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Be Authentically You On Social Media

We’re a lot more than selfies and vacation photos. We can all learn from one another.






It was THE marketing buzz word for 2020 and the pandemic put it on the fast track. It’s one of the reasons a guy on a skateboard on TikTok with his Ocean Spray in hand, lip syncing to a 43-year old song became one of the hottest trends in 202o and brought Fleetwood Mac to TikTok. 

It was real.


Nathan Apodaca, otherwise known as “doggface208” on TikTok, wasn’t trying to make a commercial. But, he did. And, it was better than anything Madison Avenue could have produced.

Gary Vaynerchuk recently shared his thoughts on it in a recent podcast, saying what the ad agencies really misunderstand is brand. What they misunderstand is creative.

“What’s taught in school and what’s done in the past is put on a pedestal… subjectivity, awards, reports, headlines and boardroom politics create the framework where creative is happening and it’s laughable and its audacious.” -Gary Vee

By the time we see an ad that’s been through a focus group, boardrooms, a production company it’s—vanilla, he said. At best.

Doggface208 was able to create the single best commercial in the history of Ocean Spray, just by being himself. It was more impactful than the tens of millions of dollars that brand has spent over the years trying to make that brand relevant. 

Authenticity. It’s one of the reasons why TikTok is so popular and exploded in popularity during the pandemic. Its authenticity is unrivaled by any other social network, but it goes way beyond that. Zoom calls and sweatpants have become our reality and it’s starting to resonate everywhere. What you’re seeing now in television ads: Eva Longoria coloring her own hair, shot by herself, on her phone and so many other brands trying to replicate an “authentic” feel. You even have the makers of stock photos rushing to try to make their photos look more “authentic.”

So, where do you start building a brand or personal brand?


Vanity metrics are things like your likes, your follower count. 

A lot of people put a lot of emotion around those numbers. 

Unlike the movie “Field of Dreams” – just because you build it, does not mean they will come. 

There are videos after videos I watch of people complaining about their low views I see every day. We must earn attention every day. You get it by providing value in one of what I call the five E’s. 

  • Entertain
  • Educate
  • Empower
  • Encourage

While many people worry about their follower count, I suggest taking control of it instead. Flip your mindset.

I regularly remove followers. Shocking, I know.

Why? Because…

Engagement > Vanity Metrics


I was asked on a podcast once: “So, how do you get engagement? The answer was simple: YOU ENGAGE.

The more time you spend connecting with your followers, the more you’ll get to know them—and the more they’ll get to know you. Why is that important: Authenticity leads to loyalty.

Whether you’re an influencer or a brand, are you answering DM’s. Are you answering comments? I can tell you I spend more time answering comments on TikTok than I do making content. 

At the end of the day, I’m a 49-year old mom. I’m not that interesting— but, I’ve somehow accumulated over 75,000 TikTok followers and I can tell you, it’s definitely not because of my dancing skills. (Two left feet)

On the flip side, are YOU commenting on posts? I have found some of my most favorite people, including a fellow journalist—not on Instagram’s discovery page, but because she saw my comment on someone else’s post. 

Connections are happening all day long— in the comments.


We’re a lot more than selfies and vacation photos. We can all learn from one another. I’ll never forget how I once heard a pastor describe why we should tell our stories.

He started by explaining he’s a big fan of Miranda Lambert and her song, “The Keeper of the Flame.” 

“I’m the keeper of the flame

The teller of the story

For the ones that came before me

For the little pilot lights waiting to ignite

Like fireflies in the rain

Keeper of the flame.”

The pastor shared those lyrics and then opened up that he’d been sober for more than 20+ years.

In his journey, he said he needs to hear from the person who’s sober on DAY ONE as much as he needs to hear from the person who’s been sober longer than he has. Why? So, he remembers where he’s been and can see where he’s going… 

Being authentic can often be intimidating. I see and hear it from women (and men) all the time, who are on TikTok with no content at all, desperately wanting to make a video, offering support and love to content creators, but don’t do it themselves because they are worried about the reaction they’ll get or what others will think of them. But, here’s the thing: None of them pay your bills. You don’t need their validation. Validation is for parking.

BNM Writers

Fox News Dominates Election Day Coverage

Although less than half of FNC’s draw, MSNBC (3.21 million) was runner-up among cable in total viewers followed by CNN (2.61 million).

