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Super Bowl Blurs Lines Between Sports and News Talk Formats

Other hosts seemed to be triggered by what they saw as political agendas and media coverage of the Super Bowl. Joe Pagliarulo was particularly critical of the Jeep commercial with Bruce Springsteen calling for unity and for Americans to “Meet in Middle”.

Jacob Conley

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Normally the genres of News Talk and Sports Talk radio are well defined within the industry, with one format rarely crossing over to the other. The Super Bowl, however is such a big event that those lines are often blurred or they disappear completely. Such was the case with Super Bowl LV on Sunday. Many local News Talk personalities from across the country took to Twitter and the airways Sunday into Monday to discuss various aspects of the big game.

Some hosts like Bernie and Sid of WABC in New York hosted an hour long Super Bowl Special on Sunday afternoon, breaking down the matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs in true Sports Talk fashion. The duo also ranked their favorite commercials on Monday’s Edition of Bernie & Sid in the Morning. Others such as Chicks on the Right, Michael Berry, Bill Spadea and many other took issue with the perceived political slant of the commercials and the coverage of the game itself by print and other media.

“We might get into the politics later in the show,” Bernie McGuirk said. ”But the Super Bowl is supposed to be fun and we want to start by naming the best and worst commercials.”

 According to Bernie & Sid, the best commercial was by Cure Auto Insurance that used the word “Opinion “as a double entendre and the worst being the Tide Jason Alexander shirt commercial.

Other hosts seemed to be triggered by what they saw as political agendas and media coverage of the Super Bowl. Joe Pagliarulo was particularly critical of the Jeep commercial with Bruce Springsteen calling for unity and for Americans to “Meet in Middle”.

Bill Spadea was not just critical of a commercial but of news media icon Dan Rather, retweeting the phrase “F You” in response to Rather’s tweet concerning the lack of people wearing masks at the Super Bowl.

“Ya gotta ignore old bitter Dan,” Spadea’s tweet read. “Irrelevant. It’s obvious that the masks have run their course. They have never prevented any virus. It was all bullshit virtue signaling. And now everyone sees it. Maybe the fake scientists will keep screaming but adults know it’s time to unmask.”

If a commercial calling for unity was met with criticism, it comes as no surprise that news headlines characterizing postgame celebrations suffered the same fate. Chicks on the Right tweeted a pair of New York Times headlines that read, “Super Bowl Celebrations Bring Super Spreader Concerns” as opposed to “Rollicking NYC Celebration for Biden Win”.

“I mean, everyone sees the bias at this point, right?”, the tweet read. “Or are there still idiot deniers out there who refuse to see what’s right in front of them?”

Michael Berry insinuates that the media paints a different picture of Tampa Bay and their quarterback Tom Brady because, according to multiple news outlets, Brady is friends with former President Donald Trump.

“Tom Brady credits Donald J .Trump for inspiring him to victory.” Berry tweeted. He  also tweeted that “Tom Brady’s win proves God favors Donald J. Trump” along with retweeting the statement, “The intent of many in the media today is to humiliate others, strip them of dignity, reveal their pathetic fallibility — all to confirm a worldview in which they are good and their perceived enemies, for reasons personal and political, are bad.”

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Carlos Medina Joining XTRA 106.3’s The Morning XTRA

Medina, who earned the nickname “Front Office Los” for his expansion knowledge of sports and statistics, has joined the show immediately.

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Carlos Medina, also known as “Front Office ‘Los”, is joining Tug Cowart and Scott “Rhino” Rheinhold on XTRA 106.3’s The Morning XTRA in Atlanta.

“Carlos’ sports and numbers background make him a great addition to our contemporary and dynamic and entertaining morning show, The Morning XTRA, and will provide insight and entertainment not found on any other Atlanta radio station,” Dickey Broadcasting Company General Manager David Dickey said.

Medina, who earned the nickname “Front Office Los” for his expansion knowledge of sports and statistics, has joined the show immediately. He has also worked as a contributor to Dickey Broadcasting’s 680 The Fan since 2004.

The Morning XTRA airs from 6:00 AM-9:00 AM weekday mornings.

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Jimmy Farrell Named Cox Media Jacksonville VP/Market Manager 

One of the stations that Farrell will be managing includes News 104.5 WOKV.

Eduardo Razo

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Cox Media Group has a new Vice President and Market Manager for its Jacksonville, FL stations. Radio Insight relayed the company’s announcement on Friday that Jimmy Farrell would be promoted from the Director of Sales to overseeing all stations in the market.

One of the stations that Farrell will be managing includes News 104.5 WOKV. After joining the Cox Media Group 19 years ago as an Account Executive in Orlando, Farrell is “honored” to be taking over the role.

“CMG has given me the opportunity to work with the best and brightest in the business, and I’m truly honored to be appointed the next Vice President and General Manager of radio in Jacksonville,” said Farrell. “I look forward to these new challenges and the significant opportunities to come.”

Farrell’s career continued to progress after arriving in Orlando, going from Local Sales Manager at WWKA’ K92 FM’ to General Sales Manager, and most recently as Director of Sales.

“This is an exciting time for CMG Radio, and I continue to be energized by our people,” said Rob Babin, EVP, CMG Radio. “Jimmy is an exceptional leader with a passion for the radio business, CMG, and the teams he leads.

“He has a strong track record of leading sales teams and driving revenue at CMG Orlando and Jacksonville. I look forward to his impact in this new role.”

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Salem Media Group Sees Revenue Growth in Second Quarter

Salem Media Group is experiencing revenue growth as the company reported a total income of $68.7 million during the second quarter.

Eduardo Razo

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Salem Media Group is experiencing revenue growth as the company reported a total income of $68.7 million during the second quarter, a 12% growth from a year earlier.

CEO David Santrella stated that traditional spot advertising earnings increased 9.5% in the quarter, led by a 17.4% kick in nationwide billings and a 6.9% boost in local sales from last year.

“While we continue to see growth in advertising revenues, local spot is still not back to its pre-pandemic levels, especially now with concerns over inflation and fears of a recession,” Santrella said.

“For the quarter, we had $1.5 million of political revenue compared to only $400,000 in Q2 of last year. The $1.5 million is more than we had in Q2 of 2020, which was $600,000, and more than we had in Q2 2018, which was $1.1 million.”

The results and prospects sent Salem’s stock price soaring 9% after-hours trading late Thursday.

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