Sports Still Filled With Glory, Eyeballs and…More $$$
“The broadcast networks remain bullish on the future of sports, even in a pandemic, which has motivated leagues to play seasons and forge exciting, historic moments despite ever-present health risks.”
We’ve had our first confetti sightings, blizzards swirling in the faces of LeBron James and the Lakers as “I Love L.A.’’ echoed through a Florida bio-tank. “I guess, as Frank Sinatra would say, I did it my way,’’ said James, before grabbing partner-in-title-crime Anthony Davis for last call at the Disney World lakefront bar, knowing a seventh failure in the NBA Finals wouldn’t be legacy-friendly.
The NFL continues to produce dazzling quarterbacking performances, propane offenses and to-the-wire games that rouse diehards, gamblers and casual folk, with Josh Allen and the Bills Mafia creeping in on the ongoing Russell Wilson/Patrick Mahomes/Lamar Jackson and Tom Brady/Cam Newton debates. Aaron Rodgers has returned to his wondrous self, too, kicked in the ass by Matt LaFleur. The Stanley Cup finals remind us why overtime hockey is a delightful mind-glaze, even inside an igloo with seats covered by tarps. Crazy Mike Leach marched into Baton Rouge, made fun of how the dorms in the stadium have been replaced by suites, then had fun by upsetting LSU, the team whose coach thinks all his players have achieved herd immunity. Ed Orgeron might want to work on herd pass defense after allowing 623 passing yards and five touchdown passes to Mississippi State’s Air Raid.
“It’s better than average, I’ll tell you that,” Leach said after reducing the defending national champions to kitty meat. “We played LSU because New England, Green Bay and the Chiefs had somebody scheduled. So we played these guys.’’
That wasn’t even the biggest story in Covid-infested college football, where a team ravaged by the coronavirus (Kansas State) beat a behemoth that isn’t truthful about which players have it (Oklahoma). “Knock on wood, because who knows who’s gonna be available next week, you know?’’ said winning coach Chris Klieman, in a keeper quote for 2020. “And that’s kind of what everybody has to realize on our team and across college football. I hate to say that, but that’s unfortunately the reality we’re living in.’’
Oh, and through it all, as 23 states report rising Covid numbers in a land paralyzed and frightened about its future, Turner Sports decided for some brain-cramped reason — does someone have naughty pictures? — to pump $3.74 billion into Major League Baseball for seven seasons starting in 2022, even if a troubled sport is shuttered at that point by a labor impasse. This as Fox Corp. decided to leak, though the media weren’t inquiring, that it will pay the NFL up to $2 billion a year to keep its NFC-heavy Sunday package. Think the NBA, concerned about a future that might not include in-arena revenues that constitute 40 percent of the league’s business, isn’t excited to see these heady developments?
“The NFL has asked, I think, all the broadcasters to think about every package, and to think how would we monetize packages that we currently have or other packages differently,” Fox CEO Lachlan Murdoch said in a call with investors. “So, we’re looking at all sorts of options.”
Remember the scene in “I Am Legend’’ when the world stops? When Will Smith, survivor of an infection that turns humans into savage mutants and destroys most of the global population, stumbles through an apocalyptic Manhattan? Amid the rubble, the director should have made room for signs of life: namely, stadiums, ballparks and arenas. Because in our version of the sci-fi film, the demand for live sports by homebound America is bigger than anyone believed. That doesn’t mean the passion is the same, with many people simply trying to survive. Where I live, Los Angeles, I’m not seeing the gold t-shirts and purple car flags of Lakers championship runs past — though I suspect that will change the more James invokes Kobe Bryant. Point being, this stuff is being watched during an unprecedented 10-week run of championship events, which is why the only two entities thinking sensibly about Covid — the Big Ten and Pac-12 — flip-flopped and chose to attempt seasons. There was too much money to grab, you see, as President Trump badgered the Pac-12 in a tweet that smacked of passive-aggressive peer pressure. “You’re the only one now. Open up. Open up, Pac-12. Get going,’’ he wrote. “Said the same thing to Big Ten and they did, and now I’m saying it to Pac-12. You have time. Get going.’’