Douglas Pucci




November 8th was Election Day, as the country decided who held control of Congress in this midterm session, and Fox News signaled it still controls cable news viewership.

Results from early and same-day voting indicated, much to the surprise of news outlets and observers, that Democrats would likely retain power in the U.S. Senate. This was confirmed as close races in Arizona and Nevada were decided in the Democratic Party’s favor; also confirmed, the GOP earned a majority in the House of Representatives, albeit by a slimmer margin than expected. For Joe Biden, it marked one of the best midterm election results for a sitting President’s political party in U.S. history.

Of course, all major cable news outlets experienced a lift from election coverage. Fox News Channel dominated the TV landscape (including broadcast networks) averaging 7.42 million viewers in prime time (8:00-11:00 PM ET), according to Nielsen Media Research. Although less than half of FNC’s draw, MSNBC (3.21 million) was runner-up among cable in total viewers followed by CNN (2.61 million).

The race for the U.S. Senate seat in Pennsylvania was one of the high-profile contests to watch. At about shortly after the 1:00 AM ET hour, it was called for Democratic incumbent John Fetterman, defeating Republican challenger and former daytime talk show host Dr. Mehmet Oz. The cable news rankings in total audience remained the same: FNC (2.64 million), MSNBC (1.94 million) and CNN (1.25 million).

Fox Business Network’s simulcast of FNC midterm election news delivered 629,000 viewers. Meanwhile, Newsmax averaged 572,000 and NewsNation posted 93,000.

During the 9:00 PM ET hour on Saturday, Nov. 12, it was reported that Sen. Catherine Cortez Masto held onto her seat in Nevada after defeating Republican Adam Laxalt, clinching the Democrats’ control of the Senate regardless of the results of the upcoming December runoff election in Georgia. MSNBC (1.68 million) edged past CNN (1.53 million) within the hour. FNC opted for regular programming; its “Unfiltered with Dan Bonigno” drew 1.29 million.

On the broadcast side back on Nov. 8, ABC led with 3.31 million viewers, with NBC (3.11 million) close behind and CBS in third (2.56 million). In their regular 11:35 PM hour, CBS aired a live edition of Late Show with Stephen Colbert (at a below-average 1.88 million total viewers) and ABC televised an original edition of “Jimmy Kimmel” (guest Bill Maher; delivered 1.56 million — near its normal levels). NBC preempted The Tonight Show for additional news coverage.

Univision (1.29 million viewers from 9-11 p.m. on Nov. 8) led all Spanish-language outlets, and more than doubled Telemundo (601,000) in the same two-hour period.

The 2022 midterm elections drew a combined total viewership of 23 million from the eight major networks (ABC, NBC, CBS, Fox News plus FBN simulcast, MSNBC, CNN, Univision and Telemundo). This marked a 33 percent decline from those same networks for the 2018 midterms (34.2 million), although that was in the midst of the chaotic Trump White House era which then heightened interest for all news outlets.

Figures for 2022 somewhat harken back to those from 2014. ABC, CBS and NBC then each only devoted the 10 p.m. ET hour to the midterms. Combined with FNC, CNN and MSNBC, the six outlets posted 22.9 million viewers.

Cable news averages for November 7-13, 2022:

Total Day (Nov. 7-13 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.911 million viewers; 223,000 adults 25-54
  • MSNBC: 0.986 million viewers; 146,000 adults 25-54
  • CNN: 0.767 million viewers; 201,000 adults 25-54
  • The Weather Channel: 0.166 million viewers; 36,000 adults 25-54
  • Newsmax: 0.162 million viewers; 21,000 adults 25-54
  • HLN: 0.156 million viewers; 38,000 adults 25-54
  • Fox Business Network: 0.144 million viewers; 22,000 adults 25-54
  • CNBC: 0.123 million viewers; 29,000 adults 25-54

Prime Time (Nov. 7-12 @ 8-11 p.m.; Nov. 13 @ 7-11 p.m.)

