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Marlins Working On New Television Deal

“According to Barry Jackson of The Miami Herald, Marlins majority owner Bruce Sherman recently told reporters he expects the organization’s next TV agreement to see a big uptick in annual revenue.”

Brandon Contes

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The Miami Marlins young nucleus of players surprised everyone when they advanced to the playoffs in last year’s COVID-19 shortened schedule of games. But their secret weapon in taking a step toward building a consistent winner might be their next TV deal. 

Last October, the Marlins concluded the final year of their local TV rights deal with the Sinclair owned FOX Sports Florida. The deal was the worst TV partnership in baseball, earning the Marlins just $20 million per year in rights revenue. 

According to Barry Jackson of The Miami Herald, Marlins majority owner Bruce Sherman recently told reporters he expects the organization’s next TV agreement to see a big uptick in annual revenue. 

“I wouldn’t be satisfied at that level,” Sherman said when asked if the new deal will more than double the Marlins previous yearly rights agreement. “We’re excited to be competitive with the other teams. We’re in a very good market in terms of population.”

One recent TV rights partnership negotiated by Sinclair paid the Kansas City Royals $50 million annually. But the comments by Sherman make it seem like that might not be enough, which is in lockstep with minority-owner and CEO Derek Jeter. Before Jeter officially took over as CEO, he was reportedly shown a $50 million rights extension offer by Marlins previous ownership, which he declined. 

Earlier this week the Milwaukee Brewers announced a new multi-year carriage deal with FOX Sports Wisconsin, but terms were not disclosed. Two years ago, the Tampa Bay Rays agreed to a deal that would pay them an average of $82 million annually, while baseball’s top RSN contracts net teams closer to $200 million. The Rays and Royals deals, as well as the reported $50 million offer presented to Jeter all took place before COVID-19. How the pandemic impacts current rights agreements remains to be seen. 

Sports TV News

LA Clippers Sign New Contract with Bally Sports

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games.

Jordan Bondurant

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The Los Angeles Clippers will continue its relationship with Bally Sports, completing a new deal over the weekend to keep Bally as the team’s regional sports network.

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games. Additionally, 11 games will be carried by KTLA, giving the team some additional viewership reach. The remaining eight games will be broadcast on national television.

Brian Sieman will continue on as the play-by-play broadcaster for games, with Jim Jackson and Mike Fratello swapping the analyst chair. Jamie Maggio and Kristina Pink will be reporting.

According to the Los Angeles Times, all signs pointed to the team and the network hashing out a new contract.

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Sports TV News

Pat McAfee Feels Good About His College Football MegaCast Debut

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said.

Jordan Bondurant

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The College Football MegaCast featuring Pat McAfee and his daily YouTube show’s cast debuted on ESPN2 over the weekend, and McAfee is looking forward to the next edition.

On his show Monday, McAfee told co-host A.J. Hawk that he felt good about how the show went considering it was uncharted territory to be in.

“We had no idea how successful it would be,” McAfee said. “Like this is the first time we’re being judged in a different fashion. I don’t think we marketed it much, you know, because I don’t think we knew how it was gonna go.”

The alternate feed is being produced for ESPN by Omaha Productions, which is also responsible for the ManningCast which runs alongside the traditional Monday Night Football broadcast.

McAfee said this first show turned out to be a learning experience and that they started off on the right foot.

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said. “We had no idea, it was very much of a roll of the dice. Going into the next one I think we’re gonna try and make it even grander and bigger, and I’m very excited for it.”

As for the style in which they covered the Clemson/N.C. State game, McAfee added that the giveaways and guest interactions added a lot of value.

“I think it’s the right way to watch a game, and to be honest I think it’s keeping us all invested as much and even more,” he said.

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Sports TV News

ESPN’s NFL Programming Sees Big September Growth

For ESPN, September has been a really strong month with their NFL programming.

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For ESPN, September has been a really strong month with their NFL programming.

Sunday NFL Countdown is averaging 1.4 million viewers per show thus far in 2022. That up 15% from 2021’s first three shows of the NFL season. The season premiere – Sunday, Sept. 11 – averaged 1.6 million viewers, tying the network’s best Week 1 audience for the show since 2016 and is up 35% year-over-year.

NFL Live experienced large growth too. The episode airing after the first NFL Sunday, on Monday September 12, averaged 664,000 viewers which beat every NFL Live episode last season, including the most-watched episode on 2021 (December 17) which grabbed 635,000 viewers.

Monday Night Countdown is averaging 1.3 million viewers for its two, non-staggered September episodes, which aired in its traditional timeslot (6-8 pm).

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