“I just want some news.”
A few years ago, I was sitting in a diner, tapping away on my laptop, slurping down coffee and eating pancakes, trying to block out the conversations around me.
The chatter from the table right behind me rose up. I listened as they chewed over the first few outrages of the Trump administration and debated the credibility of the Russia probe.
“I just want some news,” said a woman at the table.
I felt myself nodding in agreement, conjuring up an image of Peter Jennings anchoring the 6 o’clock news circa 1983.
That kind of news product still exists – barely. In reality, it’s been on life support for the best part of two decades in no small part because of the accelerated growth of the Internet — and the incalculable spread of information across the entire globe.
So why does it feel like our news diet is so anemic? Or, perhaps more accurately, junk-filled?
And why do respectable and reliable public interest organizations that measure such things put out report after report showing that public trust in the news media continues to nosedive?
There’s plenty of blame to go around – the Internet and its multiple disruptions, the rise of opinion journalism, the Twittersphere, and political polarization coupled with a sped up news cycle and the death of legacy media’s ad-based business model.
But I’ll start with the elephant in the room: the presidency of Donald Trump.
“Many of our most influential editors and reporters are acting as if the rules that prevailed under previous American presidents are still in effect. But this president is different; the rules are different; and if it doesn’t adapt, fast, the press will stand as yet another institution that failed in a moment of crucial pressure.”
Staff writer at The Atlantic
The title of James Fallows September 15th article in The Atlantic could not have been more stark:
In it, Fallows, who warned of growing bad habits among news professionals in his 1996 book ”Breaking The News,” outlines how White House journalists have lost the plot since confronting the norm-busting president, who has repeatedly deemed the press “the enemy of the people.”
In short, Fallows makes a compelling case that reporters keep naively responding to a president who, to put it mildly, isn’t playing by the same rules. And, writes Fallows, they’ve yet to pivot, instead leaning on the traditional fact-check,“both-sides-ism,” and horse race coverage in a futile effort to hold Trump accountable.
New York University journalism professor and writer Jay Rosen echoes this critique, arguing in his PressThink blog that White House reporters have repeatedly and mistakenly applied legacy notions of covering a president who has long since thrown the rule book out.
“My number one lesson after five years of Trump and the press: Common practices in journalism rest on assumptions about how candidates and office holders will behave. If those assumptions are incorrect, the practices break. This happened to fact checking.”
Rosen goes so far as to urge White House reporters out of the briefing room, arguing they merely serve as a vessel for the president’s distortions of reality.
“Twitter is not on the masthead of The New York Times. But Twitter has become its ultimate editor.”
Former New York Times op-ed Editor
The culture wars had long since broken out on the pages of The New York Times when conservative journalist Bari Weiss announced she was leaving the paper of record on Twitter just a few months ago. Her letter of resignation read like a college journalism professor’s admonition to a wayward student.
In short, Weiss called out the paper of record for failing to make up for its own self-inflicted wounds of 2016: that is, failing to see the rise of President Donald Trump and the longstanding grievances of his supporters. She claimed to have been bullied by her post modernist far left former colleagues for “wrongthink,” and decried editorial decision-making driven by satisfying the narratives of the what she described as the “narrowest of audiences” and governed by the politics of the Twitterati.
Her resignation came on the heels of the abrupt departure of her former boss James Bennett, who was forced out after publishing a controversial op-ed by Arkansas Republican Senator Tom Cotton, making the case for a military response to widespread civil unrest following the release of gruesome video of the death of George Floyd while in police custody.
On the same day Weiss announced her departure from the New York Times came another: this time from pioneering blogger and conservative writer Andrew Sullivan, who said on Twitter that he would be leaving New York Magazine.
He explained his departure in his final column for the magazine on July 17.
“What has happened, I think, is relatively simple: A critical mass of the staff and management at New York Magazine and Vox Media no longer want to associate with me, and, in a time of ever tightening budgets, I’m a luxury item they don’t want to afford. And that’s entirely their prerogative. They seem to believe, and this is increasingly the orthodoxy in mainstream media, that any writer not actively committed to critical theory in questions of race, gender, sexual orientation, and gender identity is actively, physically harming co-workers merely by existing in the same virtual space.”
