CBS is keeping prices for Super Bowl advertising right around where they were last year. A thirty second ad will cost around $5.5 million for Super Bowl LV. FOX charged as much as $5.6 million for thirty seconds of air time during Super Bowl LIV and ended up netting $525.4 million in ad revenue.
According to The Wall Street Journal, CBS is making one new demand of advertisers. They will also have to pay to be on the digital stream of the game. That will cost an additional $200,000.
Advertisers are seeking protections. The Journal’s Alexandra Bruell writes that many agencies are asking for a way out of advertising commitments in the event that the Covid-19 pandemic makes it impossible to play the game.
“That is partly because the Super Bowl is so much bigger than anything else on TV, and commands so much more attention, that it would be hard for a TV network to make good on the lost ratings points for advertisers if the game wasn’t played.”
Leagues that have returned with a plan to play in a bubble have seen few to no Covid-19 cases and those seasons have largely resumed without a hitch. That hasn’t been the case with Major League Baseball, which not only isn’t using a bubble to isolate teams and players, but is having them fly to games and stay in hotels. Multiple players and team staff have contracted Covid-19, forcing several games to be postponed or cancelled. The NFL will also not use a bubble when its season begins next month. News out of the college football world is also likely giving advertisers pause, with four FBS conferences choosing not to play in the fall and multiple others pressing forward despite infections on teams and on campus.
Prices reported to the media are just a starting point in negotiations when a company commits to buying ad time during the Super Bowl. Even with some flexibility in price, several ad buyers told Bruell that they are advising clients to avoid the Super Bowl, or at the very least, wait until there is reason to believe the game is going to happen before committing.
“I’d be cautiously considering any Super Bowl investment with the uncertainty of sports and the marketplace,” Mediahub’s executive director of investment Carrie Drinkwater told Bruell. “To commit that amount of money to something that is an unknown seems at this time fiscally irresponsible.”
FOX Sells Out Super Bowl Ad Time
Some advertisements were sold for more than $7 million, while the average price slotted between $6 and $7 million.
FOX Sports has reportedly sold out its allotment of Super Bowl ads, with some fetching $7 million for a 30-second spot.
According to a report from Deadline, the average price per ad was between $6 and $7 million, per FOX Sports Executive Vice President of Ad Sales Mark Evans.
Evans also told Deadline the ad slots for the event sold out two weeks ago. Volatility with some advertisers — like cryptocurrency brand FTX — and economic conditions were listed as reasons for why it took until three weeks before the event to sell out.
“As things have now settled down a bit and people feel better about the economic trajectory, a few of those units that were available picked up in earnest,” Evans said.
FOX claimed in September it had sold 95% of its available ad space for television’s largest event.
The $7 million price-tag for a 30-second commercial is in line with what first-time Super Bowl ad buyers paid for in 2022 when the event aired on NBC. That network’s reported asking price for commercials was between $5.8 and $6.2 million, with 40 advertisers joining the fray for Super Bowl LVI.
Kevin Harvick Joining NASCAR on FOX Booth in 2024
“Getting the chance to step into the booth with Mike and Clint in 2024 is an honor.”
NASCAR driver Kevin Harvick is retiring from the sport after the 2023 season, but he won’t be leaving completely. Sunday, Harvick announced he’ll join the NASCAR on FOX booth next season.
Harvick will join Mike Joy and former teammate Clint Bowyer for FOX’s portion of the NASCAR schedule.
“I’m really looking forward to working with the FOX NASCAR team full-time,” Harvick said. “I’ve enjoyed the experience in the booth the last several years because it has given me valuable insight into what being in the booth is all about. Getting the chance to step into the booth with Mike and Clint in 2024 is an honor and a great way to stay connected to the sport and NASCAR fans.”
Harvick has been a regular contributor to the network’s coverage of NASCAR’s lower series’ — the Craftsman Truck Series and the Xfinity Series — since 2015. He’ll make appearances in the FOX booth for select races in both of those series’ telecasts during the 2023 season in preparation for his full-time role in 2024.
“I can’t overstate how thrilled we are for Kevin to be an official member of the FOX Sports family,” FOX Sports President of Productions and Executive Producer Brad Zager said. “This is a marriage eight years in the making — since he first stepped into our NASCAR Xfinity Series booth with more presence and poise than most newcomers dream of. It has been fun to watch Kevin learn the TV ropes, and we cannot wait to hear him, Mike (Joy) and Clint (Bowyer) call their first race together.”
Harvick has raced in NASCAR’s top series since 2001, having the unenviable task of replacing legend Dale Earnhardt after his death during the 2001 Daytona 500.
The 47-year-old Harvick has won 60 races during his career. He won all four of what would be considered NASCAR’s “crown jewel events”, the Daytona 500 (once), the Coca-Cola 600 (twice), the Southern 500 (twice), and the Brickyard 400 (three times). He also took home the 2014 NASCAR Cup Series Championship, in addition to two Xfinity Series Championships.
Carlos Beltran Leaving YES Network For Mets Front Office
Beltran was preparing to shift from a game analyst to a studio analyst for the 2023 season at YES Network.
Carlos Beltran will leave his broadcasting position with YES Network to return to the New York Mets organization, a report from The New York Post reveals.
Beltran was preparing to shift from a game analyst to a studio analyst for the 2023 season at YES Network, but will instead be rejoining the Mets organization in a yet-to-be-announced front office position.
The Mets hired Beltran in 2019 to serve as the team’s manager, but fired him before the season after he was named as one of the leaders of the Houston Astros’ sign-stealing scheme during the 2017 season. In the report from MLB, Beltran was the only Astros player implicated as a conspirator behind the plot to steal opposing teams’ signs and relay them to batters by banging on trash cans.
The 45-year-old played for the New York Mets for seven of his 20 Major League seasons.
YES Network has now experienced several changes to its Yankees coverage this offseason. Cameron Maybin was not retained for the 2023 season. He has subsequently joined the television booth of the Detroit Tigers, where he’ll announce select games. Meanwhile, YES Network strongly courted Don Mattingly this offseason before the Yankee legend ultimately decided to join the coaching staff of the Toronto Blue Jays. The network reportedly continues to chase after Yankee legend Derek Jeter for a broadcasting role, as well.