Is Anyone Not Selling Out In Sports Media?
“The pandemic has created a crisis for media companies trying to stay in business, but cutting financial deals with sports leagues and ignoring big stories to protect bosses and paychecks are corrupting the profession.”
Only three sports franchises on Planet Earth are worth more than the Los Angeles Lakers, home of Hollywood gold, LeBron James, celebrity fans, the Laker Girls, a $3-billion local broadcast deal and 16 NBA title banners. Just last week, Forbes estimated the team valuation at $4.4 billion, trailing only the Dallas Cowboys and New York’s Yankees and Knicks. Think about it: The Lakers are more valuable than all but one NFL franchise and all the world’s soccer clubs, including those in hallowed hubs Madrid, Barcelona and Manchester.
None of which stopped team controlling owner Jeanie Buss, beloved in southern California, from applying for and receiving a $4.6-million federal loan from the Paycheck Protection Program, a system purportedly designed for small businesses needing coronavirus relief. Not until the Lakers were outed by the Trump administration, which threatened criminal action against large companies trying to trick the program, did they return the money in April.
“I never expected in a million years that the Los Angeles Lakers, which I’m a big fan of the team — but I’m not a big fan of the fact they took a $4.6 million loan,” Treasury Secretary Steven Mnuchin said on CNBC. “I think that’s outrageous.”
I expected scathing commentary from the Los Angeles Times, armed with some of the best sports and news columnists in the business. But all I saw was a basic news story and scant letters to the sports editor, one from angry reader William Ford, who wrote what Bill Plaschke, Dylan Hernandez, Steve Lopez, Robin Abcarian and other Times voices did not write: “The Los Angeles Lakers just became the Los Angeles Takers in my book. Would you have returned the $4.6 million without the public shame caused by social media? You have shamed Elgin, Jerry, Kareem, James and Kobe and every player who has worn purple and gold, as well as an entire city.’’
Why the absence of similar biting words from Times regulars and the editorial page? Oh, let’s just say the billionaire who signs their checks might not have enjoyed anti-Lakers opinions from those on the payroll. Patrick Soon-Shiong, owner and executive chairman of the Times, has been a minority stakeholder in the Lakers since 2010. Back when they were playing games at Staples Center and not in the Disney World Bubble, Soon-Shiong often was seen courtside, high-fiving and hugging fellow fans after victories. Sometimes, Buss herself received his joyful congratulations. If there was no official edict to avoid the topic at the Times, there was a tacit understanding: To stay on good footing, do not criticize Buss in this matter, especially when Soon-Shiong — as part-owner — could be considered complicit in the failed loan-grab.
Such are the unethical invasions that are corrupting, if not killing, sports media in America. As the power and influence of rich leagues and owners continue to swallow fierce independence, too many editorial decisions are made with money in mind — such as, ignoring the boss’ conflict of interest to protect one’s regular paycheck. In some entanglements, cross-ownership of a sports franchise and media outlet means Plaschke and LeBron are in effect paid by the same person, which also impacts Boston Globe sports columnist Dan Shaughnessy, a hard-hitter whose checks are signed by John Henry, who also owns the Red Sox. All of which puts some local columnists — the last vestiges of watchdog commentary about an industry staggered by a pandemic and numerous recent scandals — in the same boat as ESPN and Fox Sports on-air talent and local-market talk show hosts.
If you’re working for The Man, how can you comment negatively about The Man? And if you can’t comment about The Man, why should any media consumer read, watch or listen when your credibility is compromised? The pandemic-driven upheaval of sports, in which no one is sure when and if leagues will return to some semblance of normalcy, has created a media culture of self-preservation and content suppression poisonous to a craft that has been softening for years.
Hear nothing, see nothing, check direct deposit on the 15th and 1st.
Tell J.A. Adande to add a new class — How To Kiss Ass And Keep Your Job 101 — to his curriculum in Northwestern’s sports journalism initiative.
I don’t need to rehash my existential concerns about ESPN, which long ago sold out to Big Sports — and the accompanying billions — and has been predictably giddy in covering a sports restart fraught with COVID-19 doubt and fallout. It might as well be renamed the NBA/NFL/MLB/NCAA Channel, and anyone who watches should realize the programming is an extension, in too many cases, of what the leagues want and want Bristol is only happy to give them. If you wonder why ESPN continues to pretend college football is around the corner, consider the company literally owns and operates the sport, to the point it will lose almost $1 billion in advertising alone if the season is canceled. Ethically, ESPN is a lost cause.
