We’ve entered the infection phase of this ill-advised, money-grabbing, Ghostbusters-like battle to resume sports amid a pandemic, as a familiar soundtrack hums ominously: “I ain’t afraid of no COVID.’’ I wasn’t shocked to hear from an agent friend confirming that one of his NBA players had tested positive for the coronavirus, which, I assumed, would prompt the league or the player’s team to immediately test the agent and any family members and friends who’d been in close contact.
I assumed wrongly.
“Those of us who have been around him haven’t been tested yet,’’ he texted Thursday, saying it was difficult “to get in anywhere’’ in a virus-pounded state.
A day passed. “Still haven’t been tested yet,’’ he wrote.
Another day passed. Finally, he decided to proceed urgently without the team’s help. “Pulled up to (a public testing site) and got lucky. 30-minute wait. (The team) was taking too long,’’ he wrote, adding that the player’s girlfriend and others also were tested and nervously awaiting results.
My thoughts turned to Adam Silver, the NBA commissioner. He’s the one league boss positioned to be remembered as a miracle-worker … or the madman who oversaw a colossal disaster in his Let’s Save Society Bubble at Disney World. Unlike Major League Baseball, the NFL and college football — whose seasons are imperiled by too much human interaction with the outside world — Silver has created an isolated environment that seemingly gives his league a chance to complete its postseason in early October. Yet already, before players arrive in the Orlando area, there is a crack in the plan, concurrent with a 65 percent rise in U.S. coronavirus cases over the last two weeks.
Why couldn’t the NBA or the team secure tests for an infected player’s inner circle? According to league protocol, a player who tests positive “will remain in self isolation until he satisfie(s) public health protocols for discontinuing isolation and has been cleared by a physician.’’ Understood. But what about loved ones, their health and the health of those with whom they’ve been in contact? It’s disturbing they had to wait days before finding their own pathway to tests, increasing their risk of spreading COVID-19 to others.
As it is, the $200 billion sports industry is hoarding medical resources — including tens of thousands of tests — as surges overwhelm hospitals, strain laboratories and force desperate test-seekers in hard-hit Florida, Arizona, Texas and other states to wait for hours in chaotic car lines, often to no avail. The ongoing fear is that the country’s health-care systems will implode, and, in an ideal world, sports would set aside its zeal to recoup lost fortunes and use its influence to help America get well. But hey, the commissioners keep telling us, the White House has urged sports to play on, never mind that some of those leagues — hello, NBA — have excoriated President Trump for years. For that matter, consider the protests of Texas Rangers employees who say they fear for their health — “We are terrified for our safety,’’ one told ESPN — and feel pressured to report to work at new Globe Life Field in an organization blitzed by the virus.
Those are glaring examples of how a fraught, delusional venture into the unknown represents a daunting whack-a-mole game for sports, a dam that could burst at any moment in coming weeks. In what feels like only Round 2 of a 15-round brawl, these houses of cards depend entirely on testing protocols that will determine whether seasons are miraculously finished or collapse in an avalanche of infections and spreads. Yet with preseason training set to begin, the NBA and MLB appear to be viewing coronavirus infections — which can cause victims to become violently ill or die; have the potential to spread wildly through teams, leagues and communities; and do particular damage statistically within Black America — as no less severe on a diagnosis scale than a sprained ankle.
Test positive, self-quarantine for at least seven days and no longer than 14 days, then return to your NBA team.
Test positive, self-quarantine, produce two negative tests at least 24 hours apart, show no symptoms for 72 hours, then return to your MLB club.
Suck it up, get your ass back out there and risk your life because — to paraphrase the immortal Mike Gundy — we need to run money through the leagues and broadcast networks.
Sports reflects a divided America, split politically and geographically about the dangers of the pandemic, with leagues bullrushing back to a desired new normalcy. Are the owners and commissioners any different than the Mask Truthers who create the cultural disconnect? “It appears America isn’t just dealing with a deadly strain of coronavirus — it’s also dealing with a deadly strain of stupidity,’’ said the social commentator, Trevor Noah. It’s still difficult to wrap my brain around the lunacy that baseball and basketball seasons are starting, soon to be joined by football camps, while infection numbers are exploding, states are backtracking on reopenings and people continue to die in large numbers.
In one corner, we have Malcolm Jenkins, the activist and NFL Players Association committeeman, speaking the truth: “Until we get to the point where we have protocols in place, and until we get to a place as a country where we all feel safe doing it, we have to understand that football is a nonessential business. And so we don’t need to do it. And so the risk has to be really eliminated before … I would feel comfortable with going back.” In the opposite corner is Tom Brady, idolized by millions as the greatest quarterback ever, recklessly disregarding virus-related orders in ravaged Florida by continuing to hold workouts in public settings with Tampa Bay Buccaneers teammates. Apparently believing that his TB12 wellness plan is bigger than All Things COVID-19, Brady — now a month from his 43rd birthday — used Instagram to post a photo of himself drinking water beside a quote from Franklin Delano Roosevelt: “Only thing we have to fear is fear itself.’’
