Ben Fawkes Came To Take VSIN to the Next Level
“I think the biggest thing is the future is really bright and there is so much talent here.”
If you’ve ever consumed gambling related content on ESPN, there is a good chance Ben Fawkes had something to do with it. The Brooklyn native first started working at ESPN the Magazine as an intern during his Junior year of college. During his internship, Fawkes appreciated ESPN’s family atmosphere, got to meet Michael Jordan (more on that later) and loved going into work, so when the opportunity came along for him to get a job there post-college, he jumped at the chance.
Since 2010, Fawkes has worn multiple hats at ESPN, including general editor of their sports betting product, ESPN Chalk, which was founded in 2014. During his tenure there, Fawkes oversaw the planning and execution of the editorial content for their sports betting vertical, including the ESPN show Daily Wager. He also contributed content and provided editorial direction across ESPN’s sports betting platforms, including digital, broadcast and print. He was a part of every ESPN sports betting property, including recently helping to manage ESPN’s partnership with Caesars Entertainment’s sportsbooks. That all changed this year, when VSiN, who is in the middle of an expansion, came knocking.
Fawkes has now moved to Las Vegas to join VSiN as vice president of digital content. His duties will include overseeing the written and digital content, special issues, their daily e-newsletter and VSiN’s subscription-based publication, Point Spread Weekly. Fawkes will also contribute on-air and help with content strategy across VSiN’s multiple platforms.
I spoke with Fawkes about his journey, his move to VSiN from ESPN and his thoughts on the future of the industry.
How did you get your start in the gambling industry?
I started in 2010, when I was editing Chad Millman’s blog at ESPN, the Behind the Bets blog. Chad was also doing a podcast, so I was also editing his audio podcasts, and I think he was writing five days a week then. That was kind of the introduction just to the sports betting world, and I think it was cool from multiple perspectives.
One was that, I know Chad has touched on it before, but just the language. It’s almost like it’s just a little different world, a kind of an “in the know”. We’re not even just talking parlays and money lines, but taking juice. And, everyone has some cool or weird nickname, or everyone knows a guy, and there’s a wink-wink and a nod to all this stuff, especially back then. It was not necessarily shady, but a little bit kind of the, “Oh, you do gambling?”
It certainly is very, very far from where it is today, just both in the legal standpoint, and then just from a public perception standpoint and how legitimate it would seem. So, really doing that kind of piqued my interest into this world, and I think that the Westgate SuperContest which Chad had done some content on, was something that was similar to a contest that I had started doing a couple years before where you’re picking five NFL games against a spread. Those things got me interested in the industry.
Why did you make the jump to VSiN from ESPN and what will your role entail?
It’s really hard to find a ton of sports betting talent. Once you start looking at who is reputable, who knows their stuff, who has been in the space for a while, who can write and who can actually be on TV, you start narrowing down the list quite a bit. And, when you start knocking those things off as well, as who doesn’t have any skeletons in the closet, the list shrinks.
I really think VSiN has the best collection of that talent. Coming at it from the media perspective and being on SiriusXM Radio, now on MSG and NESN, sports betting is only going to get bigger and bigger, and I appreciate the way that they, and I guess now I should say we, are attempting to deliver it in a smart way that’s not completely over the top. And, isn’t strictly picks-based.
You’re really trying to make yourself smarter, obviously, if you’re going to be giving out picks, but really, you’re dealing with a large audience because of the most programming rights. So, the downside of let’s say an ESPN show like Daily Wager is that you can have only one hour, in that you really have to figure out what segment of the sports betting population am I targeting?
So, that’s an advantage VSiN has is that there are a wide variety of shows and they somewhat cater to different audiences and different bettors.
My job is to basically make sure we’re hitting the right topics on those shows and staying up-to-date on news as well, both from a legalization standpoint, and now there are all the different business deals that different companies have, so making sure we’re hitting on all of that. Some of the, “On this Date in Sports Betting History” too. That’s something I want to try and push more as well. Then just kind of making sure we’re making fans smarter and being a little bit more ahead on the digital side.
On the TV side, there is so much, that’s a day to day grind, and how do we get through today’s show? You’re really thinking about today’s show and maybe tomorrow’s show and the rest of the week, but you’re not necessarily looking ahead to the following week, month, etc., so both of those things. And, then I’m also in charge of the website and Point Spread Weekly, our digital subscription products, so just trying to grow subscribers and grow the business on that front as well.