No, I’m focused on The Athletic, maybe the last-gasp option for those aspiring to write sports as a long-term livelihood. Struggling to support a subscription-based model while sports was on pause for months, the site has resorted to its own form of desperation. First, it laid off dozens despite raising $139.5 million in funding. Then, it sought sponsorships … within the very industry it is supposed to be covering independently and aggressively. The business site Front Office Sports reported Evan Parker, The Athletic’s general manager of business and editorial operations (job descriptions that shouldn’t be in the same title), has “set out to find sports teams, leagues and promotional partners who understood The Athletic brand’’ in hopes of boosting “image and subscriber count.’’
Next thing you knew, The Athletic was partnering with Major League Baseball and T-Mobile on a cringeworthy promotional giveaway — free one-year subscriptions to The Athletic and MLB.TV to T-Mobile/Sprint customers in the U.S.
The Athletic has sold out, too.
Even when Ken Rosenthal and Evan Drellich are breaking news about baseball — information often handed to them because MLB has a vested interest in The Athletic’s success — I’ve yet to see a word demanding, say, the cancellation of the season. Or doubting commissioner Rob Manfred’s competence, as some of us are doing, in the wake of virus outbreaks that have blitzed the Cardinals and Marlins. The dire situation cried for harsh commentary. What you initially got from Rosenthal was this: “MLB’s shifting approach raises questions around the sport.’’ He came back with a piece urging Manfred to cooperate with players, in their navigation of COVID-19, for the sport’s greater good.
That’s as good as he can do?
No, that’s all he’s allowed to do under the business parameters.
And do you honestly think legends such as Jayson Stark and Peter Gammons, who’ve served MLB to the degree they’ve been inducted in the Hall of Fame, are going to excoriate Manfred when they’d be biting the ownership hand that has fed them for decades?
When MLB returned late last month, followed by the NBA and NHL, The Athletic excitedly introduced a 40-part series called “The Comeback.’’ The idea: Wrap the resumption of sports around the greatest comebacks in sports history — as if a level-headed person would lump the pandemic in the same thought process as a Miracle at the Meadowlands.
Wrote Seth Davis, a college basketball guy with else nothing to do: “Anyone who thought sports wasn’t coming back probably doesn’t watch a lot of sports. Sure, things were looking bleak for a while. We were facing long odds, and in many ways we still do. But we’ve seen big comebacks before, haven’t we? A 3-0 deficit in the playoffs. A 25-point hole in the fourth quarter of a Super Bowl. Trailing by three goals at halftime of a Champions League final. We’ve seen other examples of people beating long odds. Athletes re-emerging from retirement, recovering from serious injuries, winning games and tournaments when they were supposedly well past their primes. Each time, the prospects for success seemed bleak. Each time, sports reminded us of the art of the possible. This is what we need from sports, now more than ever.’’
What we need, from sports, is for the outbreaks to stop. What we need, from The Athletic, is to call for an MLB shutdown. And what we need, from life, is for people to stop getting sick and dying. But, see, the sports world operates in a parallel universe in which a $4.4-billion basketball franchise thinks it can justify a PPP loan. The Lakers didn’t get their $4.6 million, and if anyone feels sorry for them, they’ll still reap $12 million from a Spectrum SportsNet deal because players and coaches spent extra weeks in Florida confinement — when they could have been with their families — so eight seeding games could be played.
The L.A. Times could have been all over that, too. Instead, an Oregonian report was accusing the Times of accepting $100,000 in advertising money from the Pac-12 in exchange for favorable and additional coverage of the conference. A 2018 e-mail from the league to Blake Richardson, a young Times staffer, promised him “all the access and info to become the best Pac-12 reporter out there.’’
I wonder how the late, great Jim Murray would be lampooning his own bosses for these sins. Just a guess: His column would be spiked.
