Connect with us

Sports Radio News

How Could WFAN Make Room For Craig Carton?

“Carton would immediately create buzz in a New York sports radio scene that has turned dull without its Kay-Francesa feud.”

Brandon Contes

Published

on

For years, the idea of Craig Carton returning to WFAN has been discussed, but predicting a timeline seemed far-fetched while the polarizing radio host was in prison. With his early release one-year into a three-and-a-half-year sentence, a return to radio now seems inevitable. 

Even before he completed his sentence, WFAN did not hide their willingness to reunite with Carton. Although they don’t have an open slot in their lineup, the station would likely benefit from the spark Carton can provide. The WFAN morning show Carton helped build has continued to succeed with his replacement Gregg Giannotti. If a reunion with Boomer Esiason is off the table, it makes afternoons the most likely place for the drive-time talent. 

Carton would immediately create buzz in a New York sports radio scene that has turned dull without its Kay-Francesa feud. Current FAN afternoon hosts Joe Benigno and Evan Roberts built themselves into appointment listening for breaking Mets and Jets news, but without sports, they’ve struggled to keep pace with Kay. 

Earlier this month, Carton’s former producer and WFAN’s new market manager Chris Oliviero didn’t close the door on rehiring the polarizing host. But Oliviero also noted WFAN’s diversity issue, and hiring a 51-year old white male such as Carton won’t fix it. 

“Your host should reflect the community you serve across the spectrum – diversity, age, however you want to define that,” Oliviero recently told Newsday. “So to me that’s going to be the goal with FAN moving forward. If you put a mirror up to FAN, does it reflect New York? Clearly, we have a lot of work to do on that front. We recognize that.”

If Carton is added to WFAN’s lineup, it could bump Joe and Evan back to middays, or possibly split the two considering Benigno often talks about retirement. Marc Malusis and Maggie Gray currently fill the 10am – 2pm timeslot, with Gray’s contract set to expire at the end of this year. In afternoons, Carton would likely be paired with a former athlete in hopes of developing chemistry like the one he found with Esiason more than a decade ago. 

It might drive The New York Post’s Phil Mushnick into retirement, but former NBA player and current co-host of the All The Smoke podcast, Stephen Jackson would be an interesting pairing with Carton. Jackson has been very entertaining during his in-studio guest appearances with Boomer and Gio, while All The Smoke also shows off his unfiltered, opinionated style. 

Recently, Jackson has become a well-known personality outside the sports world, as he took on the role of social activist following the murder of his friend George Floyd. Not only can Jackson provide the athlete perspective, but he would offer great contrast to Carton and help attract a younger demographic, similar to the way ESPN New York did when they added HOT 97’s Peter Rosenberg to The Michael Kay Show

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.