Last week I actually talked to Mitch Moss and he said the ceiling for VSiN was ESPN. What are your thoughts on his statement?
Look, ESPN is a lofty goal certainly, and I think that’s where you want to aspire to be in terms of brand recognition, and brand loyalty, and all of that. I think the biggest thing is the future is really bright and there is so much talent here. We have a great studio at South Point and now we’re going to be opening the big studio at the Circa in a month. That property just looks phenomenal, so you have two state-of-the-art studios.
On top of that, we just had a show from BetMGM in the lounge at Empower Stadium for the Broncos. We’re doing a show from the BetRivers Sportsbook in Chicago. Michael Lombardi is at the Borgata in New Jersey. So, we have all of these different areas that no one else can really hit. And so, when we have a show that’s called Betting Across America, we actually are betting across America.
So, being able to have all those different perspectives and then hit on all those different story lines is also going to be big in the future because there is also going to be a movement towards localization of content. Ultimately, if I live in Chicago, what do I care about? The Bears. Who are they facing? The White Sox, the Cubs. Right now, that’s what I want to know.
Am I betting the over, the under? Should I bet on The Bears? Should I bet against the Bears? And so, you’re going to have the ability to produce specific content for all of those different States, as well as the larger betting content. That’s kind of the great thing about sports betting and why I agree with Mitch on the ceiling.
When it comes to the future of the gambling industry, do you see anything new on the horizon? For example, a 24/7 TV channel with non stop gambling odds or a NFL Red Zone of gambling channel?
What would be interesting to see is how integrated the sportsbook apps can get and whether the leagues will go down that road. By that, I mean, I think FanDuel basically had picture in picture on the app that allowed you to watch a tennis bet on your phone while placing other bets.
I think ultimately that is going to happen for the NBA or the NFL. I guess if you’re going to pick between those, you think probably the NBA would be first instead of the NFL given it’s been surrounding sports betting for so long.
You should also look out for who can have the best in-game experience. And, by that, I mean essentially a Sunday gambling RedZone like you said. I think that a company like ESPN with their rights has the largest potential advantage for something like that because you can show the games.
Obviously, NFL RedZone is immensely popular just for people watching the games and for people both in a gambling and fantasy perspective, but they’re going to hit on everything from a fantasy perspective, there is no gambling mentioned in NFL RedZone.
People have started to dabble with it on the NBA side and other places, but that will be interesting to see who really attacks that and tries to corner that part of the market. That’s where everyone’s watching the games and then they have some second screen experience, whether that’s Twitter, hopefully VSiN, other places, that’s what people are looking at potentially, now the third screen experience.
Let’s say there is a company like Comcast that offers RedZone and then you can actually bet through your TV, so you’re watching RedZone and you can actually place a bet in a State where it’s legal. I think that those are the types of innovations that will take the industry to the next level.
It seems silly to say now in 2020, but it seems like so long ago in May of 2018 when sports betting wasn’t legal outside Nevada. It has come so far so quickly and I think that the technology will be a compelling thing to catch up.
We’ve seen that some in the app space with DraftKings and FanDuel, where we are really seeing that the best technology is going to win, and it’s going to be where people want to place their bets. Most consumers are less price sensitive and more technology sensitive. So if it’s good technology, they’re going to bet on the Steelers minus 120 as opposed to minus 115, that difference doesn’t matter that much to them.
Coolest moment you’ve experienced working in sports?
It came at a Derek Jeter Shoe Party. I forget the name of the club, I think it was Marquee in New York. We were there and I remember waiting for Jeter and he was one of the last guys to show up, but before he did, MJ showed up.
That event really stuck in my mind just because after that I realized there were levels of celebrities. Many were there and came through, but, Michael Jordan, he was just on a completely different level, even from Derek Jeter.
MJ actually was nice enough to fade into the background a little bit because it was Jeter’s night, but he was very nice.
My brother actually got to come along for that one, so it was a really cool experience. I think from that, my takeaway was, I think I’d like to work in sports.
Looking back on your journey, is there a moment that sticks out to you where you realized you are now a real part of the industry?
