The sports broadcast industry’s lack of diversity is a documented issue, but just acknowledging the problem hasn’t solved it. Recently, FS1 host and Deadspin columnist Rob Parker highlighted the diversity issues at 97.1 The Ticket in Detroit.
Although the station has experienced great ratings success in recent books, it’s lineup isn’t a cultural representation of the city.
“Talk about a lack of diversity. In a city that is 82.7 percent Black, according to the latest census, the only all-sports talk radio station in town — 97.1 The Ticket — has NO full-time black hosts on the air,” Parker wrote for Deadspin.
“It would be one thing if this was a radio station in Iowa or Nebraska. But in Motown, the Blackest city in America?” Parker questioned.
The Ticket is not alone in sports radio’s need to address diversity, it’s a problem which has plagued the industry even as it continues to be discussed. Entercom New York Market Manager Chris Oliviero recently highlighted the issue for one of the country’s most iconic sports radio stations WFAN.
“Your host should reflect the community you serve across the spectrum – diversity, age, however you want to define that,” Oliviero told Newsday last month. “So to me that’s going to be the goal with FAN moving forward. If you put a mirror up to FAN, does it reflect New York? Clearly, we have a lot of work to do on that front. We recognize that.”
Mike Valenti’s former on-air partner Terry Foster wrote on his blog that the problem for Detroit sports radio is much more serious than a lack of diversity.
“When I did radio at 97.1 with Mike Valenti I was taught that if you only talked sports that eventually you’d go out of business because you could not get a large enough audience in Detroit to attract advertisers and compete with the big boys in radio. There are not enough passionate sports fans in the Metro Detroit area to sustain an all sports station.”
Regarding The Ticket, Detroit FOX 2 anchor Huel Perkins recently moderated a roundtable discussion which included Rob Parker, local radio host Ryan Ermanni, sports anchor Woody Woodriffe and radio agent Mort Meisner. During the discussion, Meisner stated he’s been in talks with The Ticket “regarding an addition they’re looking to make,” alluding to those conversations involving a minority talent. During the roundtable discussion, The Ticket’s parent company Entercom provided FOX 2 with the following statement, acknowledging the need to add diversity to their lineup.
“We strive to deliver the best and most engaging sports content to fans in the great city of Detroit,” said Debbie Kenyon, SVP and Market Manager of Entercom Detroit. “We know that having diverse voices on our air that represent our city is important, and we agree that we have missed the mark. We are committed to doing our part to make sports talk radio as diverse as it should be, and we are taking active measures to ensure that we get it right at 97.1FM The Ticket.”
Meisner, who also represents The Ticket’s popular afternoon host Mike Valenti, later sent a tweet offering support for his highly successful client, but also told everyone to “stay tuned.”