So, enabled by Trump, the Pac-12 also broke down. Only weeks earlier, University of Oregon president Michael Schill had expressed grave concern about Covid’s potential spread and aftereffects on athletes. Suddenly, advances in rapid testing made him and his brethren do the 180-degree Watusi? “Let me just say one thing it was not about,” Schill said. “This has nothing to do with money.’’ And the Oregon color scheme isn’t green, either.
If sports won’t achieve normalcy in this abnormal year, and maybe not for quite some time, it has stepped around the debris and somehow carried on. The attitude is business as usual even if athletes are infected by the virus, which runs counter to medical wisdom elsewhere in American life. If, say, anyone on the “Saturday Night Live’’ set tests positive for Covid when live shows start this weekend, executive producer Lorne Michaels will shut down all production and quarantine everyone for 14 days, including Alec Baldwin and Jim Carrey, meaning Trump and Joe Biden would be safe from humiliation for a chunk of October. When Virginia Gov. Ralph Northam and his wife tested positive, it was big news.
Yet when starting cornerback A.J. Terrell tested positive, the Atlanta Falcons simply placed him on the reserve/COVID-19 list. And they dutifully went on to host the Bears, with the NFL insisting that contact tracing and subsequent tests cleared all of Terrell’s teammates and coaches. I am having difficulty believing it — a week earlier, as the Washington Post reported, the NFL didn’t identify a player who was kept out of a game with Covid symptoms. As I’ve written and said often, the flouting of coronavirus transparency is beyond disturbing — do we really trust anything the pro leagues and college conferences tell us about test results? It’s a lost cause; because privacy laws protect the infected, sports isn’t required legally to be forthright. The leagues, supported by media partners that downplay Covid developments while hyping up the games, wish to create a soothing effect among the masses: “You know, we have this. We can play through any old virus. Keep watching and drive up our ratings.’’ The NFL, in particular, also wants its broadcast partners — and streaming interests — to be of a mindset that outrageous multi-billion-dollar rights bids are safe.
The league better beware. Whether it’s head coaches violating sideline protocols by refusing to wear masks or, as reported by ESPN, the Raiders allegedly allowing an unauthorized team employee in the locker room, too many people are playing loose and reckless with the virus. That’s a recipe for an outbreak — or two or five — in a sport with no social distancing on the field. Blame the NFL office, which continues to express no doubt that an entire season will be completed without a hitch and a champion will be crowned on Super Bowl Sunday.
Certainly, the games are delivering so far. The office hot takes, via Zoom these days: Brady is better off in Tampa Bay and Newton is a better idea in New England … Nick Foles rescues another team in Chicago … the Saints are out of sorts in possibly Drew Brees’ final season … who’s fired first, Adam Gase or Dan Quinn? … is Jimmy Garoppolo now expendable? …. always remember the Titans … why we should feel sorry for Joe Burrow … why DK Metcalf must grip the football until he reaches the end zone … the Eagles should be ashamed for punting with 19 seconds left in overtime and taking a tie instead of trying a 64-yard field goal … the Rams should stop whining about a late call when they benefited from one in Week 1 … and how about those chaotic, undisciplined, 1-2 Cowboys?
As for college football, can we page Dr. Fauci, Dr. Anthony Fauci? How many players — again, unpaid and taking long-term health risks — will be infected this season as the Power Five conferences are aligned again and playing in the spirit of money? Notice how many programs continue to play on as epidemiologists say prayers, knowing campuses will be raging Covid hotspots as long as students party and don’t wear masks? For every Notre Dame, which postponed its game against Wake Forest, you have 10 Kansas States that celebrate wins while infected players are vomiting somewhere. Virginia Tech was missing 23 players due to Covid, including the starting QB, yet played and beat North Carolina State. At least those people are being honest. Most are like Oklahoma coach Lincoln Riley, who said he won’t release Covid particulars because he doesn’t want to give an advantage to opponents. How did that go, Lincoln? It’s typical of a sport that somehow will stage a lucrative four-team playoff despite uneven schedules that border on the absurd.