I don’t want to say in the industry, but a moment that was most surreal was a couple years ago working with Chris Berman on his Swami Sez segment. I had the idea to take his Swami Sez segment and make it a digital free piece and it ended up being by far the most trafficked free piece we had all year.
Friday afternoon and evenings, I’d go over to the studio and we’d both run through every single game, he has the gold sheet, he makes his lines and he’s comparing those lines, he knows everyone in the NFL, and I think just working on that was such a surreal experience. We text every week before the NFL games and go like, “hey, what games do you like this week?”.
For an 11-year-old me, who obviously grew up watching Chris Berman on Sports Center, and he’s just the guy to be, to be someone that worked with him and to get to know him was great. It was kind of an honor that I’d probably not appreciate until things slow down at some point, but it was definitely one of those things where you don’t know how good you have it till it’s gone.
Vik Chokshi covered the sports betting industry for BSM. He is based in Chicago, IL and working currently for BetQL. He has written previously for The Action Network, Front Office Sports, and The Big Lead. Reach Vik by email at DockSquad33@gmail.com or follow him on Twitter @DockSquad33.
Ian Rapoport Is Competing Against Everyone
“When I’m working, when I’m not working – my brain is still going on overdrive.”
The 2023 NFL Draft was a weekend filled with speculation, intrigue and musing among football fans and experts alike. After two quarterbacks were selected with the first two picks – C.J. Stroud by the Jacksonville Jaguars; and Bryce Young by the Houston Texans – Ian Rapoport had the inclination that something was about to break at the event in Kansas City.
The third pick of the night was held by the Arizona Cardinals, but through previous intel, Rapoport knew there was a chance the team would trade it. His phone then lit up with a text message from a source that simply read, “Texans trading.” Receiving a message of this magnitude takes years of networking, credibility and immense trust from the people you cover. Rapoport has worked hard to attain all of them.
He replied by asking, “Did the Texans trade up to three?,” as the team was not set to pick again until No. 12 overall. Once he got confirmation of the scenario, he began to visibly shake in excitement and captured the attention of the NFL Network team.
“I sit there with a camera in front of me that’s not always on air – this is during the Draft – and the producer gets in my ear and he goes, ‘Can you go on air with whatever you have?,’ and I just say, ‘Yes.’” Rapoport recalled. “And then I hear Rich Eisen go, ‘Ian, you have news,’ and I was able to break that the Texans have traded up to three to go get Will Anderson.”
This is the craft through which Rapoport has cultivated a successful journalism career, ultimately distinguishing him as NFL Network’s goto insider. He hardly ever separates himself from the job, equipped with an unparalleled work ethic to ensure he can communicate messages accurately and in a timely manner. While some people may argue that he is in direct competition with others in his position, such as Adam Schefter of ESPN, Jay Glazer of FOX Sports and Mike Florio of ProFootballTalk and NBC Sports, the reality of the situation is that it is Rapoport vs. the world.
“It’s such a small world now and everyone is interconnected – and with Twitter, literally anyone could break a story and have it go viral,” Rapoport said. “Obviously, you want everything first, but really you’re competing against everyone that exists because anyone could get the story at any moment.”
Work-life balance in such a role is usually quite insurmountable in today’s dynamic, interminable breaking news environment. Rapoport strives to find some level of normalcy in his life by playing golf and attending his sons’ sporting events. In the end though, he knows the world of football never sleeps, and it is up to him to remain in the know at all hours of the day, essentially always on standby to break the next big story.
“I do not turn my phone off because that’s actually way more stressful,” Rapoport said. “At least now when my phone’s on and near me, if something crazy happens, I can react rather than having a fake relaxation moment and then being caught off guard with something.”
Rapoport recognized that journalism was the field for him almost immediately after stepping onto the Columbia University campus. He worked his way up at The Dial to ultimately become its associate sports editor. In the summer preceding his senior year, he landed a coveted internship with ESPN where he gained invaluable experience in the world of television production.
By the time he graduated, Rapoport envisioned himself becoming a nationally acclaimed sportswriter, but he knew it was going to require he start small. Three hundred eleven job applications and two interviews later, he landed a part-time role with The Journal News in Westchester, N.Y. covering high school sports. It gave him a start in the highly-competitive business – and kept him close to home while trying many new things.
