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Mitch Moss Is Done With Hot Take Sports Radio

“My buddy and I won the Last Man Standing Football contest in 2006. I’m going to wear that title for the rest of my life and I am going to bring it up until I’m 120 years old.”

Vik Chokshi

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Whether you are a gambler or just a fan of the industry, you should be familiar with the name Mitch Moss. Moss, along with Paul Howard, hosts Follow the Money, a three-hour show featuring informative and entertaining sports talk, actionable betting information and humorously legendary stories. 

Mitch Moss Is Done With Hot Take Sports Radio | Barrett Sports Media

True story, but I first came across their show a couple of years ago after I purchased my new car. The vehicle came with a subscription to SiriusXM. I immediately became addicted to VSiN and religiously listened to, you guessed it, Follow the Money.

Moss’ journey into sports media goes all the way back to his Junior year of high school when he was trying to figure out what he wanted to do as a career. At his school’s career day, he discovered the broadcasting school Madison Media Institute in Madison, Wisconsin. That is when a light bulb went off for Moss, who used to do play-by-play on his own while watching sports on mute.

“I said to myself, I can actually come to your school, you can teach me broadcasting and I can turn into a play-by-play guy? I was like ‘absolutely, sign me up for that!’”

His love for Las Vegas and gambling came a little later, when Moss took a trip to the city when he was 21. Like many others who visit Sin City, he fell in love instantly.

“After that trip, I loved Las Vegas so much that I said to myself, ‘even if I can’t find a job in radio, I’m going to do something else here.’ I don’t know, like being a blackjack dealer or a mixologist. Whatever it takes’”.

Luckily, or unluckily, depending on how you see it, Moss never had to go that route. Instead, he was able to do what he always dreamed of in high school, sports radio. And, after spending thirteen of fifteen years of his career working for the Lotus Broadcasting radio stations in Las Vegas, Moss made the move to join Brent Musberger’s VSiN.

I spoke with Moss about his journey, the future of VSiN and his foresight to get into the gambling space long before many others.

How did you get into the gambling space in the media?

Many things transpired, but it was me being in Las Vegas that kicked it off. So, I had a Sunday morning pregame show starting in 2003. I’m talking to oddsmakers before a game kicks-off while the numbers are moving and I’m thinking to myself “This is so great. I love this.”

Hot Takes Just Aren't Fun For Mitch Moss Anymore | Barrett Sports Media

Then my Sunday morning show shifted to the WestGate. That show is still there now, but other people do it. But, that is where I got to know guys like Jay Kornegay and the Jimmy Vaccaro’s of the world. Just awesome dudes who had been doing this for a while. Then it just started rolling from there. I loved covering gambling and then I got to know the guys out here in Vegas and the industry better, which did it for me.

How did you eventually get to VSiN?

I have many people to thank. Guys like Jimmy Vacarro, Matt Youmans, Vinny Magliulo. Those three went to bat for me and kept telling VSiN that if they were going to be a full-time network with sports radio and eventually television content, then you need these guys. They kept going to the well and to bat for me and my co-host Pauly Howard. I also had talks with Brian Musberger before VSiN even started. He had listened and liked my Sunday morning show I used to do at the WestGate, so he knew about us. So when the time came, it all worked out. We did weekends at first, and then within a month they asked us to do this full-time at the network and offered us a time slot. Of course we took it, it was too good to pass up.

Tell me your thoughts on the future of VSiN.

I told the guys back then, this is before we were even hired, but I think the ceiling for VSiN is that it could be like ESPN. When you go back to the early 80s for ESPN and they were having the America’s Cup on, yacht racing and boxing, but now we know what ESPN eventually turned into.

I have the same feeling for VSiN because I know that the gambling content is going to be there and the industry is completely exploding. More people gamble on sports than they play the stock market. It’s inevitable and we are starting to slowly see it now.

You and Pauly have terrific chemistry on the show. How did that come about?