Not that these pressures didn’t exist before the pandemic. I’ve faced numerous warnings from on high not to cover certain stories. A Cincinnati editor-in-chief discouraged us, when I was 26, from probing the beginnings of the Pete Rose gambling scandal because, hey, Pete was a local hero. A Chicago editor-in-chief, who had front-row Bulls tickets during the Michael Jordan Era, was upset when I broke a story that Scottie Pippen felt like “a statue’’ during one of Jordan’s playoff point binges. Another set of Chicago bosses, a publisher and editor-in-chief, chastised me for questioning why White Sox owner Jerry Reinsdorf was in the bottom half of MLB payrolls, relenting only when they told me one day in the hallway, “Jerry didn’t buy a table for our event.’’ Another editor-in-chief asked if I was “anti-Semitic’’ as he tried to soften my coverage of Reinsdorf, only the most prominent owner in U.S. sports at the time. They often tried to intimidate and fire me, to no avail, and when Sox manager Ozzie Guillen called me “a f—— fag,’’ the bosses didn’t have my back, not surprising after they’d pulled my column condemning Sox fans for harassing wives of the Houston Astros during a World Series game in Chicago. When I asked one of the conflicted editors, who’d wanted me to wear a Sox cap in my column logo during that World Series, if he was a fan of the team, he nodded.
Sometimes, the official scoreboard clock in the United Center would stop — for several seconds — in the final minutes of Bulls games. Once, I could understand. Twice, three times, four? Given the immersive nature of gambling in the NBA culture, it was time to investigate. I was prepared to run a powerful, corroborated column; the editors were not because, you know, the NBA had called. Few of these people are anywhere near the media business today. Some are dead, figuratively if not literally.
I’ll never forget the words of Larry Wert, a major broadcasting executive who became a big shot at NBC, when he ran me off his radio station: “Jay, some of us go to business school and others go to journalism school.’’ This was followed a decade later by the story I love telling: An ESPN Chicago program director, Len Weiner, took me to an Arby’s near the station and demanded I sign documents that I wouldn’t criticize Reinsdorf’s White Sox and Bulls. When I refused, the station fired me a day after Christmas and claimed publicly that I had bad ratings, only to look downright fraudulent when the ratings were terrific. I’d like to say Reinsdorf and that station have flourished since then. In truth, both have been mostly in the dumper.
So, yes, if I were an L.A. Times columnist, I’d have criticized the Lakers. And the next day, after the piece was killed, I’d have been downsized if not pushed out the way a snidely irreverent Times columnist, T.J. Simers, was dumped years ago. Which explains why I’m here today, writing proudly for a media industry site that prioritizes independence over dirty business deals, and why I’m donating my compensation to journalism-related sites that hopefully hear what I’m saying.
But probably don’t.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Vic Lombardi Turns Nuggets Disrespect into Great Content
“I keep telling people they’re going to go where the money is. The money is the Lakers and the big city teams. The Nuggets don’t sell.”
There was a feeling of Denver vs. Everyone during the 10 days that separated the end of the Western Conference Finals and Game 1 of the NBA Finals. The word “boring” was being used to describe what it was going to be like watching the Nuggets play for an NBA title. It didn’t sit well with Denver media and sports fans, as the unfair tag was being consistently referenced by certain members of the national sports media.
Vic Lombardi of Altitude Sports Radio in Denver, along with several of his co-workers, decided to fight against a narrative they found uneducated and unfair. In their eyes, all you had to do this season was to actually watch the Nuggets to find them interesting.
“We assume everyone else knows what we know,” said Lombardi. “We assume that the rest of the country is watching. And all this has done, to be honest with you, has proven that a lot of national folks don’t watch as carefully as they say they do. Because if they watched they wouldn’t be as surprised as they are right now.”
There was even an on-air spat with Chris Mannix of Sports Illustrated on the Altitude Sports Radio airwaves. During an appearance on the Rich Eisen Show, Mannix said there weren’t any compelling or interesting storylines surrounding the Nuggets first-ever NBA Finals appearance.
Lombardi, along with other hosts at Altitude Sports Radio took exception to the comment and fired back with their thoughts. A few days later, Mannix appeared on the station to defend his position and stick up for what he thought was accurate. Though the tensions were high during the back-and-forth it was incredible content for the station.
But Lombardi says he doesn’t take the spats, whether they’re public or private, all that seriously when other fellow media members.
