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There’s Nobody Else Out There That’s Keyshawn Johnson

“For the people who question my experience, what are you talking about? This is what I do.”

Brandon Contes

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For the first time in more than two decades, Mike Golic won’t be part of ESPN Radio’s lineup as the network launches a new morning show featuring Keyshawn Johnson, Jay Williams and Zubin Mehenti.

Set to debut Monday, Aug. 17, the new show announcement was met with some surprise and little outside support. But if ESPN chose to replace Golic with hosts who were more familiar with their radio brand, the response would’ve included “same recycled talent.” And when ESPN instead announced hosts who are new to their national radio brand, it’s still greeted with skepticism.

While Keyshawn Johnson might be new to a national morning radio show, he’s not new to radio, media or the grind. After an eleven-year pro football career, nearly a decade on NFL Countdown, and spending the last four years as a morning radio host on 710 ESPN LA, Johnson’s resume backs his new opportunity.

Keyshawn Johnson - ESPN Press Room U.S.

Brandon Contes: You already had a successful radio show in Los Angeles, a major market and your home city. Was it difficult to move across the country to launch a new show with new co-hosts?

Keyshawn Johnson: Not extremely difficult, I felt like this is what was meant to be. Our show in Los Angeles was different, but I believe we had the best morning show in the country. We weren’t a national show, but we had plenty of people listening on the podcast and the app.

When this opportunity with the network presented itself, I talked it over with my family and was met with some resistance, but we all agreed this was the best move. I get to do the morning show, but it also became more than just that because I’ll be contributing on television to ESPN and NFL Live, so it was a package deal.

BC: How did you feel the new show announcement was received publicly?

KJ: As far as I know it was received fine. Everybody has their own opinions. If you’ve been listening to Mike and Mike or Golic and Wingo for years, you’re going to form your own opinions about what’s next. A lot of people are misinformed, I think they thought ESPN was just putting together a group of guys that never did radio or media.

BC: That was interesting because there were some people questioning the new show and I saw Chris ‘Mad Dog’ Russo was even critical. You fired back on Twitter a bit, but it did seem like people just didn’t realize you were doing a radio show for years – you’re not new to this industry.

KJ: People are misinformed and they speak that misinformation, that’s what’s wrong with sports journalism. They just say things. For the people who question my experience, what are you talking about? This is what I do. [Mad Dog] made a mistake. He’s entitled to his own opinion, but whatever. I didn’t listen to him when I was here and I don’t listen to him now.

BC: Maybe not Mike and the Mad Dog, but did you follow local media, pay attention to headlines and talk radio at all when you were playing?

KJ: I did, I listened because I thought it was important to be aware of what’s going on in your surroundings.

BC: Did you always know media was going to be your second career?

KJ: Yea, I think so. I went straight from the field to Countdown. It happened immediately and I knew then that this is what I was going to wind up doing.

BC: I’m curious about when you interviewed Dwayne Jarrett at the ’07 Draft. Because you were still under contract with the Panthers. They draft a receiver out of USC, did you have any concern during that interview that you might get cut?

KJ: I wasn’t worried about that. I could have kept playing. I had offers, but I didn’t want to play football anymore. I even told our GM in Carolina, Marty Hurney that it was probably going to be my last year and you might want to draft somebody, so I wasn’t stunned. The rest of the sports media world might have been, they were all yelling about it, but I already told the team I had one foot in and one foot out. ESPN already offered me a deal to do Countdown on Mondays because the Panthers didn’t have a Monday Night Football game on the schedule that year, so I was going to fly in for that every week even if I played another year.

BC: Is there a competitive aspect to radio and media that you can tap into as a former athlete?

KJ: I wouldn’t necessarily say it’s competitive because there’s nobody else out there that’s me, there’s nobody that’s any of my co-hosts. Everybody has their own opinion on how to do something, how to host a show. You’ll hear people say, ‘they’re not that good,’ and you’ll also hear people say ‘they’re really good.’ Everyone has a different opinion, so I don’t get caught up in the hype. But as far as I’m concerned, nobody can touch me because I’m going to give you the real stuff, the real facts. I’m not just talking from the hip.

BC: How much do you pay attention to your radio competition, do you know much about FOX Sports Radio and Clay Travis who you’ll go up against nationally every morning?

KJ: I really don’t. I’m sorry to say, I honestly don’t and I really don’t care. It doesn’t mean anything to me. Somebody can be loud, but just because you’re screaming doesn’t mean you’re right. You can scream and be condescending, I learned about Trey, what did you say his name was?

BC: Clay Travis

KJ: Trey Travis?

