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Exit Polling a Positive Sign for News Talk Radio

This election has shown that the American people are not “down” with the woke movement that is sweeping across the nation and they will be continuing to look for outlets and information to push back against this movement.

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There is still much uncertainty as to the outcome of the 2020 Presidential Election. As of this writing, outcomes are still yet to be determined in Michigan, Wisconsin, and Pennsylvania. This could last for hours, days or weeks. 

I don’t have a crystal ball to know what will happen. But there are trends that talk radio should be encouraged by. 

Most importantly, the “blue wave” that many Democrats and media members insisted was going to happen did not happen. Joe Biden may beat Donald Trump, but it will be by a slim margin. The Republicans look like they will hold onto the U.S. Senate. And the Republicans have also picked up some unexpected House seats. 

Much has already been made of how colossally wrong the polling data was, once again, for a second-straight Presidential Election cycle. There were several polls that finished this past week with Joe Biden leading Donald Trump by five points in Florida, and Pennsylvania and Michigan by seven. Trump won Florida by more than he did four years ago, and even if he loses the latter two states, it will be by a point or two. These polls were off by nearly double digits. 

So why did this happen and what does that mean for our business? 

It’s all good news. 

The notion that conservative principles are falling by the wayside in 21st Century America is not true. Oh, and the notion that those who still believe in those principles are nothing but 65+ year-old white males, is also not true. That is good for programmers and sales managers moving forward as it relates to news talk radio.

This election has shown that the American people are not “down” with the woke movement that is sweeping across the nation and they will be continuing to look for outlets and information to push back against this movement. Also, the Republican Party is slowly becoming a more diverse and “big tent” party. In many ways, it’s becoming a working class, multi-racial party. 

Florida U.S. Senator Marco Rubio put it very well on Wednesday morning when he tweeted out: “Trump lost #MiamiDade by 30% in 2016. A multi-ethnic working class coalition in #MiamiDade cut that margin 7% in 2020. That’s the future for the #GOP.” 

That’s right. And it also can be the future for talk radio, but with a caveat: the folks in charge in the business need to also see those trends and believe it and then invest to find that audience. 

Donald Trump and the Republican Party also had a better night with certain groups per some exit polls than probably many media executives would expect. Per this CNN exit polling data, Donald Trump made the most gains in 30-44 year olds, where he lost by 10 points to Hillary Clinton, but closed the gap to seven points this time around.

What programmer wouldn’t take more of the 30-44 year olds in the marketplace right now? 

Then, his lead actually shrunk with the 65+ crowd from +7 to +3. 

Also per that exit poll, Donald Trump lost double digits with white men (from +31 to +18), but gained in white women, black men, latino men, black women and Latina women. 

Granted, outside of white women (Trump +12), the other groups still heavily favored Joe Biden, but the trends were still in a positive direction for Trump and Republicans.

These voters and potential listeners are out there and would consume our content. They are disenfranchised with what they would call the “mainstream media”. That isn’t going anywhere even in a post-Trump world.

The question now becomes will radio invest in itself enough from a programming and marketing perspective to find these voters and theoretical listeners? The trends would suggest they should and would be wise to (example: just look at some of the digital growth for, as an example, Ben Shapiro’s Daily Wire), but it remains to be seen if radio will see that this audience is out there, is growing in the coveted target demo, and wants to get them to their platforms.

News Radio

Rich Zeoli: CNN & MSNBC Want Trump to Run in 2024 ‘More Than Anybody’

Zeoli later added the cable outlets wanted Trump to campaign again even more so than the CPAC Dallas attendees.

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An unofficial straw poll was taken at the Conservative Political Action Conference in Dallas Saturday, and attendees overwhelmingly suggested they’d prefer former President Donald Trump be the Republican nominee for the 2024 Presidential ticket, garnering 69% of the vote. Rich Zeoli of 1210 WPHT in Philadelphia surmised those in attendance weren’t the only ones who would strongly prefer Trump run again.

“No doubt CNN and MSNBC took sharp turns left during the Trump presidency, but they’re very excited that Donald Trump won the CPAC straw poll vote,” Zeoli said. “So perhaps he will be running (for President in 2024), and perhaps CNN and MSNBC will get to trash him again.”

Zeoli later added the cable outlets wanted Trump to campaign again even more so than the CPAC Dallas attendees.

“You know they want him to run more than anybody wants him to run. It’s them. For the ratings. That’s what they’re looking for.”

Trump is currently both mulling a 2024 presidential bid, while also considering suing CNN for defamation after the network has characterized him as a “liar” for pushing 2020 election conspiracies.

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Carlos Medina Joining XTRA 106.3’s The Morning XTRA

Medina, who earned the nickname “Front Office Los” for his expansion knowledge of sports and statistics, has joined the show immediately.

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Carlos Medina, also known as “Front Office ‘Los”, is joining Tug Cowart and Scott “Rhino” Rheinhold on XTRA 106.3’s The Morning XTRA in Atlanta.

“Carlos’ sports and numbers background make him a great addition to our contemporary and dynamic and entertaining morning show, The Morning XTRA, and will provide insight and entertainment not found on any other Atlanta radio station,” Dickey Broadcasting Company General Manager David Dickey said.

Medina, who earned the nickname “Front Office Los” for his expansion knowledge of sports and statistics, has joined the show immediately. He has also worked as a contributor to Dickey Broadcasting’s 680 The Fan since 2004.

The Morning XTRA airs from 6:00 AM-9:00 AM weekday mornings.

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Jimmy Farrell Named Cox Media Jacksonville VP/Market Manager 

One of the stations that Farrell will be managing includes News 104.5 WOKV.

Eduardo Razo

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Cox Media Group has a new Vice President and Market Manager for its Jacksonville, FL stations. Radio Insight relayed the company’s announcement on Friday that Jimmy Farrell would be promoted from the Director of Sales to overseeing all stations in the market.

One of the stations that Farrell will be managing includes News 104.5 WOKV. After joining the Cox Media Group 19 years ago as an Account Executive in Orlando, Farrell is “honored” to be taking over the role.

“CMG has given me the opportunity to work with the best and brightest in the business, and I’m truly honored to be appointed the next Vice President and General Manager of radio in Jacksonville,” said Farrell. “I look forward to these new challenges and the significant opportunities to come.”

Farrell’s career continued to progress after arriving in Orlando, going from Local Sales Manager at WWKA’ K92 FM’ to General Sales Manager, and most recently as Director of Sales.

“This is an exciting time for CMG Radio, and I continue to be energized by our people,” said Rob Babin, EVP, CMG Radio. “Jimmy is an exceptional leader with a passion for the radio business, CMG, and the teams he leads.

“He has a strong track record of leading sales teams and driving revenue at CMG Orlando and Jacksonville. I look forward to his impact in this new role.”

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