Sullivan told readers he would resurrect the blog that put him on the digital publishing map The Dish (this version would be a weekly, not a daily) by migrating to Substack, where he would join other non-mainstream journalists, such as Matt Taibbi, to write without limits.
All three resignations were high-profile, controversial, and highlight two increasingly worrying trends from elite news outlets: an overtly politically-driven approach to editorial decision-making, and the harsh realities of digital disruption.
“These technologies that all of us are using: iPhone, Google, Instagram, Twitter, go down the list….In terms of human history and certainly communications, these are all baby products and we’re treating them like babies. We’re still very adolescent in usage of these really cool technologies that if used right, can be very transformative in a positive way. If abused, they can really grind up and grind down our country.”
Axios & Politico founder & CEO
In 2006, Twitter was launched to be followed just a year later by the unveiling of the first ever smartphone. Longtime print journalist and later CEO and founder of Politico and Axios Jim VandeHei believes the disruption of digital technology can only be described as a profound transformation, one that the news media are presently confounded by. A notable concern of his is the loss of a once “shared understanding of the news” that leads to our collective self-sorting and siloing into news bubbles.
Combine that with the scale of social media platforms like Facebook and what you have is the loss of traditional informational gatekeepers and news literacy – the ability to determine which sources of news and information are credible and which aren’t.
“My biggest takeaway of the last four years is probably realizing the extent to which big chunks of America are living in a different universe of news/facts with basically no shared reality,” was how Charlie Warzel, who writes about the information wars for the New York Times, put it in a Tweet in late August.
In this hyper-sped up information environment, political polarization rushes in, especially with a highly unusual commander in chief who skillfully uses it to send a torrent of messaging and policy changes on Twitter.
No matter their protestations to the contrary, journalists being human beings first have undoubtedly changed the way they perform their craft. And some days it can seem as though they have collectively gone mad. Just spend a few hours watching CNN, Fox News, and MSNBC.
But before we fall into total despair, history tells us we’ve been here before.
“Imagine that we are suddenly at a moment when everybody can read and everybody can write and suddenly, the people who used to control all the sources of information no longer have access to it. And good things are multiplying and information is traveling more quickly, but so is disinformation and so is political scandal and things are moving very quickly and they’re leading even very quickly to wars and conflict of kind we couldn’t imagine before.
And no I’m not talking about the present moment. I’m not talking about the invention of social media and the internet.
I’m talking about the invention of the printing press in the 15th century, which was a previous moment in history when there was an information revolution that very quickly became a religious, culture and political revolution.”
Journalist & historian
We survived the fallout of the printing press. I’ll place my bet on the news media, warts and all, surviving the Internet.
Catherine Maddux is a Washington DC-based journalist, writer, teacher, and dedicated news junkie. She was trained at NPR, where she worked on several award-winning news programs for 10 years. She went on to cover the war in the former Yugoslavia for the United Nations, and conflicts across Africa and South Asia for the Voice of America.
More Than 11 Million Watched Queen Elizabeth Funeral Coverage
For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers.
The state funeral for Queen Elizabeth II was the top news story for the week ending Sep. 25. Like her coronation back in 1952, the event for Britain’s highest-ranking monarch was it’s first in the modern era since the dawn of television.
According to Nielsen Media Research, 11.4 million Americans tuned in on the morning of Sep. 19 across the thirteen outlets televising the funeral. That figure is slightly above the combined audiences for the main morning news programs on broadcast and cable.
For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers and a mere 4,000 shy of FNC’s 25-54 demo. MSNBC (991,000 total, 106,000 adults 25-54 from 6 a.m. to 1 p.m.) also drew above-average numbers in the morning.
