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Sports Helped Biden, But Covid Reckoning Awaits

Unlike Trump, the President-elect vows to attack the coronavirus with a national mask order, which could jeopardize reckless leagues in 2021 until — or, if — a promising vaccine is ready.

Jay Mariotti

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We interrupt the celebrations inside the sports world — activism over Trumpism — for an urgent message from the President-elect. He vows to impose a nationwide “mandate’’ attacking COVID-19, which continues to ransack America but is viewed as just another nagging injury by pro and college football while being pooh-poohed, rather stunningly, by a baseball boss who didn’t punish Justin Turner as a potential superspreader.     

Pfizer says it has developed a promising COVID vaccine. The President-elect is hopeful, as we all are. He also is cautious, as we all should be.     

“Masks matter,’’ said Joe Biden, who wears one and wants everyone else to do the same. “It saves lives. It prevents the spread of the disease. All of the tough guys say: `I’m not wearing a mask. I’m not afraid.’ Well, be afraid for your husband, your wife, your son, your daughter, your neighbor or your co-worker. That’s who you’re protecting having this mask on. And it should be viewed as a patriotic duty to protect those around you. Anybody who contracts the virus by saying masks don’t matter, or social distancing doesn’t matter, I think is responsible for what happens to them.’’

Biden reiterates call for nationwide mask mandates at second event with  Harris

Meaning, nothing has changed. “Americans will have to rely on masking, distancing, contact tracing, hand washing and other measures to keep themselves safe into the next year,’’ Biden said Monday.

Got it, sports?

Probably not.

It was President Trump, remember, who encouraged and enabled the resumption of sports this year. He did so while mocking and dismissing the coronavirus, allowing leagues and conferences to take life-and-death risks in bulldozing and landmine-jumping through seasons. Schedules played inside Bubbles worked; schedules played outside Bubbles haven’t worked. The primary reason for the failures and outbreaks: Athletes and coaches haven’t obeyed protocols such as, oh, wearing masks. And if positive tests wreaked havoc, as they have in football, c’est la vie — even if means COVID chaos and major fines for NFL teams and scheduling chaos in the college game, such as the infection that sidelined the presumptive No. 1 draft pick, Trevor Lawrence, for the season’s best collision to date.

Without Lawrence, Clemson lost to Notre Dame in double-overtime, a thriller that shook the echoes hours after Biden and Kamala Harris spoke to the nation, this as people rejoiced on city streets coast to coast. America felt alive … until thousands of students and players’ family members — yes, thousands — rushed the field in South Bend, all packed together, some wearing masks and some not. How could this happen? I forgot. The Rev. John I. Jenkins, Notre Dame’s president, is a Trump supporter who tested positive at a Trump event and evidently doesn’t care much about a campus outbreak. Even when the public-address announcer repeatedly asked the throng to leave, everyone remained long enough … for a spread. Coach Brian Kelly, whose program has been rocked by the virus, had warned his players, “When we win this thing, the fans are going to storm the field. With COVID being as it is, we’ve got to get off the field and to the tunnel.”

Hypocritical Tweets Surface About Notre Dame's Field Storm

The players were slow to get through the green mob anyway. “I beat `em all to the tunnel,” Kelly said, “so that didn’t go over so good.”

Not that the players cared. “That was a cool experience for me, everybody rushing down,” said the star running back, Kyren Williams.

Oh, but there’s more irresponsible COVID news from the weekend. Only hours after MLB pardoned Turner for his self-indulging escape from COVID isolation following Game 6 — so he could celebrate a World Series title with teammates — nine members of the Dodgers organization have subsequently tested positive. If we can believe the Dodgers, five weren’t part of the MLB Bubble in Texas. The other four? The team and league haven’t commented, which smacks of a cover-up attempt.

The flouting, the recklessness, the megalomaniacal delusion that sports is bigger than the virus and can plow through it to recoup TV billions — this madness likely won’t be happening when Biden takes over as the 46th U.S. President. That assumes it isn’t an empty promise, which wouldn’t be a good way to start, and that he won’t back down to those who say a mask “mandate” isn’t legal. Biden already has formed a 12-person coronavirus task force, saying during his Saturday night speech, “We cannot repair the economy, restore our vitality or relish life’s most previous moments … until we get it under control. That plan will be built on bedrock science and constructed out of compassion and concern. I will spare no effort — none — or any commitment to turn around this pandemic.”

