Emmanuel Acho Talks About Web Series Success On Adam Schefter Podcast
“He mentioned in the interview that he has conversations with Jennifer Aniston and Reese Witherspoon and he has spoken to different NFL and MLB organizations.”
One of the more popular and powerful series on the internet lately is Uncomfortable Conversations With a Black Man hosted by former NFL player Emmanuel Acho. Acho helps start those tough conversations that can help make change while also working as one of the hosts on Speak For Yourself on FS1.
Before FS1, Acho worked for ESPN as a college football analyst and one of the frequent analysts on Get Up. This week, Acho was on The Adam Schefter Podcast to talk about the origins of the social media series that is sweeping the country and his new book deal with Oprah.
“After the murder of George Floyd, I said ‘I got to do something.’ I almost felt guilty talking about race because I am a sports analyst. I almost felt guilty talking about being black and the struggles that come with being black even if it’s my own struggles because you all don’t want to hear about this, but you have to.
“At first, it was going to be called “Questions White People Have.” I reached out to Marcus Spears (ESPN analyst), Rachel Lindsay (of ABC’s The Bachelorette), a couple of white people and I said ‘hey, I would love to have a dialogue and roundtable to ask and answer questions,’ but the problem is the coronavirus has put everyone in different cities and made it harder for everyone to travel. It was going to take too long, so I said I would do it myself.”
For Acho, the reaction that he has received from these videos has reached millions of people. He mentioned in the interview that he has conversations with Jennifer Aniston and Reese Witherspoon and he has spoken to different NFL and MLB organizations.
“I’m not reaching out to people. I’m letting the conversation happen organically,” Acho said. “Then, I try to have a conversation with them. I reach out to people who reach out to me. It has been encouraging and powerful, dude. If you believe in the goal, if you want to see the world become a better place, I feel I have the platform to do that.”
Last week, it was announced that Acho received a book deal from Oprah to write two books called Uncomfortable Conversations with a Black Man and Uncomfortable Conversations with a Black Boy. The former title will be released in November. Acho made it clear that the book can have more of an impact than social media because the next step can be taken.
“The book will allow me to give them what I haven’t been able to give them via words. It will allow me to take things a step further. Sizzle comes with the spoken word. If you want to make generational impact, it comes with the written word.”
While doing these videos, Acho has been trying to balance being a host on FS1 as well. He does have production teams in Austin, Texas and in Los Angeles that help him with the project. He mentioned how sports is his career but doing these conversations has been his calling. Yet, sports has given him a chance to smile.
During the podcast, Schefter brought about the topic of racial reconciliation and what the goal is.
“I think that reconciliation is not a finish line that you cross,” Acho responded. “Football games, basketball games have an end. When the 60 minutes are up, there is a final score. That’s not what this is with racial reconciliation. It’s not the line that you cross, but the road that you travel.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
Rob Parker Bringing MLBBro.com Podcast To iHeartRadio
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball.”
Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.
He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtape will join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.
Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.
“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”
What Implications Would TikTok Ban Have on Sports Media & Business?
“Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support.”
If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.
Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.
It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.
Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.
The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.
Dan Le Batard Addresses Response To Stephen A. Smith Criticism
“Oo-wee I seem to have gotten people mad.”
Last week Dan Le Batard went back and forth with his former ESPN cohort Stephen A. Smith, with Le Batard not pulling any punches with the First Take host.
“I hate what you two have done to sports television,” Le Batard said to Stephen A., mentioning Skip Bayless, Smith’s former co-host. Dan said on his South Beach Sessions podcast that specifically his issue is with the constant need to make the arguing over a point the primary entertainment focus.
Stephen A. responded by questioning how he and Bayless are responsible for the rise of people in the space without a journalism background when both he and Skip are trained journalists and spent years working newspaper beats before they got their breaks on television.
“You can say that all you want to; I would say, who the hell are you?!” Smith said. “To sit up there and say me and him. What about you? Where the hell were you? Living under a rock? Teaching at Miami U? You were part of it too! You ain’t innocent!”
Le Batard faced some blowback for his stance on Twitter, and on Friday Dan posted a quick video response on his Instagram.
“Oo-wee I seem to have gotten people mad,” Le Batard said. “And the reaction was hostile and swift on Elon Musk’s kind, gentle community app.”
“People say that I am a fat, ugly, hypocritical, jealous, jerk, asshole, moron, idiot,” he added. “And I’d just like to defend myself against that…I’m not jealous.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.