Sorting The NCAA Tournament Broadcast Teams
“Instead of “ranking” them for a field of 10 so to speak, I’m going to categorize them in terms tournament fans will understand.”
Ready or not, here we go. The field is set and the NCAA Tournament officially begins today. Obviously, this is not your normal “Big Dance”, the games are all being played in and around Indianapolis. There are strict COVID protocols and the biggest fear for some coaches is not their opponent, but the virus.
As it’s called “The Road to the Final Four” will come our way on the same platforms we’ve finally gotten used to. Catch games on CBS and the Turner Networks, which include TBS, TNT and TruTV.
Of course, then there are the broadcasters. In a change from previous tournaments, there will be a total of ten crews, rather than the normal eight. Only four of the crews will work past the first two rounds. I’ve decided to look into each of the broadcast teams. Instead of “ranking” them for a field of 10 so to speak, I’m going to categorize them in terms tournament fans will understand. There are some familiar faces and voices and some that are appearing in roles for the first time, including a groundbreaking debut.
These are the teams that will be moving on past the first round. Tried and true most have become very familiar to tournament watchers and are fan favorites.
TEAM: Jim Nantz, play-by-play; Bill Raftery, Grant Hill analysts; Tracy Wolfson, sidelines.
Nantz is the NCAA Tournament for many viewers. This is his 30th year as the lead announcer for the tournament. Nantz has been at the microphone for many of the tournament’s magic moments the past three decades. He is also the ultimate traffic cop, steering a broadcast back onto the road when conversations erupt between Hill and Raftery. This will be the sixth season of this trio working together alongside Wolfson. Raftery is always energetic. Sometimes that level rises to interesting heights. Personally, I love it when Raftery takes the broadcast to break, talking over a highlight package, using phrases and that high pitched “little kiss” voice. Classic.
Hill provides some soft-spoken credibility. There’s no way he can or should try to match Raftery’s level, so Hill is himself, in that kind of shy way he delivers his analysis. It works. Wolfson is locked in as a sideline reporter. She covers multiple sports and seems to get excellent information that is truly relevant to the game and broadcast. There’s a reason that this is the lead team, they work well together and it’s a smooth fun broadcast to watch.
TEAM: Brian Anderson, play-by-play; Jim Jackson, analyst; Allie LaForce, sidelines.
Anderson is already quite the accomplished baseball announcer, serving as the TV voice of the Milwaukee Brewers since 2007. It’s starting to feel like “if it’s a big game” Anderson is on the call. His profile has increased quite a bit with the Turner Networks, especially when it comes to the NBA. Anderson is a likeable, knowledgeable broadcaster that has wide appeal thanks to his style. He’ll work with Jackson during the tournament, someone who Anderson is very familiar with. They worked together for the first-time doing games for the Big Ten Network in 2009.
There is definitely chemistry here. Jackson isn’t afraid to tell it like it is. At the same time, the man has a great sense of humor and it comes through during a telecast. Especially with someone he’s comfortable with sitting next to him. LaForce is climbing the charts at Turner. She was recently the sideline reporter for the NBA All-Star game and did the on-court interview with the MVP. LaForce is a pro. Her questions are right to the point, not filled with fluff like some others. This team is on the rise.
TEAM: Ian Eagle, play-by-play; Jim Spanarkel, analyst; Jamie Erdahl, sidelines.
Eagle has been a mainstay at CBS since joining the network in 1998. He’s been calling both the NCAA Tournament and NFL for the same amount of time. Eagle has been the network’s “B” game announcer for the NFL and seemingly if Nantz were to move on, he would be in line for the call up. Eagle has worked with a number of analysts in the NBA and CBS pairs him with one of them for the tournament, Spanarkel. Up until this year they were partners on the YES Network’s coverage of the Nets. Spanarkel played at Duke and was the 16th overall pick in the 1979 NBA draft by the 76’ers. Unlike a lot of analysts these days, Spanarkel has no catch phrases, doesn’t shout or try to make himself the star. He is known for just talking basketball and teaching fans about the game. I love the understated way he works with his play-by-play announcers to make the game the main focus.