Tell that to the families of at least 123,000 dead Americans, who might want the NFL to call out Brady and another COVIDiot, Russell Wilson. It was good to see DeMaurice Smith, executive director of the NFL Players Association, strike first. “They’re not in the best interest of protecting our players heading into training camp, and I don’t think they are in the best interest of us getting through an entire season,” Smith told USA Today.
It’s one thing to test perilous waters, quite another to attack COVID-19 as some sort of heroic war mission. If so, the leagues are kamikaze pilots venturing into a harrowing air raid. Emboldened by business and athletic egos that have pushed them to become massive successes, the leaders of this resumption movement are striving to somehow be larger than the health crisis of our time, as if they’re action figures trying to take down Godzilla, King King and the Creature from the Black Lagoon. They actually think they can pull off the historic upset, in the tradition of major sports upsets such as Miracle On Ice, which suggests their audacity to proceed with live games involves more than financial interests. Never mind that competitive integrity will be shredded. The traditional purpose of sports — crowning a champion — has been blown out by the overriding goal of finishing a season, making back lost money and conquering the virus.
In Silver’s case, legacy is largely at play. Aware that he was the first commissioner to shut down a league, after Rudy Gobert’s positive test on March 11, Silver and his messengers aren’t afraid to send a bold message: The NBA’s plan is too big to fail, which sounds much like, “I ain’t afraid of no COVID.’’ But when they say that, are they aware Gobert says he hasn’t fully recovered? The Utah Jazz center told the French sports publication L’Equipe, “The taste has returned, but the smell is still not 100 percent. I can smell the smells, but not from afar. I spoke to specialists, who told me that it could take up to a year.’’
A year, he said. How is that newsflash going to fly among teammates — including Donovan Mitchell, who still thinks he caught the virus from Gobert — and opposing players inside Silver’s Magic Kingdom? And how about rumors that LeBron James and Los Angeles Lakers players have been secretly scrimmaging at a billionaire’s Bel-Air mansion? If athletes can be so dismissive of a government quarantine, do we really expect hundreds of players and support staff members — most in the category of millennials and Gen Zers who don’t grasp COVID-19’s inherent seriousness — to faithfully stay in the bubble for weeks and months? Should I bring up abstinence, the implausibility of NBA players not having sex for extended periods? When family members are allowed in the bubble after the first playoff round, will they follow orders? And what about Disney employees, those who cook and clean and maintain the bubble, who currently aren’t required to test in the bubble? If this pipedream has any chance in hell of working, every detail must be airtight. Isn’t that impossible, when human behavior can’t be controlled?
I’m just being real. Silver prefers to think hopefully.
“We believe we’ve developed a safe and responsible way to restart the season,” he said on a media conference call. “We are left with no choice but to learn to live with this virus. No options are risk-free right now. We can’t sit on the sidelines indefinitely. We must adapt. We’re coming back because sports matter in a society. They bring people together when we need it the most.”
His thoughts are echoed by MLB, which wrote this to union members in a 101-page operations manual concerning health and safety: “This is a challenging time, but we will meet the challenge by continuing to work together. Adherence to the health and safety protocols described in this manual will increase our likelihood of being successful. We hope that resuming baseball will, in its own small way, return a sense of normalcy and aid in recovery.”
Sports doesn’t matter to society any more than Hollywood matters, Broadway matters, music matters. So why have those entertainment industries shut down for the calendar year while sports marches on? Why have Taylor Swift, Kenny Chesney, Guns N’ Roses and all other musical acts canceled 2020 events at new SoFi Stadium in Los Angeles — where one construction worker died in a fall and 18 others have tested positive for COVID-19 — while two NFL exhibition games remain on schedule for Aug. 14-15? Because sports is powered by television and the assumption that game-starved fans will watch in record numbers, even in buildings without spectators, regardless of predictable obstacles: coronavirus victims, defections by athletes who decide they don’t trust the risks, injuries caused by long layoffs and short preseasons, and the lack of energy without fans whose importance to the live sports experience is taken for granted.
The anticipated TV ratings, backed by advertisers also anxious to energize their brands, is why the risks are worthwhile for leagues. Silver knows a crash is possible, which would leave a permanent stain on the league and how he is remembered. Already, several prominent players — Nikola Jokic, Malcolm Brogdon, Derrick Jones Jr. — are among the most recent roll call of 16 who tested positive, meaning at least 30 players have been infected and probably many more. Which poses another problem: Will leagues be transparent about who tests positive during the season, such as if a superstar is infected? Face it, if James or Giannis Anteteokounmpo failed a test, it would create a public outcry to shut down the NBA. Same goes for the other leagues. Wouldn’t it be convenient for everyone involved — including ESPN, which has abandoned all pretenses of independent journalism concerning its business partners — to call the injury an ankle sprain? If so, Silver and other commissioners better be watchful of the gaming industry they’ve been eagerly courting. If you want gamblers to bet on games during a pandemic, you’d better be honest with them about COVID-19. Or else, you’re committing consumer fraud.