  • Fox News Channel: 3.243 million viewers; 597,000 adults 25-54
  • MSNBC: 1.702 million viewers; 274,000 adults 25-54
  • CNN: 1.219 million viewers; 368,000 adults 25-54
  • Newsmax: 0.269 million viewers; 39,000 adults 25-54
  • The Weather Channel: 0.183 million viewers; 38,000 adults 25-54
  • HLN: 0.169 million viewers; 40,000 adults 25-54
  • CNBC: 0.157 million viewers; 49,000 adults 25-54
  • Fox Business Network: 0.136 million viewers; 43,000 adults 25-54
  • NewsNation: 0.076 million viewers; 14,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 9:00 PM, 60 min.) 7.805 million viewers

2. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 8:00 PM, 60 min.) 7.274 million viewers

3. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 10:00 PM, 60 min.) 7.186 million viewers

4. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 7:00 PM, 60 min.) 5.826 million viewers

5. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 11:00 PM, 60 min.) 5.745 million viewers

6. The Five (FOXNC, Tue. 11/8/2022 5:00 PM, 60 min.) 4.827 million viewers

7. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 6:00 PM, 60 min.) 4.521 million viewers

8. Tucker Carlson Tonight (FOXNC, Wed. 11/9/2022 8:00 PM, 60 min.) 4.428 million viewers

9. The Five (FOXNC, Wed. 11/9/2022 5:09 PM, 51 min.) 4.340 million viewers

10. The Five (FOXNC, Mon. 11/7/2022 5:00 PM, 60 min.) 4.071 million viewers

20. Decision 2022 “Midterms Results and Analysis” (MSNBC, Tue. 11/8/2022 10:00 PM, 60 min.) 3.435 million viewers

36. Election Night In America “Midterm 2022” (CNN, Tue. 11/8/2022 9:00 PM, 60 min.) 2.683 million viewers

262. Real Time With Bill Maher “Episode 619” (HBO, Fri. 11/11/2022 10:00 PM, 56 min.) 0.828 million viewers

322. FNC Simulcast: Election (FBN, Tue. 11/8/2022 10:00 PM, 60 min.) 0.681 million viewers

385. America’s Morning Headquarters (TWC, Thu. 11/10/2022 8:00 AM, 60 min.) 0.535 million viewers

401. The Daily Show (CMDY, Mon. 11/7/2022 11:00 PM, 30 min.) 0.478 million viewers

413. Last Week Tonight (HBO, Sun. 11/13/2022 11:06 PM, 34 min.) 0.455 million viewers

488. Fast Money Halftime Report (CNBC, Fri. 11/11/2022 12:00 PM, 60 min.) 0.306 million viewers

490. Forensic Files “Hundreds of Reasons” (HLN, Fri. 11/11/2022 11:30 PM, 30 min.) 0.303 million viewers

767. Cuomo (NWSN, Wed. 11/9/2022 8:00 PM, 60 min.) 0.163 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 9:00 PM, 60 min.) 1.978 million adults 25-54

2. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 10:00 PM, 60 min.) 1.879 million adults 25-54

3. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 8:00 PM, 60 min.) 1.781 million adults 25-54

4. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 11:00 PM, 60 min.) 1.497 million adults 25-54

5. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 7:00 PM, 60 min.) 1.285 million adults 25-54

6. Election Night In America “Midterm 2022” (CNN, Tue. 11/8/2022 9:00 PM, 60 min.) 1.120 million adults 25-54

7. Election Night In America “Midterm 2022” (CNN, Tue. 11/8/2022 10:00 PM, 60 min.) 1.097 million adults 25-54

8. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 12:00 AM, 60 min.) 1.054 million adults 25-54

9. Election Night In America “Midterm 2022” (CNN, Tue. 11/8/2022 8:00 PM, 60 min.) 0.960 million adults 25-54

10. FNC Democracy 22 Election (FOXNC, Tue. 11/8/2022 6:00 PM, 60 min.) 0.876 million adults 25-54

13. Decision 2022 “Midterms Results and Analysis” (MSNBC, Tue. 11/8/2022 10:00 PM, 60 min.) 0.811 million adults 25-54

120. FNC Simulcast: Election (FBN, Tue. 11/8/2022 10:00 PM, 60 min.) 0.279 million adults 25-54

210. The Daily Show (CMDY, Mon. 11/7/2022 11:00 PM, 30 min.) 0.186 million adults 25-54

279. Last Week Tonight (HBO, Sun. 11/13/2022 11:06 PM, 34 min.) 0.139 million adults 25-54

308. America’s Morning Headquarters (TWC, Thu. 11/10/2022 8:00 AM, 60 min.) 0.127 million adults 25-54

319. Real Time With Bill Maher “Episode 619” (HBO, Fri. 11/11/2022 10:00 PM, 56 min.) 0.124 million adults 25-54

325. Forensic Files “One For The Road” (HLN, late Thu. 11/10/2022 1:00 AM, 30 min.) 0.121 million adults 25-54

420. Shark Tank “Shark Tank 1303” (CNBC, Sun. 11/13/2022 10:00 PM, 60 min.) 0.085 million adults 25-54

735. Newsnation: Rush Hour (NWSN, Mon. 11/7/2022 5:00 PM, 60 min.) 0.035 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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BNM Writers