BC: Clay Travis

KJ: Clay – Travis

BC: Yea, there ya go. [Laughs]

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KJ: I kept thinking his name was Trey or Travis, I really only just heard of him when I took the job. Apparently, he said something on social media? And one of the guys I worked with in L.A. told me about it. I asked who he was and they explained he’s some dude on FOX that wants attention. That’s fine, good for him.

BC: How about local radio competition, like Boomer and Gio on WFAN in New York. Will you pay attention to what other shows and markets are doing?

KJ: I do what I do. They’re going to pay attention to us. I don’t need to pay attention to them because I don’t have problems telling the truth, telling facts, getting guests and not being one-sided. We’re going to be different, we’re going to be real.

BC: What about going from local radio to national. Before it was just L.A., now you have so many markets you’re trying to appeal to. How do you filter through all of the different topics? 

KJ: It’s going to be challenging, but we’re going to talk about the big picture and in doing that we’ll also hit on the local stuff. We’ll talk about all the New York teams, Jets, Giants, Yankees, Nets, Knicks, Mets, Rangers. We’re going to follow L.A., Chicago, Dallas, Cleveland, Florida, and we’ll hit on what the big topics are. We’re not talking about a guy who gets a traffic ticket in Nebraska, we know what’s in the news and what we need to talk about.

BC: A lot of the early success of your show will be dependent on football. If there’s a season, it naturally generates more fan interest in sports media, do you expect there to be a season?

KJ: All sports will impact our show, but if the pandemic takes it away, we can still talk sports. There’s still plenty to give insight and information on. Just because there isn’t a game being played, doesn’t mean we can’t have a sports conversation. And I think the NFL is going to play.

BC: Would you be comfortable playing under the circumstances?

KJ: Yea, I think I would be.

BC: Are you comfortable hosting a sports radio show without sports? How were the last few months on ESPN LA?

KJ: It was great, we had a blast. We created things to talk about around sports. Whether it was something to do with the pandemic, the teams in the bubble, whether players would venture out.

I took the side that players wouldn’t leave the bubble to go look for extracurricular activities. I had the other guys and Stephen A. Smith coming on the show to say I was crazy. But we made it a fun discussion. We talked about players versus the owners in Major League Baseball and their money issues. We had a conversation about Roger Goodell’s apology, but not really an apology to Kaepernick. There’s always something to have an opinion about.

BC: Is national radio more or less conducive to venturing away from sports?

KJ: It’s all about who the hosts are. Typically, I don’t think a lot of hosts are comfortable talking about social issues. Because the majority of them haven’t had to go through social issues and they shy away from having those conversations.

BC: That’s an interesting point, especially in an industry that is largely white male dominated.

KJ: It has been largely dominated by white males, but hats off to Norby Williamson and Dave Roberts and their willingness to go in a different direction.

BC: Dan Le Batard, as talented and entertaining as he is, there are people who think he might be better suited for the digital space because he doesn’t stick to sports as much as the ESPN and Disney brand might like. Has ESPN conveyed that to you and had conversations about sticking to sports?

ESPN's Dan Le Batard offers details on return to air, other news | Miami  Herald

KJ: No, and for what it’s worth I don’t know enough about what Dan does to have a conversation about it. But I know I’m not here to talk about major political issues because that’s out of my wheelhouse, but I will certainly talk about social justice, police brutality and Black Lives Matter. I will certainly discuss those things as they continue to be involved in my community. No one’s going to muzzle me from that.

BC: How should a sports radio show sound to you?

KJ: It should sound authentic. It should sound real. Fans and listeners should be able to know who you are, get to know you personally. When they roll up on me, I want them to feel good about who I am.

BC: How do you take over for someone like Mike Golic who was in this spot for 22 years?

KJ: Just do our part to be ourselves. That’s all we can really focus on.

BC: Did you know your new co-hosts Jay Williams and Zubin Mehenti at all before this?

KJ: I didn’t know them at all, but I’ve worked with a lot of people. I didn’t work with Chris Berman and Tom Jackson who were together for decades when I got to Countdown, but we didn’t miss a beat. I don’t know why the decision makers decided to blow up that show when they did, but it definitely wasn’t me. Same with LZ, Travis and Jorge Sedano at ESPN LA, I didn’t work with them until we started the show, but I think we did just fine.

BC: Tony Romo was on the Cowboys during your two years in Dallas right?

KJ: Yea, he was on the team, but he didn’t play.

BC: Did you have any idea back then that he had the personality to become the media star he is now?

KJ: I never thought about it. He was just on the practice squad, but I used to hang out with him a bit and take care of him. I had floor seats to the Mavericks and I would give him tickets sometimes. But he’s really good at doing games, and that success is great for him.

BC: Did you have interest in Monday Night Football or being a game analyst somewhere?

Keyshawn Johnson believes Teddy Bridgewater should start Week 1

KJ: No, no. On television, I like the studio. I got a pretty face. 

BSM Writers

Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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