Paully and I worked at the same radio station in Las Vegas going all the way back to like 2001…I became the program director and when it happened I needed more help. So we decided to merge our shows together. We morphed Pauly’s show which he had with another host, into mine and then we did a three-man show. So we did that for a long, long time. In April of 2010 or 2011, we have the third highest ratings in the country.

It’s funny because we’re similar. Same age, same part of the country, same likes, same interests, so that chemistry has always been there since Day 1. It’s one of our strengths for sure.

You had the foresight to get into gambling before a lot of people, talk to me about that in a little bit more detail.

I loved it and had a feeling for it. I will tell you a funny story. If you go back six, seven years, I would have lost my life savings if I could have made a bet on the NFL ever having a franchise in Las Vegas. I’m not even joking. We covered 10 or 11 Super Bowls in a row and they hated the city. My friend John Hanson, who had his own show at the time, had the microphone one time to ask Paul Tagliabue a question about turning down Las Vegas dollars for Super Bowl ads and he compared it to prohibition. It was one of the weirdest answers and never made any sense to me ever. I remember when the host on NFL Network refused to say the city’s name and would just say that city in the desert instead and Goodell would laugh about it. 

Another great story is about the Vegas mayor at the time. I was doing my pregame show at the WestGate and Mayor Goodman was on the air talking about parlay tickets. 

But, living out here is so different, it is like the norm here. I was lucky, I guess, because in my 20s I lived in a spot that was within a hundred yards of the Palms. So I would walk there 5 or 6 days a week. I would just go out the side gate, walk to the Palms and would take me two minutes and I’m right there into the Sportsbook. And, the weather out here is so great.

Race/Sports: Cantor Gaming to Operate Race/Sports Book at Palms Casino

Lake Green Valley Ranch is a casino where their big club at the time was called Whiskey Sky, I believe. They were known for 20 foot mattresses outside by the pools and it would be 75 degrees in January and we would make some bets and we would go sit on these mattresses and watch games. I’d be like oh my God, this is life! How is the whole city not out here right now?

It is so perfect and then just being here and living here and seeing it day to day. The more people that you talk to, the more bookmakers and bettors that you talk to, you can see the industry was ready to explode. But it became a part of my routine, like I brush my teeth in the morning and I look at the lines as well. So it was just a combination of me being in Vegas and believing that things were going to get bigger in the future.

What would you do if you were out of this gambling space one day?

Pauly and I joke about that, ‘like what other skills do we have’? I’ve been doing it since I was 19 years old. I know nothing else. Before I thought I’d go back to sports talk radio, but I don’t think I could do it anymore. I love covering gambling and love betting on sports, but I can’t stand hot takes and what the industry has become. I don’t have to say names, but some of the stuff we saw last week regarding Dak Prescott, I don’t want to be a part of that, where you have to be opinionated and get people mad and make them take sides. 50% of the audience is going to love you and the other 50% is going to hate you. So I don’t want to be a part of the hot take community in sports media.

If that ever happens to me, say me and VSiN we go our separate ways after four years for whatever reason, and I had to go back to hot take sports radio. I don’t think I could do it. I don’t enjoy it, it’s not fun to me. The idea of going back to school to learn a new skill is tough. My wife did that actually, she now has two degrees now and she’s amazing. Maybe I’d revisit that whole mixology thing we talked about earlier. Hopefully it never gets there.

COVID-19 affected everyone and everything including sports. How did it affect you from a work standpoint?

After March Madness was cancelled, in April it was obviously very gloom and doom. I’m not joking, we’d spend 90 minutes, if not more, talking about NFL draft props and betting on the NFL draft for 3 weeks leading into the draft. I mean it was to the point like what can you possibly say anymore? Then we did some futures talk. We really didn’t know what was going to happen.

Once we got UFC and Golf back, things got better. I think it was around May 9th with the UFC event coming back then Golf. Then that was enough at that time where we could just do UFC and talk about that 3 days a week, no problem. What else was anyone going to watch or bet on? Then European soccer eventually came back and we have Nigel Seely, who is an incredible soccer guest, so he helped by coming on for us. But, before that, it was the Russian table tennis. I tried to get involved, and I know Doug Kizierian was involved with that and I know others who stayed up to watch that and wouldn’t sleep. They actually changed their lifestyle to watch and bet that. That and the KBO. But, I couldn’t fake it. I couldn’t get involved in the KBO.