Bitcoin and the Economic Breaking Point

This bitcoin bull remains as optimistic as ever, at least according to his comments on the widely-acclaimed What Bitcoin Did podcast, hosted by Peter McCormack.

Avatar photo




Bitcoin is down nearly 80% from its all-time high of 2021. Virtually everything is down, so that’s not a surprise. Yet many of the most influential and cerebral names in the space remain as optimistic as ever about the asset’s future.

“I see it as a cleansing,” Preston Pysh said of the current crypto bear market. “It sure hasn’t changed my opinions on anything.”

This bitcoin bull remains as optimistic as ever, at least according to his comments on the widely-acclaimed What Bitcoin Did podcast, hosted by Peter McCormack. He spoke recently on the program about the latest cryptocurrency exchange collapse – this time the popular FTX exchange led by Democratic mega-donor, Sam Bankman-Fried.

“I’m a little shocked at the size of the scam that was being played on everyone, and when you’re dealing with private equity, not a publicly-traded company when you can kinda peer into the books, it’s a little hard to kinda know what you are dealing with,” Pysh said of the latest exchange implosion. “I didn’t see FTX blowing up in literally, seconds. When you can’t peer into the numbers and you can’t actually see what’s being done, like, it’s kind of hard to be able to see something like that coming.”

Pysh is the co-founder of The Investor’s Podcast Network.  He is also an entrepreneur, author, investor and cryptocurrency proponent. As he has said on this, and other programs, he believes this tumultuous period of time has been part of the well-known Bitcoin cycle. All part of Bitcoin’s ebb and flow, which he believes will eventually turn positive once again.

For his part, McCormack drew a distinction between the recent scandal and other start-ups in the industry who appear to be approaching things in ethical ways.

“This is somebody who’s come in recklessly and damaged the industry. Damaged individuals, damaged businesses, damaged peoples’ holdings in Bitcoin. There is some dark consequences for this,” McCormack said. “And I know people hate regulations. And I know people hate the likes of Coinbase being so friendly with regulators. But at the same time, it’s like well, they’re building proper businesses within the infrastructure.”

“This is what a bottom starts to look like. Now, how long does this go? I don’t know. It really depends on how much the central bankers allow it to persist. But they have got to get the inflation prints lower,” Pysh said.

While many bitcoiners believe the future of “digital gold” is bright, no one can confidently predict the near-term future. The next Bitcoin halving – when the newly-issued supply is cut in half – is scheduled to take place in roughly 15 months. This traditionally has spurred a years-long bull run for the asset.

“We swallowed a lot of bad news to still have Bitcoin at $16,800,” McCormack pointed out, seeing the big picture, decade-long trend of the asset.

“This is extremely healthy stuff as far as I’m concerned,” Pysh said, pointing out that it is a blessing to clear out the weaker industry exchanges and businesses now. “All of those activities, could you imagine building on top of those? Like, if we weren’t going through this tightening right now, and let’s say they were releasing the floodgates again, you’re just going to have more of these types of activities that are going to get built on top of this. You want to talk about a real meltdown. That would be really concerning.”

Pysh has long voiced his opinion that Bitcoin is here to stay and will continue appreciating far into the future. He’s not alone. 

Gregg Foss. Michael Saylor. Ben Armstrong. Benjamin Cowen. Rob from Digital Asset News. James from Invest Answers. Anthony Scaramucci. Mark Cuban. Kevin O’Leary. Robert Breedlove.

These thought leaders, along with countless others, believe Bitcoin’s brightest days lie ahead. Their price targets for a decade out stretch well into seven or eight figures. And many analysts believe it will be off to the races once the Fed pivots from its hawkish approach on interest rates.

