Philadelphia’s 94 SportsRadio WIP continued to produce strong ratings, topping their local sports radio competition in every daypart during the summer book.
Despite finishing behind WIP, the return of sports did see 97.5 The Fanatic enjoy gains in their target demo of Men 25-54. For the full week, WIP finished fourth with a 6.7 share, while The Fanatic was a few spots back with a 4.8.
According to Nielsen Audio, WIP’s 6a – 10a morning show featuring Angelo Cataldi dipped about four points from their spring book, earning an 8.7 share for the summer. Despite the ratings drop, Cataldi remained in second place for the book, which signals a typical slow summer for radio listenership in the market. Cataldi’s morning show was up by three points on 97.5 The Fanatic, as Marc Farzetta finished fifth with a 5.7 share.
WIP’s midday show featuring Joe DeCamara and Jon Ritchie finished the summer in fourth place with a 6.1, down a little more than a point from their strong spring book. For The Fanatic, Anthony Gargano was up two-tenths of a point during the summer book, earning a 4.7 share and a seventh place finish.
In afternoon drive, Jon Marks and Ike Reese again turned in a strong performance during the 2p – 6p hours, topping Mike Missanelli for the third straight ratings period. Marks and Reese finished fourth with a 6.6 share. Missanelli was right behind with a 6.4. Missanelli’s show was up by a full point from the spring book, narrowing the gap in afternoons between The Fanatic and WIP for their target demo of men 25-54. One interesting observation, as the audience gets broader, Jon and Ike expand their lead. The duo were 3rd with Men 18+. Missanelli was ranked 8th. They were also 9th with Adults 25-54, while Missanelli was 13th.
Summer listening is typically down for the sports radio industry, but 2020 was a summer book unlike any other as leagues began returning to action in late July. For The Fanatic, that meant a boost from the Flyers and Sixers playoff games in the last month of the summer ratings period, with some of those games airing in the afternoon hours.
The evening hours included a month of Phillies baseball for WIP, but the station mostly featured Joe Giglio who continued to post strong numbers. Giglio and WIP did a 7.1 share in evenings which was again strong enough for second place. The Fanatic did a 4.3, up almost two points from their spring book.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.