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Sam Savage Explains Vision & Plans For Outkick

“The goal for Outkick is to become what Savage calls “a platform for fearless communicators.” That is why he and Travis were so interested in bringing Jason Whitlock on board.”

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Sam Savage was the first guest on the Season 5 debut of The Barrett Sports Media Podcast. The investor behind the expansion of Clay Travis’s Outkick the Coverage brand talked to BSM President Jason Barrett about the brand’s expansion, his future goals, and being aligned with some of sports media’s highest profile personalities. Barrett introduced Savage by pointing out that when people think of Outkick, they think of Travis and recent sign-on Jason Whitlock.

“I think that’s a reasonable response, and that’s kind of what I have been going for my whole career,” the founder of Savage Media Partners and former 24/7 Sports CFO answered.

Savage said his investment in Outkick is about timing. He believes this is an ideal time to build so Outkick will be in a groove by the time the economy bounces back. He didn’t express any hesitation in investing in a media brand during a pandemic, adding that it’s the service economy that will really face a major overhaul in the aftermath of Covid-19.

The goal for Outkick moving forward is to become what Savage calls “a platform for fearless communicators.” It’s why he and Travis were so interested in bringing Jason Whitlock on board. He also claimed that expansion plans don’t stop with Whitlock, as Outkick plans to hire at least one more well-known talent before the year is thru. The company will also launch a podcast network and sees it being a bigger part of its future.

As for why Whitlock was interested in joining and giving up a prime spot on FOX Sports 1 to do so, Savage took a little credit which he says was earned from a conversation he had with Jason.

“He was getting offers and had a lot of people after him,” Savage says. “He told me this, so it will sound a little self-gratifying, but he said ‘Sam, I am really buying into you and your vision for what this business can be.’ I’m sure there were a lot of factors that came into play. I know him and Clay have a great relationship and I know he wanted a platform where he could say whatever he wanted to say and not be constrained by political factors or business constraints, and so this provided that for him.”

Savage also lent some insight on the future of advertising on the Outkick brand. He said the site will be very selective on who they partner with which will decrease the likelihood of clients being quick to pull their money out when strong opinions are offered on sensitive issues. He also calls the growth of sports betting the “icing on the cake” for advertising on the site.

Being connected to two most recognizable talents with major TV and radio profiles will help bring new eyeballs and ears to Outkick’s content, but Savage doesn’t think traditional media will be the biggest driver for growth.

“I think there is a misnomer in media that you’ve gotta have these huge, loud megaphones in order to drive audience, and don’t get me wrong. That helps. That’s a great distribution asset, but really, especially on the digital side, it boils down to the technology.”

The entire episode clocks in at just under 40 minutes and is very much worth your time. In addition to being able to find The Barrett Sports Media podcast on this site, you can also subscribe on iTunes, Google Play, Stitcher, and Spotify.

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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Pat McAfee Teases Major New Partnership

“We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing.”

Jordan Bondurant

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Up to something season has returned for Pat McAfee.

McAfee has routinely used that phrasing to tease viewers and listeners about major dealings in the works, and on Wednesday he said something big is coming down the pike.

“We’re up to something,” McAfee said. “We got a big partnership coming up. It’s big. We haven’t even chatted about this at all. That’s how much we’ve evolved.”

Pat continued about how the show has matured, saying he was proud they waited until this late in the game to even bring up the fact they’ve got a new deal to announce.

“If this conversation had taken place three years ago, the announcement we’re about to make, it would’ve been two weeks worth of the show,” he said. “Every single segment would’ve been brought back to oh something’s coming, something’s coming, something’s coming.”

“That is changing quickly in a big way,” he added.

McAfee noted that being on the road in Los Angeles for the college football national championship has made the reaction to the new partnership somewhat subdued.

“I should be more excited,” he said. “We didn’t sleep much the last couple days so we haven’t really gotten to grasp this entire thing. We’ve been working on this for a couple years now. Good for us, dude.”

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