While the first round of the NCAA Tournament gets underway on Friday, the NCAA is once again facing major criticism. This time, it is about the major differences between the men’s tournament in Indiana and the women’s tournament in Texas.
On Thursday, Sedona Prince, who plays for the Oregon women’s basketball team, put a video on Twitter showing off the weight room women’s teams have to work with. It is one of the amenities that has been set up very differently to the men and the differences are drastic.
WNBA stars such as Sabrina Ionescu of the New York Liberty, A’ja Wilson of the Las Vegas Aces, and NBA players such as Kyrie Irving took to social media to voice their outrage on the issue:
While the NCAA said on Friday morning that they would be looking to fix those issues with the facilities, that doesn’t stop the outrage they are getting:
On Friday’s edition of Keyshawn, J-Will, and Zubin, Jay Williams was with Alan Hahn and Williams continued to share his frustrations that he voiced on Twitter the day before and how angry he is at the unequal treatment the women get compared to the men.
“I don’t know why we have to go through this every time. I get that the NBA is a higher grossing entity than the WNBA, but still, it is about doing what’s right….It’s absurd, it’s embarrassing for the NCAA. I hate the way that the women’s game is treated.”
Williams shared with the audience about how he plays basketball with his daughter every day and that he wants her to get the same treatment as the men get. He also mentioned how insulted he gets when people talk about changes some of them want to see in the women’s game.
“There’s even conversations happening about how we should lower the rim in women’s basketball. Do you know how insulting that is? Are you kidding me? Lower the rim. They don’t want to see that product. I lose my mind on conversations like this. It is a complete slap to the face for women’s basketball.”
Good on Williams and Hahn for bringing their frustrations to the airwaves and bringing attention to the situation, such as having Val Ackerman, the commissioner of the Big East, on the program.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.