Two years later, he found himself moving from the bright lights of New York City to the quaint town of Starkville, Mississippi for a notable opportunity. He had landed a job covering the Mississippi State Bulldogs for The Clarion-Ledger in the nearby capital city of Jackson and was under the direction of sports editor Rusty Hampton.
“I knew how to write, but I really didn’t know how to report,” Rapoport said. “He was probably the best [at] showing me, ‘This is all about reporting. It’s all about telling people something they don’t know rather than how well you can pen a sentence.’ To be really valuable to society or your newspaper, you really need to inform rather than entertain. I think he was probably the first and best person to teach me that.”
After spending two years in Mississippi, Rapoport became a beat reporter for The Birmingham News tasked with following the Alabama Crimson Tide. Just months into his new role, the program made a coaching change and hired Nick Saban, who has since led the program to six national titles.
Rapoport learned the thoroughness necessary to cover the Southeastern Conference as he rapidly watched the program become a perennial contender. In turn, he became an eminent college football reporter and his work began to be consumed nationally.
Simultaneously, Bill Belichick, another accomplished football head coach in his own right, was in the process of trying to lead the New England Patriots back to championship glory. Known to be stoic and restrained in his press conferences, reporters asking him questions knew extrapolating answers was not the easiest of tasks.
When Rapoport saw a job opening to cover the team with the Boston Herald that required NFL experience, he knew that he was not qualified verbatim per se. Yet he figured the experience he had in covering Saban and Alabama would serve him well in the role, and articulated such in a protracted email to the newspaper’s editors. His strategy worked, proving why Rapoport is considered one of the industry’s best communicators at the micro and macro levels.
“You don’t see a lot of sources within the Patriots or sources within Alabama – there’s not a lot of that,” Rapoport said. “So I learned to report despite that and kind of work the edges and get the information I needed, despite head coaches who weren’t always the most forthcoming with information.”
NFL Network oftentimes has local beat reporters on the air to interact with studio talent and give their perspectives about teams, and it was something Rapoport did while at the Boston Herald. He had no television experience outside of other appearances he made on Comcast New England and certainly no intention to pursue the medium as a career.
In Super Bowl XLVI, the New York Giants overcame the New England Patriots, who were undefeated for the year entering the game. Rapoport was on hand for the proceedings, and shortly afterwards was called into a meeting with NFL Network executives.
He didn’t know he was interviewing for a job until he asked just why he had been summoned. He expressed his lack of television experience to the executives, who said the network would teach him everything he needed to know.
Once the meeting concluded, Rapoport called his wife, who he had met while living in Starkville, Mississippi, and told her what had just happened. She tempered his expectations, warning him not to get his hopes up as he remained optimistic. One month later, Rapoport received a job offer and found himself moving once again – this time to the Lone Star State.
“I hired an agent and moved to Dallas and basically spent the next year reporting on the Cowboys and some other things being very, very bad at TV, but learning and eventually figuring it out,” Rapoport said. “At the time, this guy, Eric Weinberger, who was our boss, kind of mentioned to me the possibility of transitioning [me] from reporter to insider.”
Rapoport acknowledged that he did not have the contacts necessary to effectively work as a league insider for a national outlet, but through his years of experience, he knew how to network and he was ready and willing to take the challenge.
Once he began the new position, Rapoport, along with reporter Michael Silver, was on the road for Thursday Night Football and contributed to its pregame and halftime coverage. While his television skills improved, Rapoport was hard at work bolstering his contacts and took somewhat of a geographical approach.
Every time he arrived in a new city, he would contact anyone and everyone he could conjure up, including general managers, scouts and head coaches. If he could not schedule a meeting time with them, he would introduce himself by roaming the sidelines at practices and before games. He engaged in a similar practice before the NFL Draft Combine, training camps and the Super Bowl along with other premier events, always staying focused on the task at hand.
“It probably took me five or six years to get a baseline of sources where if something happened, I had someone to call,” Rapoport said. “And then it took me a couple more years to get to the point where I would know before a lot of people when something was about to happen. It’s all a multi-step process, and just [the] layering and layering and layering of sources is really the sort of engine that drives this thing.”
