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America Doesn’t Need Colin Kaepernick In The NFL

“America needs a racial reckoning but that doesn’t mean America needs Colin Kaepernick to play football.”

Jay Mariotti

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It might be easier to cure COVID-19 than separate politics from a Colin Kaepernick discussion. I will try anyway. The problem with signing him to an NFL roster, pointing him to the field as the avatar of social justice and letting him kneel as long as he damn well pleases — with Mark Bradford commissioned to paint history’s portrait — is what follows when the “Star-Spangled Banner’’ ends and he starts taking snaps.

At best, he is a serviceable quarterback.

At worst, he is a lousy quarterback, someone you wouldn’t draft on your fantasy team.

What legions of Kaepernick supporters conveniently forget, assuming many actually have seen him play, is that he hasn’t been the evolutionary, cover-of-GQ, freak-out-defensive-coordinators performer since, oh, 2013. And with his level of competence in doubt, not to mention his emotional and physical framework, common sense suggests that all 32 teams will — and should — continue to avoid him, knowing Kaepernick’s addition would create even more hysteria within a community than clubs were willing to absorb before the sickening police murder of George Floyd. Were he a failsafe difference-maker, by all means, give him a fair contract and watch him perhaps rally a franchise and a city as Hollywood writes the script. But face it, Kaepernick remains a wild, spinning-wheel risk who might show up at practice wearing socks with pigs dressed as police officers.

Do we want that as a nation? No. Even as ESPN abandons its stick-to-sports policy to accommodate fast-and-furious commentary on race, we cannot let race become our foremost sports event. And teams shouldn’t feel obligated to sign Kaepernick as a hurried response to our collective outrage and grief. The current push to return him to the NFL feels knee-jerk-like and impulsive. Yes, there is hell to pay in this country after the succession of hate killings, the unending pain of racial inequality and police brutality. But returning Kaepernick to football, much as it would be a symbolic triumph over unspeakable societal ills, doesn’t make things right in America.

Watch CBS This Morning: NFL star Malcolm Jenkins on racism - Full ...

“I still don’t think (the NFL has) gotten it right. Until they apologize, specifically, to Colin Kaepernick, or assign him to a team, I don’t think that they will end up on the right side of history,” said NFL veteran and Players Coalition co-founder Malcolm Jenkins, speaking for black America on CBS. “At the end of the day, they’ve listened to their players, they’ve donated money, they’ve created an Inspire Change platform; they’ve tried to do things up to this point. But it’s been one player in particular that they have ignored and not acknowledged, and that’s Colin Kaepernick.”

Apologize? A question: Which free agent would I prefer, Cam Newton or Kaepernick? Newton, as most would agree. Of course, amid an explosive and defining moment in time, leagues and teams should aspire to any right side of history, but that isn’t realistic in this case. Aren’t owners trying to win a Super Bowl for cities that use tax money to build stadiums and fans who purchase season tickets? Or are we supposed to ignore that the NFL is a $15-billion-per-year industry wrapped around the ideal of clutching a championship trophy in February? In that vein, does anyone honestly see Kaepernick doing much more in the league than standing on a sideline in a ball cap? Such a sight only would further infuriate his advocates, figuring the NFL and his team still were punishing him for launching the peaceful kneeling protests that changed the world.

The grotesque Floyd visuals, followed by a landmark video featuring Patrick Mahomes and numerous star players, forced a sudden, dubious about-face from commissioner Roger Goodell in his weakest blindspot: relations with African-American players. Now, the NFL “condemns racism and the systematic oppression of black people.’’ Now, the league “was wrong for not listening to NFL players earlier and encourages all players to speak out and peacefully protest.’’ Now, “We, the National Football League, believe that black lives matter.’’ So how does that translate to Kaepernick signing with a team before the 2020 season, if and when it takes place?

And why should it translate? Because the Rev. Al Sharpton says so? At Floyd’s funeral in Houston, Sharpton not only delivered the eulogy but demanded the NFL give Kaepernick a job — in the same speech. “It’s nice to see some people change their minds. The head of the NFL said, `Yeah, maybe we was wrong. Football players — maybe they did have the right to peacefully protest.’ Well, don’t apologize. Give Colin Kaepernick a job back,’’ preached Sharpton, commanding a standing ovation.

The Rev. Al Sharpton remembers George Floyd as an 'ordinary ...

“Don’t come with some empty apology, take a man’s livelihood, strip a man down of his talents and four years later, when the whole world is marching, all of a sudden you go and do a FaceTime talking about (you’re) sorry. Minimizing the value of our lives. Your sorry, then repay the damage you did to the career you stood down. Because when Colin took a knee, he took it for the families in this building. And we don’t want an apology. We want him repaired.”