The third member of the team, Erdahl is the versatile sideline reporter. She’s so prepared for games that even a curveball thrown at her during an SEC Football game couldn’t trip her up. Erdahl had to cover for a couple of minutes while the booth’s audio was inoperable. Covering a football game from that angle is tough, it’s tougher to call play-by-play from for sure.
TEAM: Kevin Harlan, play-by-play; Dan Bonner, analyst; Dana Jacobson, sidelines.
There’s really nothing Harlan can’t call. His unbridled enthusiasm, his humor and passion for play-by-play always come through. Harlan is just a likeable guy behind the mic, he’ll crack a joke here and there, but never at the expense of the action. He always seems to be having a great time bringing you the game. He is accurate and descriptive with that authoritative voice. That combination makes Harlan an easy listen. Harlan will be paired with Bonner, the former Virginia player, who will be working his 35th NCAA Tournament. Bonner has worked with Harlan and Gus Johnson the most in his tournament career, meaning two high energy, live for the moment and make it count guys. Bonner rises to the occasion every time. He’s had some famous calls along the way and doesn’t ever seem intimidated by the guys that are working along side him. Bonner matches the passion with his play-by-play guy and you can tell how much he enjoys the tournament and the game of basketball. The guys at the table will be joined by Jacobson on the sidelines. She’s a familiar face on the broadcasts and one that never shies away from asking a tough question, to anyone. Jacobson is a pro, always composed even when a coach may shoot a glare at her for asking something he didn’t want to answer. She spent about a decade at ESPN before she joined CBS, so she is certainly seasoned.
Conference Tournament Champions
These crews gained the “automatic” bid to the tournament. Some of the old guard is represented as is some of the “newer” talent that’s on the cusp of breaking through to a top seed in the tournament.
TEAM: Andrew Catalon, play-by-play; Steve Lappas, analyst; AJ Ross, sidelines.
Catalon has been around CBS for just over a decade, popping up on NFL coverage, Golf and of course the NCAA Tournament. Catalon has become a fixture during the tournament calling games with Lappas. He has a very excitable delivery; the engine always seems revved and ready to go. It’s an intense style, but it doesn’t go over the top and matches the intensity of a lot of the college basketball games he’s calling.
The former Villanova coach Lappas is a great compliment to Catalon. Lappas is always high energy, bringing that “coach” perspective to the broadcast. If you watch coaches on the sideline you’ll know that perspective as “always into the game”. That’s Lappas and what makes him a good partner for Catalon. This team is becoming more popular with the fans as the tournaments go on. They’ll be joined on the sideline by Ross. She is a relative newcomer having joined CBS and CBS Sports Network in 2018. Ross has risen quickly, working the sidelines for NFL and NCAA Football/Basketball for the network. She has a confidence about her, along with a smooth delivery a great combination to have. Ross looks very comfortable on camera and seems like a perfect person to join this broadcast team.
TEAM: Spero Dedes, play-by-play; Brendan Haywood, analyst; Lauren Shehadi, sidelines.
Dedes has had a ton of success at a relatively young age. He’s already been the radio voice of the Lakers and the New York Knicks. Dedes joined CBS in time for the 2010 NCAA Tournament and has been on the call ever since. Dedes also handles NFL games for the network. His voice is unique, but still cuts through and resonates with the viewer. It’s more of a relaxed style than some of the others mentioned in this column, but that is not a bad thing. You want a variety of voices when viewing a long tournament like this. Dedes is knowledgeable and works well with whomever he’s paired with.
Speaking of which, it’s Haywood that will be working alongside. Haywood, the 7-footer, is full of personality. What you see is what you get from him as a broadcaster as well. He has great information, mixed with some sarcasm and laughter. Haywood brings it home like a fan. The third member of this team is Shehadi. The veteran of MLB Network was scheduled to make her first appearance on an NCAA Tournament broadcast last year, but of course it was cancelled. Shehadi has energy and a personality to go along with it. She’s covered the dugouts during the baseball playoffs, so this should be old hat for her. Shehadi is always smiling, seems like she really enjoys what she’s doing.
TEAM: Brad Nessler, play-by-play; Steve Lavin, analyst; Evan Washburn, sidelines.
