Andy Lindahl Will Find What Is Interesting And Do That
“As you well know, there are plenty of guys out there that just want you to shut up and do what I’m telling you to do. Well I’m the creative entity here. I need you to give me a little more leeway than that.”
Andy Lindahl was born and raised in a Bronco household. His mom was a TV yeller, which eventually trickled down to him. As a general rule of thumb, those who raise their voice at the TV don’t lack passion. Andy is no exception. He went on to cover Denver sports for more than two decades including a 10-year stint as the Broncos sideline reporter. I find it interesting that Andy views the process of divorcing his fandom as a blessing and a curse. He tells people that he loves the Broncos, but when the team sucks like they have for the last five years, he’s going to say they suck.
Two of Andy’s biggest influences include a pair of his former radio partners Mark Schlereth and Scott Hastings. Andy has worked at KOA, Orange & Blue 760, and now at his current home Altitude Sports Radio 92.5 FM. He hosts afternoon drive with his partner Nate Kreckman. As you will gather while reading this piece, Andy can definitely tell a story. He has a knack for connecting with people and finding things that are memorable. I enjoyed my chat with Andy and my money is on you enjoying our conversation as well.
Brian Noe: What were some of the toughest situations you encountered when you were the Broncos’ sideline reporter?
Andy Lindahl: Super Bowl XLVIII sucked for a lot of reasons. It sucked doing the job because I walked into that locking room and I had developed relationships with guys — Demaryius Thomas, Eric Decker, Knowshon (Moreno) a little bit, Pot Roast (defensive tackle Terrance Knighton) was one of them. All of those guys except for Pot Roast gave me a look like don’t you dare come over here and ask me anything. Nobody wanted to talk in that locker room. As I approached the tunnel, I’m like man this is going to suck. I don’t even know what to ask these guys. That was such an ass kicking. It was so surprising that they lost that badly to the Seahawks.
Eli and Archie were in front of me as I was approaching the locker room because I always gave my headset and mic to Peyton so he could talk to Dave Logan in the booth. I was following Eli and Archie. One of the security guards gave me the look of like hey give him a minute. Eli walked in and not 30 seconds later flew out of there walking three times the speed as what he walked in there. I was like oh God this is going to be bad. Then when I got in there, nobody talked except for Pot Roast. He was always good to me I think in part because he wanted to be in the media. He was like ‘Andy I’ll talk to you. Just come here.’ I remember Dave throws down to me and I started to ask a question and everybody in that room surrounded us to the point where I was getting crushed because he was the only guy that would talk.
Reuben Droughns, I’ll never forget, Reuben Droughns was a guy I was quote-unquote friendly with for a while. He had a block in Jacksonville. This was my first time officially on a regular season game on the sideline. I’m in Jacksonville and it’s 2006 or 2007. Reuben Droughns tripped and fell into John Henderson and broke his leg. Matt Lepsis had already engaged him. It looked like a chop block. The Jacksonville Jaguars thought he did it on purpose. Marcus Stroud comes over to our sideline and starts screaming. That was one of the biggest dudes I had ever seen in pads. I’m kind of peeing down my leg, this guy is so angry.
John Lynch starts screaming back at him. Al Wilson is wanting to fight him. I’m like oh my God, what is going on? The Jaguars were convinced it was a cheap block and from what I was told later, he tripped on the play and fell into the leg of Henderson when Lepsis already had him up. After the game I had to go in there and I looked at Reuben and I asked him what happened on that play, man? He was like what are you talking about? He came back at me in the angriest tone I’ve dealt with in a while. I had to re-ask the question. I was like I’m talking about the play that Henderson got hurt on. From your point of view what happened there? This was the first time I wasn’t used to a guy like that getting upset with me.
I had to get Ronnie Hillman after the 2012 game where Rahim Moore — the Fail Mary as we call it in town — Rahim Moore misjudged that thing. What do you ask him? “Man, you guys had that thing won.” When there’s no next week, how many times do you ask a guy how bad does this suck? The sudden death losses like that are bad.
BN: A lot of the sports radio model in Denver is the broadcaster asking the ex-jock a question and then getting out of the way. When you’re allowed to do more and show your personality, what is that like for you as a broadcaster?
