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Portland, Seattle & Milwaukee’s Spring Ratings Highlights

Brandon Contes

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Sports radio listenership in the spring book was surely impacted by COVID-19 as sporting events were scarce and less people were on the road with daily commutes. Complete data for all shows was not available, but sports radio brands in Portland, Seattle and Milwaukee worked hard to combat the effects of a global pandemic. 

Portland’s 102.9/750 The Game was less impacted by the lack of sports, producing a similar year-over-year number in weekday prime (M-F 6a – 7p) earning a 3.4 share for their target demo of men 25-54. The Game topped the more localized 1080 The Fan, which did a 2.2 share. 

The Game’s strongest performance came from The Dan Patrick Show, which airs 6 – 9a and generated a 6.2 share. The DP Show was down almost three points year-over-year in Portland, but still topped 1080’s Dusty and Cam in the Morning which earned less than a 1 share. 

From 9a – noon, The Game’s simulcast of Jim Rome earned a 3.9, beating 1080’s offering of Colin Cowherd which generated a 1 share. During the noon – 3p block, The Bald Faced Truth with John Canzano turned in a similar year-over-year performance for The Game with a 3.4 share. 1080’s early afternoon show hosted by Andy Johnson and Brandon Sprague was less than a point behind with a 2.6. Data for afternoon drive wasn’t available.

Turning to Seattle, in weekday prime, 710 ESPN Seattle topped Sports Radio 950 KJR, but the pandemic caused the station to fall from 6th to 19th in the spring book which extended from March 27 – June 17. 

In morning drive, 710’s Danny O’Neil and Paul Gallant completed their second full book as co-hosts, topping KJR’s Chuck and Buck in the Morning. From noon – 3p, 710 ESPN’s midday show hosted by Tom Wassell, Jake Heaps and Stacy Rost also finished ahead of KJR. Rounding out the weekday lineup, KJR’s afternoon show with Dave ‘Softy’ Mahler and Dick Fain edged out 710’s trio of Bob Stelton, Dave Wyman and Jim Moore.

In Milwaukee, 97.3 The Game topped their sports radio competition for the full week (Mon-Sun 6a-mid). The Game earned a 1.6 share in the spring book, while 94.5 ESPN and 105.7 The Fan each did a 1.2. None of the three sports radio stations missed out on local NBA or MLB play-by-play, as news station WTMJ is the rightsholder for the Bucks, Brewers and Packers. 

Dual market host Steve Czaban finished 10th in morning drive for The Game, from 6 – 9a. Czaban’s spring book was down from his seventh-place finish in the winter quarter. Full market data wasn’t available for all shows.

Sports Radio News

Cumulus Announces 790 The Score in Rhode Island is Officially On The Air

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch Jim Rome and Amy Lawrence.

Jordan Bondurant

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After reporting last week that Kevin McNamara would be the station’s only local host in the programming lineup, 790 The Score in Providence, Rhode Island is officially on the air.

The station, which was last on the air in the market in 2008, has been revived and will serve as the market’s first sports and sports betting station.

“The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage,” said Holly Paras, VP and market manager of Cumulus Providence. “We think Providence sports and sports betting fans will love 790 THE SCORE!”

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch some of the top national talent on the airwaves throughout the day and night. This includes hosts like Jim Rome and Amy Lawrence.

McNamara will host his show Kevin Mac Sports Hour daily from 5-7 p.m.

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Sports Radio News

Paul Finebaum Will Make $700K Advance Ahead of Nick Saban-Jimbo Fisher Book

Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Jordan Bondurant

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Paul Finebaum

Though there’s still some time before a finished products reaches bookshelves, but ESPN’s Paul Finebaum is reportedly set to get a nice six-figure advance by Penguin Press.

According to John Ourand of Sports Business Journal, Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Back in the spring things came to a head between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher, as the two engaged in a verbal spat in separate press conferences over name, image and likeness.

Saban said Fisher and his staff utilized NIL and “bought every player” in the Aggies’ spring 2022 recruiting class.

Things got so heated and drew so many headlines that SEC commissioner Greg Sankey had to step in and try to get the former colleagues to cool it.

Finebaum is teaming up with Alabama beat reporter John Talty to write the book.

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Sports Radio News

Sports Gambling Podcast Network To Stage 24-Hour Fantasy Football Draft

“The event begins at 3 pm on Tuesday and is dubbed Draft Day 2.0.”

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Sports Gambling Podcast

If you’re serious about Fantasy Football, the Sports Gambling Podcast Network is bringing back a tradition you’ll want to pay attention to. 

For the second year in a row, Ryan Kramer will draft 24 different teams over the course of a 24 hour marathon that will be streamed across multiple video platforms. 

“Fortunately, the analytics research is done so I can focus now on news coming out of the camps to sharpen my views and deliver the well-reasoned selections that people need to get an edge in their drafting,” Kramer said in a press release. “It’s a bit of an audacious undertaking, but the growing phenomenon of Fantasy Football deserves this level of commitment and our SGPN audiences always respond.” 

The event begins at 3 pm on Tuesday and is dubbed “Draft Day 2.0”. All of the content will originate from the Sports Gambling Podcast Network’s studios in Los Angeles. 

The marathon will also be a fundraiser. The network is using GoFundMe to raise funds for a colleague named Darryl injured in a motorcycle accident earlier this year. A portion of proceeds generated from the sale of Sports Gambling Podcast Network branded apperal will also go to the effort. 

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