Ian Rapoport always attempts to triangulate his sources to verify information before he releases it publicly. There is no guarantee sources are always truthful or acting in a professional manner. Therefore, it is incumbent on a journalist to ensure the validity of content before publishing it themselves.
“If you’re only right some of the time, then none of it is really worth it,” Rapoport expressed, “because then you say something and they’re like, ‘Well, wow, that’s a big story if this is true.’ The whole point of doing this is when I pop up on TV or when people see my Twitter alerts or whatever, they have to know that it’s true – they have to know.”
One day, Rapoport was having a conversation with a source and discovered through their conversation that Rob Gronkowski had informed the New England Patriots that he would return to the game of football under the stipulation he be traded to the Tampa Bay Buccaneers to reunite with quarterback Tom Brady. There had been much speculation pertaining to Gronkowski’s future after he had worked as an NFL analyst with FOX Sports, and now Rapoport realized he had a monumental scoop – that is, if it was true. Within six minutes, Rapoport verified the story with three sources, contacted his editor and reported to the world Gronkowski’s intentions. The story was picked up virtually everywhere.
“I just think about the job all the time, and I make little lists for myself of things that I need to track down, and I just make a lot of phone calls for it,” Rapoport said. “When I’m working, when I’m not working – my brain is still going on overdrive. It ends up just a brain full of football thoughts, and then I spend the rest of the time trying to figure out what I can learn from it.”
Working for a league-owned entity can sometimes epitomize an inherent conflict of interest. For Rapoport however, he has found working at NFL Network to be hassle-free. He knows, however, the nature of his job means he will not be universally liked.
“Whatever you do, you’re going to report and the people you report on are going to be happy or upset or neutral – or whatever it is,” Rapoport said. “I’m never going to criticize a referee, for instance, because that’s a nuanced thing and people might say, ‘NFL criticizes referees.’ I’m never going to do that, but I wouldn’t do that anyway.”
Rapoport continues to appear on a variety of external media outlets, perhaps most notably The Pat McAfee Show, which recently concluded its “Up to Something Season.” The grand conclusion of the proceedings was McAfee announcing he would be bringing his show to ESPN’s linear and digital platforms starting in the fall.
While McAfee is retaining creative control and has expressed on multiple occasions that his show will not be changing, many have wondered whether insiders employed by other networks will be able to continue making appearances. It is an answer Rapoport himself does not know, nor has he asked about.
“When the news broke, my phone blew up with all sorts of people saying all sorts of different things,” Rapoport said. “I have no idea. I really don’t.”
Even so, Rapoport is elated for McAfee and his team taking the next step in their show’s journey and is genuinely glad to see them succeed. He does not think McAfee’s goal was to reshape sports media, but rather to cultivate a distinctive sports talk program built for fans and today’s generation of consumers.
“You get to know someone and you think they’re a good person and you respect the way they work. Some people have success and some people have a little success and some people don’t. It’s really rare to see someone who has every bit of success that’s essentially possible and deserves every bit of it, and that’s kind of how I thought about Pat. It’s really cool, honestly. He’s built it himself.”
It was on McAfee’s show where another prominent football insider – Mike Florio of ProFootballTalk and NBC Sports – said it would be a matter of “when,” not “if” the NFL would have games seven days per week. While devoted football fans like Rapoport are open to such a proposition, he is not sure the league would ever go that far.
“I don’t even know that it would affect my schedule that much,” he said. “It sort of doesn’t matter. I’ll report all year round anyway.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Face-to-Face Sales Meetings Have Never Been More Valuable
“With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F.”
When did you last attend a face-to-face (F2F) in-person sales call? Let’s imagine for a second.
In New York, Sarah, a determined sports radio salesperson, got tired of chasing a major client for months. Despite her calls, emails, and text, she couldn’t break through to get a meeting.
Throwing caution to the wind, Sarah decided to go for it. She loaded her deck and took her burning desire via airplane to Florida to make the pitch. She showed up unannounced at the client’s office and startled the decision-maker. She was given the meeting and won over the client, getting a substantial annual contract and a movie deal in Hollywood.
We have all seen that storyline. F2F meetings used to be the obvious choice over a phone call, and most buyers were open to that idea. We even conducted market trips to meet our buyers in person and create better relationships.
With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F. Lots of us work and listen from home.