Nessler is the ultimate pro when it comes to play-by-play. Not flashy, not over the top, just solid. Whether he’s doing CBS’ coverage of the SEC in football or here on a big stage with the NCAA Tournament. Smooth and always under control is Nessler. You always know you’re getting a good broadcast when he is on the call. Lavin has plenty of experience as an analyst, with time at ESPN, Fox, The Pac-12 Network and during the tournament for CBS. Lavin always seems prepared and has a good way of conveying complicated things in an easy-to-understand manner. He dips into his coaching experience to make points that he either had success with as a coach or failed at. He’s a plus on a telecast.
Washburn completes this broadcast. The rising sideline star at CBS has worked with the number one football broadcast on NFL Sundays. He also got a chance to work the Super Bowl. Washburn is a former Lacrosse player at Delaware and he really understands the athlete and his/her mindset. The information he gives out is well prepared and interesting. You can tell he does his homework.
Primed for the upset
You know what they say when you fill out a bracket. There are certain 12’s that deserve a better seed and play like it. Especially in those 12/5 matchups where in this list, there are three locks to move on in the tourney and get by a #5.
TEAM: Carter Blackburn, play-by-play; Debbie Antonelli, analyst.
Blackburn got his first taste of the NCAA Tournament in 2008, calling action in the West Region at the age of 31. He’s gotten a lot of work through the CBS Sports Network as well. He provides a little youthful exuberance on the mic. Blackburn has some catchy calls, but without getting too far into the weeds where he loses some in the audience. Definitely a guy the network thinks highly of and could be rising as these tournaments roll on.
Antonelli teams up with Blackburn again this season. The two have done some solid work together. Antonelli is well seasoned, having been with CBS Sports Network since its inception in 2003. In 2017 she was named a game analyst for the Men’s NCAA Tournament, making her the first female analyst to call men’s tournament games in 21 years. Antonelli has a ton of experience in the game, she’s worked as a TV analyst for the ACC, Big 12 and SEC. She also was a three-year starter for NC State’s basketball team.
TEAM: Lisa Byington, play-by-play; Steve Smith, analyst.
Byington is making history. She becomes the first woman to call a men’s NCAA Tournament. Forget about all of that for a moment and understand just how talented Byington is. She has worked for the Big Ten Network, Fox Sports, FS1, Pac-12 Network, ESPN and the SEC Network. Experience for sure. She also filled in last season on Chicago Bulls broadcasts on NBC Sports Chicago. Byington also handles play-by-play for the Chicago Sky of the WNBA. She’s already broken barriers by becoming the first woman to call a football game on BTN. She has the credentials, the talent and she deserves this shot and I have every reason to believe she’ll be great. Not just this year, but for many more years to come. Byington will be working with a familiar face. She and Smith have known each other since she was a reporter in Lansing, Michigan. Byington also was part of the broadcast team, as the sideline reporter, when Smith was the analyst for Dedes from 2017-2019.
TEAM: Tom McCarthy, play-by-play; Avery Johnson, analyst.
McCarthy is one of the new voices this season on the NCAA Tournament broadcasts, but he’s no newcomer. McCarthy’s resume is impressive on both radio and television. He’s broadcast Mets baseball and now Phillies baseball on television. McCarthy is part of the CBS Network rotation for NFL games, handling those since 2014. He also works for Westwood One Sports providing radio coverage of national NFL games. McCarthy is a talented broadcaster, there’s no phony flash or crazy over the top calls. He is solid, as solid as they come. It’s great to see that he’s getting this chance to show what he can do for a couple of big games in this year’s tournament. Johnson is also a newcomer to the scene as far as the tournament goes. He gets a bit of a head start, doing yesterday’s First Four games with the Nessler/Lavin/Washburn team. Johnson has previous television experience, working as an analyst on ESPN’s coverage of the NBA from 2008-10 and again from 2013-15. He’s coached two NBA teams, the Mavericks and Nets and most recently was the coach at Alabama. I’m interested to see how these two will work together. Johnson is full of personality and also provides great information.
This will certainly be a unique tournament. One like we’ve never seen before. All the games are being played in one geographical location and with safety protocols in place, the job of the announce team gets ultimately more difficult. I have no doubt that these fine pros will make it sound like they always do. Best of voice to you all and I can’t wait for the ball to be tipped.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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