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Sports Radio 610 Leads Houston Ratings Again, But SportsTalk 790 Closing Gap

Brandon Contes

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Even though Houston’s sports radio listenership traditionally trails most Top-10 markets, with three stations competing for the same audience, the spring book remained pressure packed as live sports were paused. It should be noted, Houston’s three sports stations operate on different lineup schedules, making it difficult to break down the traditional Nielsen dayparts. 

After topping their format competition in the first quarter of 2020, Sports Radio 610 continued its overall lead during the spring book in the target demo of Men 25-54. In weekday prime (M-F 6a – 7p), 610 was tied for 18th with a 2.3 share while SportsTalk 790 closed the gap placing 23rd with a 1.5, up almost a full point from the winter book. ESPN Houston finished 25th earning below a 1 share. 

Without sports, 610’s morning show featuring Seth Payne and Sean Pendergast dropped half a point as compared to the winter book, finishing tied for 15th with a 2.6 share from 6a – 10a. SportsTalk 790 and ESPN Houston finished 24th and 25th respectively, both earning below a 1 share. ESPN Houston breaks up the 4-hour block by offering a combination of Golic & Wingo and The Bench with John Granato and Lance Zierlein, which begins at 7am. SportsTalk 790’s morning show with Sean Salisbury fills the full 6 – 10a window.

In middays between 10a – 2p, 610’s John Lopez and Landry Locker matched the station’s morning drive performance with a 15th place finish and a 2.6 rating. In the same window, ESPN Houston finished 25th, while offering the last hour of Granato and Zierlein, followed by The Press Box with Charlie Pallilo and Joel Blank with Nick Sharara from 11a – 2p. 

From 10a – 3p, SportsTalk 790 was 24th with a 1.5 share, a big increase from their winter book which saw them sit below a 1. During the five-hour midday block, 790 features a combination of In The Trenches with ND Kalu and The Matt Thomas Show.  

In afternoons, 610’s Clint Stoerner and Ron ‘Show’ Hughley finished 20th with a 1.9 share from 2 – 6p. Sports Talk 790 again made a big jump, surpassing 610 in afternoons with a 2 share during the 3p – 7p window, a more than full point increase from the station’s winter book. The afternoon schedule on 790 features The A-Team w/ Wexler and Clanton from 3 – 6p and The Nightcap in the six o’clock hour. From 3p – 7p, ESPN Houston was down half a point from the winter, finishing 25th with less than a 1 share. Since mid-May, the station has aired The Josh Innes Show from 2 – 4p, followed by The Blitz with Fred Faour and AJ Hoffman from 4 – 7p.

Sports Radio News

670 The Score Hosts Congratulate Mike Mulligan on Award From Loyola Chicago

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

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670 The Score morning host Mike Mulligan is being awarded the Father Finnegan Memorial Award from Loyola University Chicago this weekend, and some of his colleagues congratulated him on the air Friday morning.

The award is given “in recognition of outstanding humanitarianism and service to youth through athletics”. Mulligan — a 1984 graduate of Loyola University Chicago — will receive the award Saturday during the Loyola Athletics Hall of Fame ceremony during a game against George Mason.

“Tremendous award,” co-host David Haugh said. “Proud moment for the show. Proud moment for you family.”

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

“That is fantastic,” Laurence Holmes said, while his co-host, Dan Bernstein, continued to say “wow”. “Congratulations. You shouldn’t be embarrassed. You should be proud.”

“I’m being celebrated for being old,” Mully joked.

“That’s not what that award says,” countered Holmes. “It says something completely different.”

The Mully & Haugh host eventually admitted he was appreciative of the award bestowed upon him by his alma mater.

“It’s a good thing. I’m very moved by it. Sister Jean will be there,” Mully said. “She has a book coming out with — I think — Seth Davis.”

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Sports Radio News

Colin Cowherd: Tony Romo Regressing Because He Loves Golf

“I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

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The performance of CBS Sports NFL analyst Tony Romo has been a hot-button topic in sports media circles, especially after a widely-regarded lackluster performance during the AFC Championship Game. Colin Cowherd believes he knows why Romo has regressed.

During an episode of The Colin Cowherd Podcast, the sports radio host claimed golf is the reason behind Romo’s regression.

“Romo wants to be on the Tour. He literally wants to be on the Tour,” Cowherd said. “And what’s the first thing Aaron Rodgers does in the off-season? He goes and golfs, he loves it. Both, by the way, great golfers, especially Romo. But I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

“Tony wants to be on the PGA Tour — but he likes the paycheck from CBS.”

Cowherd also added he hasn’t hired potential employees in the past if they told him they loved golf during the interview process, saying he has a theory that as men age they “get addicted to golf”.

“They’re on PGATour.com, they’re putting in the backyard, they’re thinking about it at work, they’re scheduling a trip to Scotland and they lose sight of their other job,” Cowherd said.

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Sports Radio News

ESPN Radio Adds Lakers Games As LeBron James Nears Scoring Record

“As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.”

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The NBA’s all-time scoring record has stood for a long time. Kareem Abdul-Jabar, the current record holder, retired in 1989. LeBron James is on the verge of overtaking him though, and ESPN Radio wants to make sure it is part of history when it happens.

ESPN Radio has added two upcoming Lakers games to its schedule. The network will carry the national feeds of games on February 7 and 9. The first game is against the Oklahoma City Thunder. The second is against the Milwaukee Bucks.

Both games will be played in Los Angeles with a 9:30 PM Eastern tip. Marc Kestecher and Vince Carter will be on the call for both games.

As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.

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