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The Dallas Sports Radio Summer Ratings Story is Complicated

“According to Nielsen Audio, 105.3 The Fan topped Sports Radio 1310/96.7 The Ticket if you go solely by radio measurement. But when streaming enters the mix, the narrative changes in favor of The Ticket.”

Brandon Contes

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The summer numbers are out for Dallas, and has been the case before, things remained complicated due to the split between radio and streaming. According to Nielsen Audio, 105.3 The Fan topped Sports Radio 1310/96.7 The Ticket by more than a full point in weekday prime (M-F 6a-7p) for their target audience of men 25-54 if you go solely by radio measurement. The Fan finished seventh with a 4.3 and The Ticket was tied for 12th with a 2.9 share.

But when streaming enters the mix, things get complicated. The Ticket produced an impressive 2.6 streaming share M-F 6a-7p, nearly the same share as their over the air radio performance. The Fan on the other hand delivered a 0.3 in the M-F 6a-7p timeslot.

If people are listening to programming offered by a station thru their phone or computer, that should coun for both brands. Digital listening continues to grow and the work-from-home regularity caused by a global pandemic may be helping the tendency along. It’s important to note that many sports radio brands don’t deliver a digital share as large as the one generated by The Ticket. In some dayparts, The Ticket’s streaming number surprisingly out-rated their terrestrial share.

Starting with the morning shows, The Fan’s duo of Shan Shariff and RJ Choppy outrated KTCK’s The Musers terrestrial audience by more than a point and a half. Shan and RJ topped their spring performance by a full point, finishing seventh with a 4.1 share for the summer book. They also gained another 0.6 from streaming. On the other hand, summer listening for The Ticket’s iconic morning show declined a bit, both terrestrially and digitally as The Musers earned a 2.4 share, while their streaming number was a 1.8. With or without the stream included, Shan & RJ prevailed this book.

From 10a – 3p, The Fan again saw their audience increase from the spring book, finishing in sixth place with a 4.8 share. They pick up another 0.2 in streaming. The Ticket’s over-the-air number was tied for 14th with a 2.6, down half a point from the spring. Their stream though for the second straight book topped their terrestrial listening with a 3.1 share. The midday timeslot is occupied on The Fan by K&C Masterpiece from 10am – 2pm, and GBag Nation from 2p-3p. The Ticket during those hours features Norm & Donovan from 10a to noon, and BaD Radio with Dan McDowell and Jake Kemp from noon to 3pm.

In afternoons, GBag Nation led by Gavin Dawson, which actually airs from 2 – 7p, earned a top-10 finish and a 3.8 share for The Fan. They picked up another 0.1 on their stream. For The Ticket, The Hardline with Corby Davidson and Bob Sturm finished 12th with a 3.5 share from 3 – 7p but gained an additional 2.6 share from their streaming number.

The top-rated radio brand in the market from 3 – 7p is rock station 97.1 The Eagle which earned an 8 share during the summer book. From 2 – 5p, The Eagle features Ben Rogers and Jeff “Skin” Wade, former sports radio hosts on 105.3 The Fan and ESPN 103.3. During their three hours on-air together, Ben and Skin were first in the market among Men 25-54.

For The Fan and The Ticket, there will be new audience available in the fall book in terms of the local sports radio listener. During the summer book, ESPN 103.3 earned a 2.1 share in weekday prime, but Cumulus, who also owns The Ticket, chose to release control of their ESPN affiliate to Disney as of October 7th. Disney has since cut local weekday programming on the station in favor of their national ESPN Radio lineup.

*** This article has been modified to correct an error from earlier which accidentally left out The Fan’s streaming number with Men 25-54. We apologize for the mistake.

Sports Radio News

Howard and Jeremy: Amazon Prime Video Is Best NFL Broadcast

“Fitz (Ryan Fitzpatrick) is good. Andrew Whitworth is good. It’s top to bottom — maybe Tony Gonzalez is the weak link, I mean, he’s fine — but top to bottom it’s a great broadcast.”

