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Should We Be As Harsh On College Kids As We Are On Pros?

“We have been blessed with a microphone, camera, or some other platform to share our views and opinions, yes. However, occasionally our beliefs can come off as condescending and antiquated to the younger generations.”

Stan Norfleet

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Just because a student-athlete may look and play like a grown man, doesn’t mean sports media should judge his actions as such. Fact is, they reside in a social and academic realm uniquely designed to afford, 17-22 year olds mostly, space and opportunity to mature. How then, as seasoned adults, is it plausible or beneficial to stigmatize said individuals when they don’t behave or perform in the fashion suitable of our traditional expectations? 

Such was the case earlier this week when Duke true-freshman phenom, Jalen Johnson, abruptly elected to opt-out of the remainder of this historically disappointing season for the Blue Devils, with just under three weeks left to play, to prepare for the NBA Draft. As the news broke and throughout the days that followed, I watched and listened as grown ass people in our business condemned the young man, essentially vilifying Jalen for “quitting” as they called it. Does this student-athlete deserve to be type casted with a negative connotation for doing what he feels is best for himself and his future? I’d like to think obviously not, yet apparently many of our peers in the industry would disagree.

To compound matters, I observed several analysts and commentators attempt to validate their misguided response by criticizing aspects of the 19 year old’s educational background and family support system. What does attending three different high schools have to do with a boy’s character or integrity? Do we ever really know the true circumstances behind someone’s story?

Hell, I attended three different high schools in two different states! Trust me, there are likely all types of factors my fellow talking heads haven’t considered. Where is the compassion here? How about some empathy?

Each of you are obviously entitled to voice your own opinion on the matter. I by no means am attempting to tell you what to think or feel, necessarily. I simply ask what good does it yield anyone (i.e. fans, college hoops culture, Duke, or Jalen and his camp) to label him a “quitter,” other than to satisfy selfish motivations maybe?

We have been blessed with a microphone, camera, or some other platform to share our views and opinions, yes. However, occasionally our beliefs can come off as condescending and antiquated to the younger generations. The world for these young people is not surprisingly very different than that of the ol’ school landscape most of us were nurtured in. The majority of today’s youth don’t possess the comparable work ethic, patience, and discipline we were taught, because that hasn’t been their reality. As adults and parents, we created the “microwave society” or “independent culture” they are being raised in. How then can we simultaneously scrutinize its byproduct…their attitude in decision-making?

I do not know Jalen Johnson personally, nor his “true” motivations for opting-out. And no, I don’t believe I would’ve made the same decision, although that’s difficult to say without knowing all the specifics in-play. Which is why I chose to support and applaud his action throughout our radio broadcasts this week. The student-athletes’ desires and well-being mean more to me than another potential NCAA Tournament appearance for the iconic Duke program. That’s why I believe I was led to this position. It is a daily opportunity to not only entertain and inform, but to also inspire, encourage, and empathize. 

Perhaps we have a responsibility here, to not merely consider Jalen Johnson’s reputation and NBA Draft profile, but to also to be sensitive to the namesake of him and his family, along with his mental wellness as a 19 year old. Ask yourself how you would feel about some bloviating broadcaster typecasting your child or nephew through the media without possessing all the pertinent intel that went into the decision? 

Image result for jalen johnson

Jalen may grow to regret his decision, as he may grow to resent us as the sports media. How then is it profitable to continuously refer to him as a “quitter;” especially knowing full well the relationships, jobs, and various other opportunities we’ve intentionally aborted on along the way for our own satisfaction? Feel as you will on the matter. That said, I imagine Jalen, and many others like him, would tell some of us to grow up.

BSM Writers

The Big Ten Didn’t Learn ANYTHING From the NHL’s Mistake

However, to not have your product ever mentioned outside of Saturdays ever again on the network that literally everyone associates with sports seems like a steep tradeoff to me.

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ESPN, Big Ten

My favorite moments in life involve watching someone/something on the verge of a great moment and after a lot of struggling, get to the moment that makes them happier than you cam imagine. You can feel your scowl shift from tepid observer to interested party and then finally transition to open fandom. I was on the verge of another one of those moments coming into this week until the Big Ten decided that they would make biggest mistake since the Legends and Leaders divisions.

The conference was closing in on a brand new set of media rights to go into effect starting with the 2023 football and basketball seasons. The discussions were near a climax when the USC and UCLA called Big Ten commish Kevin Warren. Then, the negotiations relaunched and something special was about to happen. The Big Ten was inches away from declaring themselves the richest and most forward-thinking conference in the entire country and if they could win a few football games, they’d be head ahead of the SEC.

You can argue until you are Gator Blue in the face but the fact is, the Big Ten was about to explode and pass the SEC. The conference was about to have games on FOX, ABC/ESPN, CBS and NBC. All of the networks. ALL OF THEM. They were also developing a package for a streaming service to test the waves of the web. It all sounded so damn smart.

