Through Political and Cultural Wars, Whither Sports?
“A grand jury’s decision not to charge officers in Breonna Taylor’s death made sports superfluous again, with the NBA reeling and leagues such as MLB — remember baseball? — fighting for any attention.”
It’s useless looking beyond tomorrow in sports, much less next week or next month or next year. For all we know, more game boycotts await after officers in Kentucky weren’t charged in the death of Breonna Taylor, who has been the focus of outcry in the NBA Bubble and throughout a racially torn America. All it takes is one LeBron James rage tweet, followed by a storm of protests in his league and others, for activism to shut down the games that ring hollow and trivial.
This is America in late September 2020. Forty days and nights before a hostile presidential election nothing short of unreal, sports is superfluous except when it is political. When the news arrived that only officer Brett Hankison would be charged by a grand jury — on three counts of wanton endangerment after shooting into the homes of Taylor’s neighbors — the NBA’s conference finals shrunk to an afterthought.
Black Lives Matter.
Until they don’t, at least in Louisville.
The verdict led to violence, with two Louisville police officers shot during demonstrations and hospitalized with non-life-threatening injuries. The reaction is what James didn’t want, but he’ll be blamed anyway as his influence in the ongoing conflict grows more significant. Nearing his fourth NBA title, surely the most bizarre and challenging championship any sports legend has won, James sent the Taylor news to his Lakers teammates via a group text. Then he tweeted from his hotel on a campus he can’t leave, which has limited his platform for social change to Zoom interviews and social media posts. He first needed only four words — “JUST SAY HER NAME’’ — along with a video of Aja Monet reciting the original poem of the same title. Then he unleashed a torrent: “I’ve been lost for words today! I’m devastated, hurt, sad, mad! We want Justice for Breonna yet justice was met for her neighbors apartment walls and not her beautiful life. Was I surprised at the verdict. Absolutely not but damnit I was & still am hurt and heavy hearted! I send my love to Breonna mother, family and friends! I’m sorry! I’m sorry! I’m sorry!!’’
This came hours after James, who had called for the officers “who committed that crime’’ to be arrested, said he condemns all violence, including retaliatory attacks against police. “I’ve never in my 35 years ever condoned violence. I do not condone violence towards anyone,’’ he said. “That’s not gonna make this world or America where we want it to be.”
Said teammate Danny Green: “We feel like we’ve taken a step back, that we haven’t made the progress we were seeking. Our voices aren’t being heard loud enough. But we’re not going to stop.’’
It wasn’t what NBA players had in mind when they agreed to play at Disney World. They thought social messages, painted on courts and worn on jerseys and shoes, could help lead to systemic change. But only a trip to Louisville, en masse, would work at this point. And restrictive confinement doesn’t allow for day passes, not when NBA commissioner Adam Silver is hellbent to complete his postseason without a coronavirus outbreak.
“Sadly, there was no justice today for Breonna Taylor,” said Michele Roberts, executive director of the Players Association. “Her killing was the result of a string of callous and careless decisions made with a lack of regard for humanity, ultimately resulting in the death of an innocent and beautiful woman with her entire life ahead of her.’’
Said Warriors coach Steve Kerr, a frequent critic of President Trump and modern-day American life: “It’s just so demoralizing. It’s so discouraging. I just keep thinking about the generation of American kids, of any color, is this the way we want to raise them? Is this the country we want to live in?”
For now, the various quests for championships chug along, financial formalities more than joyful pursuits. The NBA and NHL have remarkably avoided virus disruptions in their respective Bubbles and are trying to award trophies and sneak out before Covid notices. In the NFL, mindless bravado continues to be revealed as naked stupidity, starting with head coaches who don’t wear masks on the sidelines, thinking play calls are more important than the wellness of other human beings. College football keeps force-feeding a disjointed season, oblivious to campuses rocked by Covid. Then we have Major League Baseball. Remember baseball?
The guinea pig sees daylight. It has been a grim and brutal experiment, muddled by dozens of game postponements and many more positive Covid tests than the powers-that-be dare to disclose. But in a few days, somehow, MLB will start its postseason and collect nearly $1 billion from broadcast partners in a distasteful money grab that prioritized — all together now — industry wealth over the health of those in uniform.
It’s no reach to say this is the most important October in the sport’s history. Even before the pandemic, MLB was plunging toward a crippling labor impasse next year, with the warring owners and players doomed to rub each other out. Now, there’s no assurance fans will return to ballparks anytime soon, which will paralyze free agency this winter and create more ill will. The games never been been slower, all foul balls and strikeouts with a home run mixed in to curb yawning, and the human element that made the game real has been algorithmed-out by tech nerds. A shotgun regular season has been a cluster of chaos and attrition, with the abnormal and creepy leading to uncertainty and fatigue, to the point Tampa Bay manager Kevin Cash made a startling confession to ESPN.
“This isn’t fun,’’ said Cash, whose team only has the American League’s best record.
Meaning, the postseason had better be spectacular. Because baseball, largely ignored in autumn as it is, faces competition like never before: renewed tensions over racial injustice and police brutality, news shows focused on a hostile presidential election, an NBA Finals likely to include James and, of course, Covid.
You’d be a fool to assume MLB, or sports in general, has conquered the coronavirus. This remains a silent, stealth antagonist that could strike at any time, in as many waves as it wants, and shut down every pro league and college conference in the land. In a story Trump must love, Jon Gruden and Sean Payton were among five more head coaches fined for violating the league’s policy — and please don’t argue that both men have had Corona and, thus, are immune for the long term. You don’t know that. They don’t know that. Tony Fauci doesn’t know that.
