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DraftKings Acquires VSiN

“DraftKings is about to become an even bigger player in the sports betting content space by acquiring VSiN.”

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DraftKings is about to become an even bigger player in the sports betting content space. Announced this morning, the company has acquired VSiN.

The Vegas Sports Information Network, which launched in 2017 under the guidance of Brian Musburger, arrived on the sports betting scene by placing a heavy focus on delivering trusted sports betting information for gambling enthusiasts across different platforms. They struck a deal with the South Point Casino to serve as their home base (Circa has also become a key partner for where VSiN produces content) and established multiple partnerships to showcase their talent and content on radio, television, and digital platforms. Among those partnerships included Comcast Xfinity, Sling TV, fuboTV, Roku, Rogers’ Sportsnet, MSG Networks, Marquee Sports Network, iHeartradio, and SiriusXM. The company no longer broadcasts on SiriusXM and is planning to expand its footprint in the sports radio space in the near future.

The growing reach of VSiN combined with its strong Las Vegas presence made the company appealing to DraftKings, who will now look to use the company’s talent and content to reach sports gamblers thru its mobile sports betting app. Terms of the deal were not disclosed, but DraftKings is said to have more than enough cash on hand to cover the cost. The company finished 2020 with $1.8 billion in cash on its balance sheet, and announced earlier this month that they’d be raising another $1 billion through convertible notes. The company raised its Fiscal 2021 revenue expectations in February from $900 million to $1 billion, surpassing their initial projection of $750 million to $850 million.

“This is a big jump-start for our content capabilities,” said Matt Kalish, the president of DraftKings, North America. “There’s endless demand for sports betting content these days, and we’ve started to dabble in that a little bit, through our relationship providing odds to Turner, or odds overlays in UFC broadcasts. There’s more and more demand for this type of content and VSiN really gives us that capability to get to the next level.”

Kalish said VSiN will retain its name and editorial independence as part of the agreement. The Las Vegas-based company will be asked by DraftKings to create content to help the company acquire more customers and increase media partnerships. DraftKings will also make their odds available to VSiN for use during broadcasts. VSiN will still have the ability to use odds from different sportsbooks during programming despite having a new owner.

VSiN is home for a number of familiar on-air talent including Michael Lombardi and Brent Musburger. The company’s morning show ‘Follow The Money‘ hosted by Mitch Moss and Pauly Howard has also gained traction thru television partnerships. The executive team of Brian Musburger, Stephan Shelanski, and Bill Adee is expected to remain intact. Dan Mason will give up his position as Chairman but remain involved with the company in a strategic advisory role. SeventySix Capital’s Wayne Kimmel dove deeper into VSiN’s growth and the DraftKings merger with Mason. To watch the video click here.

Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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Sports Radio News

Stan Norfleet To Replace N.D. Kalu On SportsTalk 790 in Houston

“My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”

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Change is afoot at SportsTalk 790 in Houston. Chris Gordy will have a new co-host in middays as N.D. Kalu exits and Stan Norfleet comes aboard for Next Up.

Kalu, a former Houston Texans defensive end, has decided to leave radio behind. Instead, he will focus on his real estate business.

“N.D. is a tremendous talent and one of the most down-to-earth people I’ve ever had the privilege to work with. He will be missed,” said iHeartMedia Houston’s head of AM programming, Bryan Erickson.

Stan Norfleet comes to Houston after most recently being on WFNZ in Charlotte. He is no stranger to Texas, though. He finished his college football career at Texas Southern University. He also worked in the sales departments for both the Rockets and the Texans.

“It is a tremendous blessing and honor to join the renowned iHeartMedia Houston family. I have long been a fan and avid listener of Sportstalk 790 and respect the history and contributions of its personalities,” Stan Norfleet said in a press release. “My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”

In addition to his time on air in Charlotte, Norfleet has also been heard on 92.9 The Game in Atlanta and seen on Raycom’s regionally syndicated ACC Network. He is also a former columnist at BSM.

“Stan brings amazing passion to everything he does,” said Erickson. “He has strong local ties and we’re thrilled to add him to the team.”

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Sports Radio News

Mark Sanchez Jokes ‘Tom Brady Is Going To Ruin My Career For a 2nd Time’

“I get drafted to the guy’s division. Now he’s gotta come to FOX and ruin everything here. I can’t get away from the guy.”

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Photo: Getty Images

Now that Tom Brady is done on the field, it is only a matter of time before he makes his way to the broadcast booth. Before the 2022 season began, FOX announced that Brady had signed a ten-year deal with the network that will put him in the top NFL play-by-play booth and make him a brand ambassador.

That has created speculation and uncertainty for Greg Olsen, the current analyst on FOX’s top NFL crew, but it won’t stop there. The effects will almost certainly trickle down. Mark Sanchez was a guest on The Dan Patrick Show on Thursday and joked that he knows his place is a little less certain now than it was last week.

“I guess thanks for ruining the trajectory of my career for the second time, Tom,” Sanchez said with a smile. “I get drafted to the guy’s division. Now he’s gotta come to FOX and ruin everything here. I can’t get away from the guy.”

Mark Sanchez led the New York Jets to two AFC Championship Games during Tom Brady’s Super Bowl drought. He was also a member of the Philadelphia Eagles, Denver Broncos, Dallas Cowboys, Chicago Bears, and the then-Washington Redskins during his ten-year NFL career.

He began his broadcasting career in 2019. He was first with ABC and ESPN as a studio analyst for college football. Before the 2021 NFL season, he moved to FOX, where he joined Kevin Kugler in the broadcast booth.

With a few years and plenty of reps under his belt, Mark Sanchez is a broadcast veteran. He joked that that will give him some clout over Tom Brady when the GOAT makes his FOX debut.

“Hopefully he doesn’t get too annoyed with the hazing we put them through as rookies here at FOX. Hopefully, it doesn’t get too annoying for him.”

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