“The arguments, if they’re anything, they’re all in fun,” said Lombardi. “I don’t take this stuff personally. We had a little back and forth with Chris Mannix. That was fun. I actually saw him in Denver when he came out for media. I respect anyone who’s willing to make their point on the air. It’s not the media’s job, it’s not your job as a host or a writer to tell me what I find compelling or interesting. We’re all from different parts with different needs and you can’t tell me what I desire. Let me pick that. Chase a story because the public may learn something. We’re curious by nature, that’s why we got into this business. All I ask is be more curious.”
The entire team at Altitude Sports Radio did an incredible job of sticking up for their own market and creating memorable content out of it. That should be celebrated inside the station’s walls. None of the outrage was forced; it was all genuine. But what’s the lesson to learn here from media folks, both local and national with this story?
“I think the takeaway is number one, it’s a business,” said Lombardi. “I keep telling people they’re going to go where the money is. The money is the Lakers and the big city teams. The Nuggets don’t sell.
“Well, you start selling when you start winning. They’ve got to sort of earn their way into that club. I think with what the Nuggets have done recently, and hopefully with what they’re about to do, they’re at the adult table. The media business is not unlike anything else. The biggest common denominator is what sells. I get that. I just don’t understand why a team like this, with the most unique player most people have ever seen, why wouldn’t that sell?”
Maybe it’s still not selling nationally, but locally in Denver, Nuggets talk is on fire. For years, the Denver market has been seen as one where the Broncos and NFL rule. The Nuggets have not been close to the top of Denver sports fans’ interests and have probably fallen routinely behind the Avalanche.
But there’s been a real craving for Nuggets talk during this historic run. Granted, it didn’t just start two weeks ago, there’s been momentum building for the team ever since Nikola Jokic started asserting himself as one of the best players in the NBA. But there’s more than just an appetite for the Broncos in the city and the past few years have shown it.
“I think it’s just proven to people in the city that the town is much different than it was 10, 20, 30 years ago,” said Lombardi. “The Broncos continue to rule this town and will do so because the NFL is the NFL. But I can tell you this. There are sports fans outside the NFL. I’m born and raised in Denver and I always believed, what’s so wrong about being an ardent fan of every sport? If you’re a fan, you’re a fan. There’s nothing I hate more than territorializing sports. Like, ‘oh I’m just a football fan’. Or, ‘oh I’m just a hockey fan’. Why? Sports crosses all borders and boundaries.”
Lombardi and Altitude Sports Radio have settled into local coverage of the NBA Finals, rather than fighting with a national narrative. The payoff for the entire ride has been very rewarding for the station. It included what Lombardi called the “highest of highs” when the Nuggets beat the Lakers on their own floor. It even included one of the biggest events the city has seen in the last five years, when the Nuggets hosted its first-ever NBA Finals game last week.
The last few weeks could even be considered one of the most rewarding times in station history for Altitude Sports Radio.
“Our ratings have never been higher,” said Lombardi. “It’s a great display of, sometimes in the media, we think we know what the listener wants. We think we do and we try to force feed them. I think the national folks do that, but so do the local folks. You think they know, but if you give them a nice diet, they’ll choose what they want. And that’s what we’ve done.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
The Top 5 Bangs of Mike Breen’s Career
“Whether it comes in the playoffs or the regular season, it’s an unmistakable, yet simple way to convey the message that something extraordinary has just happened.”
Even though he isn’t thrilled by the moniker, Mike Breen has become the voice of the NBA. The veteran play-by-play announcer is too modest to brag about the name. He’s very respectful of those that have come before him. Whether or not he likes the title, for a certain generation of NBA fans, he’s the only television voice they’ve known.
Breen has occupied the big chair for ABC/ESPN since 2006 and is in the midst of calling his record 18th consecutive NBA Finals. Breen is professionalism personified, but the thing that separates him from most is his ability to infuse wit into his broadcasts. He’s not stuffy, and always seems to enjoy the moment.
“Bang!” is the word Breen has used for pretty much his entire career. He started using it as a student at Fordham. When he wasn’t calling games there, he’d watch from the stands and yell “Bang!” every time a Fordham player hit a shot. Then he took it to air. It’s taken off from there.
Breen’s “Bang!” is synonymous with a big moment. Whether it comes in the playoffs or the regular season, it’s an unmistakable, yet simple way to convey the message that something extraordinary has just happened.
With that in mind, I have compiled a list of the five best “BANG!” calls including a couple of Honorable Mentions. There really were no criteria, so the call could have come in the playoffs, or in a few cases the regular season.