If he’s this determined, tell me: How will sports carry on in 2021, when leagues are hellbent to play outside protective lockdowns that allowed the NBA, NHL, WNBA and, eventually, MLB to survive in 2020? How will Biden win this war when too many human beings associated with sports aren’t responsible enough to wear facial coverings and maintain distancing? And when joyful Democrats, honking car horns and waving index fingers, weren’t wearing masks themselves?

In a pro-mask, no-vaccine, cases-surging, bleak-winter reality, sports could be reduced to intermittence or completely shut down. Did the anti-Trumpers in the industry ponder that when lobbying hard for Biden? Unlike Trump, who wanted games as weekend entertainment while doing favors for his owner pals, Biden will be judged early on how his virus directives impact states and municipalities. If he’s strict about banning fans from ballparks, there won’t be an MLB season. If he doesn’t want games played outside Bubbles in local arenas, there probably won’t be NBA and NHL seasons. If he objects to the rampant infections ravaging the NFL and college landscapes, how will football proceed? Trump cared about the multi-billion-dollar sports machine and its impact on the economy.

Biden prioritizes health over wealth, as he should.

Certainly, in retrospect, sports played a role in this transfer of power. If the vigorous efforts of LeBron James, Colin Kaepernick and their partners in activism didn’t exactly lead to a repudiation of Trumpism — see the President’s 71 million votes and absence of a Democratic “blue wave” — their tireless campaign against Trump did achieve a purpose.

They helped run him out of office.

Without them, he might be headed to a second term.

It didn’t take long for James to toast his second historic victory in four weeks. In a social media blitz, he retweeted a GIF of Trump’s “You’re Fired!” catchphrase and posted a photo of his famous 2016 Finals block with superimposed images: Biden’s face onto his, Trump’s face onto Andre Iguodala’s. When James and fellow NBA players agreed to complete the season in isolation, they demanded the league raise voting awareness and open up arenas as election sites — including State Farm Arena in Atlanta, where 40,000 cast ballots in a key swing state for Biden. Truly, no one can say sports activism efforts weren’t influential.

“More Than A Vote!” James kept imploring on social media, on t-shirts and inside the Bubble. As 2020 morphed into an extraordinary year, he targeted an unprecedented double whammy: Win an NBA title and take down Trump in one swoop. To do so, he emphasized the lost concept of getting out and voting, particularly in inner cities, recruiting athletes to promote the cause. James grew weak at one point, almost quitting on the league and the Lakers in the restrictive environment of Florida before the intervention of a Biden guy — you’ve heard of Barack Obama — persuaded him to stick around. He realized the larger mission required his presence. On Election Eve, knowing Hillary Clinton lost in 2016 because she lacked urban support in major cities, James messaged his 74 million followers to vote for Biden, writing, “One more day. Please!! We need EVERYTHING to change and it all starts tomorrow.”

As Biden finally pulled away, in a race somehow more mind-numbing and bananas than the last one, James was responding with clapping emojis to a tweet detailing Biden’s success with Black voters in cities within decisive battleground states: Detroit, Atlanta, Philadelphia and Milwaukee. Was the increased turnout and the more monumental development — the highest voter rate for a U.S. presidential election since 1900 — all about the urgings of sports figures? No. But they certainly impacted the stir. People noticed when athletes and coaches embraced “Black Lives Matter” as a historic power mission after the police-brutality death of George Floyd … when NBA teams boycotted games after the police shooting of Jacob Blake … when Patrick Mahomes and other Black NFL stars taped a video that prompted a philosophical 180 from commissioner Roger Goodell, who admitted the league was wrong to ignore longstanding racial injustice concerns.

In an election that needed a bump to make a difference, sports may have been the impetus to dethrone Trump, if not white supremacy, which is still alive and not well. Just as Rome wasn’t built in a day, America must re-start somewhere, even with a new president who might let the economy slip into chaos and, at 78, can’t get the names of his grandchildren straight. If Biden doesn’t finish his term, Harris will. She is a woman of color who lives in the Los Angeles neighborhood of Brentwood, where James owns two homes. Connect the dots.

