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If It Isn’t Safe And Not Really Baseball, Then What Is It?

“You won’t recognize the pandemic version of MLB, and the season likely won’t finish, but it does serve as a dystopian diversion from the non-stop tumult of life and sports.”

Jay Mariotti

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What we’re about to experience, coronavirus permitting, are ballgames on mushrooms. It’s the best the pandemic can do to lift our battered beings from America’s daily morass, one that has left us alternately numb, angry and slap-happy. If NBA players aren’t being tested for recreational drugs in their Disney World Snitch Bubble, it’s only fair that fans get stoned as they warily enter the new sports twilight zone Thursday.

That’s when a COVID-19 testing site in Los Angeles, formerly known as Dodger Stadium, moonlights as an Opening Night TV studio.

Artificial crowd noise will be piped in from a video game and equipped with 75 effects and reactions, which is so typical of Major League Baseball, lying instead of embracing innovation and miking up players. Camera shots will be tight to avoid showing vacant caverns. The house organ and walk-up music will be eerie. And cardboard cutouts as fans? At least they won’t be hospitalized or killed by screaming foul balls, just pelted with holes. Wrigley Field looked like a vacant movie set Sunday night, sad and hollow, a reminder that sports never should take fans for granted in the live experience

But even if it seems like something Will Smith stumbled upon in “I Am Legend,’’ it’s still baseball of some sort. Not that it’s safe in the least, as underscored by the fears of Atlanta’s Freddie Freeman, the most prominent of many players who’ve shuttled back and forth after battling the virus. “I was just scared to go to bed,’’ said Freeman, whose fever reached 104.5 degrees Fahrenheit. “I was scared if I spiked even higher when I was sleeping, what would happen.’’ He was scared of dying, but, hey, get your ass out there and play ball! DJ LeMahieu of the Yankees called his positive test “a scary experience’’ though he had no symptoms. Know this going in: Chances are, the 60-game season will be shuttered by outbreaks because, unlike Bubble life, players will be vulnerable to virus transmission in the 18 hours they aren’t at the park daily.

Blue Jays denied approval to play in Toronto - Bluebird Banter

The Canadian government is locking the Blue Jays out of Toronto, not wanting players to catch anything in the contaminated U.S. The geopolitical quagmire requires the club to play home games in … Buffalo? L.A. County still might force Dodgers players to quarantine 14 days — along with me and anyone else who lives here — if contact tracing so demands, meaning the World Series favorites would be at a competitive disadvantage in an area where more than 4,000 died last week from the virus. “It’s not going be to like anything else we’ve done,’’ said Clayton Kershaw, “but at the same time, we’re all going through it on an exactly level playing field.’’

Maybe not, big guy. How can MLB begin to stage a realistic season if the logistical field is uneven? Answer: the $4 billion that owners are frantically trying to recoup from desperate broadcast networks, with Chicago White Sox owner Jerry Reinsdorf — a man for whom few feel sorry — telling USA Today he has incurred losses “in the nine figures’’ from his MLB and NBA franchises. The face of baseball, Mike Trout, probably won’t play much, if at all, prioritizing his wife’s August pregnancy. Other major names are staying home; more will join them in coming weeks. Rosters will be so depleted, the season could become illegitimate before they even juice the balls. And given how the so-called commissioner, Rob Manfred, has been an abysmal failure in normal times, imagine what chaos awaits amid a health crisis. Yet, bastardized as it all is, we’re going to try and watch these games, if only for a few days, because, you know, we need a friggin’ escape hatch.

From life.

Oh, how we need a diversion from mask warfare, Daniel Snyder, the disturbing notion of Black anti-Semitism, the sin of athletes getting quick test results when many commoners cannot, a vomit-inducing NFL labor battle over still-absent virus protocols, wealthy coaches who push for a college football season while asking unpaid young men to assume health risks, the continuation of insensitive nicknames after “Redskins’’ was purged, the hypocrisy of prospective Mets owner Alex Rodriguez advocating an MLB salary cap after earning $450 million during his playing career, Tiger Woods’ balky back, upheaval in the media world and the creep who secretly recorded Rachel Nichols in her hotel room, the latest bit of madness from the burning house of ESPN, which actually seems nuttier than the White House.

