Milwaukee is a growing hotbed for sports radio with three sports stations competing for audience. In the summer ratings book, that competition between 97.3 The Game, 94.5 ESPN, and 1250 The Fan remained tight.
The Game finished the summer book with a 1.5 share (M-SU 6a-Mid) in their target demo, Men 25-54. Both 94.5 ESPN and 1250/105.7 The Fan produced a 1.1 share. The Fan has since dropped their FM signal 105.7, reverting back to 1250 AM, that change will be reflected in the fall book.
Only shares for the morning and afternoon drive blocks were provided to BSM. From 6 – 9a, The Game received their biggest performance of the quarter from morning host Steve Czaban. Czabe delivered a 3.8, best in the market among format shows. The Fan’s Bart Winkler Show earned a 1.9 share, while ESPN Milwaukee finished the summer book with a 1.3 from 6 – 9a. ESPN Radio launched Keyshawn, JWill and Zubin in the last month of the book, which triggered a few changes at 94.5. The new national show airs from 5 – 7a on ESPN Milwaukee, who also added Jen Lada, pairing her with Gabe Neitzel and Mark Chmura for a local show from 7 – 9a. Those shows will have a full quarter of performance to review in the fall book.
In afternoons, ESPN Milwaukee finished first among the three sports stations with a 2.4 share from 3 – 6p. Previously, ESPN Milwaukee aired Steve “The Homer” True and Gabe Neitzel in afternoon drive, but the recent lineup shift now features Homer and Tony Smith from 2 – 4p, followed by Greg Scalzo and Ben Brust until 6p.
97.3 The Game did a 1.6 share with Drew Olson and Kevin Brandt in afternoon drive. The Fan’s Wendy’s Big Show finished third among Milwaukee’s sports stations from 3 – 6p, with a 1.3 share.
As leagues returned to action mid-book, Milwaukee’s local teams had high expectations. The Bucks restarted their season with championship aspirations, the Brewers snuck into the playoffs and the Packers appear to be a Super Bowl contender. Despite those expectations, Milwaukee’s three sports stations each dropped by one-tenth of a point from their spring books for the full week (M-SU 6a-Mid).
Good Karma’s News/Talk station WTMJ serves as the rightsholder for the Bucks, Brewers and Packers. As a sister station of WTMJ, ESPN Milwaukee is provided better access to Wisconsin’s pro teams than their local sports radio competition.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
1010XL Jay Fund Radiothon Raises Nearly $250,000 For Pediatric Cancer Research
“In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.”
Jacksonville’s 1010XL used its airwaves to raise money for the Jay Fund for the fifteenth year earlier this week. The radiothon was a smashing success, raising $249,784 to fight pediatric cancer.
This year’s total is a new record for the event. In the 15 year history of the radiothon, the station has raised just under $1.6 million for the Jay Fund.
“I’m truly amazed at the generosity of the 1010 XL listeners in times when a carton of eggs cost six dollars,” said General Manager Steven Griffin, “and equally amazed how the hosts, producers, radio staff and volunteers come together with a singular focus to year-after-year produce these results in one broadcast day.”
Former Jacksonville Jaguars and New York Giants coach Tom Coughlin started the Jay Fund in memory of Jay McGillis, who developed leukemia while playing for Coughlin at Boston College. The organization has helped over 5,000 families and given away over $16 million in grants in Northeast Florida and the New York/New Jersey Metropolitan Area.
Parkins & Spiegel Wonder If Trent Dilfer Will Still Appear On Their Show After Taking UAB Job
“I will just say that his status with the show and the station is uncertain.”
Former ESPN NFL analyst Trent Dilfer has been hired as the new head coach at UAB. However, Danny Parkins and Matt Spiegel wondered if that meant Dilfer would no longer be making his weekly appearances on Parkins & Spiegel on 670 The Score.
“Our guy is no longer gonna do a radio show out of Chicago?” Parkins joked, referencing an incident last month where Dilfer failed to say “Parkins & Spiegel“ during an appearance on The Herd with Colin Cowherd.
“I don’t know that that’s the case,” Spiegel replied.
“We don’t know that yet,” producer Shane Riordan said. “We have only shared a couple of text message — Trent and I — this morning and I will just say that his status with the show and the station is uncertain.”
Later in the show, Parkins and Spiegel jokingly wondered what jobs they could have on UAB’s staff, with Parkins balking at being a sports information director. He did say he would welcome being the offensive player caller, but believed that job might fall under the purview of Dilfer.
Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’
“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.
“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”
“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”
When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.
“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”
Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.
The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.
Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”
Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”
Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.