At the peak of coverage, within the 11:00 AM-Noon ET hour (4-5 p.m. in London) for the funeral service, it was CNN on top within the key 25-54 demo (404,000; +51,000 from FNC) but FNC led in overall viewership (2.4 million; +326,000 from CNN). MSNBC trailed with 1.1 million viewers and 115,000 adults 25-54.
On the broadcast networks, NBC edged out ABC by 3 percent — each of them drew around 3 million total viewers in that 11 a.m. hour. (Note: these figures mimic what they normally do for Today and Good Morning America per day).
Newsmax drew 192,000 viewers and NewsNation posted 32,000 — again, on-par with their respective morning ratings.
Of course, these amounts pale in comparison to the TV audiences in the Queen’s homeland of the United Kingdom. According to its data service BARB (Broadcasters Audience Research Board), an average of at least 27 million people had watched, of which the vast majority (approximately 70 percent) tuned in to BBC1’s coverage. At its peak, it generated a 95 share, meaning 95 percent of all televisions turned on within the UK territories had the funeral on their screens.
Cable news averages for September 19-25, 2022:
Total Day (Sep. 19-25 @ 6 a.m.-5:59 a.m.)
- Fox News Channel: 1.440 million viewers; 206,000 adults 25-54
- MSNBC: 0.844 million viewers; 82,000 adults 25-54
- CNN: 0.603 million viewers; 116,000 adults 25-54
- HLN: 0.163 million viewers; 50,000 adults 25-54
- The Weather Channel: 0.155 million viewers; 33,000 adults 25-54
- CNBC: 0.121 million viewers; 33,000 adults 25-54
- Newsmax: 0.121 million viewers; 13,000 adults 25-54
- Fox Business Network: 0.115 million viewers; 14,000 adults 25-54
Prime Time (Sep. 19-24 @ 8-11 p.m.; Sep. 25 @ 7-11 p.m.)
- Fox News Channel: 2.155 million viewers; 281,000 adults 25-54
- MSNBC: 1.251 million viewers; 110,000 adults 25-54
- CNN: 0.674 million viewers; 132,000 adults 25-54
- Newsmax: 0.188 million viewers; 20,000 adults 25-54
- The Weather Channel: 0.178 million viewers; 38,000 adults 25-54
- HLN: 0.167 million viewers; 46,000 adults 25-54
- CNBC: 0.158 million viewers; 56,000 adults 25-54
- NewsNation: 0.046 million viewers; 8,000 adults 25-54
- Fox Business Network: 0.043 million viewers; 6,000 adults 25-54
Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:
1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 3.678 million viewers
2. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 3.582 million viewers
3. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 3.348 million viewers
4. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 3.226 million viewers
5. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 3.208 million viewers
6. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 3.150 million viewers
7. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 3.076 million viewers
8. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 3.001 million viewers
9. Jesse Watters Primetime (FOXNC, Tue. 9/20/2022 7:00 PM, 60 min.) 2.918 million viewers
10. The Five (FOXNC, Fri. 9/23/2022 5:00 PM, 60 min.) 2.906 million viewers
35. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 2.074 million viewers
29. Last Word with Lawrence O’Donnell (MSNBC, Wed. 9/21/2022 10:00 PM, 60 min.) 2.276 million viewers
188. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.879 million viewers
332. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.523 million viewers
337. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.516 million viewers
395. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.398 million viewers
397. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.395 million viewers
439. Forensic Files “Jean Pool” (HLN, Tue. 9/20/2022 12:00 AM, 30 min.) 0.325 million viewers
517. Closing Bell (CNBC, Wed. 9/21/2022 3:00 PM, 60 min.) 0.260 million viewers
750. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.158 million viewers
Top 10 cable news programs (and the top programs of other outlets with their respective associated ranks) among adults 25-54:
1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 0.490 million adults 25-54
2. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 0.476 million adults 25-54
3. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 0.468 million adults 25-54
4. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 0.467 million adults 25-54
5. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.457 million adults 25-54
6. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 0.440 million adults 25-54
7. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 0.408 million adults 25-54
8. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 0.404 million adults 25-54
9. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 0.388 million adults 25-54
10. Jesse Watters Primetime (FOXNC, Wed. 9/21/2022 7:00 PM, 60 min.) 0.387 million adults 25-54