Ask baseball if it’s wise to be reckless or overconfident. Only now — with no new positive tests reported in September, assuming the data is legitimate — can MLB present actual playoff story lines after a shotgun regular season from Covid hell. Still, with 16 teams heading into a so-called Bubble that involves four rounds and as many as 65 games, don’t virus troubles still lurk? In this unusual October pecking order, baseball trails the NFL, an intriguing NBA Finals — James vs. the Heat and the godfather he bolted, Pat Riley — and college football lunacy in general interest terms.
It would help if baseball rocked us with exciting drama, which will be difficult as games already longer than ever push toward four hours in the postseason. Yet two decades of industry erosion didn’t stop Turner from joining Fox, which has secured the World Series long-term, in making questionable investments. Networks pump money into baseball because it brings the consistent live inventory that attracts advertisers. Even if every cable cord is cut at some point, the streaming generation is why Fox, NBC, CBS and ESPN will keep bringing wheelbarrows of money to the NFL table, and why Turner will gamble on baseball. I’d like to think the guarantee of freshly loaded coffers will cause the owners and union to calm down, find common negotiating ground and let us focus on the game, which this October will include: the Dodgers, trying to avoid another postseason fall, with Clayton Kershaw needing to be the G.O.A.T. this time and not the goat … the Padres, who will wake up the millennials and Gen-Zers with one Fernando Tatis Jr. swing and dance … the Rays, maybe best equipped to win it all despite a humble following and wretched ballpark … the Braves, who have a MVP candidate, Freddie Freeman, who thought he was on his death bed while fighting Covid in July … both Chicago teams, the Cubs and White Sox, who only could meet in a World Series during a pandemic in Arlington, Texas … the Astros, who give America a common villain … and Mike Trout, er, never mind, as the Angels continue to waste his career.
My rooting interest is the Marlins, not just because they’re the Marlins — what are they doing here? — but because they overcame baseball’s first Covid blitz. Is it possible Derek Jeter knows what he’s doing?
Notice how all of this commotion — multi-billion-dollar TV deals, LeBron pursuing more history, NFL thrillers, collegiate unpredictability, a hockey champion crowned — is happening with few or no fans in the stands. I miss the fans and never again will take for granted their energy and place in the in-game experience. Sports leagues will mumble something about missing the fans, too.
But they really don’t. Because sports, even when played in makeshift and otherwise empty studios, is still an entertainment spectacle worth watching … and bankrolling with multiple billions. Not long ago, America was obsessed with three topics: Covid, Black Lives Matter and Trump vs. Biden. Now, we at least can marvel at how Joe Montana and his wife stopped a female intruder from kidnapping their 9-month-old grandchild in their Malibu home. And we can thank the heavens that Mike Leach exists.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Ian Rapoport Is Competing Against Everyone
“When I’m working, when I’m not working – my brain is still going on overdrive.”
The 2023 NFL Draft was a weekend filled with speculation, intrigue and musing among football fans and experts alike. After two quarterbacks were selected with the first two picks – C.J. Stroud by the Jacksonville Jaguars; and Bryce Young by the Houston Texans – Ian Rapoport had the inclination that something was about to break at the event in Kansas City.
The third pick of the night was held by the Arizona Cardinals, but through previous intel, Rapoport knew there was a chance the team would trade it. His phone then lit up with a text message from a source that simply read, “Texans trading.” Receiving a message of this magnitude takes years of networking, credibility and immense trust from the people you cover. Rapoport has worked hard to attain all of them.