AL: Some of the listeners — as you laid out — are programmed in this market to listen to the jock’s opinion and that’s all that matters. Well, the way I try to attack things is I’m going to tell you that it’s not just one man’s opinion; it’s multiple people’s opinions. Whether it’s Jeff Legwold who has been offered scouting jobs in this league and works for ESPN or any of the number of players that I’ve worked with or been around. I used to stand on the sideline and pick Rod Smith’s brain all the time. He would tell me all the time how something was going to play out and it was amazing how often he was right. Mark Schlereth has taken me to his house and he’s run back tape. He’s taught me about the blocking schemes. He’s shown me when things have been blocked right and when they haven’t been, the techniques they should have used. Do I get frustrated that people want to hear from the ex-jock a lot? I do, but I just keep trying it. Nate and I are just going to try to show everybody that two radio guys can get together and have fun doing radio and there’s still a place for it in this world and in this market.
I got lucky because I learned under Scott Hastings. My first job was his producer. We did a show called The Zoo. It was on KOA. Scott had always taught me let’s not focus on just sports stories, let’s focus on guy content. What are the guys talking about? What would you be talking about at the bar or the water cooler? Sometimes that’s not sports.
There was one time we were doing a show in the offseason. We weren’t sure what we were going to talk about and FOX ran a show about whether the moon landing was fake or not. We talked for three days about that. People wouldn’t quit calling about whether they thought one thing or another as if the moon landing was faked. Scott taught me how to just find what is interesting and do that. Be yourself and don’t be fake. Don’t think you’ve got all the answers. Just be a guy you want to hang out with. That’s what I’ve tried to do.
BN: As you’ve shifted from being a part of the Broncos broadcast to more of a general part of the Denver media, has that affected your approach to covering the team at all?
AL: Man, I’d be lying to you to say that it didn’t. I’m a little more honest about things at times. It’s going to be the master we all serve the way the trends are going. We’re all going to work for state-run media in some ways, right? The Avs and Nuggets are great about things but there are times where I wonder if I’m going to upset someone with my opinion. Now that doesn’t stop me from giving it but I often wonder if I’m going to get called to the office. It hasn’t happened.
Brian, it’s tough because since I left they’ve gotten worse. I didn’t have to do a lot of criticizing during my run. I did a Broncos talk show every Thursday night for a while. Then I think in 2012 when I got my talk show, they were pretty good in the Manning era by then so there wasn’t too much to criticize.
It was tough being at the Bronco owned station. It was tough talking to Case Keenum every week when you know he might be getting benched for Trevor Simeon. It’s been nothing but fighting about quarterbacks on the airwaves for four or five years. I’m a little more critical of things now. To be honest with you I’m a little more critical of ownership than I probably would have been if I was still there. But I also feel like the last few years watching these kids fight and sue each other in court, that wasn’t going on when I was at the other station. When Tyler Polumbus and I were at Orange & Blue 760, we prided ourselves on still trying to do real radio. We obviously knew that when Chad Kelly got arrested and acted a fool at a Halloween party, we weren’t going to dive heavy into that even though he was kind of the quarterback that everybody wanted to talk about at the time. So yes it does affect some of the on-air decisions. I try to be fair about things but unfortunately what we’ve seen the last couple of years with this team, there’s just not a ton of positive spin you can put out there.
BN: What’s your biggest passion outside of sports radio and family?
AL: Honestly it’s lacrosse. If I were ever to leave radio, I wish I could coach a college lacrosse team. I coached high school. When Tyler Polumbus and I started doing our thing, it allowed me to go coach a high school team here. I coached the lower levels.
I love coaching. I love helping kids. I feel like if it wasn’t for guys like Hastings and Logan giving me my shot and helping a young guy, there are a lot of people that just kind of taught me how to do things that didn’t have to, so I always try to pass it on.
Lacrosse is my passion. I love being around kids. I love seeing the light go on. But I want to be competitive. I’m not here to be your dad coach that’s going to tell everybody they’re doing great. We work in a competitive business. We have to take honesty. You have to look at what the scoreboard truly is. I want to teach kids you’ve got to attack the world that way. Because guys like you and me aren’t making it in what we do if we don’t view the world the way that it is. I always trusted Scotty and Dave because I thought even when they were hard on me I know it came from a place of love so I try to be that kind of influence there too. If I could coach a college team I would but it’s not going to happen.