We all hear Sharpton. Yet I wish he was sitting with me in various NFL press boxes during Kaepernick’s second-to-last season in the league, when I covered him as a San Francisco columnist. The experience was unwatchable, so wretched that he was mercifully replaced by BLAINE GABBERT. Even as one who suffered Steve Stenstrom, Moses Moreno, Henry Burris, Craig Krenzel, Cade McNown and Jonathan Quinn as starters in Chicago — poet Carl Sandburg should have called it the City Of Weak Shoulders — the 2015 Kaepernick debacle was the ugliest QB stretch I’ve seen. He improved the following season, but not enough to impress the new 49ers’ braintrust of John Lynch and Kyle Shanahan, who chose to release him two years before they established undeniable credibility by reaching the Super Bowl.

Does anyone remember this? Rather, does anyone want to remember this? Well, you should. Because it’s not nearly as simple as crying racism and concluding that every franchise has blackballed Kaepernick. Unless I was asleep the day his name was placed in the same breath as “`Hall of Fame,’’ we’re talking about a guy who wouldn’t start for most teams right now and would want a truckload of money to be a backup; he demanded $20 million per season, you might recall, from the now-defunct Alliance of American Football. And while he can’t be faulted for inactivity, the fact remains he hasn’t taken a snap since the 2016 season and will be 33 in November. All you need to know is the first sentence of his Wikipedia bio: “Colin Rand Kaepernick is an American civil rights activist and American football quarterback …’’

Activism first, then football.

The proper order in 2020.

Nor can it be ignored that late last year, the NFL attempted to arrange the unprecedented: an in-season tryout for Kaepernick. The idea was hatched by the famed rapper Jay-Z, Goodell’s new social justice advisor. All teams were invited to an on-field workout and interview at the Atlanta Falcons’ facility, but Kaepernick’s camp was suspicious — why was it scheduled on a Saturday, as general managers and personnel directors were preparing for Sunday games, instead of a Tuesday off-day? A half-hour before the tryout, he abruptly left the site — he said he didn’t trust the private nature of the workout or a league liability waiver — and forced scouts and media to drive more than an hour to a high school field, where he conducted a public session for the eight evaluators who showed up. The others went to the airport, wanting no part of the circus.

Wide receiver from Colin Kaepernick's workout gets an NFL tryout ...

“I’ve been ready for three years. I’ve been denied for three years,” Kaepernick said afterward. “We are waiting for 32 owners, 32 teams and Roger Goodell to stop running. Stop running from the truth, stop running from the people. We are ready to play. We are ready to go anywhere.”

In the process, he shunned the basic protocol for any job-seeker: At least respect the process of those doing the hiring, or they won’t hire you. Said the league’s most powerful owner, Jerry Jones: “That situation probably from the get-go had a lot more that wasn’t about football involved in it, and consequently we got the results of that dynamic.”

Yet the Kaepernick defenders ramble on, aware that it’s the popular and woke approach to take. Said late-night host Jimmy Fallon: “The NFL feels so badly that they’re this close to scheduling another fake workout for Colin Kaepernick. Here’s a fun fact: I just said Colin Kaepernick’s name one more time than Roger Goodell did.”

Difficult as it is to compartmentalize race, Kaepernick remains a football issue. Others who have kneeled on NFL sidelines — including his partner in San Francisco, Eric Reid — have continued to make sizable league salaries because they’ve been more reliable and relevant at their positions than Kaepernick had been at his. He also is a victim of the role he plays as a quarterback — face of the franchise, most important berth on the team — and how that is conflated by his status as the most visible civil rights activist of his time. He’ll never stop being Colin Kaepernick, the peaceful kneeler, and whatever upside there is to signing him — the scant chance he might reclaim stardom — is weighed down by owners fearful that a Kaepernick media frenzy would swallow their teams whole.

Taking a knee' gains new meaning for George Floyd protesters ...

As we’ve seen, sports owners will sign ex-cons if they can help win championships. Kaepernick is one of the proudest Americans of his time, but there’s no assurance he wants to play football as much as advance his much larger platform as a historic martyr. I remember chatting with him, in a group of writers, weeks before his abysmal 49ers season. Unprompted, out of nowhere, he said he didn’t need to play football, that his life would be fine without it. That proved to be true, and I must ask, why should that change now?

America needs a racial reckoning. That doesn’t mean America needs Colin Kaepernick to play football.

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Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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