He replied by asking, “Did the Texans trade up to three?,” as the team was not set to pick again until No. 12 overall. Once he got confirmation of the scenario, he began to visibly shake in excitement and captured the attention of the NFL Network team.
“I sit there with a camera in front of me that’s not always on air – this is during the Draft – and the producer gets in my ear and he goes, ‘Can you go on air with whatever you have?,’ and I just say, ‘Yes.’” Rapoport recalled. “And then I hear Rich Eisen go, ‘Ian, you have news,’ and I was able to break that the Texans have traded up to three to go get Will Anderson.”
This is the craft through which Rapoport has cultivated a successful journalism career, ultimately distinguishing him as NFL Network’s goto insider. He hardly ever separates himself from the job, equipped with an unparalleled work ethic to ensure he can communicate messages accurately and in a timely manner. While some people may argue that he is in direct competition with others in his position, such as Adam Schefter of ESPN, Jay Glazer of FOX Sports and Mike Florio of ProFootballTalk and NBC Sports, the reality of the situation is that it is Rapoport vs. the world.
“It’s such a small world now and everyone is interconnected – and with Twitter, literally anyone could break a story and have it go viral,” Rapoport said. “Obviously, you want everything first, but really you’re competing against everyone that exists because anyone could get the story at any moment.”
Work-life balance in such a role is usually quite insurmountable in today’s dynamic, interminable breaking news environment. Rapoport strives to find some level of normalcy in his life by playing golf and attending his sons’ sporting events. In the end though, he knows the world of football never sleeps, and it is up to him to remain in the know at all hours of the day, essentially always on standby to break the next big story.
“I do not turn my phone off because that’s actually way more stressful,” Rapoport said. “At least now when my phone’s on and near me, if something crazy happens, I can react rather than having a fake relaxation moment and then being caught off guard with something.”
Rapoport recognized that journalism was the field for him almost immediately after stepping onto the Columbia University campus. He worked his way up at The Dial to ultimately become its associate sports editor. In the summer preceding his senior year, he landed a coveted internship with ESPN where he gained invaluable experience in the world of television production.
By the time he graduated, Rapoport envisioned himself becoming a nationally acclaimed sportswriter, but he knew it was going to require he start small. Three hundred eleven job applications and two interviews later, he landed a part-time role with The Journal News in Westchester, N.Y. covering high school sports. It gave him a start in the highly-competitive business – and kept him close to home while trying many new things.
Two years later, he found himself moving from the bright lights of New York City to the quaint town of Starkville, Mississippi for a notable opportunity. He had landed a job covering the Mississippi State Bulldogs for The Clarion-Ledger in the nearby capital city of Jackson and was under the direction of sports editor Rusty Hampton.
“I knew how to write, but I really didn’t know how to report,” Rapoport said. “He was probably the best [at] showing me, ‘This is all about reporting. It’s all about telling people something they don’t know rather than how well you can pen a sentence.’ To be really valuable to society or your newspaper, you really need to inform rather than entertain. I think he was probably the first and best person to teach me that.”
After spending two years in Mississippi, Rapoport became a beat reporter for The Birmingham News tasked with following the Alabama Crimson Tide. Just months into his new role, the program made a coaching change and hired Nick Saban, who has since led the program to six national titles.
Rapoport learned the thoroughness necessary to cover the Southeastern Conference as he rapidly watched the program become a perennial contender. In turn, he became an eminent college football reporter and his work began to be consumed nationally.
Simultaneously, Bill Belichick, another accomplished football head coach in his own right, was in the process of trying to lead the New England Patriots back to championship glory. Known to be stoic and restrained in his press conferences, reporters asking him questions knew extrapolating answers was not the easiest of tasks.