I will say though that golf has become one of my favorite sports to bet on. That’s one thing I’m going to take away from this. I always liked betting on golf, but now more so than ever, I like betting golf now almost as much as anything. I would say I like betting golf way more than baseball. But, yes, it was lean there for a long time. We did the best we could.

How do you put together your personal gambling card and picks for the show?

Follow The Money w/ Mitch Moss & Pauly Howard 121919 - YouTube

I mean there is a lot of good stuff that good people I trust put out there. I hope I don’t forget anyone, but VSiN does a great job. Their Point Spread Weekly is great as are their betting guides. There are a couple of good golf guys that I’ve been turned on to by Jeff Sherman. You have Joe Osborne from Oddsshark and sites like Kenpom for college basketball, teamrankings.com and FanGraphs for baseball. For football, one of our guests we have on every Friday is Adam Chernoff. He has a slack channel and I love reading his write ups and listening to his podcast.

Drew Dinsick does a podcast with Andy Molitor, and they are very good. Drew’s been coming on the show as a guest for a while now. There are so many good people out there and once you start to get to know them, it helps. Paul Stone is great. If I ever have a question with anything about college football, I’ll send him a text and he’ll get back to me. NBA.com has great data, you have to navigate it for a while, but still, and cleaningtheglass.com for the NBA as well. The information out there is endless, so you have to just vet it out.

Has the amount you bet per wager changed now that you’re in the industry?

That’s a great question. It’s remained the same for the most part. But, I will vary my bets, though. For example, I like betting futures bets and in-play a lot. The pregame stuff can be so tricky and so can betting baseball. I do vary my bets depending on how much I like something and what the number might be, but overall, throughout the years and even with me being in the industry, it has remained pretty much the same.

Looking back on your journey, is there a moment that helped you get to where you are today?

My buddy and I won the Last Man Standing Football contest in 2006. I’m going to wear that title for the rest of my life and I am going to bring it up until I’m 120 years old. At the time we split $17,000, people will say peanuts, but today that is worth around $85-100k … That helped me with my confidence moving forward.

Before we head out, what is one piece of advice you’d give to anyone trying to make it in the broadcast or gambling media industry?

Have fun with it for sure and the key is, get to know as many people as you possibly can. It might take some time, but I’ve been here since 2001 and now I know bettors, oddsmakers, etc. I think there’s a huge space for this in the media world.

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Instead of saying ‘I want to be a talk show host’ or ‘I want to do play-by-play’, be more open. My whole dream was do play-by-play, but I would say absolutely concentrate on doing gambling right out of the gates. Read books about it, listen to radio shows, talk to people about gambling, listen to Follow the Money once in a while or listen to other podcasts out there. You are going to learn a lot.

BSM Writers

Amanda Brown Has Embraced The Bright Lights of Hollywood

“My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Derek Futterman

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The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.

It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.

During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.

“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”

The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.

“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”

Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.

“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”

Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.

Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.

“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”

When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.

“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”

Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.

“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”

Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.

Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.

“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”

No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.

At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.

“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”

According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.

Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.

Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.

“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”

As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.

“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.

Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.

“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”

The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).

Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.

“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”

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BSM Writers

Pat McAfee Has Thrown Our Business Into a Tailspin

Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.

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When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee. 

The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.

Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.

At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.

McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.

McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.

The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.

There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored. 

It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.

It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.

Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.

And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.

If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.  

Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.

If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable. 

It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.

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BSM Writers

5 Tips For Networking At the BSM Summit

“Have a plan and don’t leave home without it.”

Jeff Caves

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Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain. 

Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:

  1. INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.  
  2. GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
  3. LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either. 
  4. SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email. 
  5. WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food. 

You’re welcome. 

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