Connect with us
blank

BSM Writers

NOT WATCHING SPORTS? WATCH THE RAYS

Big brains and high character are why Tampa Bay, a low-revenue miracle, should be an American treasure, having jumped on the sinister Astros and purged the haughty Yankees as a country says, “Who?”

Jay Mariotti

Published

on

blank

The Tampa Bay Rays play ball the way America should operate. They maximize the mind and shun the ego. They won’t suffer cheats or fat cats. They waste no money, seeking efficiency by passing along their stealth DNA to identified castoffs, homegrown talent and modest free agents. They don’t bully with exit velocity, preferring finesse and earthy methods not common in a homer-or-whiff era: airtight pitching, circus catches, scratch-and-sniff run invention and deep preparation.     

Oakland A's news: Tampa Bay Rays one win away from sweeping Houston Astros  in 2020 ALCS - Athletics Nation

They are seen but not heard. The pandemic doesn’t faze them because they’re used to almost no one watching them, stuck inside a dated dome in a sleepy, forgotten town that still needs a state attached to the dateline. You inspect them for nine innings and wonder how in the hell they won the game. And even if you follow sports fairly closely, I bet you can’t name five of their players without Googling and might not know who manages them.    

Yet here they are, just the small-revenue, no-pretense franchise around which this nation can rally. Having eliminated the haughty Yankees and their bulging payroll and needing one more win to purge the scandalous Astros and their unrepentant smugness, the Rays are stalking the World Series. If you don’t care, ask why you’d prefer football when the NFL and major college conferences are losing to COVID-19, to the point Nick Saban, arguably the greatest of college coaches, contracted the virus. The Rays are anything but a fluke, winners of 17 of their last 22. And after Houston star Jose Altuve struggled with a case of the throwing yips in the American League championship series, you wonder if this is the work of the baseball gods, exacting karma and justice that benefited the type of smart, honest, humble, industrious team appreciate by the purists.     

“We have guys that play the game the right way,” said the acrobatic centerfielder, Kevin Kiermaier, the one player you might know. “We don’t have a whole lot of household names, but we have plenty of well-above-average major-league players in our clubhouse. We know we can play, and we are thriving on the big stage.”     

If nothing else in this disjointed season, October is providing fresh material for viewers who are too immersed in pre-election drama to watch sports. The Rays are worth watching. The Dodgers would be, too, if they’re finally serious about winning a championship for the first time in 32 years. But even after dropping a 15-spot on Atlanta, we still aren’t sure, their fate again dependent on the health and performance of Clayton Kershaw, whose tragi-dramas are as predictable as Halloween. Are they back on track? Or are they setting up their fans for more misery? Besides, America doesn’t want to see Los Angeles — a place it can’t stand anyway — win a World Series and NBA Finals in the same month. It feels right that an unassuming spot such as Tampa Bay might claim a pandemic double, the Rays possibly following the NHL’s Lightning while, over at the Buccaneers facility, Tom Brady is still holding up four fingers and pleading for another down. The people won’t riot in St. Petersburg, Fla., the way the clowns did the other night in L.A. That wouldn’t fit the pervasive aesthetic: the Rays’ Ways.  

Who cares if Fox Sports is dying about a likely Series between the Rays and Braves? So what if the games could be played in a peanut field on the Florida-Georgia line? The Rays feast on their arcane identity, thrilled to have buried a Yankees behemoth described as TV’s “golden child” by reliever Pete Fairbanks. Was he wrong?

“We may as well ruin their day up in Connecticut,” he said, referring to ESPN. “We’re fine with it. We love it. We’re a good club, and we’re trying to go out there and win no matter how big the market is for the team we’re playing across.”     

Hopefully, viewers will abandon marquee bias and give the Rays a shot. They are a welcome changeup in a sport that could use the antithesis of big-city arrogance and blueblood wealth. Unlike the Yankees and Dodgers, they don’t have the financial freedom and market size to throw $324 million at Gerrit Cole or commit $365 million to Mookie Betts for 12 seasons. This has been the story in Tampa Bay forever: a franchise hamstrung by local politics that prevent a deal for a new ballpark, forcing the Rays to explore playing half-seasons in Montreal as a two-nation franchise while stuck with the usual abysmal crowds in dismal Tropicana Field. Only two MLB bottom-feeders, the Orioles and Pirates, had lower payrolls this season, and in recent seasons, the Rays have been dead last. Instead of succumbing to a plebeian baseball status, they have refused to settle. They are convinced that their mantra of outworking and out-strategizing the competition is failsafe, with no better proof than their record in one-run games: 15-5.     

“Oh, I feel we have it. And I think the guys in our clubhouse feel we have it — that knack,” said manager Kevin Cash, someone else with whom we’re beginning to familiarize ourselves. “The one thing you learn with our club is, we’re in a lot of tight ball games. And tight ball games are going to teach you — or you’re going to have to teach yourself — how to win those. And that’s mistake-free. Playing clean, doing things that just don’t allow the extra 90 feet or the extra baserunner. … There’s no margin for error. And I think our guys take that approach every night when they take the field. Hopefully, it’s relentless. We show that we can do it in all facets of the game.”

Rays' Kevin Cash: 'Nobody thought we were going to be okay'

“We want to be that complete team,” Kiermaier said. “We want to be able to hit, pitch, play defense, run the bases, do it all. I think we’re pretty close to all those at the elite level.”     

So how did they get here?     