When Rapoport saw a job opening to cover the team with the Boston Herald that required NFL experience, he knew that he was not qualified verbatim per se. Yet he figured the experience he had in covering Saban and Alabama would serve him well in the role, and articulated such in a protracted email to the newspaper’s editors. His strategy worked, proving why Rapoport is considered one of the industry’s best communicators at the micro and macro levels.
“You don’t see a lot of sources within the Patriots or sources within Alabama – there’s not a lot of that,” Rapoport said. “So I learned to report despite that and kind of work the edges and get the information I needed, despite head coaches who weren’t always the most forthcoming with information.”
NFL Network oftentimes has local beat reporters on the air to interact with studio talent and give their perspectives about teams, and it was something Rapoport did while at the Boston Herald. He had no television experience outside of other appearances he made on Comcast New England and certainly no intention to pursue the medium as a career.
In Super Bowl XLVI, the New York Giants overcame the New England Patriots, who were undefeated for the year entering the game. Rapoport was on hand for the proceedings, and shortly afterwards was called into a meeting with NFL Network executives.
He didn’t know he was interviewing for a job until he asked just why he had been summoned. He expressed his lack of television experience to the executives, who said the network would teach him everything he needed to know.
Once the meeting concluded, Rapoport called his wife, who he had met while living in Starkville, Mississippi, and told her what had just happened. She tempered his expectations, warning him not to get his hopes up as he remained optimistic. One month later, Rapoport received a job offer and found himself moving once again – this time to the Lone Star State.
“I hired an agent and moved to Dallas and basically spent the next year reporting on the Cowboys and some other things being very, very bad at TV, but learning and eventually figuring it out,” Rapoport said. “At the time, this guy, Eric Weinberger, who was our boss, kind of mentioned to me the possibility of transitioning [me] from reporter to insider.”
Rapoport acknowledged that he did not have the contacts necessary to effectively work as a league insider for a national outlet, but through his years of experience, he knew how to network and he was ready and willing to take the challenge.
Once he began the new position, Rapoport, along with reporter Michael Silver, was on the road for Thursday Night Football and contributed to its pregame and halftime coverage. While his television skills improved, Rapoport was hard at work bolstering his contacts and took somewhat of a geographical approach.
Every time he arrived in a new city, he would contact anyone and everyone he could conjure up, including general managers, scouts and head coaches. If he could not schedule a meeting time with them, he would introduce himself by roaming the sidelines at practices and before games. He engaged in a similar practice before the NFL Draft Combine, training camps and the Super Bowl along with other premier events, always staying focused on the task at hand.
“It probably took me five or six years to get a baseline of sources where if something happened, I had someone to call,” Rapoport said. “And then it took me a couple more years to get to the point where I would know before a lot of people when something was about to happen. It’s all a multi-step process, and just [the] layering and layering and layering of sources is really the sort of engine that drives this thing.”
Ian Rapoport always attempts to triangulate his sources to verify information before he releases it publicly. There is no guarantee sources are always truthful or acting in a professional manner. Therefore, it is incumbent on a journalist to ensure the validity of content before publishing it themselves.
“If you’re only right some of the time, then none of it is really worth it,” Rapoport expressed, “because then you say something and they’re like, ‘Well, wow, that’s a big story if this is true.’ The whole point of doing this is when I pop up on TV or when people see my Twitter alerts or whatever, they have to know that it’s true – they have to know.”
One day, Rapoport was having a conversation with a source and discovered through their conversation that Rob Gronkowski had informed the New England Patriots that he would return to the game of football under the stipulation he be traded to the Tampa Bay Buccaneers to reunite with quarterback Tom Brady. There had been much speculation pertaining to Gronkowski’s future after he had worked as an NFL analyst with FOX Sports, and now Rapoport realized he had a monumental scoop – that is, if it was true. Within six minutes, Rapoport verified the story with three sources, contacted his editor and reported to the world Gronkowski’s intentions. The story was picked up virtually everywhere.