DERRICK ROSE BUZZER BEATER 2015 EASTERN CONFERENCE SEMI FINALS
The Bulls were playing in front of a packed house at the United Center. They were trying to ride native son Derrick Rose to a series win over the Cavaliers. Game 3 of the 2015 Eastern Conference Semifinal v. Cleveland came down to the wire.
“Dunleavy, looking, finds Rose, Rose trying to get open, fires away….BANG! It’s over! The Bulls win at the buzzer! It still is a Madhouse on Madison as Derrick Rose nails the three. And the Bulls take a 2-1 lead in this Eastern Conference semifinal.”
KOBE BEATS THE SUNS AT THE BUZZER, 1ST ROUND, 2011 WESTERN CONFERENCE PLAYOFFS
This was a pretty simple, yet very effective call. After a key turnover by Steve Nash, the resulting jump ball finally got into the hands of Bryant.
“A one-point game…final seconds Bryant for the win….BANG!!”
There was a lot of silence after the call and the pictures were allowed to tell the incredible story.
#5 LIN-SANITY REIGNS IN TORONTO 2012
During the height of “Linsanity” Jeremy Lin hit a game winning three pointer at the buzzer on February 14, 2012. This was a regular season game in Toronto and the crowd was into it like it was game 7 of a playoff series. The call shows you that Breen succeeds when the game is intense and close late whether in the playoffs or a regular season game.
“Mike D’Antoni won’t call timeout and let the Raptors set up their D. The crowd on its feet here at the Air Canada Centre. Lin puts it up. Bang! Jeremy Lin from downtown and the Knicks take the lead! Amazing here at the Air Canada Centre. Five tenths of a second remaining. Lin-sanity continues.”
#4 ERIC GORDON 2019 GAME TYING BASKET V. THE CLIPPERS
Eric Gordon hit a tough double-clutch three-pointer to send this regular season game in 2019 against the Lakers into overtime. This one led Breen to pull out the rare double bang!
“They find Gordon. Gordon puts up a three. Bang! Bang! He ties the game!”
It wasn’t a playoff game or even a very memorable game overall. Perhaps Breen got caught up in the moment? It happens.
#3 LUCA DONCIC GAME 4 2020 WESTERN CONFERENCE FIRST ROUND V. CLIPPERS
Dallas was already down 2 games to 1 in the first round of the 2020 NBA playoffs in the Walt Disney World bubble. The Mavericks didn’t want their own bubble to burst, so they turned to Doncic. The Mavs were down 1 in OT with 3.7 seconds left to go. Luka Doncic took a dribble, created some space and let it fly.
“Doncic pulls up, three-pointer, BANG, BANG! IT’S GOOD, DONCIC WINS THE GAME AT THE BUZZER!” After a little time and some replays, Breen astutely added, “We are witnessing the next great star in the NBA, in his first playoff series.”
The rare double bang rears its head again. Kudos to Breen for generating this much excitement without any fans in the building. It’s pretty impressive and hard to do, just shows that he can rise to the moment without any help from the vibes in a building during a game.
#2 RAY ALLEN GAME TYING “3”, 2013 NBA FINALS GAME 6
This shot was one of the biggest in the career of Ray Allen. Playing for the Heat in the 2013 NBA Finals, he hit a crucial shot to send Game 6 into overtime. Breen made the moment iconic. “James catches, puts up a three, won’t go, rebound Bosh, back out to Allen, his three-pointer, BANG. TIE GAME WITH 5 SECONDS REMAINING!”
Breen’s voice captured the emotion of the moment, without being out of control. He recalled to the Athletic in 2020 what went into that call.
“I remember looking over at the Spurs’ bench. They were, I don’t want to trash them and say they were celebrating, but they were ready to celebrate. It was that giddiness, the hopping up and down, we’re about to win a championship.” Breen said. “It seemed like it was a foregone conclusion. And then, the thing about it, there had to be about six or seven things to fall into place for that to happen, over the last 30 seconds and every single one of them fell into place.”
#1 STEPH CURRY, 2016 GAME WINNNING “3” v. OKLAHOMA CITY
The original “double bang” game, came in 2016 as Steph Curry and the Warriors faced Oklahoma City in February. The Warriors entered 53-4 and Curry had already hit 11, 3-point field goals on the night. Who could blame Breen for getting caught up in this play? The game-winning and record-tying basket came from a spot on the floor that almost nobody hits from.
