or there, but there are some shows — both local and national — that will completely fill out their rundowns with interviews with people your listeners don’t especially care about, ask questions that your listeners don’t especially care about, and end the interview by asking who they think wins Sunday, why they think that way, and allow them to pitch their boner pills or whatever else they’re schlepping. Every day. For five straight days. For two, three, four, or even five hours.

It stinks.

Self-serving isn’t bad as long as you recognize it’s self-serving. And that could be potentially the biggest issue. Now and then, you’ll get a host that is sanctimonious and pretends they’re doing the listener a favor by spending a week away from their family in a warm weather destination, rubbing elbows with some of the greatest players — both past and present — in the game. You’re not. You’re spending a week eating all the free food you can find, drinking all the free beer you can find, and taking pictures to post on your Instagram. And that’s fine, but don’t pretend like it’s something it isn’t. You can talk yourself into its importance, but it’s important to you.

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners. You can turn it into one with thoughtful questions, a unique spin on the traditional interview, or avoiding the same boring questions your subject has been asked 1,000 times during the day, but you’ve gotta go the extra mile to accomplish that. And I hope that’s not something you lose sight of this week.

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BSM Writers

What Are The Right Social Media Answers For Sports Radio?

“What are the limits of social media for radio brands? Are there any?”

Demetri Ravanos

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Social media does not stand still. The platforms that matter today can fall out of favor with the general public in the blink of an eye. Conversely, the right feature or attention from the right people can catapult a site’s importance in the social pecking order.

How does a radio company determine what matters? Are all formats received similarly on social media or is sports radio such a unique animal that brands have to be much more deliberate in how resources are allocated? To answer these questions, I turned to some experts. 

Tom Izzo doesn’t exclude any platform when he is plotting WFAN’s social strategy. Facebook, Instagram, TikTok and Twitter may each attract a different type of sports fan, but they all matter in building and serving the larger audience.

“There is sports radio audience on every social media platform, you just have to talk to them differently depending where you are,” he told me. “The language and audience on Twitter is different than the language and audience on Facebook, but there is audience everywhere.”

Audience is everywhere. That’s what is at the heart of the conundrum. How do you best utilize your assets in a landscape that isn’t just constantly changing? It’s also constantly growing!

Lori Lewis has overseen social media strategy at an executive level for Cumulus, Westwood One, Jacobs Media and iHeart among others. Now she coaches companies on creating great content with her own company, Lori Lewis Media

She told me that the key for not just sports stations, but for any brand, is understanding what their audience prioritizes. That doesn’t mean it should be the brand’s only focus though.

“Obviously, for sports radio, it’s Twitter. But don’t sleep on short-form vertical video,” she said in an email. “When done right, you’ll see success (meaning converting views into new fans) with YouTube Shorts and/or Instagram Reels as well as playback videos on Facebook (those are visual replays from the audio show).”

Converting views into new fans was taken to a bit of an extreme in Nashville. 104.5 The Zone launched Zone TV in 2021. Will Boling took the lead in creating the product. He says that launching a proprietary video stream was never about moving away from other social platforms. It was about giving listeners more access to better content in more places.

“Our video platform affects a lot of our social strategy,” he said. “On Twitter, we don’t want to just be seen as a radio station, but as a media company. Our Twitter stream allows us to react to breaking news while also sharing our broadcast at the same time. And with Twitch’s video producer, we can create featured clips from shows whenever we want. That allows us to push video out of featured guests, funny callers and anything in between to promote our podcasts from each show too.”

Video matters so much more than ever before. It does not matter who you talk to or what platform it is you are talking about. The answer always comes back to using video to attract more eyeballs.

TikTok, our most controversial social video platform, is trying to figure out what its reach could be without the visuals. Last month the company announced that it would experiment with its version of podcasts – a mode on the app that would allow users to experience TikTok content as audio-only entertainment.

I asked all three of my experts what their initial impression of the story is. Only Izzo expressed reservations.

“Probably no need for us to be first anywhere if there isn’t any particular benefit to doing that,” he said. “We’ll watch and see what happens and if it turns out that people like consuming podcasts on TikTok we will certainly address that.”

That doesn’t mean WFAN hosts and bosses won’t keep a keen eye on the feature. I would anticipate that there may be some experimental posts that either don’t receive much of a push or perhaps never see the light of day at all.

Boling is adamant that any use of TikTok is a wise one for stations. He says anything set up with an algorithm that rewards creators for posting content the audience connects with is an asset that cannot be ignored.

“We use social media to push listeners to our YouTube channel because it’s an algorithm based platform. If we get someone to click on our page once, then our channel will get recommended to them the next time they get on YouTube. TikTok helps radio companies accomplish that and own every space in the digital market right now.”

Unsurprisingly, it’s Lori Lewis that approaches the feature in the most scientific way. Do TikTok podcasts represent a sort of new frontier for audio brands? Sure, but just like Grogu and the Mandalorian, you have to go there and poke around before you can figure out how it will work best for you.

“If TikTok expands to audio, how might you complement the mothership (The FM/AM stick) and build on the trust you’ve earned from your show? What’s a unique way to tap into new features? As social media evolves, so should our approach.”

What are the limits of social media for radio brands? Are there any? Since the onset of the pandemic, so much listening has shifted from terrestrial signals to digital streams. We have totally rethought what we are. Why should it stop with how our audience consumes our content? 

I asked Lewis if we are too narrow in thinking about how social media can serve us. Are we so focused on what is that we have not considered what could be? Can a brand have one identity on air and use social media to create something that does not mirror it, but instead compliments it?

“Depends on why you’re using social media,” she answered. “If you’re leveraging social media for increased awareness and building trust to drive more engagement during your show, it might not make sense to be different on social than on-air. But, if you’re a vanilla brand limited to creativity on-air, why not? Throw yourself out there. Show your real, relatable self (assuming it’s legal and appropriate, ha-ha). Relatability wins every time.”

Do we have to be deliberate in sports radio with how we allocate our social media resources? Yes, but that doesn’t mean there is a single correct answer. 

Strategy matters on air. It’s no different on social media. But in order to figure out the best strategy, you have to be open-minded and eager to play around with new offerings to determine what works.

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