“America needs baseball,’’ declared the Senate majority leader, Mitch McConnell.

As his approval ratings wane, Trump has found a new scapegoat in Dr.  Anthony Fauci

Actually, America needs baseball to get away from President Trump, who created this godforsaken medical mess even as he tries to blame and stonewall the good doctor, Anthony Fauci. I’m not sure anyone cares what happens in these ballgames, but at least we have something to watch on ESPN, which actually ran two Eagles concerts in prime time, channeling Zach Ertz through Joe Walsh.

And America needs to get away from the evil Snyder, who finally faces a national reckoning as the derelict NFL owner who flouted a racist nickname and allowed a culture of sexual harassment and piggery. Somehow, in the nation’s capital, he employed enough cavemen in his hierarchy to prompt 15 women to voice serious allegations, leading to numerous firings in another dark moment for the Washington franchise. Alex Santos was dismissed as pro personnel director after Rhiannon Walker, a reporter for The Athletic, accused him of inappropriate advances, telling her she “had a little wagon for an ass’’ and that she “wore the f— out of the jeans’’ she wore one day. In what world is a man like this allowed to be gainfully employed?

Snyder’s world.

In his usual weenie way, he recruited a female lawyer, Beth Wilkinson, and empowered her firm “to do a full, unbiased investigation and make any and all requisite recommendations.’’ Then he recruited his wife, Tanya, to co-draft an apology that was emailed to all employees, saying the details in a Washington Post report have “no place in our franchise or society.’’ But it’s hard to believe an owner, even one as clueless as Snyder, didn’t have some idea of the toxic climate in his front office. As the man responsible for such abuses, Snyder should be forklifted out of his perch by league owners. That won’t happen; Snyder was not accused directly in the allegations, and the influential Jerry Jones, for one, is a Snyder pal who has indulged in his own piggery.

Though the league condemned the franchise in a statement — saying the alleged behavior is “serious, disturbing and contrary to the NFL’s values’’ — expect a fat fine, which is a wrist slap for a billionaire whose team is worth $3.1 billion. Settlements with victims will cost Snyder considerably more, and if he were smart, he would sell the team before he botches the next nickname. He’s fortunate to have a respected fixer in Ron Rivera, who is running the football operation and coaching the team and produced the defining quote of the debacle.

“My daughter works for the team,’’ he said, “and I sure as hell am not going to allow any of this!”

Patrick Mahomes, Russell Wilson and others rip NFL over lack of clarity  ahead of season - Republic World

But then, the NFL is too busy playing loose and free with COVID-19, announcing that a couple of thousand players are due in training camps next week. There isn’t a health protocol in sight, a frightening thought in a close-contact sport with no chance of physical distancing, prompting players — including the increasingly vocal Patrick Mahomes — to blast the league in a tweeting ambush. “The league is in charge of opening and closing the plant. We ask, `Is it safe?’ ‘’, said J.C. Tretter, president of the NFL Players Association. “It’s up to the NFL to make those decisions on when we open. Every decision we make that doesn’t look at the long term of getting through the whole season will set us up for failure.’’ All of which is code for ugly negotiations ahead. I’d be shocked to see an NFL season.

Same goes for college football, with LSU coach Ed Orgeron declaring this during a roundtable discussion with — how’s this for a duo? — Vice President Mike Pence: “We need to play. This state needs it. This country needs it. This (the coronavirus) can be handled. I don’t think we can take this away from our players, take this away from our state and our country. We need football. Football is the lifeblood of our country.’’

America doesn’t need football. America needs to get well, to keep ICU beds from filling up, to stop people from dying. But don’t tell Coach O. He and Dabo Swinney think they’re bigger than any old pandemic.

Tensions also are inevitable inside the NBA Bubble, where players and coaches accustomed to the best in life are isolated for weeks and months. The Snitch Line — the league’s anonymous hotline used to report those breaking protocol — already is causing problems, with Dwight Howard upset to have received more attention for not wearing a mask and being the only player at a league party than social injustice crimes. “Breonna Taylor, the people who did the heinous incident against her, they’re still free,” said Howard, who had thought about not joining the Lakers in Orlando. “They’re out there living their best life. Instead of worrying about if I have my mask on or not, that’s something we should be discussing. Why haven’t these people been brought in? Why haven’t they been charged for anything or arrested for what they’ve done? Instead of the topics being about who’s not wearing a mask in the bubble, who was at the DJ party, who wasn’t — all of these things seem entertaining. But we’re not going to forget about what’s going on around our world.