Gartner Research points out that live, in person selling is superior to virtual selling in financial services or, as I think, in radio sales. Now, prospecting new clients F2F is much more difficult. You have never met them, you don’t know who you are looking for, and gatekeepers and remote decision-makers make walk-ins more challenging.
How about getting out and seeing your current or former clients F2F? 65% of outside account executives attain quota, 10% more often than inside reps. Here are some simple strategies to get outside and F2F:
STAY IN TOUCH
Turn the sales faucet on ‘drip’ and contact your current clients with whatever works: phone calls, emails, or texts. Tell them you are checking in to see if anything has changed, give them a local business lead, or share your latest insight on their favorite team. When doing so, tell them you want to meet F2F and go deep into the next quarter’s ad plan or a new idea to get them back on the air. They may start looking forward to your communication.
Schedule an annual review ahead of their busiest time of year to review the upcoming messaging in ads. Go over what worked or didn’t last year. Share a success story of a similar advertiser in another market or show them a new opportunity that fits.
Be upfront that with F2F, we can get more specific, work with better feedback, and partner on hitting their goals. Be the person who looks ahead and helps keep your client focused.
Organize workshops for your current clients. Teach that about streaming, OTT, or Google ads. Get your digital person involved. Let them know you are bringing in other local businesspeople they may want to know or network with and meet F2F! A Mortgage broker may want to meet a realtor who wants to meet a wealthy local businessperson interested in meeting the local head coach. Stand out as a leader in the industry and watch clients brag about working with you.
HIT A TRADE SHOW
Attend trade shows where your current clients will be. This will show you are serious about their business and want to stay current so you can learn and earn. Set up a meeting over coffee or a drink. Share what you learned.
Client Appreciation Events held at your town’s most meaningful events or places. Do whatever it takes to get hospitality tents at big games and concert suites to show appreciation and bond with your current clients. Host a luncheon at the hottest new local restaurant. Focus on providing an atmosphere or experience everyone wants, but not many can attend. Be the exclusive person in town.
GET PERSONAL REFERRALS
Leverage your existing client relationships to seek referrals. Do it in person. Tell them you want to see them and ask for help and advice. Ask for introductions to potential new clients they know, and you will be surprised how much they like working with you.
Bring your Digital manager to them and do a free review of their SEO, PPC, whatever. Working off your client’s pc and bringing them an expert at no charge or obligation is much easier. Watch your partnership grow by providing so much expertise at no extra expense.
Don’t forget the value of F2F meetings. It’s a great way to build trust, connect, and unlock new opportunities. We are in a people business doing business with tons of local directs who still make most of their money serving retail customers F2F. Let’s get out and sell!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
All Jason Timpf Needed Was A Moment of Clarity
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this.”
There was once a time when Jason Timpf always included Colin Cowherd in his commute to work. As he made his morning drive to a sales job at Verizon, The Herd was appointment listening each morning for Timpf. The ex-college basketball player would marvel at Cowherd’s ability to make relatable references and break down all of the same basketball games he would watch the night before.
One of the unique things Timpf can remember from listening to The Herd during that time was Cowherd saying if FOX ever put someone in front of him, he could tell in five seconds if that individual had the skills to be a host. It was far from a hot take on the Lakers, but still a distinct moment that stuck with Timpf for many years. Little did he know at the time but Cowherd would soon give a five-second evaluation of Timpf’s career.
Jason Timpf was a late-bloomer in basketball. He played college hoops at an NAIA school in Utah, but not until his third year, after being a regular student the first two. After graduating, he pursued a basketball career overseas in India. However, after the league folded, he left the game for a normal job in the States.
There was a real desire for Timpf to get into the sports media business, but he was having difficulties finding the right fit. He wanted advice on the best way to start, but the tips he received just didn’t feel like the right initial path.
“I’d hear, hey, go bang on a radio station’s door and ask if you can work the soundboard,” said Timpf. “Or, try to go to a journalism school. Another big one that everyone was doing was the SB Nation blogs and FanSided blogs. I briefly tried to do that a little bit. But none of it was materializing the way that I had hoped.”