Al Gorithm got them here. That is my hybrid nickname for the analytics geekery that took over baseball front offices years ago, but the Rays are the true “Ivy Leaguers” — as Alex Rodriguez grudgingly calls them — who have mastered the art of accomplishing the most with the least by being smarter than the pack. Major-market franchises have poached Tampa Bay for executives and managers, but here’s where the success story turns fascinating. Andrew Friedman leaves for the Dodgers, with their unlimited resources, and keeps falling short. Chaim Bloom leaves for the Red Sox, helps the high-heeled owners downsize by trading Betts and dumping other big salaries — and has been targeted by a tough New England crowd as a small-timer. Joe Maddon left the dugout for Chicago, where he won the unthinkable World Series with the Cubs, then was fired before landing in Anaheim, where his first season was another disastrous waste of Mike Trout’s prime.     

Meanwhile, inside a 1989-built relic that looks like a Campbell’s soup can with its lid caved in, the same constants simply carry on — owner Stuart Sternberg, top executives Matt Silverman and Brian Auld — while Cash arguably is an upgrade over Maddon as baseball boss Erik Neander continues the work of Friedman and Bloom. We’ve seen other franchises with self-styled blueprints, from the Cardinals to the Dodgers to wherever Theo Epstein works, but the Rays’ Ways have been remarkably sustainable. This is about more than hatching trends such as an opener to replace the traditional starting pitcher and defensive shifts that drive us nuts but work within the Cash machine. This is about still using scouts — remember them? — to do investigative legwork on potential acquisitions and make sure a player’s character translates to winning. Notice how the Rays deftly unearth and project specific players for their system, don’t give up much for them, then optimize them once in uniform. That’s why the Yankees and Dodgers are seething. They spend for the Lamborghinis and Bugattis when the Rays are getting to the finish line first with Audis and even a few Kias.

“We know we have enough information about how those players can match on the field,” Cash told ESPN, “but how do they match in the clubhouse?”     

“Our front office, they understand our formula,” Kiermaier said. “If you’re going to sit here and bring in all these great pitchers, acquire guys through the minor leagues and through trades, you’ve got to have the proper guys to play behind them. We have the perfect roster for just that.”     

Their best everyday player, Kiermaier was drafted in the 31st round. MVP candidate Brandon Lowe was a third-round selection. Their Cy Young Award pitcher, Blake Snell, was a first-round smash hit. Otherwise, this is cutting-and-pasting as an art form. Mike Brosseau, the Yankee killer, was undrafted. Consider the shrewd trades: 6-foot-8 ace Tyler Glasnow and Austin Meadows arrived in a deal for Chris Archer, who has lost his way in Pittsburgh and missed 2020 after arm surgery; Willy Adames came in a three-way deal involving David Price, Yandy Diaz arrived in another three-way. While the Yankees were throwing the Bank of America at Cole, the Rays were signing playoff-seasoned Charlie Morton for two years and $30 million. What looked like minor pickups became finds — Joey Wendle, Ryan Yarbrough, Nick Anderson, Ji-Man Choi out of South Korea, Yoshi Tsutsugo out of Japan.     

But three startling maneuvers have defined the Rays this postseason. When the Cardinals deemed Randy Arozarena expendable after he filmed a clubhouse speech by manager Mike Shildt, the Rays gladly absorbed him — and watched Arozarena become Mr. October after a quarantine period with COVID-19. When productive outfielder Tommy Pham blasted the lack of fan support, the Rays shipped him to the Padres for Hunter Renfroe, who has been a better culture fit while Pham was hospitalized in San Diego this week after being stabbed outside a strip club — definitely not one of the Rays’ Ways. And Manuel Margot? You know, the right fielder who dominated Game 2 of the ALCS with a three-run homer and a tumbling catch over a right-field railing that left him sprawled on a concrete aisle in his former home, Petco Park? He arrived last offseason for reliever Emilio Pagan and now is the inspiration for a t-shirt — “I’m good! I’m good’’ — that quotes him when his teammates rushed over to make sure he was OK, bleeding leg and all. Margot could have quit on the play. He has experienced a difficult year, after all: his father’s coronavirus-related death in the Dominican Republic and a rental car that “exploded” in Florida — his word — with his family inside, requiring bystanders to rescue his three children.     “Luckily, I’m able to tell you guys about it,” he said.     

So what’s a little scrape in the first of numerous spectacular catches that symbolized the ALCS? “He sold out,” Morton said. “Those guys are all in for each other and they put their bodies on the line. They’ve been doing that all year.”     

Margot's homer, catch highlight Rays' 4-2 win over Astros - The Hour

Often, the Rays are outhit. Cash changes the batting order and lineup so often, he’s out of ink. You’d think the Braves or Dodgers would overwhelm them with their murderous lineups, but that’s what the Yankees and Astros thought. Whoever prevails in the National League Championship Series, the World Series won’t pull America from the next haywire presidential debate and all the accompanying cable news prattle. Like all sports leagues in 2020, NFL included, the ratings will crater and only the diehards and a few thousand fans — masked and otherwise in the venerable baseball hub that is Arlington, Texas — will be participating.     

It’s just as well. No one knows who the Rays are or why they’re here, except those of us who appreciate minimalism. They are the Marie Kondos of sports, and if you aren’t sure what that means, you shouldn’t be watching anyway.

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

Avatar photo

Published

on

blank

This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

Continue Reading

BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

Avatar photo

Published

on

blank

The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

Continue Reading

BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

Published

on

blank

On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2021 Barrett Media.