“I just think about the job all the time, and I make little lists for myself of things that I need to track down, and I just make a lot of phone calls for it,” Rapoport said. “When I’m working, when I’m not working – my brain is still going on overdrive. It ends up just a brain full of football thoughts, and then I spend the rest of the time trying to figure out what I can learn from it.”
Working for a league-owned entity can sometimes epitomize an inherent conflict of interest. For Rapoport however, he has found working at NFL Network to be hassle-free. He knows, however, the nature of his job means he will not be universally liked.
“Whatever you do, you’re going to report and the people you report on are going to be happy or upset or neutral – or whatever it is,” Rapoport said. “I’m never going to criticize a referee, for instance, because that’s a nuanced thing and people might say, ‘NFL criticizes referees.’ I’m never going to do that, but I wouldn’t do that anyway.”
Rapoport continues to appear on a variety of external media outlets, perhaps most notably The Pat McAfee Show, which recently concluded its “Up to Something Season.” The grand conclusion of the proceedings was McAfee announcing he would be bringing his show to ESPN’s linear and digital platforms starting in the fall.
While McAfee is retaining creative control and has expressed on multiple occasions that his show will not be changing, many have wondered whether insiders employed by other networks will be able to continue making appearances. It is an answer Rapoport himself does not know, nor has he asked about.
“When the news broke, my phone blew up with all sorts of people saying all sorts of different things,” Rapoport said. “I have no idea. I really don’t.”
Even so, Rapoport is elated for McAfee and his team taking the next step in their show’s journey and is genuinely glad to see them succeed. He does not think McAfee’s goal was to reshape sports media, but rather to cultivate a distinctive sports talk program built for fans and today’s generation of consumers.
“You get to know someone and you think they’re a good person and you respect the way they work. Some people have success and some people have a little success and some people don’t. It’s really rare to see someone who has every bit of success that’s essentially possible and deserves every bit of it, and that’s kind of how I thought about Pat. It’s really cool, honestly. He’s built it himself.”
It was on McAfee’s show where another prominent football insider – Mike Florio of ProFootballTalk and NBC Sports – said it would be a matter of “when,” not “if” the NFL would have games seven days per week. While devoted football fans like Rapoport are open to such a proposition, he is not sure the league would ever go that far.
“I don’t even know that it would affect my schedule that much,” he said. “It sort of doesn’t matter. I’ll report all year round anyway.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Face-to-Face Sales Meetings Have Never Been More Valuable
“With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F.”
When did you last attend a face-to-face (F2F) in-person sales call? Let’s imagine for a second.
In New York, Sarah, a determined sports radio salesperson, got tired of chasing a major client for months. Despite her calls, emails, and text, she couldn’t break through to get a meeting.
Throwing caution to the wind, Sarah decided to go for it. She loaded her deck and took her burning desire via airplane to Florida to make the pitch. She showed up unannounced at the client’s office and startled the decision-maker. She was given the meeting and won over the client, getting a substantial annual contract and a movie deal in Hollywood.
We have all seen that storyline. F2F meetings used to be the obvious choice over a phone call, and most buyers were open to that idea. We even conducted market trips to meet our buyers in person and create better relationships.
With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F. Lots of us work and listen from home.
Gartner Research points out that live, in person selling is superior to virtual selling in financial services or, as I think, in radio sales. Now, prospecting new clients F2F is much more difficult. You have never met them, you don’t know who you are looking for, and gatekeepers and remote decision-makers make walk-ins more challenging.
How about getting out and seeing your current or former clients F2F? 65% of outside account executives attain quota, 10% more often than inside reps. Here are some simple strategies to get outside and F2F:
STAY IN TOUCH
Turn the sales faucet on ‘drip’ and contact your current clients with whatever works: phone calls, emails, or texts. Tell them you are checking in to see if anything has changed, give them a local business lead, or share your latest insight on their favorite team. When doing so, tell them you want to meet F2F and go deep into the next quarter’s ad plan or a new idea to get them back on the air. They may start looking forward to your communication.