76. All In with Chris Hayes (MSNBC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.226 million adults 25-54
109. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.187 million adults 25-54
168. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.143 million adults 25-54
173. Forensic Files “Traffic Violations” (HLN, Tue. 9/20/2022 12:30 AM, 30 min.) 0.139 million adults 25-54
182. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.136 million adults 25-54
225. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.121 million adults 25-54
317. Shark Tank “Shark Tank 1020” (CNBC, Tue. 9/20/2022 9:00 PM, 60 min.) 0.096 million adults 25-54
534. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.058 million adults 25-54
912. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.022 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Douglas Pucci is a Bronx native and NYU graduate analyzing news television ratings for Barrett News Media. He did an internship at VH1’s “Pop Up Video” in 1997. After college, Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He has worked alongside media industry observer Marc Berman for over a decade reporting on all things television, first at Cross MediaWorks from 2011-15 then at Programming Insider since 2016. Pucci also contributed to the sports website Awful Announcing. Read more: https://programminginsider.com/author/douglas/
Dave Ramsey Never Wanted To ‘Do Radio’
That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, which has helped people get out of debt and become financially independent for 30 years.
You can touch a lot of lives in the course of the day if your goal when waking up is to help and serve as many people as possible. And you can help, counsel, motivate and love untold numbers of people when you build a team to share that aim, and you do so for nearly 11,000 days. That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, founded by Dave Ramsey, which has helped people get out of debt and become financially independent for 30 years.
Last week, the show released a bonus episode on YouTube and podcast, with the current team of Ramsey personalities reminiscing with their leader, Dave Ramsey, on the evolution of the program, and its mission, over the last three decades.
The show began 30 years ago when Dave Ramsey made a guest appearance on a friend’s real estate program on a local Nashville radio station. The host of the show quit shortly thereafter, and Ramsey was asked if he wanted to take over the time slot.
“I’m not doing radio,” Ramsey said at the time. “Radio people don’t get paid nothing. They’re like bankers – big egos and titles and no money. I need money. I am broke, my kids are hungry. I am not doing this.” Ramsey had just gone through bankruptcy, after watching his personal real estate empire crumble, leaving his family in financially dire straits. He had emerged with the goal of helping others avoid the pitfalls and pain he had brought on himself.
Eventually, Ramsey agreed to host the radio show a couple of days a week as a way to promote his self-published book, Financial Peace, which he was promoting and selling out of the trunk of his car. Ramsey said the awful Money Game program was “hillbilly, red-neck radio.” In time, Ramsey took over the program on his own and re-branded it The Dave Ramsey Show, based largely on the example laid out by other top radio stars, such as Rush Limbaugh and Dr. Laura Schlessinger.
“We shifted everything to Dave Ramsey, branding off the single person brand. And then everything drove through that brand,” Ramsey recalls. “That focus is what helped us move everything. Events, books, website started working. It was in the early days of the web.”
About fifteen years ago, the brand began to look toward the future, branching out to include multiple personalities and building an eventual succession plan.
“In my mid-40’s I said this thing’s not going to outlive me if we don’t decide how we’re going to carry the message in the next generation,” Ramsey said. “As we started thinking about that we said well, we don’t really say anything that’s unique. Lots of people have said, live on less than you make, get on a budget. You know, lots of articles that were boring, written by boring financial people.
“The only thing that’s unique is that we actually love the people. We actually care about people, and we actually help them. We’ve got compassion for them and we’re sassy and smart-aleck and funny and tell stories and entertain and convince them in the midst of that to go through their transformation. So we realized at that point that the business, the whole thing we built, would just die with me if we didn’t have other people that could do the same thing.”
Enter new personalities, such as those who appeared with Ramsey on the special 30th Anniversary episode – his daughter, Rachel Cruze, Ken Coleman, Dr. John Delony, George Kamal and Kristina Ellis.