“It feels like the massive headlines regarding the economy, regarding inflation, it feels like things are starting to calm down a little bit,” McCormack offered on last week’s program.

“You’re CPI is coming down a little bit, but you have to remember, prices are still going up. Prices are still going up. It’s the rate at which they’re going up, and that’s really important for people to understand that difference,” Pysh said, pointing out that the world economy may be at a breaking point. “And so the speed at which they’re going up is slowing, but I don’t think they’re aggressively – I would call that deceleration – the deceleration is not really all that much.” 

In other words, Pysh says regulators are between a rock and a hard place because their actions, thus far, haven’t reduced inflation as quickly as they’d hoped.

“There’s nothing I could tell you that they could be doing better because the situation is so dire,” Pysh said. “If you put me in the seat at any of these central banks, I don’t know that I could really do policy different. And this is a huge, like, foot stomp for me. I love banging up central bankers with the best of em. But if you’re really going to get at the inherent problem, you have to go upstream of that. And when you go upstream of that, it’s fiscal appropriators that are the actual problem.” 

In essence, he believes those who spend the money – politicians and bureaucrats – are mostly to blame, for spending more than is coming in. Across the United States, and across the globe.

“The central banker is the one who’s adjusting the money supply to try to work with what’s being spent, the fiscal appropriators,” Pysh said.

It may be that both the near-term and long-term future for Bitcoin, and the world economy as a whole, hinge on the actions of these people. 

Appropriators, regulators and central bankers. All eyes remain on them.

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BNM Writers

Jack Swanson Found Success in Radio Much More Than Happiness

Swanson worked at WLS from 1973-79. Swanson said it was a radio era that included Larry Lujack, Fred Winston, Tommy Edwards. Legendary personalities.

Jim Cryns




I’ve had more jobs than Jack Swanson has had hot dinners. Unlike Swanson, I’ve been canned from a few. There’s always the job you loved, and sometimes you wish you could go back. 

“I quit WLS and in many ways I regret it to this day,” Swanson said. “I quit every radio job I had, never fired. If today I could wave a magic wand I would have stayed at WLS in Chicago.”

Swanson worked at WLS from 1973-79. Swanson said it was a radio era that included Larry Lujack, Fred Winston, Tommy Edwards. Legendary personalities.

“One of the best collections of talent ever,” he said. “As my career went on, I was generally more successful than I was happy. I found I always performed better when I was around really crazy-talented people. I think you’ll always perform better on a great team.”

Swanson explained that just doesn’t happen today as great teams are very expensive. 

He worked at KGO a total of three times. Every year he’d sit down with the GM and there was a ‘come to Jesus moment.’ 

“As PD, it was not uncommon to get a budget dropped in front of me and the GM would glare at me and say, ‘Do you have everything single thing in this budget you need to become number one?’ Now that’s a whole new kind of pressure.”

Reading between the lines, Swanson said what they were really saying was, ‘You’d better bring me a winner.’ To accomplish that, you always need a few dollars more. When you have the appropriate budget, you get better performance all around. 

“From your on-air people, producers, and other staff. It’s a great environment when people feel appreciated. Like they’re being paid what they’re worth.”

The third time at KGO, Swanson quit after only three weeks. 

“I just wanted out,” he explained. “I had a three-year contract so that complicated things. The nice people at Cumulus indicated they might sue me if I left. I figured, ‘Have at it. If you want to sue an old man, do your worst. The truth is I didn’t think they knew what they were doing. I had to negotiate a departure.” 

Talking about KGO and their abrupt shift of formats, Swanson said he thinks ownership got desperate. “I don’t fault what they did. They were in a corner. Their money people were getting very edgy. But what fills that gap?”

Unfortunately, San Francisco currently has no local talk station despite being the fourth-largest radio market in the country. KSFO is also programmed, all syndicated. 

“Tragically, it’s all radio from a computer,” Swanson said. “Radio is a crazy business. People don’t want to invest because they generally want to keep their money.”

He said all the time people say radio isn’t what it used to be.

“Not even close,” Swanson said. “It doesn’t mean I don’t honor and respect radio. You should let your talent shine wherever you can let it shine. Back in the day at WLS, it was possible to make money. It’s not really possible any more. It’s like 1,000 points of light. Anybody can go on Amazon and purchase a Mr. Microphone and have their own show and talk to the world.”