“I’ve had the virus. I’m doing my best. I’m very sensitive about it,’’ Gruden said. “I’m calling plays. I just want to communicate in these situations, and if I get fined, I’ll have to pay the fine.’’
In that his 2-0 Raiders are based in Las Vegas, anyone want to bet Gruden doesn’t wear the mask in Week 3? Being fined $100,000 won’t stop these tunnel-visioned loons in the heat of the moment. Being fined an added $250,000 won’t make their owners blink. Just expectorate, baby. Never mind the message it sends to millions. And never mind that the team doctor issuing Covid advice might be a quack, such as the Chargers’ physician who accidentally punctured Tyrod Taylor’s lung while giving the quarterback a pain-killer injection for cracked ribs.
Then there’s college football. If Touchdown Jesus, the Four Horsemen and the Gipper can’t stop a breakout, I’m not sure why four of the Power Five conferences — please don’t join them, Pac-12 — persist in staging a disjointed season when campuses are bombarded by Covid cases. At least Notre Dame is being responsible in postponing a game until December after 13 players were isolated; if only ruthless factories such as Clemson and LSU were as accountable, with Dabo Swinney and Ed Orgeron remaining oblivious to anything but TV riches and their competitive egos.
But when Silver said he’s “clearly learning a lot from other sports’’ when pondering his league’s uncertain future, which likely won’t involve a Bubble that remarkably has remained Covid-proof, he’s primarily referring to MLB. The chaos of the summer months — outbreaks that sidelined the Marlins and Cardinals, positive tests seemingly every day — has given way to hope that a World Series actually can be completed in late October. Of course, as long as Rob Manfred is commissioner, any plan could go sideways or ass-backwards. But the playoff Bubble once thought beyond Manfred’s acumen is about to happen. Teams that have qualified or remain in contention are in quarantine this week, restricted to an indefinite hotel life until they are eliminated or reach the Series, which starts Oct. 20 in that hallowed baseball hotbed of Arlington, Texas. Even when teams play at home ballparks in the first round, they can’t return to their actual places of residence or wander the streets.
Finally, baseball has figured out what the NBA, NHL, WNBA and Major League Soccer knew long ago: The Bubble life is the only safe and effective sports life during a pandemic, regardless of what the NFL is claiming after just two weeks of a season vulnerable to Covid until February. It doesn’t mean the postseason will finish, especially as Manfred insists on having fans in the stands in Arlington for the National League championship series — yes, an American League ballpark is hosting the NLCS — and at the World Series. Isn’t the commish defeating the purpose of the Bubble by inviting fans into a Texas Bubble? Manfred doesn’t care. He’s an army general now, thinking he has won the battle.
“We are pressing ahead to have fans in Texas,” he told USA Today. “One of the most important things to our game is the presence of fans. Starting down the path of having fans in stadiums, and in a safe and risk-free environment, is very, very important to our game.”
Again, he is prioritizing money over safety. Isn’t there also a competitive issue if, say, many more Dodgers fans travel to Globe Life Field for a World Series than Rays fans? Or many more Dodgers fans than Braves fans in a hypothetical NLCS? The AL playoffs will have no such issues because of California’s restrictions banning large gatherings, assuring more fan-less scenes for the divisional series in San Diego and Los Angeles and the ALCS in San Diego. Isn’t this all a bit, um, uneven? Manfred still doesn’t care. He’s a rebel without a clue, talking like a conquering hero. “The best way to say it is that 2020 presented some really, really difficult challenges for the sport, and I never worked harder to try to meet those challenges,’’ he said. “I do take pride that we’re just a few days away from finishing the (regular) season, an important milestone for the industry.’’
As in, cha-ching!
Not that anyone is concerned about the players who have had Covid or the various spreads to family members and others they’ve infected. We’ve heard nothing about spread data because, hey, the owners are recouping some of their TV money. That has been the only end-game. But first, there is a postseason to get through and protocols to heed in a season with too much evidence of irresponsible behavior by several teams. “It’s 2020. I think the sacrifices will have to continue, and this is a big part of it,’’ said Cardinals reliever and Players Association committee member Andrew Miller, referring to the Bubble. “Players certainly have an appreciation for making sure we do everything we can to have a successful playoff run. That is a big part of what we’re doing this year — get to the playoffs and call it what it is: Get that TV money. Hope that money gets into the game, and we find a way to survive this year that is obviously tough financially.”
If a new playoff system has too many qualifiers — 16, also part of the money grab — at least we have refreshing stories for a change. With the Yankees trying to legally fend off the public release of a 2017 document that allegedly confirms them as electronic sign-stealing cheaters (and why isn’t anyone talking about it?), I’m imagining Fernando Tatis Jr. in the World Series. Or the White Sox, with Jose Abreu and Tim Anderson, winning only their second Fall Classic since throwing one in 1919. You tired of the Yankees, Dodgers, Astros, Cubs and Indians? Me, too.
We’re in the weirdest year of our lives. Why not think weird? I actually might watch weird, such as a World Series between … the Marlins and Rays? After 18 Miami players were infected by a July outbreak, there was thought of sending the Marlins home until next year. After all, weren’t they a minor-league operation anyway? The outbreak led to a shocking breakout and a likely playoff berth. They aren’t getting past the NL’s first round, of course, and they aren’t America’s Team. But they are Pandemic’s Team.
More than ever, it’s important to have fun with sports, or at least try. When we’re actually counting down the days to Tuesday, Nov. 3, 2020, the air might be too heavy to keep enjoying ballgames. But barring boycotts, the games are going on whether we care or not, background noise for an American maelstrom.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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