Schedule an annual review ahead of their busiest time of year to review the upcoming messaging in ads. Go over what worked or didn’t last year. Share a success story of a similar advertiser in another market or show them a new opportunity that fits.
Be upfront that with F2F, we can get more specific, work with better feedback, and partner on hitting their goals. Be the person who looks ahead and helps keep your client focused.
Organize workshops for your current clients. Teach that about streaming, OTT, or Google ads. Get your digital person involved. Let them know you are bringing in other local businesspeople they may want to know or network with and meet F2F! A Mortgage broker may want to meet a realtor who wants to meet a wealthy local businessperson interested in meeting the local head coach. Stand out as a leader in the industry and watch clients brag about working with you.
HIT A TRADE SHOW
Attend trade shows where your current clients will be. This will show you are serious about their business and want to stay current so you can learn and earn. Set up a meeting over coffee or a drink. Share what you learned.
Client Appreciation Events held at your town’s most meaningful events or places. Do whatever it takes to get hospitality tents at big games and concert suites to show appreciation and bond with your current clients. Host a luncheon at the hottest new local restaurant. Focus on providing an atmosphere or experience everyone wants, but not many can attend. Be the exclusive person in town.
GET PERSONAL REFERRALS
Leverage your existing client relationships to seek referrals. Do it in person. Tell them you want to see them and ask for help and advice. Ask for introductions to potential new clients they know, and you will be surprised how much they like working with you.
Bring your Digital manager to them and do a free review of their SEO, PPC, whatever. Working off your client’s pc and bringing them an expert at no charge or obligation is much easier. Watch your partnership grow by providing so much expertise at no extra expense.
Don’t forget the value of F2F meetings. It’s a great way to build trust, connect, and unlock new opportunities. We are in a people business doing business with tons of local directs who still make most of their money serving retail customers F2F. Let’s get out and sell!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
All Jason Timpf Needed Was A Moment of Clarity
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this.”
There was once a time when Jason Timpf always included Colin Cowherd in his commute to work. As he made his morning drive to a sales job at Verizon, The Herd was appointment listening each morning for Timpf. The ex-college basketball player would marvel at Cowherd’s ability to make relatable references and break down all of the same basketball games he would watch the night before.
One of the unique things Timpf can remember from listening to The Herd during that time was Cowherd saying if FOX ever put someone in front of him, he could tell in five seconds if that individual had the skills to be a host. It was far from a hot take on the Lakers, but still a distinct moment that stuck with Timpf for many years. Little did he know at the time but Cowherd would soon give a five-second evaluation of Timpf’s career.
Jason Timpf was a late-bloomer in basketball. He played college hoops at an NAIA school in Utah, but not until his third year, after being a regular student the first two. After graduating, he pursued a basketball career overseas in India. However, after the league folded, he left the game for a normal job in the States.
There was a real desire for Timpf to get into the sports media business, but he was having difficulties finding the right fit. He wanted advice on the best way to start, but the tips he received just didn’t feel like the right initial path.
“I’d hear, hey, go bang on a radio station’s door and ask if you can work the soundboard,” said Timpf. “Or, try to go to a journalism school. Another big one that everyone was doing was the SB Nation blogs and FanSided blogs. I briefly tried to do that a little bit. But none of it was materializing the way that I had hoped.”
But then the lightbulb went off for Timpf and it happened during the middle of a podcast interview. In October of 2020, Jason Maples of Blue Wire reached out to Timpf to talk hoops on his podcast. It was in the middle of that interview when it all made sense. It felt exactly like the camaraderie he enjoyed with his old teammates and friends talking basketball. It was relaxed, fun and what he used to do for enjoyment. The perfect fit had just found Timpf organically.
“It was, ‘this is it,’” said Timpf. “‘This is how I want to do it.’ It was like a moment of clarity. Like, this is the way I want to talk about the game. Fortunately, I was working in real estate at the time, so I was super flexible, so I literally was just trying to fake it until I made it.”