BN: Football players get asked if they want their kids to play football. I was thinking about that with sports radio. Would you want your kids to choose sports radio as a profession?
AL: Yeah, if they love it like I do. I love what I do and I’ll be honest with you, I don’t know that I love that you publish this but we are on the record, I’ve got a second job at Starbucks right now. Everybody raises their eyes, what do you mean, you’re a radio host? Yeah, you know what, radio doesn’t pay what it used to. I took a little bit of a haircut when I switched jobs. I didn’t get all my salary back. I hope that I will next contract negotiation but I want to be in it so bad. I used to bartend so serving people coffee and interacting with people is not really that hard a thing for me and it’s not as awful as some people react like I can’t believe you’re working there. Well, it’s not really that bad. I want to be in radio bad enough that I will work two jobs right now. But I’ll tell you when I was transitioning a year ago, I wondered should I still do this?
I almost went and sold insurance. People think I’m kidding. Bobby Pesavento is one of the CU players that I got to know covering him. I helped him get hooked up with the Crush and he was like I’ll return the favor. I will hire you and you can sell corporate insurance if you want to. I thought it was time to quit being Peter Pan and go get a big boy job. But I love what I do and it’s not hard for me to do it. I’m never upset I’ve got to go to work. Nate and I have been frustrated when the Avs or Nuggets have a game and we don’t get to do a show. If you love something that much then I’d encourage any child of mine to do it. I was in a bad depressed place when I wasn’t doing radio shows and I guess it’s obvious that’s why I decided I’d stay in it. I love what I do.
BN: Could you ever see yourself covering teams that you aren’t as passionate about in another market?
AL: I’ve always wondered that. I don’t know if I have a desire to prove it. I tried to go to Tampa Bay and I tried to move to Austin one time earlier in my career. Here’s the weird thing about me; I’ll do radio anywhere. I’ve become friends with Judson Richards and Nick Hardwick out in San Diego. I’d go to San Diego because I dig the town’s vibe. I dig the weather. I’m a Colorado kid so I don’t do well with humidity. I don’t do well with gray all the time. Going any further east than where I am would probably be a little tricky. I’ve got family in Houston. I was offered a sports director job down there. To me Houston is the Seventh Ring of Hell with its humidity so I want no part of living there full time. I’ve heard Austin was cool, which is why I would go there. If it’s a football town I think I could do it.
Here’s what sucks, Brian, I don’t think I’d move because I just don’t know financially. When I was going to go to Austin, they shut that station down. It was the home of the Longhorns and they flipped it from sports to news six months after I would have moved there. I just don’t know. I’m 46. I’ve got two kids. I own a house. I just don’t know that I need to chase the dream necessarily anymore but I don’t want to quit doing talk shows. If you let me live here, I’ll do radio anywhere. We’ve been doing shows from our basement since March.
I guess I just get worried about people’s commitment to things. Kroenke has shown great commitment to us. I love working for Dave Tepper. I’ve had a lot of great bosses, but Dave has a game plan and Dave has explained the game plan to me. I just really believe what Dave Tepper is doing. I think a lot of the people I’ve worked for and yet Dave is still the best because I’ve never had a guy give me the plan so that you can buy in. I need to work for a guy like Dave Tepper. As you well know, there are plenty of guys out there that just want you to shut up and do what I’m telling you to do. Well I’m the creative entity here. I need you to give me a little more leeway than that.
I’m hoping this works because I don’t want to make any more tough decisions. I know I’m a Denver guy. I know for some people they’ve said maybe you need to get out and test yourself elsewhere. Why? I know this town. I know this community. I know what they want. I’ve been on Patriots radio where I’ve tried to break down why I thought the Broncos were going to win. “Oh you’re a homer, you suck. You’re not negative enough.” All right man, that’s cool. But that’s not how we do it out here. We help each other out here. It’s a competitive situation but people are polite.
It’s a different vibe out here than the East Coast. And the LA guys; it’s all about getting seen and getting heard. I respect it. I’m not knocking the way anybody does it but I do think there’s an advantage for me to understand how it operates here, and to your point, I’d have to go to some place that vibes like Denver for it to work. I am not everybody’s cup of tea and I know it.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at firstname.lastname@example.org.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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