“They do have a timeout. Decide not to use it. Curry, way downtown. Bang! Bang! Oh, what a shot from Curry! With six tenths of a second remaining! The brilliant shooting of Stephen Curry continues. he ties the NBA record with his 12th three-pointer of the game.”
“Don’t ask me why or how it came out,” Mike Breen was quoted of saying after the game. “It was like an out-of-body experience.”
Breen’s effect on the players has been noted on a few occasions in recent months. 7 years after the call of Curry’s 40-footer, and the birth of the double-bang, Curry honored the call with a pair of his new shoes. They’re called the Curry 2 Bang Bang PE Retros. Curry delivered the shoes to Breen in person and included this video message:
“I realize there’s no way we can drop these without the involvement of the man who gave these shoes a nickname seven years ago. You’re the first person to get these in hand. We got a double bang and call in 2016, before it’s all said and done, I think I need a triple bang call from Mr. Mike Breen himself.”
Breen saw the shoes, then embraced Curry. He also shared a message of gratitude, saying “It’s an honor calling his games. And to have him say I have a small part of it means more than he knows and more than you can imagine. Thank you.”
Other players seem to really enjoy being immortalized with a “Bang!” Just the other day, Jamal Murray hit a three-pointer for Denver. Breen called the play, “back to Murray, another three-pointer. It’s good! Jamal Murray red hot.” Mark Jackson jumped in after noticing something after the shot. “Hey Mike, you didn’t see this, but Jamal Murray just looked over here and said BANG.” That’s pretty cool.
Breen continues to shine on the biggest stage of basketball, surely he’s setting up for another terrific run in this year’s finals.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
Meet the Market Managers: David Yadgaroff, Audacy Philadelphia
“It’s hard to replace somebody as iconic as Angelo, who really lived and breathed his role, setting the agenda for the Philadelphia sports fan.”
David Yadgaroff doesn’t talk just to hear himself speak. He gets to the point and he does it quickly, whether he is telling you what he is thinking or he is answering your questions. That fact is evidenced by the length of this week’s entry to the Meet the Market Managers series presented by Point-to-Point Marketing.
It has been a wild ride for WIP over the last 18 months. Yadgaroff had to find a new PD, figure out the best way to send off the station’s iconic morning host, and launch new shows in two different day parts. In the middle of it all were World Series and Super Bowl runs to deal with, too.
Yadgaroff discusses all of it. He also makes time to weigh in on how he addresses Audacy’s stock issues with his staff, the climate of political advertising, and the best practices he has found for making sure advertisers are making the most of digital products.
Demetri Ravanos: Tell me about life since Angelo Cataldi retired. What has changed in terms of the atmosphere in the building?
David Yadgaroff: It’s a great question. It’s hard to replace somebody as iconic as Angelo, who really lived and breathed his role, setting the agenda for the Philadelphia sports fan. But we’re really proud of what Joe (DeCamara), Jon (Ritchie), James (Seltzer), and Rhea (Hughes) have done in the morning to deliver a show that’s fresh and new, but also lives up to the expectation that Angelo set.
The addition of Hugh Douglas to midday with Joe Giglio has been very fun, too, because Hugh is a great character and teammate, and fun around the office, as well as very compelling and entertaining radio.
DR: So I do want to circle back on Jon and Joe here in just a second, but I do wonder, because Angelo had sort of made some hints before he officially announced his retirement. At the time you were looking for a new program director, was his decision about when to call that a career something that ever came up as you were searching for Spike’s successor? Is it something candidates wanted to know about?
DY: Yeah, absolutely. Angelo was a great partner and expressed his interest in retiring. At that time, Spike had got promoted to New York, so we discussed the radio station as a whole. Angelo, obviously his brand was so closely tied to ours and ours so closely tied to his, he said that he’d do whatever we needed at the radio station to make the transition smooth. That is how we ended up with that last year where Angelo took Wednesdays off to give him a little bit of rest and peace as he finished out his agreement. Then, obviously, he wanted to remain on until the Eagles’ season finally ended, so we had the gift of having Angelo with us until February.