Lakers News: Dwight Howard Reflects On Playing In Orlando | SportsCity.com

“Those cops, one of the cops just posted a picture of himself at the beach. How could you have a conscience? You just killed somebody. And you’re out at the beach with women. You killed a woman. And you’re out at the beach with some more women having a good old time. You know, that’s not right. There’s families out there mourning, white and black who’ve been killed by cops. Been killed through different things. The topic of discussion is who doesn’t have a mask on and people snitching. Let’s not forget why we are here.’’     I echo his thoughts. Still, Howard must wear a mask.

Without much to cover since March, the sports media industry has gone gnarly, too, turning on each other within their own companies. We realize ESPN can be a petty place, but what prompted someone, presumably employed by the network, to record Nichols in her hotel room inside the NBA Bubble and send the audio to a sleazy site? This wacknut was trying to sabotage Nichols, host of “The Jump’’ program, and portray her as a backstabber as she discussed company affairs, including broadcasting assignments for the NBA postseason. Again, in what world is such a person allowed to be gainfully employed?

ESPN’s world. This in a week when the network’s NBA insider, Adrian Wojnarowski, was suspended without pay for only two weeks after sending a “F— you’’ Woj Bomb to a Missouri senator. Insane place, Bristol. Anyone running the joint? Other major media organizations are dealing with internal coups, including the New York Times and L.A. Times, where the sports staff crafted a letter to the executive editor, Norman Pearlstine, outlining what it sees as ethical issues involving columnist Arash Markazi. The Times hired Markazi to emphasize, among other millennial subjects, social media — making him more Billy Bush than Bill Plaschke, which didn’t go over well with old-school writers and editors. Nor did it humor them that Markazi was getting more media attention than most of those old-schoolers, including praise from Arnold Schwarzenegger, who lauded him for losing 130 pounds.

The signees say Markazi’s work habits “negatively affected reporters’ relationships with the people, teams, and leagues that we cover, as well as our peers. During this time of deep newsroom reflection, we feel compelled to demand action in response to these transgressions. At stake here is not only the integrity and credibility of the sports staff, but of the entire Los Angeles Times.”

Arash Markazi - Los Angeles Times

Key question: If The Terminator calls on Markazi’s behalf, will Pearlstine side with him or the sports staff?

While on leave, Markazi always can mask up and help Chico Herrera in the Dodger Stadium outfield. Who is Chico Herrera? He’s the clubhouse attendant who played left field during an intrasquad scrimmage, actually throwing out Chris Taylor at second base on a deep fly ball.

And why was Chico out there to begin with?

Because too many of the Dodgers were in quarantine.

BSM Writers

Chris Broussard Is No Longer Just A ‘Basketball Guy’

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great.”

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After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Cleveland Plain Dealer, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.

That was the perception then, but today, the reality is different.

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio. 

“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot.  There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.” 

Broussard has certainly made a seamless transition from print to electronic media.

After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.

With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.

“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”

After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.

In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In.  In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.

And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.

“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”

Broussard now co-hosts the show with Wright and Kevin Wildes.

“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard. 

Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland.  He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.

Believe it or not, his first love was not basketball.

“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.” 

So much for being just a basketball guy, right?

After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.

“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”

Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. Then came covering the Cavaliers for the Cleveland Plain Dealer and then it was off to New York and a bit of culture shock for Broussard.

During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.

So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.

“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games.  Ultimately that led to television.”

And the rest is history.

This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.

And this week, Broussard will be center stage in front of a lot of ears and eyeballs.

“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”

Chris Broussard has certainly come a long way in his career in sports. 

From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.

“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”

He’s no longer just a “basketball guy”. He’s a “sports guy”.

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BSM Writers

Radio Row Is One of The Worst Weeks For Our Listeners

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners.

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From strictly a listener’s perspective, sports radio the week of Super Bowl’s Radio Row is one of the worst weeks.

