Sports Radio News
WFNZ Surges in Charlotte’s Spring Ratings Book
“WFNZ overcame a number of major challenges to close out the spring book in strong fashion.”
It’s been well documented on this website the past two weeks that the spring ratings across the sports radio format weren’t as strong as they usually are. Aside from 98.5 The Sports Hub, 97.1 The Ticket and Sports Radio WIP, most brands experienced a little bit of a setback due to the pandemic, a lack of sports, and listening behavior being different than usual.
But in Charlotte, they must’ve put something in the water because WFNZ overcame some amazing obstacles to deliver one of their best quarters yet.
Before I dive into the breakdowns, consider what this radio station went thru over the past few months. Dealing with a pandemic and lack of sports is challenging enough, but the radio station saw former PD Tony DiGiacomo exit in early March, just before the spring book. A month later, operations manager Darrin Ariens passed away due to COVID-19. If ever a station deserved a break, this one did, and they got it this quarter.
Starting with the Men 25-54 numbers in weekday prime (M-F 6a-7p), WFNZ finished 6th with a 5.6. The station was actually as high as 4th during 2 of the 3 spring months. For the full week (M-SU 6a-Mid) the radio station was 9th in the market with a 4.3.
The story was even better among Men 18-34. WFNZ was 1st overall in weekday prime with an 11.2, and 2nd for the full week with a 7.8. One exceptional stat to share, their TSL for the month of June among 18-34 Men was just under 16 hours. Keep in mind, they’re doing this on an AM stick with a 5,000 watt signal and a low powered FM translator.
Looking at the station’s key shows, The Mac Attack with Chris McClain and Travis ‘TBone’ Hancock came in 7th with a 5.4 thanks to the 2nd best TSL in the market among Men 25-54. Even more impressive, the show was 1st overall with Men 18-34 with a 13.3. The month of May in particular jumped out as the morning team delivered a massive 17.2 in the 18-34 demo. Mac and TBone had no issue keeping younger listeners tuned in either, they were tops in TSL including a huge 6+ hours of listening in the month of June.
In middays, the talented team of Nick Wilson and Josh Parcell were also 7th for the spring, but with three more tenths of a point than the morning show. Wilson and Parcell produced a 5.7 with Men 25-54, and were also 1st overall with Men 18-34 with a 11.5. Similar to the morning crew, middays was best in TSL with Men 18-34 led by June’s dominant 7+ hours of listening.
From 2p-6p, The Clubhouse with Kyle Bailey turned in a 7th place finish as well, also recording a 5.7 with Men 25-54. Bailey’s program was a hit too with Men 18-34, finishing 2nd with a 10.6, thanks to strong TSL. Similar to the station’s other two shows, TSL in June during afternoons was just under 5 hours of listening per week.
Rounding things out, The Final Drive with Josh Parcell produced the best ranking position for the entire weekday lineup. Parcell’s solo hour was tied for 5th with a 4.7 among Men 25-54. With Men 18-34 the story was great too. Parcell came in 2nd with a 7.2, led by strong TSL. In June alone, he was 1st in the market with 4:45 of listening per week.
What’s especially impressive is that just one year ago with Men 25-54, the morning show produced a mid 3 share, and middays and afternoons were both just under a mid 4 share. That means Wilson & Parcell and Kyle Bailey each gained a point, and Mac and TBone picked up two points.
Congrats is in order for Matt Hanlon and the entire WFNZ programming staff. With new PD Terry Foxx now in the building, the pressure will be on to lift the brand to even greater heights in the summer book.
Sports Radio News
Doug Gottlieb Details Interviewing For College Basketball Head Coaching Vacancy
“I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up.”
Fox Sports Radio host Doug Gottlieb recently interviewed for the vacant head coaching job at Wisconsin-Green Bay and detailed the experience on his podcast.
“I got a chance to talk to (Wisconsin-Green Bay AD) Josh Moon several times during the year after they had made their coaching job available and my approach to how I’ve done these things — and this is not the first time I’ve gone down this path, but this was a different path,” Gottlieb said on his All Ball podcast.
“This is a low-major, mid-major job, and there’s no connection there. I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up. I love doing it and I think there’s a very smart world where if I’m coaching I can still do this podcast and still do it with basketball people all over the country and the world, and it’s kind of like a cheat code.”
He continued by saying that seeing Shaka Smart be successful at Marquette has motivated him to continue to search for the right fit as a college basketball coach.