DR: Let’s circle back on Joe and Jon. They are obviously known commodities to WIP’s advertisers. The job of getting that particular population on board with those guys moving into mornings, it’s very different than getting listeners on board, right? So many of your advertisers are going to be on in multiple dayparts, whereas the listeners may only come in on their drive to work or on their drive home from work. I would imagine on the business side, this was a pretty smooth transition.
DY: Very smooth. We retained the vast majority of the legacy morning show advertisers, as well as retaining the advertisers that came from middays to mornings. The fresh perspective and excitement about the radio station helped drive more sales as well.
You think about the last 12 months of the radio station, Angelo is talking about his farewell, we’re doing a lot of fun stunts about that time, the Phillies postseason, the Eagles postseason, the farewell event, and officially the beginning of a new show that already was a fan favorite. Really, we are very fortunate to have been at the forefront of the sports media narrative in Philadelphia for quite some time.
DR: The elephant in the room when it comes to Audacy right now is what’s going on with the company’s stock price. I know you cannot give me specific answers, but I do wonder, as somebody that is charged with leading a cluster, you have so many people that you are responsible for. Do you find yourself having conversations where you’re talking to someone that assumes you have more answers than you actually do right now?
DY: Let me give you the general vibe. We have a very robust business with six radio stations creating a lot of multi-platform content, selling a lot of advertising, and doing fun things. So for our staff on this side of the building, it’s business as usual. We’re having success in many metrics and marching right along.
DR: The thing I wonder about that’s different for you than other Audacy stations is you literally share a space with Audacy Corporate.
DY: I run a culture of transparency and when things happen that are newsworthy, I make sure to address them. When things aren’t newsworthy, I try to reinforce our core business here, which is one that is very profitable and healthy.
DR: So last year was extraordinary sports-wise in Philadelphia. Tell me a bit about the new opportunities that were created for WIP, whether we’re talking about interest from new potential clients or an influx of new listeners.
DY: So WIP has the benefit of being the voice of the fan for decades. We talk a lot about the Eagles. Fans want to talk Eagles 52 weeks a year, and when the Eagles perform, there’s such enthusiasm and excitement. So, yes, I think we pick up new listeners and I know we pick up new advertisers to be part of that fun.
The Phillies’ season sort of picked up suddenly at the end. It was a much more concentrated and exciting time that everybody just got into from an advertising standpoint, analyst standpoint, and fan standpoint. It was a lot of excitement in a very short period of time.
DR: Given how much Audacy has embraced digital products and where we are in terms of consumption these days, everybody is so used to on-demand content. Nobody works on a station or network’s timetable anymore. Have you found any advertisers that are more interested in the on-demand product than the traditional radio broadcast?
DY: I don’t think there’s a general statement that describes everyone’s appetite. We focus our salespeople on trying to sell multi-platform campaigns through re-marketing. We find that the more things advertisers are invested in, the more connected they are with our business and the more success they have. All of our salespeople are cross-trained. Ultimately, we try to focus on what an advertiser needs and then make successful recommendations for them. There’s a lot of attention on WIP, so obviously they’re doing a nice job of that.
DR: Let’s talk about that cross-training as it relates to the stations in the cluster. I recently read this piece that said we are already on pace to see political advertising for the 2024 election cycle surpass what we spent in 2020. Last year, you guys have these two contentious elections inside of Pennsylvania. When it comes to revenue generation, has the fracture between the two parties been relatively good for business in radio? I mean, do you find that people that candidates are advertising further and further out from election day now?
DY: I think there’s two folds to that question. One is the TV advertising environment gets so toxic and nasty with political ads. It forces out transactional advertisers. That gives us the opportunity to put those advertisers on the radio. So that’s one part. The second part of it is, yes, candidates for PACs are spending more and they’re spending more frequently.
DR: I would imagine that KYW and WPHT see most of those buys in your cluster, but what about WIP? How much are those PACs and candidates and those campaigns looking to a format to spread their message where maybe the listener is not engaged in the political conversation 24 hours a day?
DY: I think the first thought is that stations like KYW and PHT do the best, but it really depends on the campaign and the issue and what their strategy is. I mean, there are some issues and campaigns that come down that they can only want to buy. WBEB And WOGL because they are looking for a suburban mom. So it really depends. I think political advertisers are a lot more strategic than they were years ago where they just bought news and news talk.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.