Then, the Big Ten went dumb.

The conference got greedy and asked for too much from what would have been their most profitable partner in cachet, ESPN. Reportedly the conference asked ESPN for $380 million per year for seven years to broadcast the conference’s second-rated games… at best. My jaw hit the floor.

Pure, unapologetic greed got between the Big Ten and smart business. The conference forgot a lesson that the NHL learned the hard way. ESPN dominates sports. ESPN is sports.

I don’t need to go to far back in the archives to remind you that ESPN’s offer to the NHL for media rights wasn’t as lucrative financially as NBC’s was, but the NHL took the short-term money and ignored the far-reaching consequence. ESPN essentially wiped them from the regular discussion. Yes, there were some brief highlights and Barry Melrose did strut ass into the studio on occasion, but by no means was that sport a featured product anymore.

One afternoon I had someone tell me that they were upset ESPN was airing a promo for an upcoming soccer match that ESPN was carrying. He told me, “they’re only promoting it because they have the game.”

That’s kind of how this thing works. ESPN is in business with some sports and not others so it makes a lot of sense to promote those you are in business with, yeah? ESPN doesn’t spend a lot of time promoting Big Brother, Puppy Pals or ping pong either. Why would they? There is no incentive too.

Here’s the sad question. Why would ESPN bother promoting the Big Ten? Why would ESPN spend extra time on the air, on their social platforms, on their digital side, to promote something they don’t have access to? The Big Ten is a big deal, but is it that big of a deal?

I am not suggesting that ESPN will ignore the Big Ten. They will still get discussed on College GameDay. But why would the network’s premiere pregame show for decades go to any Big Ten games and feature the conference?

There will be highlights still shown on SportsCenter, but I’m willing to bet they get shorter.

The Big Ten chose network television and a streaming service over the behemoth that is ESPN. As far as streaming is concerned, consider that over half of all NFL frequent viewers still don’t know that Thursday Night Football games are on Amazon only this year. That’s a month away and that’s people who call themselves frequent NFL viewers and that’s the biggest, baddest league in the land. Good luck telling them Purdue/Rutgers is on Apple or Amazon. Streaming is a major part of the future, but it still isn’t the now.

ESPN may seem like the safe bet, but that’s because it’s the smartest bet. NBC is a fine network that spends a bajillion dollars on America’s Got Talent and The Voice. Fine shows, but tell me where I can watch highlights of the recent Notre Dame/Stanford game.

CBS is a wonderful network that dominated with the SEC package for a long time, but that’s because the very best SEC game each week went to CBS. Will they still dominate if they have the league’s #2 package? Because why wouldn’t FOX, Big Ten Network co-owner FOX, get the best game each week for Big Noon Saturday?

There isn’t a single one of us that has a good damn idea where college football will be in three, five or seven years but I do know that ESPN isn’t going anywhere. I know ESPN has elite talent at every level of production and on-air that’s been in place for a really, really long time. I also know ESPN cares way more about sports than the other networks. CBS would like the Big Ten to do well, but CSI: New Orleans is a priority, too.

The NHL went for quick money and it cost them market share. The sport is still trying to recover after being largely ignored by ESPN for 17 years. It wasn’t out of spite, it was out of business. The NHL once thought it didn’t need ESPN. Where’s the NHL now?

The money the Big Ten will generate is amazing, I will not deny that. It seems like a boondoggle of a lifetime to grab this cash. However, to not have your product ever mentioned outside of Saturdays ever again on the network that literally everyone associates with sports seems like a steep tradeoff to me. The Big Ten is going to get paid a lot now but in the long term, they will pay the most.

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BSM Writers

Will Big Ten Lose Relevance Without ESPN’s Machine Behind It?

Does ESPN’s grip over sports talk and the college football scene affect how a Big Ten team is perceived versus how an SEC or ACC team is looked at? We have yet to determine that but I don’t believe it will.

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It’s a historic time for the Big Ten. The athletic organization is about to become the first college conference to pass $1 billion per year in television rights. The other big news comes straight out of Bristol, Connecticut. ESPN is stepping away from broadcasting its games for the first time in 40 years. ABC will also no longer air Big Ten games for the first time since 1966. 

I became a fan of college football during the Reggie Bush/Matt Leinart era and have so many memories of watching USC on Fox Sports Net and ABC. It’s so crazy to imagine that ABC won’t be airing any USC home or intra-conference games for the first time since 1954. This is a move of epic proportions.

The change could be seen as questionable to some from the Big Ten’s point of view. ESPN is still in 80 million homes. ABC is opening up more slots in prime time for live sports to be available in as shows like Dancing With The Stars begin to transition to streaming exclusively on Disney+. Most of all, ESPN dominates the college football conversation. College Gameday is one of the best studio shows on television and attracts the attention of everyone from the influential to the Average Joe.

