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94WIP Posts Strong Ratings Even Without Sports

“94WIP foreshadowed a strong spring book as they closed out the winter ratings period with a 7% jump in the final two weeks, which occurred after sports were shut down.”

Brandon Contes

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No sports, no problem for Philadelphia’s 94WIP. Without the support of live games, WIP’s year-over-year number in the spring book was exactly the same as 2019, again posting a strong 8.8 with their target demo of men 25-54. 

94WIP foreshadowed a strong spring book as they closed out the winter ratings period with a 7% jump in the final two weeks, which occurred after sports were shut down. Without sports and with less people in their cars, it was reasonable to expect a drop in listenership, but during those two weeks Philly’s audience showed they were willing to stick with WIP and that loyalty continued into the spring book.  

Beginning with their morning show featuring the iconic Angelo Cataldi, WIP finished second overall with a 12.9. The morning show was down two points from the winter book, but up three full shares year-over-year. Cataldi’s morning show doubled its sports radio competition on 97.5 The Fanatic, but a share in the 6’s is still a respectable number from Marc Farzetta. 

WIP’s midday show featuring Joe DeCamara and Jon Ritchie finished the spring book in third with a 7.6, while Anthony Gargano earned a 4.5 share (ninth place) for The Fanatic.

In afternoon drive, Jon Marks and Ike Reese turned in a strong performance, finishing third in the sports-less spring book with a 7.8, a drop of just over a point from 2019. Their afternoon rival on The Fanatic The Mike Missanelli Show saw a more significant decline this book, earning a 5.4 share. Missanelli was down more than three full points from the winter book and year-over-year. 

In the evening window, WIP’s Joe Giglio continued to post strong numbers, finishing second in the market with an 8.4, crushing The Fanatic which earned a 2.4. 

Throughout the spring, WIP thought up several long-form topics, such as ‘best WIP arguments of the decade,’ which could be cross-promoted and discussed from show-to-show for the duration of a week.

Sports Radio News

Doug Gottlieb: Nobody Cares About World Cup Once USA’s Eliminated

“I’m sure people in the soccer world are still talking about the World Cup. But zero people I know in real life are talking about the World Cup today.”

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The United States has been eliminated from the 2022 World Cup, and FOX Sports Radio host Doug Gottlieb believes that will return the sport back to its usual place inside the sports media landscape.

“I’m sure people in the soccer world are still talking about the World Cup,” Gottlieb said on his In The Bonus podcast Monday. “But zero people I know in real life are talking about the World Cup today.

“You can tell me how big soccer is in the world — and I’m not gonna dispute it — and you can tell me we’re doing better in the world than we’ve ever done — and I’m not gonna dispute it, it’s fine — but the fact is that as soon as that match was over we went from a couple of hours of soccer guy, or writer guy who’s really a soccer guy at heart, talking about should we change coaches, tactics, players, or whatever, and then it’s over. I don’t know who won and I don’t care.”

Gottlieb later added that soccer has been “the sport of the future” for his entire life, but added that college basketball is going on right now, and it isn’t on the national sports radar, either.

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Sports Radio News

Jon Marks Working Without At Contract at WIP

WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.

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94WIP afternoon host Jon Marks has revealed he is working without a contract.

A report from CrossingBroad.com claims Marks mentioned the development on the air two weeks ago, and Marks confirmed the news when the outlet asked him for comment.

He did not, however, wish to say much more about the situation. WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.

In late October, the station announced the current midday show of Joe DeCamara and Jon Ritchie would replace Cataldi in the mornings. Longtime morning co-host Al Morganti will remain with the station but will no longer be heard in mornings once DeCamara and Ritchie take over. Anchor Rhea Hughes will stay in the morning timeslot.

The station has yet to name a new midday show to replace DeCamara and Ritchie. Marks is currently teamed with former NFL linebacker Ike Reese from 2:00-6:00 PM. The two were paired together in 2017.

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Sports Radio News

Boomer Esiason Wonders If Joe Buck Was Criticized Before Energetic Monday Night Football Open

“Maybe he was doing that emphatically because somebody criticized him as flat or something.”

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Boomer Esiason

Monday Night Football got off to an energetic start last night, with the usually reserved Joe Buck showcasing an exuberant attitude while discussing the weather and the fact that the calendar has already flipped to December. WFAN morning host Boomer Esiason wondered if there was an ulterior motive to Buck’s raucous start.

In addition to the energy exuded by the Monday Night Football announcer, Buck nearly howeld in excitement as the network showcased Tom Brady’s usual scream of “Let’s F—ing Go!”, by shouting “Yeah! Let’s go! I can’t say one of those words!”

The excitement was noticed by Boomer & Gio update anchor Jerry Recco who played the audio for the show, with Boomer Esiason wondering if Buck was proving a point to someone.

“Maybe somebody told him he was too downcast the previous broadcast,” Esiason wondered. “Maybe he was doing that emphatically because somebody criticized him as flat or something.”

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