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Does The NFL Need To Worry About Pushback To Anthem Protests?

“If racial justice becomes a major theme of this election, it is likely that the players’ message gets more focus than the mechanism. That could mean less concern from sponsors about showing the players some support.”

Demetri Ravanos

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Ever since Drew Brees acknowledged that responding to a question about players taking a knee in protest of police brutality and racial injustice with a statement about disrespecting the American flag was a mistake, plenty of media pundits have openly speculated about how Donald Trump would react and what effect that might have on television ratings and team owners.

President Trump has tweeted about the protests and railed against players taking a knee for the anthem at rallies. Vice President Pence made a show of walking out of an Indianapolis Colts game when he saw players kneeling during the anthem. With another presidential election coming up this year, it stands to reason that the Republican ticket wants to put the issue front and center after NFL Commissioner Roger Goodell released a video on Friday acknowledging the league was wrong for how it handled player protests in 2016.

Sports Illustrated’s Jimmy Traina wrote in his “Extra Mustard” column on Tuesday that the League’s best move may simply be not taking the bait. The story could fade out quicker if Trump is shouting into the wind instead of getting a reaction.

“Forgive me for the terrible cliche, but it takes two to tango. The NFL shouldn’t tango,” Traina writes. “Of course, this would also require the NFL to not be afraid of Trump, Fox News and MAGA. The league also has to be OK with losing a few bucks, if it even gets to that point.”

It is fair to wonder if it would get to that point. Public sentiment is very different in 2020 than it was in 2016. If racial justice becomes a major theme of this election, it is likely that the players’ message gets more focus than the mechanism. That could mean less concern from sponsors about showing the players some support.

Another element to consider is television ratings. In 2016, TV ratings did take a hit for the NFL. Andrew Marchand was quick to point out in his Wednesday column for the New York Post that there is no way to say the decline in viewership was all about objections to players kneeling during the national anthem.

“While it may have had a slight impact on some ratings, overall the numbers fall then and subsequent rise has been due to a number of factors that media writer Anthony Crupi, who studies this exact thing, has pointed to. There were an inordinate amount of bad games in 2016, Crupi’s studies showed, and an oversaturation of football combined with an explosion of cord-cutting.”

A major difference between 2016 and 2020 is the proliferation of legalized sports betting. Even though people have always bet on NFL games, most of it was done underground until 2018. Multiple states legalizing the action has completely de-stigmatized wagering and made it easier to do. That means there are more people paying attention to games. Could that be enough to make up for whatever ratings hit the league might take due to players kneeling during the anthem?

Finally, there is no bigger factor on the NFL’s side than just playing the games. Sports has been mostly at a standstill in 2020 as a result of the Covid-19 Pandemic. It is hard to imagine the return of live football games is met with anything other than jubilation this fall after a spring and summer with few to no live sports at all.

Make no mistake. There is still a tightrope to walk here. If the president and conservative media outlets decide to make players kneeling a talking point in the fall, it will have some effect on the NFL. The NFL is in a strong position though, and if owners and Roger Goodell decide to follow Traina’s advice and not engage or overreact, it would not be surprising.

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The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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