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Amazon Prime Video and Thursday Night Football received backlash last week for failing to mention a previously perceived concussion by Dolphins quarterback Tua Tagovailoa after the third-year signal caller suffered a scary-looking concussion in the first half of a game against the Bengals. WGR morning hosts Howard Simon and Jeremy White discussed the Amazon crew, with White saying he believes it’s the best NFL broadcast on Howard and Jeremy.

“I will say, the Amazon crew is getting criticized for not mentioning the Bills game during halftime. So, that aside, for me it’s the best crew,” White said. “Everything about Amazon’s broadcast is the best one. You and I talked about it last week. It is the recently retired players. It is so much better.

“When they were talking on the pregame — just football points, not Tua points — Richard Sherman they ask him like ‘You’ll be mad if what?’ and he said ‘I’ll be mad — and I’m gonna be talking to you at halftime about it — if the Dolphins, after playing 90 snaps on defense against the Bills, put their corners out on islands and don’t give them safety help. They’re gonna get beat, and I’ll be here to tell you it was a mistake that they’re not helping out their corners’. And sure enough, what happened? They did it and they got burned. He would have come back and talked about it at halftime if the Tua thing didn’t happen.”

He continued by pointing out several of the studio analysts as performing well early in their broadcasting careers.

“Fitz (Ryan Fitzpatrick) is good. Andrew Whitworth is good. It’s top to bottom — maybe Tony Gonzalez is the weak link, I mean, he’s fine — but top to bottom it’s a great broadcast.”

The pair also discussed the NextGen Stats alternate broadcast Amazon Prime Video produces as a viable way for those interested in learning more about deeper analytics and statistics of football to consume.

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Sports Radio News

Jets Partner With talkSPORT To Air Six Games on Radio in U.K.

The New York Jets and talkSPORT have agreed to broadcast six 2022 Jets regular season football games.

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New York Jets

Starting this weekend, fans of the New York Jets in the United Kingdom will have local access to their favorite team.

The New York Jets and talkSPORT have agreed to broadcast six 2022 Jets regular season football games. This will establish talkSPORT as the official UK radio broadcast partner of the Jets. Fans will also have exclusive access to the Jets Touchdown UK Podcast and additional Jets content including player and coach interviews.

“We are so thrilled to extend a radio broadcast of the Jets to our fans in the United Kingdom as we take the next step in utilizing our right to expand this game with the help of the world’s biggest sports radio station,” said New York Jets President Hymie Elhai. “This partnership will allow for so much more than 2022 season coverage as we continue to welcome some of the most passionate fans in the world into our fanbase.”

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Colin Cowherd Declares Twitter ‘Loser-ville’ Over Russell Wilson Criticism

“Twitter defended Johnny Manziel at every turn. Baker Mayfield, Cam Newton. The cool guys.”

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Colin Cowherd does not make much time for social media and he doesn’t have a lot of respect for the conversation there. He revealed Friday on his FOX Sports Radio show that is particularly true when it comes to Twitter.

“You know who gets ripped on Twitter? Steph Curry. You know what Twitter loves? NFTs and Bitcoin,” he said. “It is loser-ville. People that need to be accepted. Less successful people ripping more successful people. It’s a barnyard musical. You should try it sometime.” 

He compared the way polls show most football fans feel about Denver Broncos quarterback Russell Wilson to the absolute drubbing he took on Twitter over his viral ad for Subway. Cowherd said that Twitter tends to side with image over quality.

“Russell Wilson was just voted by adults in America, people with lives, who aren’t concerned with being cool, the most likable player in the NFL,” he said. “Twitter defended Johnny Manziel at every turn. Baker Mayfield, Cam Newton. The cool guys.”

Colin Cowherd added that every moment that makes Twitter cringe becomes his new favorite thing about Russell Wilson. He said that the things social media users bash are the things most Americans find relatable.

“You know who else was on that list? Patrick Mahomes, who has a silly brother,” he said. “Sometimes his brother is out there being silly. We’ve all got a silly sister or silly brother! That’s America. It’s not cool.”

Cowherd closed the segment by declaring that he was going to go to Subway right after the show ended and order Russell Wilson’s “Dangerwich” to show his support.

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