Generally, I don’t endorse sports figures as political hell-raisers. The Kaepernick kneeling campaign was proud and powerful, but his supporters conveniently ignored that his once-estimable quarterbacking skills had waned — and the protests began to drag. There were times during the Trump presidency when relentless, top-this activism interfered with the fun and escapism of the games, such as when the esteemed NBA coach, Gregg Popovich, endlessly unloaded on Trump as a “soulless coward” and “a pathological liar in the White House, unfit intellectually, emotionally and psychologically to hold this office, and the whole world knows it.” His disciple, Steve Kerr, would chime in, and the messages grew stale and orchestrated. Another title team rejects the White House invitation? Yawn. But as America moved toward Election Day, the Kaepernick influence took effect. It was difficult to ignore what Trump had said in 2017 as NFL players continued to kneel: “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, `Get that son of a (expletive) off the field right now. Out. He’s fired!’ “

He also engaged in a needless Twitter rift with U.S. soccer star Megan Rapinoe, who said she wouldn’t visit the White House if her team won the World Cup. Trump should have wished her luck. Instead, he wrote, “WIN first before she TALKS!” She won, and Trump was a perceptive loser again. This came after Trump, with more dumb timing, mocked James’ intelligence after he opened his “I Promise” school, which came after James refused to stay with his team at the Trump SoHo in New York. But unlike other loose cannons, James went months without another firebomb. He waited to pick his spots … and the summer and fall of 2020 were his windows, especially amid Trump’s limp response to COVID-19.

A change in the White House, of course, doesn’t mean the end of Trump. His supporters will grow even louder, and their influence continues to be an ominous enemy for a sports world damaged by his lax approach to COVID. Significantly fewer people are watching events this year. If the pandemic is the big reason, a recent MKTG-SRI survey showed 33 percent are tuning out because “sports have become too political.” The NBA ratings collapse can be attributed, in part, to predominant “BLACK LIVES MATTER” messages on the Disney World courts. And it’s telling that commissioner Adam Silver is finished with the signage, telling ESPN, “(T)hose messages will largely be left to be delivered off the floor. And I understand those people who are saying `I’m on your side, but I want to watch a basketball game.’ “

The athletes, emboldened by their Trump purge, will want their voices to be louder in the future. But the future of sports is too uncertain, with COVID blazing uncontrollably, to let activism carry the same weight. The entire industry, athletes included, should focus on helping Biden confront the virus and lifting sports from its current niche space. Just because there’s a new president doesn’t mean people will flock back to sports, with 20 million Americans still unemployed as a nation pivots. Responsible as Silver and other commissioners have been in handling the virus, Goodell and MLB’s Rob Manfred continue to be negligent. It’s appalling how Manfred, after initially condemning Turner, flipped when no one was watching him and issued no penalty.

“In retrospect,” Manfred said in a statement, “a security person should have been assigned to monitor Mr. Turner when he was asked to isolate, and Mr. Turner should have been transported from the stadium to the hotel more promptly.”

Why did MLB suddenly take the p.r. hit, allowing Turner to conveniently apologize in the same statement? Because Manfred and the owners, who’ve pocketed $1 billion for getting through October, don’t really care anymore what happened that night. Never mind that the L.A. County Department of Public Health said nine people associated with the Dodgers — and at least one family member — had tested positive. Never mind that the Dodgers, thrilled to finally have won the big trophy, have vanished.

Such is the sham of sports and the coronavirus. “You know,” Clemson coach Dabo Swinney said of Lawrence, “if he was going back to his desk job, he’d be right back to work on Thursday.” Remind Dabo that Trump lost.

LeBron and the rabble-rousers refused to shut up and dribble. They won the biggest championship of their lives, in fact. “There are so many bigger things and so many greater things that’s going on,” James said. “If you can make an impact, if you can make a change, if you can have a vision, it just helps out so much, not only in the community but all over the world. Where do we go from here? We don’t stop, obviously.”

How LeBron James Evolved Into a Social Activist and Became Donald Trump's  Most Influential Adversary | Complex

Next, the activists must help sports confront the virus. If they can sway a presidential election, they surely can support Biden by making sure their brethren in all leagues are masking up and growing up.

If not, they might not have jobs themselves in 2021.

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Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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