Detroit’s 97.1 The Ticket recently acknowledged they’ve “missed the mark” in building a lineup that reflects their diverse city. Two weeks later, the station is taking action with the addition of veteran local sports host Rico Beard to their afternoon show.
Beginning Aug. 3, The Ticket’s afternoon drive program will rebrand as The Mike Valenti Show with Rico, airing weekdays from 2 – 6pm.
“I am extremely blessed and honored in becoming a host on The Mike Valenti Show on 97.1 The Ticket,” Beard said in Entercom’s press release. “I was flattered when Mike Valenti himself asked me to join his show. My job will be to bring in a new voice and opinions to a show that is already one of the best shows not only in Detroit but in the sports talk radio industry throughout the U.S.”
Rico brings with him more than two decades of local sports media experience, having recently hosted The Spartan Beat for The Team 92.1 and The Ryan and Rico Show on Detroit Sports 105.1.
According to Debbie Kenyon, SVP and Market Manager of Entercom Detroit, Beard has long been on the company’s “wish list” of talent to add.
“I’ve wanted to work with Rico for several years now and it is simply fantastic the occasion has arrived,” said Valenti. “Adding Rico to our show represents a massive opportunity to not only stay at No. 1 but to evolve and become even stronger. I’m really proud of the show we created.”
The Ticket also announced Valenti’s producer and on-air contributor Mike Sullivan will be departing the show for a new opportunity.
“Sullivan has meant a lot to this show, to the station and to me personally,” Valenti added. “I’m excited about his new opportunity and wish him all the success in the world.”
While The Ticket may have been interested in adding Beard to their lineup for some time, the announcement comes just three weeks after a former local radio host and current FS1 personality Rob Parker highlighted the station’s diversity issues in a column on Deadspin.
“Talk about a lack of diversity. In a city that is 82.7 percent Black, according to the latest census, the only all-sports talk radio station in town — 97.1 The Ticket — has NO full-time black hosts on the air,” Parker wrote for Deadspin.
“It would be one thing if this was a radio station in Iowa or Nebraska. But in Motown, the Blackest city in America?” Parker questioned.
The sports talk prowess and perspective of Detroit native Rico Beard is a welcome addition to The Ticket’s daily lineup.