When listeners visit the Ramsey Solutions headquarters in Franklin, Tennessee, they are greeted like friends, with Janelle graciously checking them in and offering them a cookie and cup of coffee. Over three decades, the radio program – like the brand itself – has become much more than a radio show about money.
“I would say it’s a place that people call in with their questions about their life, and it’s more heavily geared towards money. But yeah, it’s just a couple people sitting in a radio studio, friends, and taking people’s calls.” Cruze said.
“We’re kind of diving into whatever mess is going on in life and going, here’s how we can help,” Kamel interjected.
The program has evolved into areas such as relationships, boundaries, career growth, mental health, college planning and small business building.
“The pressure for someone to call in live on the air and talk to somebody, that’s a terrifying proposition for a lot of people, so there’s that,” said Coleman, who focuses heavily on his role as a career coach. “And then they’re dealing with something where they go, I feel like I need a breakthrough. And so, regardless of the topic, like Rachel said, it’s just a real person with a real struggle who needs real help.”
In addition to the flagship Ramsey Show, many of the personalities now also host individual podcasts, which focus on their specific areas of expertise. And during this special anniversary episode, the hosts recalled some of the more memorable calls they’ve taken on the air. From the hilarious to the emotional, Ramsey and his co-hosts have tackled it all on the air over the years.
The man planning to get out of debt.
The war vet dealing with PTSD.
The college student searching for Biblical principles for handling money.
The millionaire developing a plan to become incredibly generous.
The main considering installing a pay phone in his home.
The brother forming a business partnership with his sibling.
The frightened mother cowering in a back room, hiding from her angry and violent spouse.
“I remember the first couple of calls I took on my podcast, and it came out organically. My first response to their question was, why are you calling me? That’s a huge thing. Why haven’t you called your friends or your pastor or your family members?” Dr. Delony recalled. “And to a person every response was, dude I got nobody. Like, you’re the only person to call. And so if you’d have asked me right when I was starting, what is the role of the show, how do I explain it? I would have said it’s a show people call about life.
“Now I think my answer would be different. It’s – We’ll Be There. When you’ve got nobody, we’ll be honest with you. And we’ll tell you what we think. We think we’re pretty smart. We think we know what we’re talking about, but we’ll be honest with you.”
In many respects, the Ramsey Show has become a place where callers can talk about subjects they may not even feel comfortable discussing with their own friends and family. After all, money conversations can be sensitive.
“I also think it’s just like a safe space. These topics we talk about, sometimes there’s a stigma around them. People feel shame and they feel intimidated to talk to their friends and family. It’s like this is a spot where we’re comfortable with this,” Ellis said. “You can bring us your ugly stuff. You can bring us the things that you don’t want to mention to anyone else and we’ll work through it.”
It’s a long way from the “awful, hillbilly program” on local Nashville radio. But through constant growth and evolution of the program and the organization, the company has helped countless people around the country and around the world. And judging by the trajectory, this group plans to help a whole lot more over the coming decades.
“The thing is when you tell people the truth about how to get a job, or the truth about, here’s how you do this relationship, or the truth about what you got to do with your money, they hear it even if they don’t like it,” Ramsey summed up. “Truth has a way of getting to you. And they know you love them. And we love them. We care about them.”
Rick Schultz is a former Sports Director for WFUV Radio at Fordham University. He has coached and mentored hundreds of Sports Broadcasting students at the Connecticut School of Broadcasting, Marist College and privately. His media career experiences include working for the Hudson Valley Renegades, Army Sports at West Point, The Norwich Navigators, 1340/1390 ESPN Radio in Poughkeepsie, NY, Time Warner Cable TV, Scorephone NY, Metro Networks, NBC Sports, ABC Sports, Cumulus Media, Pamal Broadcasting and WATR. He has also authored a number of books including “A Renegade Championship Summer” and “Untold Tales From The Bush Leagues”. To get in touch, find him on Twitter @RickSchultzNY.
The Two Americas and the One Thing
Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.