But then the lightbulb went off for Timpf and it happened during the middle of a podcast interview. In October of 2020, Jason Maples of Blue Wire reached out to Timpf to talk hoops on his podcast. It was in the middle of that interview when it all made sense. It felt exactly like the camaraderie he enjoyed with his old teammates and friends talking basketball. It was relaxed, fun and what he used to do for enjoyment. The perfect fit had just found Timpf organically.
“It was, ‘this is it,’” said Timpf. “‘This is how I want to do it.’ It was like a moment of clarity. Like, this is the way I want to talk about the game. Fortunately, I was working in real estate at the time, so I was super flexible, so I literally was just trying to fake it until I made it.”
While Timpf was grinding away on his new platform choice, he was constantly putting out his content on social media. For a handful of years, he had used Twitter as an outlet for basketball talk – not because he was trying to build his brand, but because it was his preferred method of sharing his takes during and after basketball games.
“My wife actually played basketball in college but she, like a lot of people, got out of it and was like, ‘actually I’m so sick of basketball, since it’s all I did growing up, that I’d rather not talk about it,’” laughed Timpf.
As Timpf had built up years of basketball takes on Twitter, he also built up followers. Not a crazy amount, but enough to have regular interactions with several basketball fans. He had no idea at the time, though he remembers occasionally interacting with him, but one of his followers in the beginning was Logan Swaim, who just happens to be Head of Content at The Volume.
Being such a huge fan of Cowherd, Timpf was absolutely familiar with The Volume, a company started by the FOX Sports Radio host. In fact, during his first plunge into podcasts, he quickly took note of how much success The Volume was having with instant reaction and video content. He wanted to emulate what they were doing and would host a Twitter Space after each Lakers game.
Swaim kept up with Timpf’s journey and continued to be impressed with what he saw. He was so impressed, in fact, that a video eventually made it in front of Cowherd’s eyes. It was the moment Timpf had always heard about while driving to his job at Verizon. Cowherd was about to make a declaration on Timpf’s abilities.
“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this,” Timpf said. “That was a huge boost of confidence for me, because it meant somebody I deeply respected believed I could work in this business.”
Timpf made his dream come true. He was offered a job by The Volume hosting Hoops Tonight. As much of a dream as it was when he was initially hired, the experience since has been nothing but ideal for Timpf. He gets to cover his favorite sport the way he wants to cover it.
“When I first started and Logan and I were structuring out the show, he kinda viewed it as my show would be the slower, more methodical pace, where I work through my thought process of a game. And also that I’d be a guest on other Volume shows for more conversational podcasts. I really wanted to break down pick and roll coverage. It’s just going to take me a while, so trying to do that in a debate show format or conversational format can get hard. It’s a place where I can let more of my crazy depth out. And I can also have a side format where it’s more conversational.”
Timpf has learned prep for podcasts is one of the biggest elements to being successful. As Hoops Tonight continues to draw impressive numbers over audio and YouTube, he’s figured out the best method to prepare for a long-form podcast where he’s hosting solo.
“I digest the game from the simple concept of how the game was won,” said Timpf. “Where was it won? There’s 100-something possessions in this game, there’s seven different storylines and several runs and sequences and sways in momentum, but what’s the one? Usually I’ll target that first in the opening segment of the show.
“While I’m watching the game I’ll take ancillary notes. About five minutes before I record, I sift through everything I’ve written down and limit it down to the things I think are most important. But generally the flow of the show is how the game was won.”
The whole experience has been gratifying and a full-circle moment in many ways for Timpf. Not only has it been vindicating to do things his way and see it become a success, but he’s gotten to do it with someone who he considers an idol.
Sure, Timpf always envisioned growing up he would be talking to Cowherd as a pro athlete, but talking to him as a colleague is certainly the next best thing. So when he got the call to talk with Cowherd during last year’s West Conference Finals, he didn’t hesitate.
“I was so incredibly nervous, as you could imagine,” laughed Timpf. “But I immediately remember him making me feel comfortable and confident. It immediately calmed me down.
“This is probably my favorite part of the entire experience, I think a lot of people think that these networks try to shove people in certain directions and The Volume has given me such freedom to cover the game exactly the way I want to and nobody is telling me to say crazy stuff. Nobody is pushing me in certain directions, it’s like total creative freedom. The way that Logan and Colin have been letting me do me, so to speak, has been so cool. To see my version of what I want it to look like makes me feel vindicated for talking about it the way I want to.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.