The fact that podcasts are the new popular kid on the block isn’t lost on Swanson. With 2.4 millions podcasts today and counting, Swanson said there are just too many, a sensory overload.

“They’re like exploding stars, scattering around and trying to find an audience,” he explained. “There are only so many hours in a day.”

His resume is extensive; VP and general manager at KING AM/FM, VP of programming at KGO/KSFO, director of news and programming at KCBS Radio.

Swanson began his radio career as a news anchor and reporter for WLS Radio in Chicago before becoming the News and Program Director for KGO. 

“While I was at WLS, it was owned by ABC, and we had 25 full-time new people.”

He is the recipient of numerous awards including the best radio program director in America, and the best news talk PD for four years and the best programmer for three years by Radio Ink and Radio & Records.

Having spent most of his time in major markets, Swanson has great respect for people who spent their careers in small, or medium markets.

“If you’re on the endless chase to be in a bigger market, when you get there it can be hollow. If you find a city and community you like, it can become a great home forever. There aren’t any gold watches in radio. My advice to talent is to listen to your stomach. There’s nothing more important.”

Some people are naturally good at what they do, but a PD can only take you so far.

“It’s like being a football coach,” Swanson said. “You can’t make your quarterback a star, he has to do that himself. My career has been satisfying. I’d say it has been 85-90 percent luck. Being in the right place at the right time. That’s absolutely true for my career.”

He’s had great success in radio. But now, things are different. 

“I definitely wouldn’t encourage young people to get in the business or pursue a journalism curriculum,” Swanson said. “Years ago, I had a group of students come into KCBS, journalism students from the University of California. About 13 kids came in and said they wanted to see the real world of broadcast journalism. They asked me for advice and I told them if they were intent on the degree, for God’s sake don’t go on for a masters in journalism. One of the students told me they were all in the masters program. I don’t want to say we’re dumb in radio, but we’re not the smartest people.”

When KGO was part of the ABC group, and ABC was sold to Disney. Swanson was stunned. They sold all the stations for a great deal of money.

“I asked why they were doing it? This was 20 years ago. An executive at ABC told me radio had no growth potential and that’s what they wanted. They took all the money from the sale, billions of dollars, and put it into Pixar. While I was angry at Disney, they saw the writing on the wall.” 

In 1994, Swanson was to program KSFO. He’d done that once and didn’t want to go back. 

“KSFO was a dog, but the essentially offered me a blank check to fix it. So I went back. Within a year I took the station from 36th in the market to number two, just behind KGO.”

Swanson said they went all conservative at KSFO. This was before the Fox News Channel. Limbaugh existed, but there were no all conservative stations with the exception of one in Seattle.

“There were mostly religious stations with conservative hosts, but nobody was listening,” Swanson said. “They waved the flag and I personally didn’t know people like that. Suddenly there was  a need to provide a place where people could say what they never dared to say out loud.”

Anybody in the business will tell you the line between journalist and opinion is evaporating. “They are broadcasting information that we want to hear to make us feel right about our beliefs,” Swanson said. “People may not believe when someone tells them they love them, but they always believe them when they say they’re right.”

He said when he went to school, students tried to find the truth as best they could understand it. Swanson said he’s not so sure that can happen anymore.

“When I started in news, I had an AP and UPI teletype in my station,” he explained. “I knew everything that was going on and listeners didn’t know any breaking news. We had no morning news, no news channels, newspapers came out twice a day. Radio was the only way to learn immediate things. What a responsibility it was.” 

Swanson said the most important things politicians can do today is listen. He explained they stopped listening a couple of years into their careers.

“They no longer hear their constituents. They just say what their base wants them to say.”

Does he have an encounter with someone that he holds dear? Not really. 

“I did encounter Richard Nixon once,” Swanson said. This was during the heat of Watergate and Nixon was in Madison. 

“The President was walking toward Air Force One and the national press was all over him,” Swanson said. “With Watergate crushing him, He wasn’t about to talk with anybody. I was behind the press line and I yelled out, ‘Mr. President, your tan looks great. Where did you go to get it?”

Swanson said Nixon stopped, pivoted and looked his way.

“Nixon turned around and came toward the press line and we chatted a bit. I think he just liked the fact that someone wanted to talk with him as a human being.”

For a moment, Nixon wasn’t such a Tricky Dick. 

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Barrett Media Writers

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