As the starting quarterback of the New England Patriots, part of Cam Newton’s job is to appear on WEEI’s The Greg Hill Show every Monday morning. This week, the former MVP made an interesting revelation about signing with the Patriots – it’s just business.
Newton told Hill that his family is not in the Boston area with him. He’s not happy about it, but it is part of what motivates him.
“The whole decision, and not to keep beating a dead horse, this is a business trip for me,” Newton said. “The fact that I don’t have none of my children here in Boston with me and the fact that I haven’t been able to see them on a regularity, that’s angry in itself for me. I wake up every morning missing the hell out of my children, and knowing that if I don’t do what I am supposed to do, then this could be good riddance for me. That is as serious as I am making it and that’s as serious it is.”
After a remarkable 2015 season that saw Newton lead the Carolina Panthers to a 15-1 regular season and an NFC Championship, injuries have made it hard for him to consistently stay on the field.
It’s why Cam went from MVP to having to settle for a one year deal at league minimum salary. Newton told Hill that his one year deal with the Patriots isn’t just about proving to GMs around the league that he is still capable of being a starting quarterback in the NFL. It’s about proving that to himself too.
“I have seen a lot of great football being played. I have seen a lot of great football being played over the time I was injured and whatnot. You have to question yourself and question the man that you are and say, ‘Can you still play at a high level?’ There’s an expectation that I have for myself and I am just trying to meet it every single day of my life.”
Newton has been a pleasant surprise for both Patriots fans and fantasy owners around the country. This week, Newton will lead the Patriots into Kansas City to take on the defending Super Bowl champion Chiefs and Patrick Mahomes.
While plenty will be made about a matchup of the past and present “freak athletes” playing quarterback in the NFL, Newton told Hill all he cares about is his own performance both in terms of stats and the final score at the end of the game.
“For me, I just look at the opportunity that I have been given, and it is a great opportunity, I’ll tell you that, and I think people already know that. It’s up to me about how I finish what I started. It’s not necessarily about the things that people want to make it about, it’s about going out and every week and first off winning, and then everything else falls in place.”
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.