While Timpf was grinding away on his new platform choice, he was constantly putting out his content on social media. For a handful of years, he had used Twitter as an outlet for basketball talk – not because he was trying to build his brand, but because it was his preferred method of sharing his takes during and after basketball games.
“My wife actually played basketball in college but she, like a lot of people, got out of it and was like, ‘actually I’m so sick of basketball, since it’s all I did growing up, that I’d rather not talk about it,’” laughed Timpf.
As Timpf had built up years of basketball takes on Twitter, he also built up followers. Not a crazy amount, but enough to have regular interactions with several basketball fans. He had no idea at the time, though he remembers occasionally interacting with him, but one of his followers in the beginning was Logan Swaim, who just happens to be Head of Content at The Volume.
Being such a huge fan of Cowherd, Timpf was absolutely familiar with The Volume, a company started by the FOX Sports Radio host. In fact, during his first plunge into podcasts, he quickly took note of how much success The Volume was having with instant reaction and video content. He wanted to emulate what they were doing and would host a Twitter Space after each Lakers game.
Swaim kept up with Timpf’s journey and continued to be impressed with what he saw. He was so impressed, in fact, that a video eventually made it in front of Cowherd’s eyes. It was the moment Timpf had always heard about while driving to his job at Verizon. Cowherd was about to make a declaration on Timpf’s abilities.
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this,” Timpf said. “That was a huge boost of confidence for me, because it meant somebody I deeply respected believed I could work in this business.”
Timpf made his dream come true. He was offered a job by The Volume hosting Hoops Tonight. As much of a dream as it was when he was initially hired, the experience since has been nothing but ideal for Timpf. He gets to cover his favorite sport the way he wants to cover it.
“When I first started and Logan and I were structuring out the show, he kinda viewed it as my show would be the slower, more methodical pace, where I work through my thought process of a game. And also that I’d be a guest on other Volume shows for more conversational podcasts. I really wanted to break down pick and roll coverage. It’s just going to take me a while, so trying to do that in a debate show format or conversational format can get hard. It’s a place where I can let more of my crazy depth out. And I can also have a side format where it’s more conversational.”
Timpf has learned prep for podcasts is one of the biggest elements to being successful. As Hoops Tonight continues to draw impressive numbers over audio and YouTube, he’s figured out the best method to prepare for a long-form podcast where he’s hosting solo.
“I digest the game from the simple concept of how the game was won,” said Timpf. “Where was it won? There’s 100-something possessions in this game, there’s seven different storylines and several runs and sequences and sways in momentum, but what’s the one? Usually I’ll target that first in the opening segment of the show.
“While I’m watching the game I’ll take ancillary notes. About five minutes before I record, I sift through everything I’ve written down and limit it down to the things I think are most important. But generally the flow of the show is how the game was won.”
The whole experience has been gratifying and a full-circle moment in many ways for Timpf. Not only has it been vindicating to do things his way and see it become a success, but he’s gotten to do it with someone who he considers an idol.
Sure, Timpf always envisioned growing up he would be talking to Cowherd as a pro athlete, but talking to him as a colleague is certainly the next best thing. So when he got the call to talk with Cowherd during last year’s West Conference Finals, he didn’t hesitate.
“I was so incredibly nervous, as you could imagine,” laughed Timpf. “But I immediately remember him making me feel comfortable and confident. It immediately calmed me down.
“This is probably my favorite part of the entire experience, I think a lot of people think that these networks try to shove people in certain directions and The Volume has given me such freedom to cover the game exactly the way I want to and nobody is telling me to say crazy stuff. Nobody is pushing me in certain directions, it’s like total creative freedom. The way that Logan and Colin have been letting me do me, so to speak, has been so cool. To see my version of what I want it to look like makes me feel vindicated for talking about it the way I want to.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.