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Emmanuel Acho Signs Book Deal With Oprah Winfrey

“According to the press release, two books will be published from Acho, starting with Uncomfortable Conversations with a Black Man and later Uncomfortable Conversations With a Black Boy geared towards children.”

Brandon Contes

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Emmanuel Acho’s presence continues to grow after announcing a deal with Oprah Winfrey and Macmillan Publishers to bring his video series Uncomfortable Conversations with a Black Man to print. 

According to the press release, two books will be published from Acho, starting with Uncomfortable Conversations with a Black Man and later Uncomfortable Conversations With a Black Boy geared towards children.

Not only has Acho become a rising sports media star since retiring from the NFL, but he’s recently taken on the role of social activist.

The former NFL linebacker and current FS1 analyst launched his video series Uncomfortable Conversations with a Black Man June 1, quickly amassing 20 million views as he addresses the questions white Americans are afraid to ask regarding racism.

As white people say, “how can I do better?” with the goal of becoming anti-racist, Acho’s video series has been an educational tool, utilizing communication as a way to bridge our countries racial gap. Now with the support of Oprah, Acho’s conversations will extend beyond social media, and be offered as a book.  

“Emmanuel Acho is creating a space to open the aperture for understanding by breaking down fears, frustrations, biases and prejudices week after week,” Oprah said in the press release. “I consider it a privilege to be able to help him keep doing the good work that he has been called to do. I can’t wait until this book is available to everyone who chooses to open their mind and heart to their own uncomfortable conversation.”

Acho said he views the book as having the ability to be passed down from generation to generation, building true change. 

“While I’ve been thrilled by the reaction to my video series, I never wanted this to just be a social media moment,” Acho added. “In order to effect true change, these uncomfortable conversations need to transcend the screen—which is why I’m putting them on the page, too. I firmly believe that if you want to go fast, you go alone. But if you want to go far, you go together. I’m honored to have a partner and supporter in Oprah Winfrey and Macmillan Publishers.”

The book will be out Nov. 10, but it’s already available for preorder at UncomfortableConvos.com. The children’s version, Uncomfortable Conversations with a Black Boy will be released next spring.

Sports Online

Dan Le Batard: ‘Does Sports Media Care if Interviews Are Done Well?’

“An exclusive interview with Ja Morant, who hasn’t talked to anybody after his controversy, is going to get eyeballs, so it doesn’t matter how good it actually is.”

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Mike Greenberg had praise for Jalen Rose this week. He said that no one but his ESPN colleague could have handled the interview with Ja Morant that has been airing on the network. Dan Le Batard has the exact opposite opinion of what he saw.

“What I saw was soft and didn’t seem to serve anybody except ESPN,” Le Batard said on his Thursday show. “This seems to be a lot of people around the economy of basketball and Ja Morant orchestrating an interview so Ja Morant can move onto the next stage of his branding.”

Whereas Greenberg thought the shared experience of an NBA career made Rose more likely to get answers from Morant, Le Batard said it created a problem. He accused Rose of letting Morant get away with using “talking points” in lieu of answering any actual questions about the string of erratic behavior and disturbing incidents the Memphis Grizzlies star has been involved with.

It wasn’t the only interview that Dan Le Batard pointed to. He noted that Pat McAfee’s interview with Aaron Rodgers may have drawn an audience of nearly half a million, but very little substance was offered.

“Does anybody in the audience, in sports fandom, or even, at this point, in sports media companies, care in a real and legitimate way whether the interview is done well or not?”

He added that the standard has changed for these interviews because the goal has changed. They are no longer about journalism as much as they are about branding, particularly in the case of ESPN’s exclusive interview with Ja Morant.

“An exclusive interview with Ja Morant, who hasn’t talked to anybody after his controversy, is going to get eyeballs, so it doesn’t matter how good it actually is,” Le Batard concluded. “All you need, if you’re the media partner, is please get me the famous guy to sit down.”

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Sports Online

Jomboy, Aaron Boone Partner For Weekly Podcast Appearance

“I thought it was a really interesting opportunity, and a cool idea. These guys have been innovators in this business and they’ve built a massive, young following.”

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It isn’t unusual for a professional sports team to partner with a local radio station for weekly interviews with team personnel. Even though Jomboy Media is a digital outlet, it didn’t stop the company from inking a deal to have Yankees manager Aaron Boone on one of its signature podcasts.

In a move announced Thursday, Jomboy Media has signed a deal for Boone to appear on its popular Talkin’ Yanks podcast — hosted by founder Jimmy O’Brien and Jake Storiale — once a week throughout the baseball season.

“I thought it was a really interesting opportunity, and a cool idea. These guys have been innovators in this business and they’ve built a massive, young following,” Boone told The New York Post. “I think Jimmy and Jake are both really good guys. And they’re passionate about what they do, and they love the Yankees. And, sometimes they’re a little misguided and it’s my chance to set the record straight every now and then.”

Previously, Boone had a weekly spot on 98.7 ESPN New York’s The Michael Kay Show, which reportedly paid him six figures.

“It’s going to be really fun and it kind of goes with the changing landscape of media,” O’Brien said. “The fact that two fans can create a show and in five years get to the point where they get to ask questions to the manager of the Yankees and bring whatever insight we can get out of that to our audience — it is pretty wild, a little surreal.”

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Sports Online

Sports Media Reacts to Aaron Rodgers Telling Adam Schefter ‘Lose My Number’

“Here are some of the best responses from Schefter’s sports media colleagues to the tweet.”

Jordan Bondurant

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Quarterback Aaron Rodgers appeared on The Pat McAfee Show on Wednesday and revealed that if he gets his way, his time with the Green Bay Packers is done. He intends to play for the New York Jets in 2023.

Rodgers told McAfee that the hang-up lies with Green Bay, which is trying to determine the appropriate compensation for trading for a first-ballot Hall of Famer.

Rodgers also revealed that he had an interaction with ESPN NFL insider Adam Schefter. Schefter, who was obviously digging as much as he could to get the scoop on what was going on with Rodgers’ future, texted Rodgers trying to confirm the information he had.

“I didn’t respond to Dianna Russini I think her name is,” Rodgers said. “But I would say the same thing that I told Schefty. Lose my number. Nice try.”

Upon hearing Rodgers’ account, Schefter followed up with a screenshot of Rodgers responding exactly how he said, and that sent social media into a whirlwind.

Here are some of the best responses from Schefter’s sports media colleagues to the tweet:

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