Privacy laws might protect leagues and teams when they decline to identify names. So they want fans to watch and gamble — and, technically, pay for TV sports packages — without knowing who has tested positive. Is that ethical? No. Said Andrew Friedman, baseball operations president of the Los Angeles Dodgers: “We’ve had some people in our organization test positive, none that have resulted in symptoms that have been problematic. It’s very much a personal thing that if any want to share, it’s up to them.”
It’s another reason to pause and wonder: Why are they doing this?
Allow the imagination to wander. Just as there are billions of reasons for leagues and networks to resume, there are billions of reasons why the plan might not succeed. At least Silver knows that, saying, “If we were to have significant spread of coronavirus throughout the community, that ultimately might lead us to stopping. We’re not saying full steam ahead no matter what happens, but we feel very comfortable right now with where we are. We’re working closely with the Players Association, Disney and public health officials in Florida as to what that line should be. It hasn’t been precisely designed. I think we want to get down on the ground and start to see how our test is working and how protocols are working, and then we’ll make decisions as we go.’’
When examining the four major sports leagues and college football, the NBA does have the best shot. There is no faith that MLB boss Rob Manfred, who has failed at labor talks and game pace and sign-stealing justice and pretty much everything else, will pull off a 60-game regular season and postseason without disruptions and an eventual crash. Tests are being administered only every other day, unlike the NBA’s every-day procedure, further jeopardizing players and support staff as virus carriers who will be in contact with family members after long days at local ballparks, not to mention road trips and hotels. Baseball players, by nature, are the least likely to abide by protocols. “What happens when we all get it?’’ tweeted Milwaukee Brewers pitcher Brett Anderson, speaking for many.
The NFL has the advantage of a regular season that doesn’t begin until early September, allowing commissioner Roger Goodell to take notes and adapt. But football, as a collision sport played by sweating and breathing warriors, is the riskiest of all coronavirus challenges. “The NBA is a lot different than the NFL because they can actually quarantine all of their players or whoever is going to participate. We have over 2,000 players, even more coaches and staff. We can’t do that,” Jenkins said. “So we’ll end up being on this trust system, the honor system, where we just have to hope that guys are social distancing and things like that. And that puts all of us at risk, not only us as players and who’s in the building, but when you go home to your families. You know, I have parents that I don’t want to get sick.’’ In that vein, college football has zero chance as long as reckless young people jam into bars and spread the virus among themselves and fellow students, with an elite program, Clemson, shaming itself with 37 coronavirus cases. Hockey, like basketball and football, is defined by non-stop contact and in-your-face proximity, giving commissioner Gary Bettman time to study the NBA bubble. And golf? We’d have thought the one socially distanced sport would have few problems, but the COVID-19 dramas build by the day, with Brooks Koepka among players dropping out of the Travelers Championship after caddies tested positive.
“It’s pretty clear this virus isn’t going anywhere,’’ said PGA Tour boss Jay Monahan, warning of “serious repercussions’’ for those not obeying policies. That didn’t stop CBS analyst Nick Faldo, who should know better, from mocking Koepka’s absence. Faldo, ticked off about Koepka’s remark that golf announcers should “shut up and listen’’ in his opposition toward networks placing live microphones on players, said this on the broadcast: “I was looking forward to hearing some more fascinating stuff from him, but unfortunately he wasn’t around this week. I know he’s watching at home, because he loves listening to we analysts and our scintillating insights. He’s probably poolside in his thong, you know, enjoying himself.’’
No, that animal would be tennis king Novak Djokovic, throwing a dance party and infecting himself and others. Koepka actually was taking the responsible approach.
All of which makes me ask once more: Does someone have to die before sports is shut down? Actually, the baseball and football seasons could be canceled by one statewide order in, say California, where five MLB clubs and three NFL teams would have to scramble — to where? — to play home games. If governor Gavin Newsom was forced to close bars in Los Angeles County this past weekend, why would he open stadiums for even spectator-less games? The public health chief in Houston, Dr. David Persse, says he won’t hesitate to shut down Minute Maid Park, which would put the cheating Astros out of their misery. Here is where Silver has another edge: No way Florida governor Ron DeSantis, father of America’s second coronavirus wave, would cancel the NBA season.
Even when it reaches the point where he should, to save lives.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
The Future Is Now, Embrace Amazon Prime Video, AppleTV+
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.
This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.
Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.
This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.
The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.
Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.
NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.
Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.
Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.
Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.
A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.
It’s time for sports fans to grow up and face reality. Streaming is here to stay.
MLB Network is another option
If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.
- One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
- CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
- The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
- ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
ESPN Shows Foresight With Monday Night Football Doubleheader Timing
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.
The Monday Night Football doubleheader was a little bit different this time around for ESPN.
First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.
Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.
Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.
It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do.
Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.
Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?
I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?
That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.
After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else.
There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.
Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.
Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.
Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.
I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.
Danny O’Neil is a sports media columnist for BSM. He has previously hosted morning and afternoon drive for 710 ESPN Seattle, and served as a reporter for the Seattle Times. He can be reached on Twitter @DannyOneil or by email at Danny@DannyOneil.com.
Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not
On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.