SportsCenter is still the sports news show of record and literally faces no other competition besides similar news programming on league owned networks. First Take, as bloviating as it can sound on television, is still one of cable’s highest rated live broadcasts on a daily basis and has a lot of relevancy on social media. Pardon The Interruption is one of the few shows on sports television (if any) that can still draw 1 million viewers on a daily basis. Paul Finebaum is an expert in the game that people trust, watch and listen to on a daily basis and is currently aligned with ESPN’s SEC Network. Finally, the College Football Playoff and Championship still air on the “Worldwide Leader”.

Does ESPN’s grip over sports talk and the college football scene affect how a Big Ten team is perceived versus how an SEC or ACC team is looked at? We have yet to determine that but I don’t believe it will. There seems to be an assumption among fans in forums and social media that all of a sudden ESPN is going to overrun its audience with debate topics and stories across its platforms that are focused solely on the SEC.

While there will be increased attention on the SEC across Disney-owned networks and sites, as there should be because that’s what ESPN is paying for, it is a proven fact that what rates best is a solid product with interesting conversation from multiple angles. Audiences will be able to easily decipher rather quickly whether what they are being served is interesting versus what is being fed to them purposefully and react very quickly. 

There is nothing executives love more than a highly rated, lively, and contentious broadcast that draws attention and contributes to the national conversation. Even though ESPN is more friendly with the SEC now, there is a reason why it is called show business is not called show friends. Why would ESPN want to drain out ratings from their linear programming especially given the already strenuous rope that basic cable is holding onto as a whole? 

Let’s just say Big Ten powerhouses like Ohio State and Michigan are both ranked in the top 10 and playing in their traditional yearly game. Despite the fact that Fox will be broadcasting the game, I just don’t see how or why SportsCenter wouldn’t be giving such a prolific game the same coverage it would on a normal basis. There would most likely be no reason for College Gameday to not do their show live from the game or for shows like First Take and PTI to not participate in some sort of debate about it. It’s just not good business for a sports information destination to not engage in the practice of giving out information and analysis about sports even if they don’t own a particular sport or league’s broadcast rights. 

It might be possible to reduce coverage with less popular leagues such as NASCAR and the NHL, which ESPN has been accused of doing in the past, and get away with it without affecting your bottom line. While NASCAR and the NHL each have millions of fans worldwide, their fandom alone can’t compare to the influence which the alumni of major colleges and universities across the country can sway. The Big Ten alumni base is so far and wide that it would be too noticeable after being done consistently not to make some sort of dent. Disney’s own CEO Bob Chapek is an alum of Indiana and Michigan State.

The assumption that Gameday prefers SEC schools has already existed for a long time and could be a determining factor of why Fox’s pregame show Big Noon Kickoff, which has predominantly broadcasted its show from Big Ten schools, is already beating or coming close to Gameday’s ratings week after week.

I also don’t want to underestimate Fox, CBS, and NBC’s impact on the sports conversation. FS1’s “embrace debate” shows may not get the highest ratings but their distribution across social media and the podcast world is well established. The Herd with Colin Cowherd is the 13th most listened-to sports podcast in the country. Replays of FS1 shows are available 24 hours a day on FAST (free ad-supported television) channel apps such as Pluto TV and Tubi that reach millions of people. Fox also recently launched a channel with Fox Sports clips on Amazon’s news app that can reach up to 50 million active users.

CBS Sports has a news network reminiscent of the old ESPNEWS on that same app as well as Pluto TV and is a producer and television distributor for Jim Rome, one of the most listened to sports talk show hosts on radio. It also distributes the highest-rated sports talk morning show in New York – Boomer and Gio – on national TV.

NBC’s sports talk universe exists primarily through their Peacock app (which will reportedly have an exclusive package of its own) and includes Dan Patrick, number 12 on the podcast charts, and Michigan alum Rich Eisen, who has a robust presence on YouTube.

ESPN has more concurrent linear television viewers than its rivals daily. But sports talk content from Fox, CBS, and NBC can still reach a substantial audience through YouTube, FAST channels, streaming services, podcasts, and radio. Fox, CBS, and NBC’s non-sports talk programming throughout the day on their broadcast networks can also serve as a venue to expose the Big Ten’s athletes and schools in a non-traditional way and reach more people not exposed to college sports yet.

The biggest thing we can’t forget is that as of now, for the next 10 years, there will only be one college sports conference whose games are as widely broadcast to the masses as the NFL’s – the Big Ten. Unlike the cable networks, at least 100 million people (1/3 of the country) have a way to access Fox, CBS, and NBC every week. Whether ESPN is talking about the Big Ten or not, the conference will always be able to reach more people than the SEC and other counterparts week after week. Sports fans are already used to flipping between Fox, CBS, and NBC to watch their NFL games on Sundays. They know where to find all three channels and that alone makes the Big Ten the closest comparison that will ever exist to the NFL in our current media landscape. You literally can’t match that.

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Producers Podcast – Nuno Teixeira, ESPN Radio

Brady Farkas

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