Before I was a sports radio programmer, I was a sports radio listener. And while I didn’t realize it at the time, I was listening to sports radio with a programmer’s mindset. And every year, I would spend the entire week listening to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each year, I would wonder “What the hell is the point of this?”

And now, as a former sports radio programmer, I will sit this week and listen to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each day, I will wonder “What the hell is the point of this?”

Who does it serve? Let’s take an in-depth look at that question.

It serves the NFL. Hundreds of media professionals are stationed at its largest event, talking about it, ensuring it stays at the forefront of the public consciousness and providing millions in value for its sponsors.

It serves NFL players. Both past and present. Dozens of current and former stars will flock to Radio Row to record dozens of interviews. They’ll be paid thousands of dollars to pitch their wares as often as possible while expanding their brands outside the cities in which they currently or formerly played.

It serves the sponsors of NFL players. Radio Row provides a one-stop-shop for sponsors to send their endorsers down a line of interviews to continually get in front of new audiences. Scale, baby!

It serves the hosts, PDs, and executives. You get a working vacation! It’s awesome! I live in the Midwest, and yesterday was one of a handful of days I’ve seen the sun since November. Being in Arizona in early February is phenomenal! Plus, you get to hob knob with celebrities, get your photos taken, go to awesome parties with extravagant hor dourves and open bars, and it’s fantastic. You deserve the little break Radio Row provides; better yet, it’s all on the company dime. You get some bonding with your co-workers, you get to network, and it really is an awesome opportunity.

But you know who isn’t served? Your listeners. At least, the vast majority of them. Because here’s the reality: While it’s really cool that you’re hanging out with other radio folks, and you’ll have a plethora of former and current players swinging by for interviews, your listeners really don’t care. It’s a harsh reality, but it’s the truth. While there’s a subset of listeners who are living vicariously through you — and that can’t be completely shortchanged, it’s a big deal — the overwhelming majority couldn’t be less invested in your Radio Row interviews.

Think of it from a listener’s viewpoint: Outside of the Bay Area, do you think anyone has thought “Man, I wonder who Kyle Juszczyk thinks is gonna win the Super Bowl?” I’ll tell you that, no, they haven’t thought that, and they don’t particularly care what he thinks. Furthermore, they definitely don’t care that he’s sponsored by Old Spice, which gives him the P-P-P-Power!™

And it would be fine if there was one interview here or there, but there are some shows — both local and national — that will completely fill out their rundowns with interviews with people your listeners don’t especially care about, ask questions that your listeners don’t especially care about, and end the interview by asking who they think wins Sunday, why they think that way, and allow them to pitch their boner pills or whatever else they’re schlepping. Every day. For five straight days. For two, three, four, or even five hours.

It stinks.

Self-serving isn’t bad as long as you recognize it’s self-serving. And that could be potentially the biggest issue. Now and then, you’ll get a host that is sanctimonious and pretends they’re doing the listener a favor by spending a week away from their family in a warm weather destination, rubbing elbows with some of the greatest players — both past and present — in the game. You’re not. You’re spending a week eating all the free food you can find, drinking all the free beer you can find, and taking pictures to post on your Instagram. And that’s fine, but don’t pretend like it’s something it isn’t. You can talk yourself into its importance, but it’s important to you.

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners. You can turn it into one with thoughtful questions, a unique spin on the traditional interview, or avoiding the same boring questions your subject has been asked 1,000 times during the day, but you’ve gotta go the extra mile to accomplish that. And I hope that’s not something you lose sight of this week.

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BSM Writers

What Are The Right Social Media Answers For Sports Radio?

“What are the limits of social media for radio brands? Are there any?”

Demetri Ravanos

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Social media does not stand still. The platforms that matter today can fall out of favor with the general public in the blink of an eye. Conversely, the right feature or attention from the right people can catapult a site’s importance in the social pecking order.

How does a radio company determine what matters? Are all formats received similarly on social media or is sports radio such a unique animal that brands have to be much more deliberate in how resources are allocated? To answer these questions, I turned to some experts. 

Tom Izzo doesn’t exclude any platform when he is plotting WFAN’s social strategy. Facebook, Instagram, TikTok and Twitter may each attract a different type of sports fan, but they all matter in building and serving the larger audience.

“There is sports radio audience on every social media platform, you just have to talk to them differently depending where you are,” he told me. “The language and audience on Twitter is different than the language and audience on Facebook, but there is audience everywhere.”