“That’s what I want to do. And last year when I was coaching in Israel, that also continued to invigorate me…this is something that I would really like to do. It has to be the right thing. It has to be the right AD who hits the right message.”
He continued by saying that a sticking point of negotiations was he wasn’t willing to give up his nationally syndicated radio program for the job. He was willing to take less money for his assistants pool, but also to continue doing his radio show.
Gottlieb did not get the position with the Phoenix, noting that he was a finalist but was never offered the job. The position ultimately went to Wyoming assistant coach Sundance Wicks. Wicks had previous head coaching experience and had worked with Green Bay athletic director Josh Moon at Division II Northern State. He admitted he wasn’t necessarily “all-in” on the job due to the current ages of his children and whether the timing was right to uproot his family to move to Northeastern Wisconsin.
The Fox Sports Radio host does have coaching experience. He has worked as a coach for the U.S. men’s basketball team at the Maccabiah Games, sometimes referred to as the Jewish Olympics.
Gottlieb’s father — Bob — was the head men’s basketball coach at Wisconsin-Milwaukee from 1975-1980, compiling a 97-91 record.
Sports Radio News
Waddle & Silvy: Scott Hanson Told Us to Lose His Number
“We didn’t call him back, so he set out what he wanted to do.”
Aaron Rodgers took immense pride in the fact that he told ESPN NFL Insider Adam Schefter to “lose his number” while discussing his future earlier this week on The Pat McAfee Show. ESPN 1000’s Waddle & Silvy said they’ve experienced similar treatment from guests on their radio show.
While discussing the Rodgers interview with McAfee, the pair admitted that NFL RedZone host Scott Hanson once told their producer to stop trying to book him for interviews on the program.
“I believe the presentation was ‘Do me a favor: lose my number after this interview’,” Tom Waddle said. “So he tried to do it politely. Scott Hanson did. Get out of here. That concept is foreign to me. How about ‘Hey, next time you text me, my schedule is full. I can’t do it, but thanks for thinking of me’. ‘Lose my number?’ You ain’t the President, for Christ’s sake. I’m saying that to anyone who would say that. ‘Lose my number?’ We’re all in the communication business. I just don’t know — why be rude like that to people? What does that accomplish? You know what it accomplished? We didn’t call him back, so he set out what he wanted to do.”
Co-host Mark Silverman then mentioned that the show once tried to book Hansen and NFL Red Zone host Andrew Siciliano together in the same block, with the idea of doing a trivia game to see who the supreme Red Zone host was. Siciliano agreed, but Hansen declined.
The pair also confirmed that an NFL Network personality had told them to lose their number, but couldn’t remember if it was Rich Eisen or not.
Silverman later joked that maybe Hanson was getting a new phone with a new number, and was politely sharing with the producer that he could lose the current phone number because he would share his new number in short order.
Sports Radio News
Seth Payne: Aaron Rodgers ‘Makes Gross Inaccuracies’ When Calling Out Media
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations.”
Aaron Rodgers is always mad at the media for the inaccurate things he says they report, but according to Sports Radio 610 morning man Seth Payne, no one is more inaccurate than the quarterback himself.
Friday morning, Payne and his partner Sean Pendergast played audio of Aaron Rodgers responding to a question about a list of players he provided to the Jets demanding they sign. Rodgers called the idea that he would make demands “so stupid” and chastised ESPN reporter Dianna Russini, who was the first to report it.
“Now to be clear, Dianna Russini didn’t say demands in her tweet. She said wishlist,” Pendergast clarified.
They also played a clip of Russini responding to Rodgers on NFL Live saying that she stands by her reporting and it is her job to reach out to confirm that it is true.
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations,” Seth Payne said.
He added that if Rodgers is being serious, he is doing some serious nitpicking. He claims that he didn’t give the Jets a list, but that he spoke glowingly about former teammates and told the Jets executives that he met with who he enjoyed playing with during his career.
Payne joked that maybe he wrote down the names in a circle pattern so that it was not a list. Pendergast added that he could have had Fat Head stickers on his wall that he pointed to instead of writing anything at all.
In Payne’s mind, this is a case of Russini catching stray frustration. Neither in her initial tweet nor in any subsequent media appearance did she use the phrase “demands”.
“What he’s actually responding to in that instance is Pat McAfee is the one that described it as a list of demands,” Seth Payne said.
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