Doctor Martin Luther King Jr. used the phrase “two Americas” in a 1967 speech. North Carolina Senator Johnathon Edwards made two Americas the theme of his 2004 run for president.
Not since the Civil War has America been as divided as today.
Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.
Can the two Americas agree on anything?
As I’ve come to understand that gender is fluid, America is “systemically racist,” and not all lives matter – and people can get fired for saying they do – it is hard to imagine ANYTHING on which the two Americas agree.
Fortunately, I receive a weekly email from Edison Research. One of which set me straight. There is at least ONE THING that the two Americas have in common. And it’s a podcast.
Data from Edison Research’s Podcast Metrics is fascinating. Before revealing what the two Americas have in common, let’s examine the differences in Republican and Democrat podcast listening habits.
Self-identified Democrats are more likely to listen to podcasts monthly than those who say they are Republicans by 41% to 36%. Intuitively, this finding makes sense as we dig deeper into the results. Republicans are probably listening to more Talk Radio, though the data provided doesn’t explicitly state this.
Edison Research notes, “when it comes to podcasts about politics, Edison Podcast Metrics shows wildly different listening patterns depending on which party one prefers.”
Eight of the top 20 podcasts among Republicans are political. Democrats, on the other hand, place only three podcasts that are political or deal with political topics in their top 20.
Republican podcast listening is more focused on politics, while Democrats have a wider range of podcast interests that make up their top 20 podcasts. Make of that what you will. Further, several of the leading podcasts among Republicans are available on the radio. This finding suggests a few possibilities:
- Republican listeners are giving up time spent listening to the radio for podcasts and whatever financial implications that means
- They can’t get enough of their favorite conservative talk hosts, listening to their shows over again
- They are listening to other programming that is not available in their market or when they are not able to listen (possibly even because they are listening to another show)
In the last two cases, the podcast is effectively a DVR.
Edison Research created the graphic below, which shows the overall rank of political podcasts or ones that touch on political topics separated by self-identified Democrats and Republicans.
Here we see the ONE THING that Democrats and Republicans have in common: “The Joe Rogan Experience” is the most listened to podcast regardless of major party affiliation.
What makes Joe Rogan bridge red and blue America is beyond the scope of the research. Therefore, we can only speculate why Rogan appeals to podcast listeners who belong to both political parties. Responses from long-time, regular Joe Rogan listeners, are welcome and appreciated.
Marshall McLuhan famously said, “the medium is the message.” Once in a generation, a broadcaster becomes bigger than the medium. Howard Stern did for over a decade. Football broadcasts earn this stature every week. Has Rogan achieved that status, or does he still fall short of this description even with the ability to cross the aisle? If Rogan has reached that level, he is the first podcaster to do so.
Edison Research co-founder and president Larry Rosin shared additional insights telling me, “Rogan’s reach is 50% higher among Republicans, but he still leads with Democrats. That’s how far ahead of the field he is.” However, Rogan doesn’t lead across the board. He isn’t first among women. Rogan does win virtually every male demo, including 55+.
The Edison Research email also breaks down the data to reveal which show (among the larger ones) has the highest proportion of its audience that is Republican: “The Michael Knowles Show” (from the Daily Wire). The show with the highest Democrat composition is “Lovett or Leave it” (from Crooked Media).
I’ve never met or communicated with Joe Rogan. I don’t know his goals and ambitions, but America is looking for a leader who crosses partisan lines. If Rogan doesn’t care to lead and avoids stepping into a partisan mess, he could help the country. At the very least, he could develop an even larger mass audience.
Andy Bloom is president of Andy Bloom Communications. He specializes in media training and political communications. He has programmed legendary stations including WIP, WPHT and WYSP/Philadelphia, KLSX, Los Angeles and WCCO Minneapolis. He was Vice President Programming for Emmis International, Greater Media Inc. and Coleman Research. Andy also served as communications director for Rep. Michael R. Turner, R-Ohio. He can be reached by email at firstname.lastname@example.org or you can follow him on Twitter @AndyBloomCom.