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ESPN Podcasts Enjoy New Records In September

“The 9.3 million unique listeners represented a 10% increase from August and 24% year-over-year, although ABC was not part of the Sept. 2019 measurement.”

Brandon Contes

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ESPN has been clear about how much they value the podcast space, viewing it as an area with plenty of room for expansion and growth. In September, that growth continued to be recognized, as ESPN Podcasts had a record-breaking month attracting 9.3 million unique listeners. 

Consisting of ESPN, ABC, FiveThirtyEight and National Geographic, the podcast network surely benefited from football’s return, an unprecedentedly busy sports month, and the approaching presidential election. The 9.3 million unique listeners represented a 10% increase from August and 24% year-over-year, although ABC was not part of the Sept. 2019 measurement. 

According to the press release, the following ESPN podcasts enjoyed significant year-over-year growth, helping to make September a record month:

  • NBA pods (The Lowe Post, Hoop Collective and The Woj Pod) up 140% versus a year ago.
  • The Right Time with Bomani Jones up 134% versus a year ago.
  • DC & Helwani up 94% versus a year ago.
  • Fantasy Focus Football up 79% versus a year ago.
  • The Dan Lebatard Show and LeBatard and Friends Network up 61% versus a year ago.
  • Baseball Tonight up 58% versus a year ago.

Additionally, ESPN featured 13 of the top 30 sports podcasts for unique audiences, led by Fantasy Focus Football which ranked second and The Dan LeBatard Show with Stugotz in third place. 

Not only did ESPN reach a record audience, but the network jumped three spots to No. 4 on the Podcast Industry Rankings Report. The top-10 podcast publishers on the list averaged a 3% loss in listenership for the month, but ESPN saw their audience increase. Wondery and PRX were the other top-10 podcast networks to increase their audience from August to September. 

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Ian Rapoport: ‘I Would Be Surprised’ If a Thursday Night Game Gets Flexed

“I think basically is the kind of thing where, like, they want it available, but it’s only going to be used if they have literally no other choice.”

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Is all of the consternation and hand-wringing about flex scheduling much ado about nothing? Ian Rapoport was on with Pat McAfee Tuesday and said despite the NFL owners voting to bring flex scheduling to Thursday Night Football, it isn’t the weekly threat some are making it out to be.

“I would say this from what I know of this, I would still be surprised if any game was flexible,” the NFL Network insider said. “I would be surprised if any game was flexed because they don’t want to use it.”

Flex scheduling in Sunday Night Football is used to create the best matchups in the league’s marquee window. With the option coming to Mondays and Thursdays this season, Rapoport says the bar for justifying moving not just kickoff times, but days, is going to be high.

Thursday Night Football has the most restrictions. The league will have to announce any moves almost a month ahead of when the game actually kicks off. When McAfee pointed to the Pittsburgh Steelers’ visit to New England in Week 14 as a prime candidate to be flexed out of Thursday night, Rapoport outlined a very specific scenario where he could see it happening.

“It’s not going to be like, ‘Well, we have a little bit better game, so maybe we’ll do that,’” he said. “It’s going to be like, ‘Okay, we have Mason Rudolph starting versus Bailey Zappe. Like, no one will watch this. We have to move.’ That’s to me, that’s under the circumstances that you’d see a flex.”

Last season, the matchups for Thursday Night Football were especially bad in some weeks. Al Michaels even made reference to it on the air during games. Having flex scheduling could help to avoid that, but Rapoport says the option is about protecting Amazon in the event circumstances around a game change drastically, not simply placating critics.

“I think basically is the kind of thing where, like, they want it available, but it’s only going to be used if they have literally no other choice.”

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Hall of Fame Baseball Writer Rick Hummel Dies at Age 77

“Hummel is best known for his work covering the Cardinals for the St. Louis Post-Dispatch.”

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Rick Hummel has passed away after a brief illness. The legendary baseball journalist was 77 years old.

Hummel is best known for his work covering the Cardinals for the St. Louis Post-Dispatch. His death comes in the first season after announcing his retirement.

Covering the team was something of a dream come true for the St. Louis native. He reported on three World Series wins and seven National League pennants. He was recognized by the National Baseball Hall of Fame in 2006.

The 2022 season was Hummel’s last of a 51-year run covering the team for the Post-Dispatch. It wasn’t the end of his career though. He went to Jupiter, FL in February to cover spring training as a free lance writer for a number of different outlets.

Rick Hummel will certainly be missed by his friends and loved ones. He will also be missed by the Cardinals community, who already mourned the loss of Mike Shannon earlier this month.

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Pablo Torre Explains Goals of Future Meadowlark Media Project

“I want to take the position of also being able to zoom way in and way out and engage with the news cycle, but not be beholden to it.”

Ricky Keeler

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While we know that Pablo Torre is going to have a new show with Meadowlark Media in the future, he hasn’t exactly been specific as to what it will be. We continue to look for bits and pieces from Torre about his show that will begin sometime before the NFL season begins. 

Torre was a guest on The Rights To Ricky Sanchez: The Sixers Podcast with Spike Eskin and Michael Levin (around the 22 minute mark) and he said that he is at Meadowlark to follow his curiosities and he thinks back to the story he wrote for ESPN The Magazine in 2015 about the 76ers and trust the process serves as a guide to him.

I have things I am obsessed with that I want to explain to people, and I believe there are stories in sports and in the national cultural conversation that either could use a little more smarts or a little more humor and I want to figure out how I can be the place where you find smart and funny when it comes to storytelling in sports in a narratively informed way. I’m being very vague about it, but the magazine sensibility of that process story is something that serves as a North Star in my brain.

“How do I tell a story that people from afar are maybe somewhat familiar with, but can get under the hood of to articulate and reveal and report some things that serve as something close to a definitive treatment to it?”

One thing that Torre thinks is a big opportunity in the media landscape is that there is an open lane to tell sports stories in the audio format. 

“There’s a lot of narrative series, some of which are excellent, but in terms of an always-on show where someone’s job is to follow a curiosity down the rabbit hole and/or tell a story/interviewing a person as a way of explaining something larger. I want to bring a viewpoint that because sports is so much about living or dying with these games as we have been, I want to take the position of also being able to zoom way in and way out and engage with the news cycle, but not be beholden to it.”

Torre isn’t going to be able to cover everything in sports, but he said that he wants to take a complicated story and make it simpler for the listeners.

“My goal is not that I’m going to cover everything, but I’m going to give you stories of a different genre, stories that explain and go deeper. I want to make this fun, but also premised on contextualizing complicated stories in a simpler way.”

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