Audience is everywhere. That’s what is at the heart of the conundrum. How do you best utilize your assets in a landscape that isn’t just constantly changing? It’s also constantly growing!

Lori Lewis has overseen social media strategy at an executive level for Cumulus, Westwood One, Jacobs Media and iHeart among others. Now she coaches companies on creating great content with her own company, Lori Lewis Media

She told me that the key for not just sports stations, but for any brand, is understanding what their audience prioritizes. That doesn’t mean it should be the brand’s only focus though.

“Obviously, for sports radio, it’s Twitter. But don’t sleep on short-form vertical video,” she said in an email. “When done right, you’ll see success (meaning converting views into new fans) with YouTube Shorts and/or Instagram Reels as well as playback videos on Facebook (those are visual replays from the audio show).”

Converting views into new fans was taken to a bit of an extreme in Nashville. 104.5 The Zone launched Zone TV in 2021. Will Boling took the lead in creating the product. He says that launching a proprietary video stream was never about moving away from other social platforms. It was about giving listeners more access to better content in more places.

“Our video platform affects a lot of our social strategy,” he said. “On Twitter, we don’t want to just be seen as a radio station, but as a media company. Our Twitter stream allows us to react to breaking news while also sharing our broadcast at the same time. And with Twitch’s video producer, we can create featured clips from shows whenever we want. That allows us to push video out of featured guests, funny callers and anything in between to promote our podcasts from each show too.”

Video matters so much more than ever before. It does not matter who you talk to or what platform it is you are talking about. The answer always comes back to using video to attract more eyeballs.

TikTok, our most controversial social video platform, is trying to figure out what its reach could be without the visuals. Last month the company announced that it would experiment with its version of podcasts – a mode on the app that would allow users to experience TikTok content as audio-only entertainment.

I asked all three of my experts what their initial impression of the story is. Only Izzo expressed reservations.

“Probably no need for us to be first anywhere if there isn’t any particular benefit to doing that,” he said. “We’ll watch and see what happens and if it turns out that people like consuming podcasts on TikTok we will certainly address that.”

That doesn’t mean WFAN hosts and bosses won’t keep a keen eye on the feature. I would anticipate that there may be some experimental posts that either don’t receive much of a push or perhaps never see the light of day at all.

Boling is adamant that any use of TikTok is a wise one for stations. He says anything set up with an algorithm that rewards creators for posting content the audience connects with is an asset that cannot be ignored.

“We use social media to push listeners to our YouTube channel because it’s an algorithm based platform. If we get someone to click on our page once, then our channel will get recommended to them the next time they get on YouTube. TikTok helps radio companies accomplish that and own every space in the digital market right now.”

Unsurprisingly, it’s Lori Lewis that approaches the feature in the most scientific way. Do TikTok podcasts represent a sort of new frontier for audio brands? Sure, but just like Grogu and the Mandalorian, you have to go there and poke around before you can figure out how it will work best for you.

“If TikTok expands to audio, how might you complement the mothership (The FM/AM stick) and build on the trust you’ve earned from your show? What’s a unique way to tap into new features? As social media evolves, so should our approach.”

What are the limits of social media for radio brands? Are there any? Since the onset of the pandemic, so much listening has shifted from terrestrial signals to digital streams. We have totally rethought what we are. Why should it stop with how our audience consumes our content? 

I asked Lewis if we are too narrow in thinking about how social media can serve us. Are we so focused on what is that we have not considered what could be? Can a brand have one identity on air and use social media to create something that does not mirror it, but instead compliments it?

“Depends on why you’re using social media,” she answered. “If you’re leveraging social media for increased awareness and building trust to drive more engagement during your show, it might not make sense to be different on social than on-air. But, if you’re a vanilla brand limited to creativity on-air, why not? Throw yourself out there. Show your real, relatable self (assuming it’s legal and appropriate, ha-ha). Relatability wins every time.”

Do we have to be deliberate in sports radio with how we allocate our social media resources? Yes, but that doesn’t mean there is a single correct answer. 

Strategy matters on air. It’s no different on social media. But in order to figure out the best strategy, you have to be open-minded and eager to play around with new offerings to determine what works.

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